What NØRR3 does

NØRR3 (legal name NORR3 Oy) is an independent, employee-owned Finnish insight and media agency founded in Helsinki in 2019, providing strategic media planning, buying, and execution services to enterprise and mid-market clients with 6-7 figure media budgets. The company differentiates through two proprietary technology platforms: NØRR3 Media Insights, a media planning dashboard with real-time audience data across 14 media categories and 200+ channels (built on a Norstat-certified panel of 1,500+ consumers and 300+ B2B decision-makers per data wave), and NØRR3 Marketing Engine, an AI-powered marketing automation platform that combines data feeds with dynamic creative templates for automated, personalized campaign execution across digital channels. Service offerings span insight and strategy, data analytics, media operations, measurement (Brand/Campaign/Pre-Campaign Performance research, Sellforte-powered MMM), performance marketing, dynamic advertising, and creative services. Revenue is generated primarily through professional services fees tied to managed media budgets, with a growing SaaS subscription layer via Media Insights (€290-€490/month tiered pricing) and custom-priced dynamic advertising engagements.

Name

NØRR3

Legal name

NORR3 Oy

Website

https://norr3.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NØRR3 is an employee-owned Finnish insight and media agency offering strategic media planning, buying, and proprietary data-driven tools (Media Insights dashboard, Marketing Engine automation platform) to enterprise and mid-market clients across the Nordics.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Media Agency Services: Full-service media agency providing strategic media planning, media buying, campaign operation, and optimization across all paid media channels. Services include insight and strategy, data analytics, media operations, measurement, performance marketing, and creative services. Revenue is generated through service fees based on media budgets managed and retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NØRR3 is an independent Finnish insight and media agency that provides strategic media planning, media buying, campaign execution, and optimization across all paid media channels (TV, radio, digital, social, outdoor, print, cinema). The company combines proprietary technology platforms — NØRR3 Media Insights (media planning dashboard with audience data across 200+ channels) and NØRR3 Marketing Engine (AI-powered dynamic marketing automation) — with professional services covering performance marketing, measurement, dynamic advertising, and creative production.

Product overview

NØRR3 is an independent Finnish insight and media agency (founded 2019, business ID 2962074-8) offering a comprehensive suite of proprietary tools and professional services. The core offering centers on NØRR3 Marketing Engine (AI-powered marketing automation platform for dynamic content generation) and NØRR3 Media Insights (proprietary media planning dashboard with 200+ channels). These proprietary platforms are complemented by professional services including Performance Marketing, Measurement Services (Brand/Campaign Performance research), Dynamic Advertising, Creative Services, and full-spectrum Media Planning across all channels (SEM, Shopping, online video, radio, TV, cinema, print, OOH, social, display). The company serves B2C and B2B clients across real estate, healthcare, automotive, energy, finance, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• NØRR3 Marketing Engine: An automated marketing tool that connects data feeds with dynamic creatives and custom-built use cases across digital channels.
• NØRR3 Media Insights
• NØRR3 Brand Performance
• NØRR3 Campaign Performance
• NØRR3 Pre-Campaign Performance
• NØRR3 Express Pre-Campaign Performance

Products and services

• NØRR3 Marketing Engine AI-powered marketing automation platform that combines data feeds with dynamic creatives for automated campaign creation and distribution across digital channels. Enables personalized, real-time marketing at scale for franchise and brick-and-mortar businesses. Available across Meta, Google, PDOOH, and Display channels.
• NØRR3 Media Insights Media planning dashboard providing real-time audience data across 14 media categories and 200+ channels. Enables audience segmentation, media behavior analysis, and campaign optimization with certified data from Norstat panel (n~10,000 annually). Covers linear TV, streaming, radio, print, display, social media, outdoor, cinemas, and digital audio.
• Performance Marketing Services Results-based advertising services including SEM, Shopping campaigns, app advertising, paid social, programmatic display, and feed-based marketing. Optimized toward ROAS and CPA targets with access to 700+ international professionals via Making Science partnership.
• Measurement Services Comprehensive research and measurement suite including Brand Performance, Campaign Performance, Pre-Campaign Performance, Express Pre-Campaign, ROMI/ROAS calculation, and custom dashboards.
• Dynamic Advertising Dynamic ad production using templates, data feeds, and algorithms for real-time personalization. Includes automated content generation, A/B testing, and multi-format output for all digital channels.
• Creative Services Creative production specializing in dynamic and HTML materials, including banner building, video templates with hundreds of variations, and A/B creative testing.
• Media Spend Data Competitive media spend analysis using Kantar Ad Intelligence data, covering brand and competitor investments by media group at monthly/weekly levels. Includes channel and timeline analysis, regression analysis, and dashboard integration.
• Insight & Strategy Services Comprehensive media strategy development including target audience analysis using proprietary Media Insights tool, competitor analysis, annual media planning with budget allocation, and media mix auditing.

Quantifiable outcome

• Terveystalo achieved #1 market position (Top-of-Mind, advertising recall, preference) within 6 months
• +8 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Tre Kronor Media | Making SciencecoreStrategic or Co-development Partner · 25 January 2024Partnership enabling Tre Kronor Media expansion to Finland through NØRR3. Tre Kronor Media is a full-service media agency founded in Sweden in 2007 and integrated into Making Science in 2022. Operates in Sweden, Norway, Denmark, and now Finland with over 80 professionals. Partnership provides Finnish companies access to global data and expertise through Making Science, while international clients gain access to NØRR3's local market knowledge.
• Independent Nordic Network (INN)coreStrategic or Co-development Partner · 8 February 2023Nordic independent media agency network founded in February 2023 by Swedish HowCom, Norwegian TRY Opt, Danish Calibrate, and NØRR3. Network provides Nordic advertisers with an independent and transparent alternative when selecting media agency partners. Combined revenue exceeds €120M and network employs over 160 marketing and media professionals. Operates on 'one point of contact' principle with local teams from all Nordic countries.
• NorstatcoreTechnology or IntegrationCertified data provider for NØRR3 Media Insights panel research. Provides certified consumer panel for audience behavior data collection, ensuring data quality and reliability.
• Making SciencecoreStrategic or Co-development PartnerDigital marketing accelerator with over 1,200 employees across 15 markets. Provides advanced proprietary technology and digital marketing services. Through the partnership, NØRR3 clients gain access to over 700 international professionals and cutting-edge technology.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dagmar: Independent Finnish data-driven media and insight agency; competes head-to-head with NØRR3 for enterprise media budgets in Finland with similar analytics-led positioning.
• HowCom: Swedish independent media agency and INN co-founder; operates as NØRR3's Nordic partner for Sweden but also a direct competitor in its home market for Nordic client pitches.
• TRY Opt: Norwegian independent media agency and INN co-founder; comparable independent model and Nordic advertiser focus, serving as NØRR3's Norwegian delivery counterpart.
• Calibrate: Danish independent media agency and INN co-founder; matches NØRR3's independent, data-driven profile as the Danish leg of the INN network.
• Tre Kronor Media (Making Science): Nordic full-service media agency within Making Science; partnered with NØRR3 for Finland expansion, competing for similar pan-Nordic client mandates with global adtech backing.
• Avaus Marketing Innovations: Finnish performance marketing and data consultancy; overlaps NØRR3 in data-driven marketing, analytics and CRM/loyalty services for enterprise Finnish clients.

Broad incumbents

• TBWA\Helsinki: Finnish office of TBWA global network; broader portfolio across creative, media and brand strategy, competing with NØRR3 for Finnish enterprise and mid-market clients.
• Dentsu Finland: Finnish operations of Dentsu international network; offers full media, creative and CX services at a much larger scale than NØRR3, competing for the same enterprise budgets.
• OMD Finland: Finnish office of Omnicom's OMD media network; a broad incumbent media agency competing with NØRR3 for cross-channel enterprise planning and buying accounts.
• Carat: Global Dentsu-owned media agency with Finnish presence; competes in the same media planning and buying category as NØRR3 with deeper international resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/norr3
• Instagraminstagram.com/wearenorr3

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NØRR3