Steelplus

What Steelplus does

Steelplus is an Adelaide-based supplier of mild steel, stainless steel, and aluminium products, operating as a one-stop steel shop from a single retail and fabrication site at 3 Visor Court, Holden Hill, South Australia. The company stocks a broad catalogue spanning structural steel (universal beams, universal columns, parallel flange channels), steel bars (angle, flat, reo, round, square), steel pipe (black and galvanised), RHS and SHS tube, plate and sheet, plus dedicated stainless steel and aluminium ranges — all available in full lengths or cut to customer specifications. Beyond raw supply, Steelplus runs an in-house metal fabrication workshop with guillotines, a brakepress, bandsaws, and welding equipment to deliver cutting, bending, rolling, plate folding, drilling, hole punching, and welding across mild steel, stainless steel, and aluminium, including custom jobs such as structural beams, retaining wall beams, gates, balustrades, staircases, handrails, lintels, machinery guards, stillages, and stainless steel splashbacks. The company also operates as a registered agent for BOC Gases, offering gas bottle exchange as an ancillary service.

Revenue is generated through three streams: one-time sales of steel and aluminium stock (full lengths or cut-to-size), professional fabrication services billed via custom quote, and small transactional fees from BOC gas exchanges. Pricing is uniformly quote-based and not publicly disclosed, with free no-obligation quotes offered through phone, email, and the company website. The customer base is horizontally segmented across builders and landscapers, general tradespersons, home handypersons, schools/councils/government departments, and enterprise sectors including agriculture, mining, transport, and defence, all within the Adelaide metropolitan catchment. Distribution runs through walk-in retail at the Holden Hill storefront, direct phone and website inquiries, and direct-to-door delivery. The company is privately held, with 11–50 employees and no disclosed ownership, funding, or M&A activity in the input data.

Name

Steelplus

Legal name

Steel Plus

Website

https://steelplus.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Steelplus is an Adelaide-based supplier of mild steel, stainless steel, and aluminium products, offering retail sales, custom metal fabrication, and delivery to builders, tradespersons, home handypersons, government, and industrial customers across South Australia.

Ownership category

akta.pro rank

Product category

Steel and metal product supply with metal fabrication services

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Sheet Metal Work (3444)

akta.pro primary industry

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar) (IMAKAJAB)

akta.pro secondary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

Keywords

• Steel product supply
• Metal fabrication services
• Stainless steel supply
• Aluminium product supply
• Structural steel fabrication

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and Metal Product Sales: Sale of steel products including structural steel (universal beams, universal columns, channel), steel bars (angle, flat, reo, round, square), steel pipe (black, galvanised), RHS and SHS, plate and sheet, stainless steel, and aluminium. Products sold in full lengths or cut to customer requirements.
2. Metal Fabrication Services: Metal working and fabrication services including cutting, bending, guillotining, rolling, welding, drilling, and hole punching. Services provided by experienced trade staff for both small repairs and major fabrication projects.
3. BOC Gas Bottle Exchange: Registered agent for BOC Gases providing gas bottle swapping services as a supplementary convenience service for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Steelplus sells a comprehensive range of mild steel, stainless steel, and aluminium products—including structural steel, bars, pipe, RHS/SHS tube, plate, sheet, mesh, and retaining wall beams—available in full lengths or cut to requirements from its Holden Hill, Adelaide location. It complements these product sales with in-house metal fabrication services such as cutting, guillotining, bending, rolling, welding, drilling, and custom fabrication of beams, columns, gates, balustrades, staircases, handrails, and splashbacks, plus a BOC gas bottle exchange for trade customers.

Product overview

Steel Plus is a steel and aluminium supplier based in Adelaide, Australia, operating as a one-stop steel shop offering both products and fabrication services. The product portfolio comprises structural steel products (Universal Beams, Universal Columns, Parallel Flange Channel), steel bars (Angle, Flat, Reo, Round, Square), steel pipe (Black, Galvanised), RHS and SHS tube (Galvanised, Painted), plate and sheet metal, stainless steel, and aluminium. Complementing the product offerings is a comprehensive fabrication service division providing cutting, guillotining, bending, rolling, welding, and custom metal fabrication services. The company serves builders, landscapers, tradespersons, home handypersons, schools, councils, government departments, and industries including agriculture, mining, transport, and defence.

Differentiator

Problem solved

Functional benefit

Products and services

• Structural Steel Structural steel stock including Universal Beams (UB), Universal Columns (UC), and Parallel Flange Channel (PFC), sold in full lengths or cut to customer requirements for builders and trade customers in Adelaide.
• Steel Bars Steel bar products including angle, flat, round, square, and reo (reinforcing) bars, supplied in full lengths or cut to size for construction and trade use.
• Steel Pipe Steel pipe in black and galvanised finishes, available in full lengths or cut to customer requirements for plumbing, structural, and general fabrication use.
• RHS and SHS Tube Rectangular Hollow Section (RHS) and Square Hollow Section (SHS) tubing in galvanised and painted finishes, supplied in full lengths or cut-to-size.
• Plate and Sheet Steel plate, floor plate, and sheet metal stocked in a range of sizes, available full-size or cut and guillotined to customer requirements.
• Other Steel Products Specialist steel products including reinforcing mesh, welded mesh, retaining wall columns, and plain plate and floor plate for construction and landscaping applications.
• Stainless Steel Products Stainless steel stock including angles, flat bar, round bar, sheet, RHS, and pipe, available with metalworking from cutting through to complete fabrication.
• Aluminium Products Aluminium stock including angles, flat bar, round bar, sheet, plate and floorplate, RHS, and pipe, supplied with metalworking and complete fabrication options.
• Metal and Steel Fabrication Services Full range of in-house metal and steel fabrication services covering cutting, bending, guillotining, rolling, welding, drilling, and custom jobs for both small repairs and major fabrication projects.
• Custom Fabrication Service Bespoke steel and metal fabrication of structural beams and columns, retaining wall beams and channels, gates, balustrades, staircases, handrails, building lintels, machinery guards, stillages, and stainless steel splashbacks.
• BOC Gas Bottle Swapping BOC gas bottle exchange service offered at the Holden Hill location as a registered agent for BOC Gases, providing a convenience service for trade and DIY customers.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BOC GasesminorChannel Partner/ Reseller/ DistributorSteel Plus NORTH is a registered agent for BOC Gases. The partnership allows Steel Plus to offer gas bottle swapping services to customers as a supplementary convenience service. Customers can swap their BOC gas bottles at the Holden Hill location.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Vulcan Steel Corporation: Vulcan Steel is a publicly-listed Australasian steel and metal product distributor with value-added processing (cutting, bending, fabrication) serving construction, infrastructure, and industrial customers. Highly comparable business model combining distribution + light fabrication, though materially larger and multi-territory.
• Metaland Australia: Metaland is an Australian chain of retail metal suppliers offering steel, aluminium, and stainless products with in-store cutting and fabrication services to trade and DIY customers - directly mirroring Steelplus's steel supermarket model across multiple locations.
• Orrcon Steel: Orrcon Steel is an Australian manufacturer and distributor of steel pipe, tube, and structural products with cutting and processing services. Comparable as an Australian steel product distributor with fabrication capabilities serving construction and industrial customers.
• Action Steel: Action Steel supplies structural steel, plate, and processed metal products to Australian construction, mining, and industrial customers with cutting and fabrication services. Comparable regional steel distribution + fabrication model.
• Steel-Line Steel & Pipes: Steel-Line distributes steel pipe, tube, fittings, and associated products to Australian trades and industrial customers with cutting services. Comparable as an Australian metal products distributor with value-added processing.

Broad incumbents

• InfraBuild (formerly Liberty OneSteel): InfraBuild is Australia's largest integrated steel manufacturer and distributor, offering structural steel, reinforcing, and fabricated products with extensive distribution and processing. A scale-incumbent competitor whose downstream distribution and processing services overlap with Steelplus's offering.
• BlueScope Steel: BlueScope is Australia's largest steel manufacturer producing flat steel products, with distribution channels serving construction and industrial markets. A major incumbent in the Australian steel market whose products and downstream services compete with Steelplus's range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SteelPlusNetwork
• LinkedInlinkedin.com/company/steel-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steelplus