Safety Made Simple

What Safety Made Simple does

Safety Made Simple, LLC is a privately held online safety training provider headquartered in Olathe, Kansas, focused exclusively on the US agricultural sector. The company operates a cloud-based, mobile-compatible learning management platform delivering more than 185 courses across 14 agricultural verticals, including grain elevators, agronomy and retail ag centers, cattle feed yards, DOT/driver safety, flour and feed mills, food and ag processing, shipping terminals, bio fuel facilities, equipment manufacturing, dairy farms, construction service providers, commercial and family farms, and swine operations. Source data shows a founding year of 2013 in firmographic records and 2015 in company-history records; the company reports more than 2,185,469 cumulative course completions and serves both English- and Spanish-speaking workforces.

The platform architecture centers on three subscription tiers: a full-featured Branded Training Portal with unlimited custom course authoring, unlimited groups, white-labeling (customer logos, brand colors, custom URLs), and an annual course-reselection model; a streamlined Value Training Portal granting access to the catalog at lower price points; and a Content Only licensing option for organizations with existing LMS infrastructure. Supplementary offerings include an Instructor-Led format separating instruction from quizzes, a Course Builder Tool that ingests customer-uploaded PDFs, PowerPoints, video, audio, text, and images to create unlimited custom courses, and a library of more than 100 Take 5 Toolbox Talks. The platform is fully cloud-based and screen-responsive across desktop, tablet, and smartphone.

Commercially, the company is founder-led, with Partner and Subject Matter Expert Joe Mlynek (CSP, OHST, 25+ years of safety experience) the only named executive. Sales run on an enterprise B2B direct motion supplemented by self-service course previews and trial content; marketing is content-led via a blog, the monthly Safety Scoop newsletter, vertical-specific SEO landing pages, and industry-conference presence at events such as GEAPS Exchange. Pricing is not publicly disclosed. The company has no disclosed institutional funding, no parent, no subsidiaries, and no M&A activity in the source data.

Name

Safety Made Simple

Legal name

Safety Made Simple, LLC

Website

https://safetymadesimple.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Made Simple, LLC is a privately held, cloud-based online safety training provider headquartered in Olathe, Kansas, serving US agricultural operations. The platform delivers 185+ industry-specific courses across 14 agricultural verticals through subscription-based Branded, Value, and Content Only training portals, with bilingual English/Spanish content.

Ownership category

akta.pro rank

Product category

Agricultural Safety Training Software

NAICS

Technical and Trade Schools (6115)

akta.pro primary industry

Machine Safety, Guarding & Industrial Equipment Safety (EDABAEAG)

akta.pro secondary industries

Training & Competency Programs (Food Safety, HACCP, PCQI, Internal Auditor) (AFALANAF), Food Safety Culture Programs & QA Training (AFALALAF)

Keywords

• Agricultural safety training
• Online safety courses
• Learning management system
• Grain handling safety
• Workplace compliance training

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Branded Training Portal Subscription: Full-featured branded portals with unlimited course builder, unlimited groups, and resources. Includes annual course bundle selection with ability to adapt training as business evolves. Features personalized portal with logo, brand colors, and custom URL.
2. Value Training Portal Subscription: Streamlined portal with access to entire course catalog at cost-effective pricing. Value Portal clients receive all new courses as released, ensuring training remains current without increasing investment.
3. Content Only License: Course bundle licensing for organizations with existing Learning Management Systems. Courses can be reselected annually for flexibility.
4. Instructor-Led Courses: Group training environment option where organizations prefer instructor-led delivery with separated instruction and quiz components.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Safety Made Simple is an online safety training platform that delivers interactive, agriculture-specific safety courses through cloud-based, mobile-ready portals. Its offering spans Branded Training Portals with unlimited custom course builder, Value Training Portals with full catalog access, Content Only course licensing for existing LMS integration, and Instructor-Led training formats. The platform includes 185+ courses covering grain handling, livestock, agronomy, DOT/driver safety, food safety, equipment maintenance, and employee development, plus 100+ Take 5 Toolbox Talks, all available in English and Spanish.

Product overview

Safety Made Simple is an online safety training platform delivered as a unified SaaS product. The core platform provides interactive, industry-specific safety training courses accessible via cloud-based portals. The portfolio includes three portal tiers (Branded, Value, and Content Only), an Instructor-Led training format, a Course Builder Tool for custom content creation, and access to a catalog of 185+ courses. All training solutions are mobile-compatible and available in English and Spanish. The platform serves primarily the agricultural industry with courses covering grain handling, livestock, agronomy, food safety, DOT/driver safety, construction, and employee development.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Training Portals Full-featured branded training portal for enterprise agricultural organizations that includes unlimited custom course authoring, unlimited groups and resources, and a personalized portal branded with the customer's logo, brand colors, and custom URL. Courses can be reselected annually.
• Value Training Portals Streamlined, cost-effective training portal providing mid-market agricultural companies with access to the entire Safety Made Simple course catalog. Value Portal clients receive all newly released courses at no additional cost.
• Content Only Option Course bundle licensing option for organizations that already use a Learning Management System, allowing courses to be uploaded directly into the existing platform for seamless training delivery and reporting, with annual course reselection flexibility.
• Instructor-Led Courses Group training format for organizations that prefer an instructor-led environment, in which instruction is separated from quizzes so instructors can present material with pauses for discussion, then assign individual quizzes to participants to document completion and verify competency.
• 185+ Course Catalog Subscription-access library of 185+ agricultural safety courses covering General Safety, Grain Handling, Agronomy, Equipment Maintenance, Mobile Equipment, Food Safety, Livestock, and Employee Development, all available in English and Spanish.
• Take 5 Toolbox Talks Library Library of 100+ ready-to-use PDF toolbox talk topics included with all Safety Made Simple training solutions, designed to reinforce key safety messages in short team briefings and available in English and Spanish.
• Safety Training Platform (Cloud-Based, Mobile-Ready) The underlying cloud-based online safety training platform that delivers all Safety Made Simple training solutions, designed for complete mobile compatibility with automatic screen adjustment across desktop, laptop, tablet, and smartphone devices.

Quantifiable outcome

• 2,185,469+ courses completed
• +2 more outcomes

Named customers10 records

Segments13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TAP Series: Online food, alcohol, and workplace safety training provider serving food/ag-adjacent operators; overlaps with Safety Made Simple on food and food-and-ag training content and B2B subscription model.
• KPA: Provider of EHS software and online training for regulated industries, including agriculture-adjacent operations; competes head-to-head with Safety Made Simple in mid-market safety training subscriptions and compliance portals.
• ClickSafety: Online provider of OSHA-compliant safety training courses sold to enterprise and mid-market employers; a direct comparable on cloud-based, course-driven safety training delivery.
• 360training: Online regulatory and workforce training marketplace covering OSHA, food safety, and HR topics; directly comparable business model of selling subscription-based, vertical-specific online training courses to employers.
• Alchemy Systems: Provider of frontline workforce training (especially food safety and manufacturing) delivered via an enterprise training platform; comparable to Safety Made Simple on customer overlap in food/ag processing and on subscription/LMS delivery.

Broad incumbents

• J.J. Keller & Associates: Large, established provider of EHS, regulatory, and workforce safety training and compliance products; serves agricultural, transportation, and industrial customers with a much broader portfolio than Safety Made Simple, making it the dominant incumbent the company is benchmarked against.
• Vector Solutions: Large workforce training and performance platform serving safety, compliance, and operational training across many industries; competes with Safety Made Simple on online course catalogs and LMS-integrated content, with deeper enterprise resources.

Emerging players

• SafetySkills: Online workplace safety training course library targeting mid-market employers; smaller and more focused than J.J. Keller or Vector Solutions, making it a direct niche competitor in cloud-based safety training.
• AgSafe: Non-profit providing workplace safety training, consulting, and compliance resources specifically for the agricultural industry; the closest agricultural-only peer to Safety Made Simple's core vertical focus, though distributed through association channels rather than SaaS.

Others

• NSF International (Training & Education): Global public health and safety organization that delivers food safety and quality training and certification to food/ag processors; an adjacent peer where Safety Made Simple's food-and-ag processing content overlaps with NSF's regulated training programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/safety-made-simple

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Made Simple