What Nordic Laboratories does

Nordic Laboratories ApS is a privately held Danish company founded in 1997 and headquartered in Copenhagen. It operates as a lab-agnostic intermediary that curates ISO-certified partner laboratories worldwide and facilitates access for qualified healthcare practitioners to a portfolio of functional and genetic health evaluations. The company does not sell directly to consumers; instead, licensed practitioners register, order tests, and receive results through a proprietary Virtual Management System (nordicvms.com). End patients access testing only through a registered practitioner, with a referral pathway to sister-entity clinics in Copenhagen and Stockholm for those without one.

The product portfolio spans more than twenty diagnostic SKUs organised into two streams. The genetic stream, marketed under the DNA Life™ brand, includes panels covering methylation, hormone metabolism, gut biology, cognitive function, pain perception, skin health, oral health, gluten sensitivity, histamine metabolism, and autoimmunity. The functional stream includes the qPCR-based GI-MAP (with optional zonulin and StoolOMX add-ons), the GI360 two-day comprehensive stool analysis, the Organic Acids Test, Metabolomix+, Omega-3 Complete with Vitamin D, the Comprehensive Stool Analysis with parasitology, and the Tiny Health baby/child gut test. Sample collection relies on dried blood spot, stool, and urine methods to support home or clinic-based collection. Tests are processed by carefully selected certified partner laboratories worldwide.

Commercially, Nordic Laboratories generates revenue principally on a per-test basis when practitioners order through the VMS portal, with ancillary income from conference attendance (e.g., Nordic Conference Copenhagen, 20 November 2026) and supplements supplied via a partner through the same portal. Distribution is exclusive and practitioner-mediated, supported by global shipping via UPS and DHL across more than 100 countries. Marketing emphasises practitioner education through content, free webinars, conferences, and a newsletter. The company maintains offices only in Copenhagen and serves practitioners in Europe, North America, the Middle East, and Asia.

Name

Nordic Laboratories

Legal name

Nordic Laboratories ApS

Website

https://nordiclabs.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic Laboratories is a Copenhagen-based, privately held intermediary that curates ISO-certified partner laboratories and facilitates functional and genetic diagnostic testing exclusively through qualified healthcare practitioners. Its proprietary Virtual Management System and 100-country logistics network serve doctors, naturopaths, and nutritionists globally.

Ownership category

akta.pro rank

Product category

Functional Medicine Diagnostic Testing

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Reference & Esoteric Testing Laboratories (HLAFAMAJ)

akta.pro secondary industries

Microbiology & Infectious Disease Testing Laboratories (HLAFAMAD), Laboratory Quality Systems, Accreditation & Proficiency Testing Programs (HLAJAIAM)

Keywords

• Functional medicine testing
• Genetic testing services
• Nutrigenetic testing
• Practitioner laboratory services
• Stool-based diagnostics

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Functional and Genetic Laboratory Testing: Nordic Laboratories generates revenue primarily through the sale of functional medicine and genetic laboratory tests to healthcare practitioners. Practitioners or their patients pay for tests through the online platform. Tests are processed by carefully selected partner laboratories worldwide, and Nordic Labs facilitates access and logistics. Revenue is generated per test ordered, with pricing varying by test type and complexity.
2. Practitioner Education and Conferences: Revenue is generated through Nordic Conferences and educational events designed exclusively for qualified health professionals. Nordic Conferences (e.g., Nordic Conference Copenhagen, 20 November 2026) serve as educational events that also drive practitioner engagement and test ordering.
3. Free Practitioner Webinars: Free webinars serve as a lead generation and community-building tool to drive practitioner registration and test ordering, rather than generating direct revenue.
4. Supplements: Nordic Laboratories offers carefully selected nutritional supplements supplied by a partner company through the nordicvms.com platform, providing an additional revenue stream alongside testing services.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nordic Laboratories curates and distributes a portfolio of specialty functional medicine and genetic diagnostic tests to qualified healthcare practitioners. The company does not operate its own laboratory but coordinates sample collection, logistics, and reporting through its proprietary Virtual Management System (VMS), with samples processed by accredited partner laboratories worldwide. Offerings include nutrigenomic panels (e.g., DNA Life), stool-based PCR testing (GI-MAP), organic acids testing, and other specialty diagnostics.

Product overview

Nordic Laboratories is a global provider of functional and genetic health evaluations offering a portfolio of diagnostic tests and digital tools. The product suite consists of two main categories: (1) Genetic Tests under the DNA Life® brand including DNA Active, DNA Core, DNA Gut, DNA Histamine, DNA Hormones, DNA Pain, DNA Resilience, DNA Smile, DNA Diet, DNA Gluten Panel, DNA Health, DNA Mind, DNA Skin, GrowBaby, and DNA Risk; and (2) Functional Tests including Organic Acids Test (OAT), GI-MAP, GI-MAP plus Zonulin, Omega-3 Complete with Vitamin D, Comprehensive Stool Analysis, and Metabolomix+. These tests are complemented by the Virtual Management System (VMS), a web-based platform for practitioners to order tests, track patient progress, and access educational resources. All tests are available exclusively through qualified healthcare practitioners and are intended for informational and wellness purposes rather than clinical diagnosis.

Differentiator

Problem solved

Functional benefit

Brands

• DNA Life: DNA Life is a product line offering genetic testing products for exploring genetic influences on health and lifestyle, including DNA Health, DNA Diet, DNA Hormone, DNA Mind, DNA Sport, and related genetic panels.

Products and services

• DNA Life Genetic Tests Nutrigenomic and pharmacogenomic panels covering weight management, diet, hormone, child development, mind, and sport profiles; ordered by qualified practitioners to guide personalized lifestyle and supplement recommendations for patients.
• GI-MAP (Gastrointestinal Microbial Assay Plus) Quantitative PCR-based stool DNA test that identifies parasites, bacteria, fungi, viruses, and antibiotic resistance genes; used by practitioners to evaluate gut microbiome status in patients with digestive and systemic complaints.
• Organic Acids Test (OAT) Urine-based metabolic profiling test measuring markers of yeast and bacterial overgrowth, oxidative stress, neurotransmitter metabolites, and nutritional deficiencies; ordered by functional medicine practitioners to assess patient metabolic function.
• Virtual Management System (VMS) Proprietary online platform (nordicvms.com) used by healthcare practitioners to register, order tests, track samples, and access patient results across Nordic Laboratories' international laboratory network.

Quantifiable outcome

• Supports practitioners across more than 100 countries
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• DNA Life™coreTechnology or IntegrationNordic Laboratories supplies DNA Life™ products for exploring genetic influences on health and lifestyle. DNA Life™ is a brand of nutrigenetic testing panels including DNA Health, DNA Diet, DNA Hormones, DNA Mind, DNA Skin, and others. This partnership provides the core genetic testing product portfolio for Nordic Laboratories' practitioner customers.
• Certified Partner Laboratories (International)coreTechnology or IntegrationNordic Laboratories carefully evaluates and partners with partner laboratories worldwide that meet international standards for scientific quality and reliability. All partner laboratories are ISO-certified. The company facilitates access and logistics while tests are processed at these certified facilities. This network enables global testing across 100+ countries.
• Nordic Clinic CopenhagencoreStrategic or Co-development PartnerNordic Clinic Copenhagen is a separate but related clinic that accepts patients who need practitioner support. Nordic Laboratories refers patients who do not have an existing practitioner to Nordic Clinic. Contact: [email protected], +45 33 75 10 05. Located in Copenhagen, Denmark.
• Nordic Clinic StockholmcoreStrategic or Co-development PartnerNordic Clinic Stockholm is a separate but related clinic in Stockholm, Sweden that accepts patients seeking functional medicine consultations. Nordic Laboratories refers patients without an existing practitioner to Nordic Clinic. Contact: [email protected], +46 08-559 21 329. Open 9-12 (GMT+1, Stockholm time).
• Supplement Supplier (Partner Company)minorChannel Partner/ Reseller/ DistributorNordic Laboratories offers supplements that are supplied by a partner company. These carefully selected nutrients are made available through the nordicvms.com platform to support long-term health. Supplement orders are handled via [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vibrant Wellness: Vibrant Wellness is a US-based specialty lab offering advanced functional testing (Gut Zoomer, Micronutrient, Food Sensitivity) sold through practitioners and increasingly direct to consumers. It is an emerging competitor whose multi-omic panels overlap with parts of Nordic's functional test catalogue.
• Function Health: Function Health is a membership-based personal health testing platform offering comprehensive bloodwork and biomarker analysis direct to consumers. Its consumer-led, multi-test positioning represents an emerging alternative to Nordic Labs' practitioner-driven model for end patients seeking functional insights.
• Thorne: Thorne is a vertically integrated supplements and health testing company with practitioner and DTC channels. Its newer at-home testing kits and practitioner-oriented nutrigenomics overlap with Nordic's supplement and DNA Life genetic offerings, making it an adjacent competitor in the personalized wellness space.

Direct peers

• ZRT Laboratory: ZRT Laboratory is a specialty reference lab focused on hormone, cardiometabolic, and neurotransmitter testing using dried urine, saliva, and blood spot sampling. Its dried-sample logistics model and practitioner-only distribution closely parallel Nordic Labs' functional testing business.
• Doctor's Data: Doctor's Data is a CLIA-licensed specialty laboratory providing stool, urinary, hair, and blood testing for functional and integrative medicine practitioners. It competes head-to-head with Nordic's functional test catalogue (especially GI-MAP and Comprehensive Stool Analysis) and shares the practitioner-only distribution model.
• DNAfit: DNAfit offers nutrigenetic testing panels focused on diet, fitness, and wellness, sold both direct-to-consumer and through practitioners. Its genetic panel scope (diet, fitness, health) directly overlaps with Nordic's DNA Life Diet, Active, and Health tests.
• Mosaic Diagnostics (formerly Great Plains Laboratory): Mosaic Diagnostics offers organic acids testing, GPL-TOX (toxic non-metal chemical profile), and other functional medicine panels sold through healthcare practitioners. Its OAT product directly overlaps with Nordic's OAT offering, and its practitioner-only distribution and educational content strategy mirror Nordic's approach.
• Genova Diagnostics: Genova Diagnostics is a leading US-based functional medicine laboratory offering a broad portfolio of specialty tests (GI Effects, OAT, hormone panels, genetic tests) routed through healthcare practitioners. Like Nordic Labs, it focuses on functional and esoteric testing with practitioner-only ordering and a digital portal, making it the closest direct competitor.

Broad incumbents

• 23andMe: 23andMe is the dominant direct-to-consumer genetic testing company offering health, ancestry, and trait reports. While it operates DTC rather than practitioner-only, it competes for the same end-patient genetic testing demand that Nordic Labs serves through practitioners.
• Quest Diagnostics: Quest Diagnostics is one of the largest clinical laboratory networks in the world, offering routine and specialty testing to physicians, hospitals, and consumers. While not focused on functional medicine, its specialty test menu and emerging consumer-initiated testing channels provide competitive context for Nordic's esoteric testing positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nordiclaboratoriesdnalife
• Facebookfacebook.com/NordicLaboratoriesInt
• LinkedInlinkedin.com/company/nordic-labs
• Instagraminstagram.com/nordiclaboratories
• Xx.com/nordiclabs_sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Laboratories