St. John's University Athletics

What St. John's University Athletics does

St. John's University Athletics is the NCAA Division I athletics program of St. John's University, a private Catholic institution founded in 1870 and based in Queens, New York. The program, branded as the Red Storm, fields 17 men's and women's varsity sports, competes in the Big East Conference, and operates primarily from the Queens campus at 8000 Utopia Parkway, with men's basketball home games hosted at Madison Square Garden (capacity ~19,000+) and select games at Carnesecca Arena (5,908 capacity). Its core products are live collegiate competition, the redstormsports.com digital hub, the St. John's All Access streaming platform, Ticket Central (Ticketmaster-powered) ticketing, and ancillary fan-engagement offerings including the Red Storm Rewards loyalty program, Junior Johnnies Kids Club, podcasts, NIL Marketplace (via Opendorse), and an official team store on the Bkstr platform.

The business model combines ticket sales, broadcast and streaming rights (ESPN+, Peacock, FOX, CBS, TNT, truTV, Big Ten Network), Learfield-mediated corporate sponsorships through St. John's Sports Properties, alumni and donor giving via the Red White Club and Letterwinners Club, merchandise and collectibles sales, NIL-driven endorsement and licensing revenue, and ancillary programs such as sports camps and clinics. Primary customer segments are college sports fans (in-venue and streaming), TV and broadcast partners, corporate sponsors, alumni/donors, and prospective student-athletes targeted through recruiting. The program is governed as a non-profit department of the university, with no external parent company, private equity ownership, or public listing, and is funded through university allocations, athletics-generated revenue, donations, and NCAA conference distributions.

The athletics program sits within a broader media and technology ecosystem that includes internal broadcast production (SJU-TV), multimedia content distribution, and fan-data collection across web, mobile ticketing, email, social, and rewards platforms, providing a foundation for cross-channel fan engagement and sponsorship monetization.

Name

St. John's University Athletics

Legal name

St. John's University Athletics

Website

https://redstormsports.com

Company type

Private

Founded year

1870

Operating status

Operating

Short description

St. John's University Athletics is the NCAA Division I Red Storm athletics program at St. John's University in Queens, New York, fielding 17 varsity sports in the Big East Conference and serving college sports fans, broadcast partners, corporate sponsors, alumni/donors, and prospective student-athletes through live events, ticketing, streaming, merchandise, and NIL monetization.

Ownership category

akta.pro rank

Product category

College Athletics Programs

NAICS

Colleges, Universities, and Professional Schools (6113), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College/University Athletic Departments & Varsity Programs (MPAKACAB)

akta.pro secondary industries

College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Collegiate & School Athletic Facilities (MPAKAEAJ)

Keywords

• College athletics program
• NCAA Division I sports
• College sports ticketing
• Athletic event broadcasting
• College sports merchandise

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Distribution channels5 records

Marketing channels8 records

Core offering

St. John's University Athletics operates an NCAA Division I multi-sport athletics program (the Red Storm) fielding 17 men's and women's teams in the Big East Conference. Its core deliverables are live collegiate sports competitions—anchored by men's basketball home games at Madison Square Garden and a competitive baseball program—packaged with ticketing, game-day entertainment, video streaming (St. John's All Access), broadcasting, merchandise, fan engagement programs, and student-athlete development including NIL opportunities.

Product overview

St. John's University Athletics operates a comprehensive multi-sport athletics program (the Red Storm) comprising 17 men's and women's sports. The program's product portfolio centers on its official website as the central hub, supplemented by a video streaming platform (St. John's All Access), ticketing services, NIL marketplace, podcast series, and various fan engagement initiatives including a rewards program, kids club, and merchandise store. The athletics department also maintains internal broadcasting capabilities through SJU-TV and distributes content across multiple platforms including ESPN+ for live events.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticket Central Centralized ticket purchasing platform for all St. John's athletics events, including men's and women's basketball, baseball, and other sports, with season ticket packages available. Targeted at individual fans, students, and alumni consumers.
• St. John's All Access Video streaming platform providing live game broadcasts, highlights, press conferences, and on-demand content for St. John's athletics events, accessible to fans and supporters.
• NIL Marketplace Name, Image, and Likeness (NIL) marketplace connecting St. John's student-athletes with brand endorsement and sponsorship opportunities through the Opendorse platform.
• St. John's Official Team Store Official online merchandise store selling St. John's Red Storm athletics apparel, accessories, and collectibles, operated via the Bkstr platform.
• Junior Johnnies Kids Club Youth fan club membership program offering young St. John's supporters engagement activities, exclusive content, and gameday experiences.
• Red Storm Rewards Fan rewards program allowing St. John's athletics supporters to earn points and redeem exclusive benefits, merchandise, and experiences.
• Sports Camps and Clinics Instructional sports camps and clinics operated by St. John's Athletics programs for youth and aspiring student-athletes.
• Red Storm Athletics Official Website Official athletics website providing schedules, rosters, news, statistics, video content, podcasts, photo galleries, and ticketing across 17 men's and women's sports, serving as the program's central digital hub.
• The St. John's Red Storm Podcast Official podcast series covering St. John's athletics news, player and coach interviews, and game analysis.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• New York MetsminorStrategic or Co-development Partner · 12 June 2026St. John's baseball team was honored by the New York Mets at Citi Field on Friday night. Dylan Johnson threw out the ceremonial first pitch at the Mets game against the Braves.
• Learfield (St. John's Sports Properties)coreGTM or Marketing PartnerSt. John's Athletics is partnered with Learfield through St. John's Sports Properties for sponsorship opportunities. Learfield is a leading media and technology company providing athletic departments with comprehensive sponsorship and marketing solutions.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for St. John's Athletics. Ticketmaster provides the ticketing platform for all home games at Madison Square Garden and Carnesecca Arena through Ticket Central.
• ESPN+coreChannel Partner/ Reseller/ DistributorStreaming broadcast partner for many St. John's basketball and baseball games. ESPN+ provides live streaming coverage of regular season games and conference tournaments.
• The Varsity NetworkminorChannel Partner/ Reseller/ DistributorAudio broadcast partner providing radio affiliates for St. John's games. The Varsity Network connects college sports with audio broadcasting solutions.
• Madison Square Garden EntertainmentcoreStrategic or Co-development PartnerMadison Square Garden serves as the primary home arena for St. John's men's basketball games. This partnership positions St. John's as 'New York's Team' playing in the world's most famous arena.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Seton Hall Pirates: Big East Conference member and fellow Catholic institution located in nearby New Jersey. Competes for the same NYC-area recruits and metropolitan basketball talent pool as St. John's.
• Marquette Golden Eagles: Big East Conference peer with an elite men's basketball brand under a prominent head coach. Directly competes for Big East titles, NCAA seeding, and national television inventory each season.
• Providence Friars: Big East Conference member and Catholic institution with comparable men's basketball history. Operates in the same Northeast recruiting geography and competes for comparable Big East positioning.
• Xavier Musketeers: Big East Conference peer and Catholic institution with a strong men's basketball brand. Directly competes for Big East wins, tournament positioning, and recruits in the Ohio/Northeast talent pipeline.
• Butler Bulldogs: Big East Conference competitor with a similar mid-major Division I profile. Both programs pursue comparable recruiting talent and compete for NCAA Tournament access within the conference.
• Creighton Bluejays: Big East Conference member and Jesuit institution with a strong men's basketball profile. Competes for Big East titles and national tournament positioning in similar revenue and exposure tiers.
• UConn Huskies: Big East men's basketball competitor and recent NCAA national champion in men's and women's basketball. Represents the conference's flagship basketball brand against which St. John's benchmarks recruiting and visibility.
• Georgetown Hoyas: Fellow Big East Conference member and direct NCAA Division I competitor based in Washington, D.C. Operates a multi-sport athletic program with comparable men's basketball profile and recruiting footprint in the Northeast corridor.
• Villanova Wildcats: Big East Conference peer and Catholic institution with a historically elite men's basketball program. Directly competes for recruits, Big East titles, and NCAA Tournament seeding in the same Philadelphia/NYC recruitment geography.

Regional players

• Iona Gaels: NYC-metro Catholic institution (New Rochelle) that competes in MAAC and recruits from the same New York City talent pool. Operates in the same metropolitan athletic market without direct Big East-level competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/stjohnsredstorm
• YouTubeyoutube.com/user/stjohnsredstormtv
• Facebookfacebook.com/StJohnsRedStorm
• Instagraminstagram.com/StJohnsRedStorm

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St. John's University Athletics