What Eventa does

eventa AG is an owner-managed German Aktiengesellschaft (stock corporation) founded in 2000 and headquartered in Seeshaupt, Upper Bavaria. It operates as a holding company that develops and finances technology businesses focused on intelligent building automation, visualization systems, and cloud-based data acquisition and analysis. The group is structured around four operating units: wholly owned subsidiaries livebau (digital lighting, media technology, automation, and smart sensing), 010 Digital (IT services — web development, e-commerce, data visualization), and LB One Services (personnel leasing, in-house facility management, event production), together with the joint venture AR Automation (augmented-reality-based building control and monitoring).

The company's product surface spans AR Smart Control, BLE Mesh-integrated Yeelight Professional lighting systems, the mavacon data-acquisition platform for complex electrical systems, preussen automation hardware, and e-commerce storefronts (myVerteiler for preconfigured distributors and medientechnik24 for lighting/media/home automation products). It also offers the FixtureDoc repair and maintenance service for media technology and architectural lighting. Customer segments include German Mittelstand companies and international corporations such as BMW, Osram, Amadeus, Fraport, and Swarovski.

Revenue is generated through professional services (project delivery, IT services, personnel leasing), product/hardware sales (own-brand lighting, media, and home automation products via 010 Digital and livebau, plus AR control solutions via AR Automation), and licensing/royalties from the holding-company investment portfolio. The company holds ISO 9001 certification (TÜV) and markets primarily through its corporate website, a career portal, and news/press releases. Pricing is not publicly disclosed and no revenue figures are published, though the group maintains an investor-relations page with annual-report and factsheet downloads.

Name

Eventa

Legal name

eventa AG

Website

https://eventa.ag

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

eventa AG is an owner-managed German holding company (founded 2000, Seeshaupt) that develops and finances technology subsidiaries in building automation, visualization, IT services, personnel/event services, and AR-based facility control, serving German Mittelstand firms and international corporations.

Ownership category

akta.pro rank

Product category

Building Automation Solutions

NAICS

Convention and Trade Show Organizers (561920), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Computer Integrated Systems Design (7373), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB), Corporate Event Production & AV Services (HSACADAB)

Keywords

• Building automation systems
• Lighting technology services
• Industrial automation solutions
• Data visualization systems
• Smart sensing technology

Headquarters

HQ city

Seeshaupt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Holding Company Investment Returns: eventa AG develops and finances companies in the technology sector, generating returns through ownership in subsidiaries LB One Services, livebau, 010 Digital, and joint venture AR Automation
2. Building Automation Services: Digital lighting technology, data technology, visualization systems, automation and smart sensing services through livebau subsidiary
3. IT Services: Web development, web design, e-commerce, visual marketing, and data technology services through 010 Digital subsidiary
4. Personnel and Event Services: Employee leasing, inhouse facility management, and event production through LB One Services
5. AR Control Solutions: AR-based control and monitoring solutions for factories, logistics centers, museums, and buildings through AR Automation joint venture

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

eventa AG is a holding company that develops and finances technology companies focused on intelligent building automation, visualization systems, and cloud-based data acquisition and analysis. Through its subsidiaries (livebau, LB One Services, 010 Digital) and joint venture (AR Automation), it delivers digital lighting and infrastructure services, IT and web services, personnel leasing and event production, and augmented-reality-based control and monitoring solutions for buildings, factories, and logistics facilities.

Product overview

Eventa AG operates as a technology-focused holding company that develops and finances subsidiaries in the building automation and visualization space. The portfolio includes livebau (digital lighting, media technology, automation, and smart sensing services), 010 Digital (IT services including web development, e-commerce, and data visualization), and LB One Services (employee leasing and event production). Through the joint venture AR Automation, the company offers AR Smart Control, an augmented reality application for controlling and monitoring building systems. The company also owns the brands mavacon (electrical system data acquisition solutions), preussen automation (lighting and home automation products), and operates online stores including myVerteiler (preconfigured distributors) and medientechnik24 (lighting and media technology products). The company serves both medium-sized enterprises and international corporations.

Differentiator

Problem solved

Functional benefit

Brands

• mavacon: Provider of smart solutions for data acquisition and analysis of complex electrical systems. Owned by 010 Digital.
• preussen automation
• medientechnik24
• AR Smart Control
• myVerteiler
• FixtureDoc

Products and services

• AR Smart Control Augmented reality application for monitoring and controlling lighting, media technology, and building technology in factories, vertical farms, logistics centers, museums, theme parks, showrooms, and office buildings.
• Yeelight Professional Professional-grade smart lighting product series based on BLE Mesh technology, including lamps, door and window sensors, and control panels; offered with planning, delivery, assembly, and programming services through livebau.
• livebau Building Automation Services Digital lighting technology and infrastructure services, data technology and visualization, automation, and smart sensing for commercial and industrial customers. Covers lighting control, media technology, and automation projects delivered as customer-specific solutions.
• 010 Digital IT Services IT services including web development and web design, e-commerce and visual marketing, and data technology and visualization systems for business customers.
• LB One Services Personnel and Event Services Employee leasing, inhouse facility and object management, and event production services. Provides qualified staff from the events and electrical engineering sectors and full-service packages for event execution.
• mavacon Data Acquisition Systems Intelligent solutions for data acquisition and analysis of complex electrical systems for industrial and commercial customers.
• preussen automation Products Manufacturer of products in the areas of lighting technology, media systems, and building/home automation, sold to commercial and consumer customers.
• FixtureDoc Repair and Maintenance Service Repair and maintenance service for special equipment including event technology, media technology, and architectural lighting fixtures.
• AR Automation AR Control and Monitoring Solutions AR-based control and monitoring solutions for factories, vertical farms, logistics centers, museums, leisure venues, theme parks, showrooms, office buildings, and retail buildings.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Bayern Facility Management GmbHminorStrategic or Co-development PartnerFlorian Felsch, CEO of livebau, gave expert lecture on 'Digital Lighting Technology and Control' at Bayern FM expert event.
• FCA (FC Augsburg)minorStrategic or Co-development PartnerFCA participated in 'Night of Light' campaign with livebau illuminating WWK ARENA in red to draw attention to Corona crisis effects on cultural events. Over 7,300 event locations participated.

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Kieback&Peter GmbH & Co. KG: German building automation specialist offering integrated control, HVAC, and energy management solutions for commercial and public buildings. Closely comparable to eventa's livebau subsidiary in market, geography, and customer profile (DACH Mittelstand and public-sector clients).
• WAGO Kontakttechnik GmbH & Co. KG: German manufacturer of interconnection and automation technology for building, industrial, and process automation. Comparable to eventa/livebau's building automation controllers and electrical distribution offering, with overlapping DACH Mittelstand customer base.
• Beckhoff Automation GmbH & Co. KG: German automation specialist providing PC-based control, drive technology, and building automation. Directly comparable to livebau's automation and smart sensing line and to eventa's PLC/controller-based approach for building and facility control.
• Gira Giersiepen GmbH & Co. KG: German family-owned manufacturer of intelligent building technology including KNX-based lighting, blind, and door communication systems. Comparable to eventa's livebau subsidiary in building technology and lighting control, and in Mittelstand ownership structure.
• Lutron Electronics Co., Inc. US-based specialist in lighting controls and motorized shades for residential and commercial buildings, including BLE Mesh wireless systems. Directly comparable to eventa/livebau's Yeelight Professional launch (also BLE Mesh) and to the building lighting-control product line.
• PRG (Production Resource Group): Global provider of event production, lighting, and media technology services for concerts, theater, and corporate events. Directly comparable to eventa's LB One Services subsidiary and to livebau's media technology and FixtureDoc event-equipment maintenance service.
• Crestron Electronics, Inc. US-based provider of integrated control and AV systems for commercial buildings, conference rooms, and event venues. Comparable to eventa/AR Automation's AR Smart Control and to livebau's media/lighting control stack for buildings and venues.

Broad incumbents

• Schneider Electric SE: Global leader in building automation, energy management, and industrial automation with platforms such as EcoStruxure. Competes head-on with eventa/livebau in enterprise building automation but operates at vastly larger scale across many verticals.
• Honeywell International Inc. (Building Technologies): Global incumbent in building management systems, security, and HVAC controls serving enterprise customers including airports (e.g., Fraport-adjacent integrations). A broad competitor to eventa/livebau in integrated building automation.
• Siemens AG (Smart Infrastructure): Global incumbent offering Desigo and other building automation platforms alongside energy and security solutions. Direct overlap with eventa/livebau's automation portfolio and competes for the same enterprise and airport/industrial customers in Germany.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eventa-ag

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventa