Equipment Parts Plus

What Equipment Parts Plus does

Equipment Parts Plus (legal entity EPP, Inc., governed by Nevada law) operates a self-serve e-commerce platform at epartsplus.com that distributes replacement parts for aerial work platforms, scissor lifts, boom lifts, and adjacent construction and material-handling equipment. The platform lists more than 80,000 SKUs sourced from over 100 equipment brands, including Genie, JLG, Skyjack, Snorkel, Upright, Xtreme Manufacturing, Terex, and Wacker Neuson. Inventory is organized into 20+ functional categories spanning hydraulics, electrical, engine, brake, structural, controller, decals, filters, hoses, seals, steering, wear items, and wheels. A dedicated Upright-branded documentation library hosts brochures, operator manuals, service and parts manuals, and service bulletins.

The business is run from a single warehouse-and-distribution site at 8355 Eastgate Rd, Henderson, NV 89015, with regular office hours of 7:00 AM to 4:00 PM Pacific and 24/7 online ordering. The technology stack is a standard e-commerce storefront with no disclosed API, SDK, MCP, or third-party integrations; orders can be submitted through the website, toll-free or local phone, fax, or email. Shipping is handled via UPS and FedEx, with US-domestic coverage and international shipping to Canada requiring broker support. Payment is credit-card-based with a $25 order minimum, individual per-SKU unit pricing, and a Purchase Account program for member pricing on top of standard transactional purchases. Marketing is concentrated on the e-commerce site (treated as SEO/organic search channel) supported by Facebook, Twitter, and LinkedIn pages.

Revenue mechanics are one-time transactional parts sales with no subscription or recurring component; quotes are valid for 30 days on in-stock items and indicative on back-order SKUs. The company is privately held with no institutional investors, parent company, or M&A activity disclosed; the operating entity is small (1-10 employees), and no management team, founders, founding year, or audited financials are published. No certifications, awards, patents, or regulatory actions appear in available sources.

Name

Equipment Parts Plus

Legal name

EPP, Inc.

Website

https://epartsplus.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Equipment Parts Plus is a private, Henderson, NV-based e-commerce distributor of over 80,000 replacement parts for aerial work platforms and construction equipment, serving owners and service companies across 100+ brands through a self-serve website with multi-channel ordering.

Ownership category

akta.pro rank

Product category

Construction Equipment Parts

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)

akta.pro secondary industry

Workplace/Jobsite Supplies Retail (Site Consumables, Tarps, Ropes, Chains) (CRAIADAN)

Keywords

• Construction equipment parts
• Aerial work platform parts
• Heavy equipment replacement parts
• OEM replacement components
• Material handling parts

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Parts Sales: Direct sale of replacement parts for aerial work platforms and construction equipment. Revenue generated through one-time transactional purchases of individual parts with no recurring subscription component. Customers can purchase individual parts as needed for repair and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Equipment Parts Plus is an online retailer of replacement parts for aerial work platforms (scissor lifts, boom lifts) and construction/material handling equipment, stocking more than 80,000 parts from over 100 brands including Genie, JLG, Skyjack, Snorkel, Upright, Xtreme, Terex, and Wacker Neuson. Customers browse a structured catalog across 20+ categories (hydraulic, electrical, engine, brake, structural, controller, cable, etc.) and order via a self-serve e-commerce site, with phone, fax, and email as alternative ordering channels and UPS/FedEx shipping including next-day delivery for orders placed before 3:00 PM Pacific.

Product overview

Equipment Parts Plus operates an e-commerce platform offering over 80,000 equipment parts from more than 100 brands, primarily serving the aerial work platform and material handling equipment market. The core product is the online ordering platform enabling customers to purchase parts across 20+ categories including hydraulic, electrical, engine, brake, structural, and controller components. The product portfolio features branded parts for major manufacturers including Genie, JLG, Skyjack, Snorkel, Upright, Xtreme Manufacturing, Terex, and Wacker Neuson. The platform integrates a parts catalog, shopping cart, checkout with shipping options (UPS, FedEx), credit card payment processing, and account management features. Featured products include hydraulic cylinders, electrical motors, control cables, valve solenoids, and various repair/service kits. The company also provides documentation resources including operator manuals and service bulletins for Upright equipment, and offers a purchase account program for member pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Equipment Parts Plus E-Commerce Platform Online parts ordering storefront that lets equipment owners and service companies browse, search by part number, and purchase replacement parts across categories including hydraulic, electrical, engine, brake, structural, controller, and cable. Operates 24/7/365 with account-based purchase accounts.
• Cylinder, Lift Replacement lift cylinder component for aerial work platform equipment; sold individually as a service/repair part.
• Electric Motor Replacement electric motor component for industrial/aerial equipment; sold individually with listed price.
• Ground Control Box Replacement ground control box/panel assembly for JLG aerial work platform equipment; sold individually as a service part.
• Joystick Hall Effect Replacement hall-effect joystick controller for Genie equipment; sold individually as a service/repair part.
• Cable, Control Boom 54 FT Replacement 54-foot boom control cable for JLG equipment; sold individually as a service part.
• Equipment Documentation Library (Operator & Service Manuals, Service Bulletins) Free-access documentation resource containing operator manuals, service and parts manuals, brochures, and service bulletins for supported equipment brands to support parts identification and repair.
• Purchase Accounts (Member Pricing Program) Registered-buyer purchase account program providing member-level pricing, order tracking, and account-based ordering on the epartsplus.com storefront.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Manitou: OEM of telehandlers, aerial work platforms, and material handling equipment with its own parts service; addresses the same equipment-owner aftermarket customer that Equipment Parts Plus targets.
• Haulotte: French OEM of aerial work platforms with a growing North American presence and own parts distribution; comparable to Equipment Parts Plus in serving the same end users with replacement parts for boom and scissor lifts.
• Niftylift: UK-based OEM of trailer-mounted and self-propelled aerial work platforms with a focused parts and service operation; competes in the same niche of aerial work platform parts as Equipment Parts Plus.

Broad incumbents

• Caterpillar: Largest construction equipment OEM with a sophisticated direct-parts (Cat Parts) e-commerce operation; competes with Equipment Parts Plus for parts spend on construction equipment fleets, even though its core product mix extends well beyond aerial work platforms.
• Snorkel: OEM of aerial work platforms with a direct parts and service operation; one of the explicitly listed brands carried by Equipment Parts Plus, so Snorkel competes on the same SKUs as Equipment Parts Plus.
• Skyjack: Canadian OEM of scissor lifts and boom lifts (part of Linamar) with a direct parts program; Skyjack parts feature prominently in Equipment Parts Plus's catalog, making it a direct OEM-channel alternative.
• JLG Industries: Oshkosh-owned OEM of aerial work platforms and telehandlers that sells parts directly through its online parts portal; JLG is one of the top brands stocked by Equipment Parts Plus and represents a comparable OEM-parts channel.
• Genie (Terex): A leading OEM of aerial work platforms (and part of Terex) that sells replacement parts directly to equipment owners via its own e-commerce channel, directly competing with Equipment Parts Plus on the same SKUs (Genie-branded parts are a major category on the EPP site).
• Terex: Parent of Genie and a broader construction-equipment manufacturer; sells parts directly across multiple product lines and competes with Equipment Parts Plus as both an OEM-parts supplier and a brand it carries.

Others

• United Rentals: Largest equipment rental company in North America with significant aerial work platform fleet exposure and a parts/service offering for its own fleet; an ecosystem participant whose service and parts operations intersect with Equipment Parts Plus's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/epartsplus
• Facebookfacebook.com/eparts.plus
• LinkedInlinkedin.com/company/equipment-parts-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equipment Parts Plus