aptus IT
aptus IT GmbH is a privately held German IT solutions provider founded in 2001, offering proprietary aERP software and CAS genesisWorld CRM implementations to mid-sized German Mittelstand companies across manufacturing, construction, automotive, and jewellery industries.
- Company typePrivate
- Founded2001
- HeadquartersBacknang, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What aptus IT does
aptus IT GmbH is a privately held German IT solutions provider founded in 2001 and headquartered in Backnang, Baden-Württemberg. The company specializes in ERP and CRM systems tailored for the German Mittelstand (mid-market, typically 50-500 employees), serving customers across manufacturing, construction, automotive, jewellery, electrical, and measurement-technology industries. Its primary segment is mid-market German companies seeking integrated CRM-ERP-DMS-BI deployments without the complexity and cost of enterprise-tier platforms.
The product portfolio combines proprietary and third-party solutions. The proprietary aERP suite unifies CRM, document management (DMS), and business intelligence (BI) in a single ERP platform and is offered in three industry variants: aERP Basis (manufacturing and services), aERP Bau (construction), and aERP Jewellery (precious metal management with daily price calculations). Complementary proprietary products include the aService mobile field service application (built on CAS genesisWorld, with ChatGPT integration since 2023) and the aConnect integration module bridging CAS genesisWorld with Infor COM and d.3 ECM. The company resells and implements third-party products under long-standing partnerships: CAS genesisWorld CRM (as a certified Gold Partner and Development Center since 2014) and Softbauware's aERP (partnership since 2008). It also distributes SmartWe cloud CRM, Infor COM ERP, and Evalanche marketing automation.
Revenue is generated through a mix of one-time software licensing, recurring maintenance contracts, custom development and implementation services, and cloud/hosting subscriptions. GTM is sales-led and event-driven, leveraging dedicated sales leads for CRM (Markus Bauer) and ERP (Reinhard Mayer, Managing Director), supported by the annual DigitalForum CRM, monthly ExpertTalks, recurring online sessions, and the aEvent customer day. With approximately 17 employees, the company operates as a small, founder-led organization (Reinhard Mayer is Managing Director) without external investors, M&A activity, or disclosed funding rounds, and is preparing to celebrate its 25th anniversary in July 2026.
aptus IT firmographics
Firmographics- Name
- aptus IT
- Legal name
- aptus IT GmbH
- Website
- https://aptus.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- aptus IT GmbH is a privately held German IT solutions provider founded in 2001, offering proprietary aERP software and CAS genesisWorld CRM implementations to mid-sized German Mittelstand companies across manufacturing, construction, automotive, and jewellery industries.
- Ownership category
- akta.pro rank
aptus IT industry classification
Industry- Product category
- Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
- akta.pro secondary industries
- CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD)
Keywords
Where aptus IT is headquartered
LocationHeadquarters
- HQ city
- Backnang
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
aptus IT business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing: Sale of standard software products including CAS genesisWorld CRM and aERP ERP systems. Software is licensed to customers with usage rights defined per license conditions.
- Software Maintenance: Ongoing maintenance contracts providing software updates, updated data sets, and related services. Entitles customers to new program versions and data updates upon installation.
- Custom Development Services: Individual concept realization through project work. Services include customization, implementation, and integration of ERP and CRM solutions.
- Hosting/Cloud Services: CAS genesisWorld can be hosted on-premise, in Private Cloud, or Public Cloud, providing flexibility in deployment and financing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SmartWe CRM - Basic Standard tier |
| Subscription | Monthly | SmartWe CRM - Premium Standard tier |
| Subscription | Annual | Enterprise/Professional Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
aptus IT product offering
Product offeringCore offering
aptus IT is an IT solutions provider for the German Mittelstand, selling and implementing ERP and CRM software. The proprietary aERP system unifies CRM, DMS, and BI in one platform with industry-specific variants for manufacturing/services, construction, and jewellery. The company also resells and customizes CAS genesisWorld CRM and offers the proprietary aService mobile app for field service technicians with AI-assisted documentation.
Product overview
aptus IT is an IT solutions provider offering a portfolio of ERP and CRM systems targeting the German Mittelstand (mid-market). The product portfolio consists of proprietary products (aERP family with variants for manufacturing, construction, and jewellery industries; aService mobile app) and third-party products resold and implemented by aptus (CAS genesisWorld CRM, SmartWe cloud CRM, Infor COM ERP, Evalanche marketing automation). The aERP system integrates CRM, DMS, and BI within a single ERP platform, while CAS genesisWorld serves as the flagship CRM/xRM solution offered through a long-standing partnership with CAS Software AG. The company also delivers custom implementations and consulting services alongside its software products.
Differentiator
Problem solved
Functional benefit
Brands
- aERP: The company's proprietary ERP system that integrates CRM, DMS, and BI in a single solution. Offered in variants for manufacturing/services (aERP Basis), construction (aERP Bau), and jewellery (aERP Jewellery).
- aService
- aConnect
Products and services
- aERP
Quantifiable outcome
- Customer relationship management through unified CRM and ERP systems improves customer-centric processes and accelerates internal workflows
- +2 more outcomes
Companies that use aptus IT
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
aptus IT technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability11 records
Feature9 records
aptus IT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CAS Software AG - DigitalForumcoreAnnual co-branded DigitalForum CRM event featuring CAS Software AG leadership, product presentations, and industry expert sessions for customer engagement and lead generation.
- datenschutz nord GmbHminorPartnership for data protection expertise. Oliver Stutz from datenschutz nord GmbH appears as guest expert in PraxisTalk on data protection in the modern working world.
- SoftbauwarecorePartnership for distribution and implementation of aERP, the successor to Infor Com. aptus IT serves as the primary distribution partner for aERP in their market, providing implementation, customization, and support services.
- CAS Software AGcoreLong-standing strategic partnership since 2006. aptus IT is a certified CAS Premium Partner (now Gold Partner) and CRM genesisWorld Development Center. They resell, implement, and customize CAS genesisWorld CRM solutions for German Mittelstand customers. The partnership includes co-marketing activities such as DigitalForum CRM and shared webinar platforms.
- InforminorOriginal founding was from Infor Com division. Historical partnership that transitioned to Softbauware aERP as the successor product.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
aptus IT competitors and assessment
Company assessmentOthers
- CAS Software AG: Primary platform vendor for aptus IT, developing CAS genesisWorld. Not a direct competitor (partner relationship) but a strategically important counterparty whose roadmap and partner decisions drive aptus's CRM business.
Broad incumbents
- Salesforce: Global CRM incumbent with growing German Mittelstand presence via partner networks. Competes on CRM/xRM and increasingly on AI features against aptus's CAS genesisWorld implementation business.
- Sage Group: Established SMB and mid-market ERP/CRM vendor with strong presence in German-speaking markets. Overlaps with aptus's aERP and SmartWe offerings at the smaller end of the Mittelstand.
- Microsoft Dynamics 365: Global cloud CRM/ERP suite with deep Microsoft ecosystem penetration in the German Mittelstand. Competes with aptus's CAS/aERP stack for mid-market CRM and ERP budgets at much larger scale.
Direct peers
- Asseco Solutions (APplus): German mid-market ERP vendor (APplus) for manufacturing and trading, with a similar Mittelstand customer profile and VAR/partner-led delivery model.
- ProAlpha GmbH: Established German mid-market ERP provider serving manufacturing, wholesale and services, with a comparable Mittelstand customer profile and deep customization/implementation model.
- Allgeier IT Solutions: German IT services and CRM/ERP implementation firm with a similar value-added-reseller model around multiple platforms. Comparable in go-to-market (sales-led, services-heavy) and target customer (German Mittelstand).
- abas Software GmbH: German ERP vendor focused on mid-market manufacturing and project-based companies, similar in customer size and Mittelstand focus. Competitive overlap with aptus's aERP Basis and aERP Bau editions.
- Cosmonaut GmbH: German CAS genesisWorld partner of comparable size, also targeting Mittelstand with CRM/xRM implementation, customization and Gold-Partner-tier services. Closest head-to-head peer given identical vendor stack and customer profile.
- Städtler + Partner: Long-standing German CAS Software AG partner implementing CAS genesisWorld for mid-market customers, often in the same verticals (manufacturing, services). Directly comparable value-added reseller of the same platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
aptus IT social profiles
Digital presenceaptus IT compliance and trust
Trust signalCompliance2 records
aptus IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
aptus IT leadership team
Management profileNumber of profiles
Profiles2 records
aptus IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aptus IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aptus IT
What does aptus IT do?
aptus IT is an IT solutions provider for the German Mittelstand, selling and implementing ERP and CRM software. The proprietary aERP system unifies CRM, DMS, and BI in one platform with industry-specific variants for manufacturing/services, construction, and jewellery. The company also resells and customizes CAS genesisWorld CRM and offers the proprietary aService mobile app for field service technicians with AI-assisted documentation.
Is aptus IT a public or private company?
aptus IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aptus IT founded?
aptus IT was founded in 2001. It employs 11 to 50 people.
Where is aptus IT based?
aptus IT is headquartered in Backnang, Germany, in the Europe region.
How does aptus IT make money?
Four revenue lines are on record. Software Licensing is the primary driver. The others are software Maintenance, custom Development Services and hosting/Cloud Services.
Who are aptus IT's main competitors?
CAS Software AG is listed as an others. Broad incumbents are Salesforce, Sage Group and Microsoft Dynamics 365. Direct peers are Asseco Solutions (APplus), ProAlpha GmbH, Allgeier IT Solutions, abas Software GmbH, Cosmonaut GmbH and Städtler + Partner.
Does aptus IT have an API?
No public API is recorded for aptus IT.
What industry is aptus IT in?
aptus IT's product category is Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) Software. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration, with a secondary code of BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 541511 and its SIC code is 7370.