What Pedalheads does

Pedalheads is a Vancouver-headquartered, founder-led private company operating children's activity programs in biking, swimming, trail riding, and soccer across Canada (5 provinces) and the United States (8 states). Founded in 1986 by Claudia Sjoberg as a single Vancouver swim location (originally Atlanis Programs), it now runs 250-400+ seasonal locations, employs 60+ full-time staff alongside 2,500+ seasonal instructors, and has served more than one million children cumulatively. Its curriculum is proprietary and skill-progression oriented, ranging from Parent & Tot swim through Bronze lifesaving, from training-wheel removal to road-ready biking, and includes a play-based soccer methodology that emphasizes confidence-building outcomes over purely recreational play.

The company's product surface spans Bike Camps, Swim Lessons, Trail Riding Camps, Soccer (including a Pedalheads Adapted program for neurodiverse children), Combo Camps, private/semi-private lessons, and a wholly-owned social impact program called Pedalheads+ (launched 2022). Operating vertically, Pedalheads opened its first owned pool in West Vancouver in 2021; non-core venues are otherwise leased pools, schools, community centers, and field locations. The Vancouver Rangers Football Club functions as a non-profit progression pathway for soccer participants, and an acquired HappyFeet Vancouver was rebranded as Pedalheads Soccer in 2025.

Pedalheads runs a direct-to-consumer, event-driven seasonal business with online self-serve registration through pedalheads.com, phone sales support, and a 'Give $25, get $25' referral program. Pricing is unit-based by program, level, duration (25 to 115 minute swim classes, week-long camps), and location, with Sezzle-powered installment plans and a two-year credit policy. Revenue streams include one-time camp registrations, recurring year-round swim lessons, combo camps, and private lessons. Distribution is augmented by a B2B school-partnership channel that delivers on-site soccer instruction. The company is privately held with no disclosed external funding and concentrates on Canada-US cross-border markets, targeting families with children ages 4 months to 12.

Name

Pedalheads

Legal name

Pedalheads

Website

https://pedalheads.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Pedalheads operates learn-to-ride bike camps, swim lessons, trail riding, and soccer programs for children ages 4 months to 12 across 250-400+ seasonal locations in Canada and the United States, serving families through a direct-to-consumer registration model.

Ownership category

akta.pro rank

Product category

Youth Sports Camps and Lessons

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

akta.pro secondary industries

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG)

Keywords

• Youth bike camps
• Kids swim lessons
• Trail riding programs
• Youth soccer classes
• Children summer camps

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Summer Camp Registrations: Week-long day camp programs for biking, swimming, trail riding, and soccer. Revenue generated from per-camper registration fees. Programs run during summer, spring break, and winter breaks.
2. Year-Round Lesson Programs: Weekly recurring lessons throughout all seasons. Classes range from 25 minutes to 115 minutes for swimming. Ongoing enrollment with regular billing.
3. Combo Camps: Full-day combination camps (Bike+Soccer, Bike+Swim, Trail+Swim, Soccer+Swim) providing bundled programming at a single registration.
4. Private/Semi-Private Lessons: One-on-one coaching for children who want individualized attention. Available for swimming and biking.
5. Bike Storage: Week-long bike storage option available at select bike camps for additional fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pedalheads operates structured children's day camps and year-round lessons in four disciplines: Bike Camps (ages 2-12, taking kids from training wheels to road-riding), Swim Lessons (4 months+, level-specific progression up to Bronze lifesaving), Trail Riding Camps (ages 4-10, off-road with 2+ hours of continuous riding), and Soccer (ages 2-8, play-based skills development). Programs are delivered at 400+ locations across Canada and the US, supplemented by Combo Camps (full-day multi-sport bundles) and Pedalheads+ for underserved families.

Product overview

Pedalheads is a multi-program kids' activity company offering day camps and year-round lessons across four core disciplines: Bike Camps (ages 2-12), Swim Lessons (4 months+), Trail Riding Camps (ages 4-10), and Soccer (ages 2-8). The company operates Combo Camps that combine two programs for full-day experiences. A social impact arm called Pedalheads+ provides no-cost programs to underserved families. A progression pathway leads to the Vancouver Rangers Football Club for advanced soccer players. Private one-on-one lessons are available as add-ons across all program types. The company spans 400+ locations across Canada and the US.

Differentiator

Problem solved

Functional benefit

Brands

• Pedalheads Soccer: Foundational soccer skills program for kids ages 2-8, formerly HappyFeet Vancouver, using energetic storytelling and interactive games to teach fundamental skills
• Pedalheads+
• Vancouver Rangers Football Club

Products and services

• Pedalheads Bike Camps Week-long learn-to-ride bike camps that take children ages 2-12 from training wheels to confident road riding, with progression through level-specific curriculum delivered at 250+ locations.
• Pedalheads Swim Lessons Year-round swimming instruction for children 4 months and up, with small classes, longer lessons (25-115 minutes), Lifesaving Society-certified instructors, level-specific progression up to Bronze lifesaving, and custom warm-water pools. Currently available in BC and Ontario.
• Pedalheads Trail Riding Camps Half-day week-long trail riding camps for kids ages 4-10 with at least 2 hours of continuous riding on urban paths, dirt trails, and pump tracks; delivered at locations in Alberta, BC, Ontario, Colorado, Illinois, Oregon, and Washington.
• Pedalheads Soccer Foundational soccer skills program for kids ages 2-8 using energetic storytelling, interactive games, and imaginative play-based learning to teach fundamental skills, with maximum ball touches and one-on-one coaching, delivered at partner schools and Pedalheads facilities.
• Pedalheads Combo Camps Full-day combination camps that pair two disciplines into a single registration, including Bike+Soccer, Bike+Swim, Trail+Swim, and Soccer+Swim, providing balanced full-day programming at camp facilities.
• Vancouver Rangers Football Club Non-profit youth soccer academy and progression pathway for kids ages 5-12 transitioning out of Pedalheads Soccer, offering advanced skills development, twice-weekly training, and team play in a Canada Soccer-endorsed league.
• Pedalheads+ No-cost Pedalheads camps and lessons provided to families facing geographical, financial, or other access barriers, extending the company's programming into underserved communities.
• Private and Semi-Private Lessons One-on-one and small-group coaching for swim and bike programs, providing individualized attention and accelerated progression for children seeking tailored instruction.

Quantifiable outcome

• 500,000+ children have learned to ride bikes with Pedalheads Bike camps since 1995
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Pedalheads+coreStrategic or Co-development Partner · 1 January 2022Pedalheads+ is an initiative providing no-cost high quality camps and lessons to families with geographical, financial or other barriers. This social impact program extends Pedalheads' mission to underserved communities, bringing programs to children who otherwise might not have access to these activities.
• Vancouver Rangers Football ClubcoreStrategic or Co-development PartnerVancouver Rangers FC is a non-profit soccer academy in Vancouver, BC designed as the next progression step for children advancing from Pedalheads Soccer or transitioning from other soccer programs. As part of the Pedalheads family, VRFC provides a pathway for young players to continue developing soccer skills in a supportive environment. Players train twice weekly with opportunities to play in a Canada Soccer-endorsed league.
• SezzleminorOthersPayment plan provider offering installment payment options for program registrations. Allows families to spread the cost of camp and lesson registrations over time.

Scale indicators8 records

Recent moves15 records

Expansion highlights6 records

Broad incumbents

• YMCA of the USA: National nonprofit operating thousands of branches offering youth sports, swim lessons, and day camps overlapping with Pedalheads' programming. Serves the same families but competes on subsidized pricing and broader facility scope rather than premium instructional specialization.

Direct peers

• Soccer Shots: Youth soccer program franchise for ages 2-8 delivered through classes, camps, and school partnerships using play-based methodology. Closely comparable to Pedalheads Soccer in age segment, curriculum philosophy, and school-channel distribution.
• British Swim School: Children's swim school franchise operating across hundreds of US locations with small class sizes and level-based progression. Directly comparable to Pedalheads Swim in target customer (young families), pricing model, and franchise/unit growth strategy.
• i9 Sports: Youth sports league and camp operator for ages 3–13 across multiple US markets, focused on fun, instructional formats. Comparable to Pedalheads in offering structured, parent-paid youth sport programs at scale.
• Aqua-Tots Swim Schools: Multi-location children's swim school franchise with year-round lessons and proprietary curriculum for ages 4 months and up. Directly comparable to Pedalheads Swim in curriculum-based progression and family-oriented positioning.
• Skyhawks Sports Academy: National youth sports camp provider offering multi-sport programs including biking, soccer, and swimming to kids 4–12. Closely aligned with Pedalheads' multi-discipline day camp model and seasonal camp delivery.
• Goldfish Swim School: US-based franchise offering year-round swim lessons to children 4 months–12 years using a proprietary curriculum and small class ratios. Highly comparable to Pedalheads' swim vertical in customer segment, instructional model, and multi-location franchised delivery.
• Lil' Kickers: Foundational youth soccer program for ages 18 months–9 years running classes and camps inside sports facilities. Overlaps with Pedalheads Soccer in early-childhood skill development focus and franchise-style local delivery.
• Challenger Sports: International youth soccer camps and clinics operator using British-style curriculum for ages 3–18. Comparable to Pedalheads' soccer/trail riding instructor-led camp model and franchise-style delivery.
• US Sports Institute: Multi-sport youth camp and class provider operating camps, clinics, and after-school programs across North America. Overlaps with Pedalheads in multi-discipline youth programming and summer/day-camp delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/pedalheads
• Facebookfacebook.com/pedalheads
• Instagraminstagram.com/pedalheads
• Xx.com/pedalheads
• LinkedInlinkedin.com/company/pedalheads

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedalheads