HomeTrust Bank

What HomeTrust Bank does

HomeTrust Bank is a chartered community bank headquartered in Asheville, North Carolina, operating as a wholly-owned subsidiary of publicly traded HomeTrust Bancshares, Inc. (NASDAQ: HTB). Founded in 1926, the bank serves individual consumers, small and mid-sized businesses, mortgage borrowers, wealth management clients, and a specialized niche of first responders and government employees across 30+ branch locations in five southeastern states: North Carolina, South Carolina, East Tennessee, Southwest Virginia, and Georgia. As of Q1 2026, the bank reported total assets of approximately $4.4-4.5 billion.

The bank operates a traditional community banking business model with four primary revenue streams: net interest income from lending activities (mortgages, commercial loans, personal loans, home equity), non-interest income from fees and charges, mortgage banking revenue, and commercial banking/treasury services. Its technology platform consists of standard digital banking infrastructure including online and mobile banking with remote check deposit, Zelle peer-to-peer payments, mobile wallet integration, online bill pay, and eLoan Pay. The bank offers a comprehensive product suite spanning personal checking/savings, credit cards, home equity, personal loans, full mortgage lending (conventional, government-backed FHA/VA/USDA, construction-to-permanent, jumbo), commercial lending, treasury services with Insured Cash Sweep, merchant services, and wealth management.

HomeTrust's go-to-market relies on a sales-led community banking model with local relationship managers, physical branch distribution, and direct sales teams for commercial and mortgage lending. The bank supplements its physical presence with digital self-service channels and community engagement initiatives such as the HomeTrust Park naming rights partnership with the Asheville Tourists. The bank has executed a serial M&A growth strategy (Jefferson Bancshares 2014, TriSummit Bank 2016, Quantum Capital Corp. 2022 for $67.6M) to expand its regional footprint. HomeTrust has received consistent recognition including Forbes America's Best Banks (3 consecutive years through 2026), KBW Bank Honor Roll (2 consecutive years, top 6% of eligible banks), and Best Banks to Work For awards, reflecting strong financial performance and workplace culture.

Name

HomeTrust Bank

Legal name

HomeTrust Bank

Website

https://hometrustbanking.com

Company type

Public

Founded year

1900

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HomeTrust Bank is a publicly traded community bank (NASDAQ: HTB) headquartered in Asheville, NC, serving consumers, small businesses, and mortgage borrowers across 30+ branches in five southeastern states with $4.4-4.5 billion in total assets.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Depository Credit Intermediation (5221), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035), Personal Credit Institutions (6141)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

akta.pro secondary industries

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Credit Cards & Revolving Credit (FSABAAAC), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)

Keywords

• Community banking services
• Mortgage lending products
• Commercial banking solutions
• Wealth management services
• Digital banking platform

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Net Interest Income: Primary revenue driver from interest earned on loans (mortgages, commercial loans, personal loans, home equity) and securities, minus interest paid on deposits. Represents the core banking margin from the spread between lending rates and deposit costs.
2. Non-Interest Income - Fees and Charges: Revenue from account service fees, overdraft fees, wire transfer fees, merchant services for business customers, and other banking service charges.
3. Mortgage Banking Revenue: Income from originating, selling, and servicing mortgage loans including purchase mortgages, refinances, and construction-to-permanent loans.
4. Commercial Banking Services: Treasury management services, business lending, and commercial deposit accounts generating fee income from business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

HomeTrust Bank is a chartered community bank that takes deposits and extends credit to individual consumers, small and mid-sized businesses, and mortgage borrowers across five southeastern states. Its product set spans personal checking, savings, money market, CDs/IRAs, credit cards, home equity, and personal loans, a full mortgage suite (fixed, adjustable, jumbo, construction-to-permanent, HomeReady, USDA/FHA/VA, cash-out refinance), commercial lending, treasury and merchant services, and wealth management, with delivery through 30+ branches and a digital banking platform.

Product overview

HomeTrust Bank operates as a regional community bank offering a comprehensive suite of banking products and services organized across multiple business lines. The bank provides personal banking (checking, savings, credit cards, home equity, personal loans), mortgage lending (purchase and refinance products including conventional, government-backed programs like FHA/VA/USDA, and specialty products), commercial and business banking (lending, treasury services, merchant services, and business online banking), and wealth management services. The digital banking platform (Online Banking/Mobile Banking) serves as the primary self-service channel, integrating Zelle® for peer-to-peer transfers, Mobile Wallet for contactless payments, and Mobile Deposits for remote check capture. The bank maintains over 30 locations across North Carolina, South Carolina, East Tennessee, Southwest Virginia, and Georgia, with total assets of approximately $4.4–4.5 billion as of early 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Checking Accounts Personal checking account products (Simple Checking, Everywhere Connect, Premier Checking) for individual consumers across HomeTrust's five-state footprint, providing everyday banking with tiered features and benefits.
• Savings and Money Market Accounts Personal savings and money market accounts providing deposit growth and liquidity for individual consumers.
• CDs and IRAs Certificate of Deposit (CD) and Individual Retirement Account (IRA) products offering term-based savings and retirement savings for individual consumers.
• Online Banking Web-based digital banking platform providing 24/7 account access, bill pay, transfers, eStatements, and account management for personal banking customers.
• Mobile Banking Mobile banking application for smartphones and tablets providing full account access, mobile deposits, Zelle transfers, mobile wallet, and remote banking on personal and business accounts.
• Credit Cards Personal credit card products providing consumer revolving credit for everyday purchases.
• Home Equity Loans and Lines of Credit Revolving lines of credit and loans secured by home equity for major purchases, debt consolidation, or home renovations, offered to individual consumers.
• Personal Loans Unsecured personal loans offered to individual consumers for various needs without collateral requirements.
• Fixed Rate Mortgage Home purchase mortgage with a locked interest rate for the life of the loan, providing payment stability for borrowers.
• Adjustable Rate Mortgage (ARM) Home mortgage with an interest rate that adjusts periodically based on market conditions, offered to homebuyers.
• Construction-to-Permanent Loans Single-close loan product financing both the construction and permanent mortgage phases of building a new home.
• Jumbo Loans Mortgages exceeding conforming loan limits for higher-value residential properties.
• HomeReady Mortgage Fannie Mae HomeReady low-down-payment mortgage with flexible credit and income guidelines for first-time and repeat homebuyers.
• Government Mortgage Programs (USDA, FHA, VA) Government-backed mortgage options including USDA rural development loans, FHA loans for first-time buyers, and VA loans for veterans and military families.
• Cash-Out Refinancing Mortgage refinance option allowing borrowers to convert home equity into cash by replacing an existing loan with a larger one.
• Commercial and Business Banking Comprehensive business banking platform offering lending, treasury services, business online banking, merchant services, accounts, and community association banking for businesses across the five-state footprint.
• Business Lending Commercial loan products including term loans, lines of credit, and specialized financing for business growth and operations, including SBA and small business lending.
• Treasury Services Cash management and treasury services for business customers, including Insured Cash Sweep that distributes large business deposits across multiple banks for FDIC coverage beyond standard limits.
• Business Online Banking Digital banking platform (Business Connect) designed for business account management, payments, and cash management workflows.
• Merchant Services Payment processing and point-of-sale solutions enabling business customers to accept card and electronic payments.
• United Financial Specialized banking division serving fire service, first responders, and government employees with tailored lending and deposit products.
• Investment Services Wealth management and investment advisory services for personal and business clients, including professional banking services for physicians, attorneys, business owners, and executives.

Quantifiable outcome

• 4.31% net interest margin achieved in Q1 2026, demonstrating efficient asset-liability management
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Asheville TouristsminorGTM or Marketing Partner · 21 April 2026Naming rights partnership for HomeTrust Park, the $40 million renovated minor league baseball stadium. The partnership is positioned as a community investment rather than a traditional sponsorship, reflecting the bank's over 100-year history of service in Western North Carolina.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Capital City Bank Group: Florida-based community bank holding company of comparable asset size with a regional branch network, consumer/mortgage/commercial lending focus, and traditional community-bank economics. Direct comparable on size, model, and product mix.
• First Busey Corporation: Illinois-based community bank holding company offering consumer, mortgage, commercial, and wealth services across the Midwest and Southeast. Comparable asset tier, public-bank profile, and diversified community-banking model.
• National Bank Holdings Corp: Colorado-based community bank holding company with multi-state branch presence and traditional consumer/commercial banking lines. Comparable in size, scope, and relationship-driven community-bank operating model.
• Trustco Bank Corp: Northeast US community bank focused on deposit products, residential mortgages, and small-business lending. Comparable business mix (especially mortgage-heavy origination) and traditional community-bank structure.
• S&T Bancorp: Pennsylvania-based regional community bank holding company offering deposit, lending, mortgage, and wealth services. Comparable in asset size, public-community-bank profile, and traditional product suite.
• Community Trust Bancorp: Kentucky-based community bank holding company with multi-state branch presence spanning consumer, mortgage, and commercial banking. Comparable in asset scale, public-community-bank structure, and traditional banking model.
• Tompkins Financial Corp: New York-based community bank holding company with consumer, mortgage, commercial, and wealth lines across multiple states. Comparable in scale, public-community-bank structure, and product breadth.
• Stock Yards Bancorp: Kentucky/Indiana-based community bank with consumer, mortgage, commercial, and wealth management lines. Similar mid-size community bank economics and relationship-driven model with public-trading profile.
• First Bancorp: North Carolina-headquartered community bank holding company operating branches across the Carolinas and the Southeast with a similar mix of consumer, mortgage, and commercial banking. Closely comparable by geography, size tier, and product scope to HomeTrust.
• Park National Corp: Ohio-headquartered community bank holding company with a multi-state footprint, broad consumer/commercial banking and trust services, and a similar asset scale to HomeTrust. Direct comparable on community-bank operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HomeTrustBanking
• LinkedInlinkedin.com/company/hometrust
• Instagraminstagram.com/hometrust_bank
• Xx.com/HomeTrust_Bank

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeTrust Bank