What Marktplatz Mittelstand does

Marktplatz Mittelstand GmbH & Co. KG is a privately held German Kommanditgesellschaft founded in 1998 and headquartered in Nürnberg. It operates Firmenweb, an online directory and industry portal targeting German small and medium-sized businesses (the Mittelstand) and consumers seeking local service providers. The platform lists 3.1M+ companies and service providers across 600+ industry categories and all German cities, with 75,110+ verified user reviews and a claimed base of 1.5M+ satisfied users. Its stated end-users are German consumers searching for local businesses and SMBs seeking online visibility.

Name

Marktplatz Mittelstand

Legal name

Marktplatz Mittelstand GmbH & Co. KG

Website

https://marktplatz-mittelstand.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Marktplatz Mittelstand (Firmenweb) is a Germany-wide online business directory listing 3.1M+ companies and service providers for consumers and SMBs, operating since 1998 from Nürnberg with freemium listings, advertising, and an integrated job board.

Ownership category

akta.pro rank

Product category

Online Business Directory

NAICS

Directory and Mailing List Publishers (51314), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising (7310)

akta.pro primary industry

Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)

akta.pro secondary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Business directory platform
• Online business listings
• SME industry directory
• Local business search
• Company review platform

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Free Business Listings: Free basic company entries for businesses. Companies can register and create profiles at no cost.
2. Advertising & Paid Listings: Paid advertising formats and premium listing placements for businesses seeking greater visibility on the platform. Referenced as 'Werbeformate und Anzeigen' in the contact form.
3. Job Portal Commissions: Job listings aggregated from partner Jooble, with the platform earning referral commissions for job applications forwarded from the portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marktplatz Mittelstand (operating under the Firmenweb brand) operates a German-language online business directory (Branchenverzeichnis) listing 3,113,200+ companies and service providers searchable by industry and city across Germany. The core platform is complemented by an integrated Job Portal (powered by Jooble), a Fachmagazin (industry trade magazine), a Lexikon (business encyclopedia), a verified Bewertungssystem (review system) with 75,110+ reviews, and a Klickstrecke lead-generation workflow that forwards consumer service requests to matched businesses.

Product overview

Marktplatz Mittelstand operates Firmenweb, a unified digital business directory platform for German SMEs. The core offering is the Branchenverzeichnis (industry directory) enabling keyword and location-based company search across all German cities with over 3.1 million listings. The platform extends this core with integrated add-on modules: a Job Portal for cross-industry job postings, a Fachmagazin (industry magazine) with in-depth professional articles, a Lexikon business encyclopedia, and a Bewertungssystem (review system) with 75,000+ reviews. The architecture functions as a single platform with multiple complementary modules serving businesses and consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Firmenweb Branchenverzeichnis (Industry Directory) Digital business directory searchable by keyword (industry) and location, containing 3,113,200+ firms and service providers across all German cities and 600+ industry categories. Companies register free profiles; users search free of charge.
• Job Portal (powered by Jooble) Job board integrated into the directory, aggregating listings from partner Jooble across all German cities (Berlin, Hamburg, Munich, Cologne, Frankfurt, etc.). Job seekers search by title, location, and employment type; employers reach candidates and pay per-application affiliate referral fees.
• Fachmagazin (Trade Magazine) Industry-specific expert articles authored by professional journalists covering topics relevant to Mittelstand businesses and German industries, providing editorial content within the directory platform.
• Lexikon (Business Encyclopedia) Business encyclopedia section providing definitions and explanations of industry terms and concepts relevant to German businesses and consumers.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• JoobleminorChannel Partner/ Reseller/ DistributorJooble is integrated as the job aggregator for the Marktplatz Mittelstand job portal. Job listings from hundreds of employers are displayed on the platform's city-specific job pages (Frankfurt, Cologne, Munich, Hamburg, etc.) and users are redirected to Jooble's application system via tracked affiliate links. Revenue is generated on a per-application/referral basis.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Manta: Long-standing German business directory serving SMEs with company listings and advertising. Closely comparable in audience (German Mittelstand) and product (directory + advertising).
• Meinestadt: Germany-focused city portal combining business directories, jobs, events and local content. Comparable horizontal coverage of German cities and SME services.
• GoLocal: German online business and review directory offering company listings, ratings, and local search across Germany. Closely comparable product/market to Marktplatz Mittelstand's Firmenweb.
• Das Örtliche: German local business directory jointly operated by major telecom and publishing groups. Competes head-on for SEO traffic, SME listings, and display advertising in the same German local-search market.
• 11880.com: German local-search and directory platform with listings, reviews and SME advertising. Directly competes for the same consumer SMB-discovery queries.
• Gelbe Seiten: Germany's leading print- and digital-based local business directory (yellow pages). Direct competitor to Marktplatz Mittelstand in SME listings and advertising for the German Mittelstand.

Broad incumbents

• Yelp: Global leader in user-generated local business reviews and SMB advertising. Operates a much broader footprint but competes for the same SMB advertising budgets and review-driven discovery behavior.
• Google Business Profile: Free listings, reviews, and Maps integration from Google that dominate local-intent search results in Germany. Not a directory per se, but the most important indirect competitor for discovery traffic and SME attention.

Emerging players

• Trustpilot: Consumer review platform with strong adoption among German SMEs. Comparable on the verified-review/trust-signal axis that Marktplatz Mittelstand uses to differentiate its directory listings.
• KennstDuEinen: Germany-focused review and recommendation platform for local service providers. Smaller and more review-centric than Marktplatz Mittelstand but overlaps on the trusted-local-recommendation use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marktplatz Mittelstand