Label Peelers

What Label Peelers does

Label Peelers is a privately held, direct-to-consumer e-commerce retailer founded in 2009 and headquartered at 636 S. Walnut, Ravenna, Ohio. The company sells homebrewing and winemaking ingredients, supplies, and equipment to U.S. hobbyist beverage makers, with a catalog that spans beer making (hops across ~40+ named varietals, base/caramel/roasted/specialty grains from maltsters including Briess, Gambrinus, Swaen, and Warminster; malt extracts, yeasts, adjuncts, flavorings, and ingredient kits), wine making (kits from Finer, Winexpert, and Vintner's Best; wine yeasts from AEB, Lalvin, Red Star, and White Labs; oak products, fruit purees, mead, concentrates, fresh juices, and labels), plus equipment for fermentation, bottling, kegging, and dispensing. The assortment has been extended into adjacent verticals including liquor making, vinegar making, hard cider, kombucha, and seltzer, and the company has built in-house sub-brands (Label Peelers Original Beer Kits, Exclusion Gluten-Free, Real Fake Clone, Brown Box).

The platform is a single BigCommerce storefront with two notable proprietary features: a Beer Recipe Generator that converts a style description into a complete ingredient list added to cart (with fine-tuning for bitterness, ABV, hops, and specialty grains), and a Voice Shopping interface at labelpeelers.pro. Distribution is exclusively through the company's own U.S. e-commerce site — no marketplace listings, wholesale, or international channels are evident — and marketing relies on-site promotions, a maintained blog, and a Volume Savings tiered pricing program (additional 5% off at subtotal thresholds) layered onto promotional markdowns up to 35% off MSRP. Cart ASPs run from under $2 (consumables) to over $200 (equipment).

The business has no disclosed revenue, no funding rounds, no parent company, no subsidiaries, no M&A activity, no patents or trademarks, no partnerships, and no public management team data. With 11–50 employees and a single-channel domestic operation, Label Peelers is a small, vertically specialized hobbyist retailer whose commercial signals must be read from product-level activity, assortment breadth, and pricing-program iteration rather than from financial disclosures.

Name

Label Peelers

Legal name

Label Peelers

Website

https://labelpeelers.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Label Peelers is a privately held Ravenna, Ohio-based e-commerce retailer selling homebrewing and winemaking ingredients, equipment, and supplies — including beer kits, wine kits, hops, yeasts, and fermentation gear — to U.S. hobbyist beverage makers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ravenna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce retail model selling homebrewing and winemaking equipment, ingredients, and supplies directly to consumers. Revenue generated through product sales with volume-based pricing discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Label Peelers is a direct-to-consumer e-commerce retailer that sells home beer brewing and wine making ingredients, kits, and equipment to hobbyists. Its catalog covers beer making supplies (hops, grains, malt extracts, yeasts, adjuncts, flavorings), wine making supplies (wine kits, yeasts, oak, fruit purees, wine bases, concentrates), and brewing equipment (fermenters, bottling, kegging, temperature control, and testing tools), along with liquor making and vinegar making supplies. Customers order online through labelpeelers.com and a voice shopping interface, with volume-based discount pricing available on eligible items.

Product overview

Label Peelers is a direct-to-consumer e-commerce retailer specializing in home beer brewing and wine making supplies. The company offers a comprehensive product portfolio organized into three main categories: Beer Making Supplies (hops, grains, malt extracts, yeast, adjuncts, flavorings, and beer ingredient kits under brands including Label Peelers Original, Exclusion Gluten-Free, Real Fake Clone, Brown Box, and Brewers Best), Wine Making Supplies (wine kits from Finer Wine Kits/Winexpert/Vintner's Best, wine yeast, oak products, fruit purees, wine bases, and winemaking concentrates), and Brewing Equipment (fermentation vessels, bottling supplies, kegging and dispensing equipment, temperature control, and testing tools). Additional product lines include Liquor Making and Vinegar Making supplies. The company also offers Voice Shopping capability and a Volume Savings discount program. The business operates as a single e-commerce platform rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Making Supplies
• Wine Making Supplies Comprehensive wine making ingredients and equipment including wine kits, wine yeast, oak products, fruit purees, wine bases, and winemaking concentrates, sold to individual hobbyist winemakers.
• Brewing Equipment Equipment for fermentation, bottling, kegging, and dispensing including carboys, brew pots, burners, air locks, caps, corks, temperature control, and testing tools, sold to homebrewers and winemakers.
• Liquor Making Supplies Equipment and ingredients for home distilling including distiller's malt, flavorings, hardware, and yeast, sold to hobbyist distillers.
• Vinegar Making Supplies Ingredients and equipment for home vinegar production, sold to hobbyist vinegar makers.
• Label Peelers Original Beer Kits House brand beer ingredient kits developed by Label Peelers for home brewing, sold to homebrew hobbyists.
• Finer Wine Kits Premium wine making kits including the Forte series, distributed through labelpeelers.com for home winemakers.
• Winexpert Wine Kits Wine kits from the Winexpert brand for home winemaking, sold through labelpeelers.com.
• Vintner's Best Wine Base Kits Wine base kits from the Vintner's Best brand for home winemaking, sold through labelpeelers.com.
• Brewers Best Beer Kits Pre-packaged beer making kits from the Brewers Best brand, sold through labelpeelers.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Amazon: Massive e-commerce incumbent carrying a deep homebrewing and winemaking category (hops, grains, kits, equipment) with aggressive pricing and Prime shipping. Sets the competitive baseline and customer expectation for assortment and delivery speed across the category.

Direct peers

• Love2Brew: Online homebrewing supplies retailer offering a closely overlapping catalog of ingredients, kits, and equipment to the same hobbyist segment. Comparable DTC-only distribution model.
• Midwest Supplies: Homebrewing supplies retailer serving the same hobbyist customer profile with comparable SKU breadth across beer-making ingredients, kits, and equipment. Operates in the same competitive set as Label Peelers.
• Northern Brewer: One of the largest US homebrewing and winemaking supplies retailers, operating a similar DTC e-commerce model with comparable SKU breadth across hops, grains, kits, equipment, and educational content. Directly competes for the same hobbyist homebrew customer.
• Williams Brewing: Long-running homebrewing equipment and supplies retailer with a similar product mix spanning ingredients, kits, and equipment. DTC e-commerce focus and comparable customer base to Label Peelers.
• E.C. Kraus: Long-established home winemaking and home brewing supplies retailer with a DTC catalog that overlaps Label Peelers' wine-making kits, concentrates, and equipment lines for the same hobbyist winemaker persona.
• Cellar Homebrew: Independent homebrewing and home winemaking supplies retailer offering comparable ingredients, equipment, and kits through DTC channels. Mirrors Label Peelers' combined beer-and-wine positioning.
• Adventures in Homebrewing: Independent homebrewing supplies retailer with a strong educational/content orientation and a DTC catalog that overlaps Label Peelers' beer-making core assortment. Targets the same hobbyist persona with comparable product depth.
• MoreBeer: Established direct-to-consumer homebrewing supplies retailer offering ingredients, equipment, and kits in the same product categories as Label Peelers. They are a primary head-to-head competitor for beer-making hobbyist spending.
• Austin Homebrew Supply: Independent homebrewing supplies retailer with both storefront and online channels selling an analogous catalog of hops, grains, malt extracts, kits, and equipment to the same hobbyist persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labelpeelers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Label Peelers