What Água De Coco Brasil does

Água De Coco Brasil, legally Yann Comércio e Indústria LTDA, is a Brazilian fashion brand founded in 1985 in Ceará and headquartered in Fortaleza, operating as a multichannel beachwear and lifestyle retailer with 101–250 employees. The company's product portfolio is centered on Brazilian beachwear and resort fashion, anchored by its flagship bikini category (658+ SKUs) and complemented by one-piece swimsuits, dresses, skirts, blouses, pants, shorts, beach cover-ups, tailored pieces, and accessories for women, plus men's swim trunks and casual apparel, a kids line, and a home décor 'Casa' collection. Technical differentiation rests on proprietary fabric technologies including Lycra Touch UV50 (UV50 sun protection), Lycra Crepon, Lycra Shine, Lycra Microfibra, Lycra Soft, and Malha Macramê, with most pieces carrying UV50 protection.

Revenue is generated through one-time direct-to-consumer sales across an omnichannel mix: an owned VTEX-powered e-commerce platform (aguadecoco.com.br), physical retail stores in São Paulo, Rio de Janeiro, and Fortaleza, native iOS/Android mobile apps, and a WhatsApp purchasing channel. Pricing spans R$49 (accessories) to over R$1,998 (premium dresses), with installment payments, free shipping above R$700, and a 10% first-purchase newsletter incentive. The company is privately held, operates exclusively in Brazil, and deploys a 'Personal Shopper' AI assistant on its website for personalized product recommendations.

Name

Água De Coco Brasil

Legal name

Yann Comércio e Indústria LTDA

Website

https://aguadecoco.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Água De Coco Brasil is a Brazilian beachwear and lifestyle fashion brand founded in 1985, selling bikinis, swimwear, apparel, and home décor directly to consumers in Brazil through its e-commerce site, mobile apps, WhatsApp, and physical retail stores.

Ownership category

akta.pro rank

Product category

Beachwear and Swimwear Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industries

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF), Swimwear & Beachwear Cut & Sew (IMAOAEAH), Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ)

Keywords

• Women's swimwear
• Beachwear fashion
• UV-protective swimwear
• Brazilian beach fashion
• Resort wear apparel

Headquarters

HQ city

Ceará

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales - E-commerce: Direct-to-consumer online sales through owned e-commerce platform aguadecoco.com.br, serving customers across Brazil with shipping and installment payment options
2. Direct Product Sales - Physical Retail: Brick-and-mortar retail store sales through company-owned stores located in São Paulo, Rio de Janeiro, and other strategic Brazilian locations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Água De Coco Brasil designs, manufactures, and retails premium Brazilian beachwear — primarily bikinis, one-piece swimsuits (maiôs), beach cover-ups, dresses, and complementary apparel for women and men — through its own e-commerce platform and company-operated physical stores. The portfolio also extends to men's swim trunks, casual summer clothing, women's accessories, and a tropical home décor (Casa) line, with most garments built on proprietary UV-protective technical fabrics such as Lycra Touch UV50.

Product overview

Água De Coco Brasil is a Brazilian fashion brand with 40 years of history, headquartered in Fortaleza, Ceará (CNPJ: 11.581.675/0001-98), operating both e-commerce and physical retail stores across Brazil. The product portfolio is organized as a multi-category fashion and lifestyle platform centered on beachwear and resort fashion. The core offering consists of biquínis (bikinis) — the brand's signature and most recognized product — complemented by maiôs & bodies (one-piece swimsuits), vestidos (dresses), saias (skirts), blusas (blouses), calças (pants), shorts & bermudas, saídas de praia e cangas (beach cover-ups), alfaiataria (tailored clothing), and accessories for women. Men's categories include sungas (swim trunks), camisetas, camisas, bermudas/shorts, and calças. The home & décor collection (Casa) extends the brand's tropical lifestyle into household items. A sale/outlet section and Bazar lifestyle category round out the offering. The brand also features named seasonal collections such as the Coleção Natureza Híbrida and the Summer Tour 2026, and operates a Personal Shopper AI assistant on its website for personalized recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Biquínis (Bikinis) The brand's flagship product category, offering a wide variety of bikini styles (half-cup, classic triangular, strapless/tube, hot pant, ribbon-tie, delta wing) crafted from technical fabrics such as Lycra Crepon, Lycra Shine, Lycra Microfibra, Lycra Soft, Lycra Touch UV50, and Malha Macramê, with most models featuring UV50 sun protection. Targeted at women seeking premium Brazilian beachwear.
• Maiôs & Bodies (One-piece Swimsuits) One-piece swimsuits and bodies in styles ranging from classic cuts to contemporary designs including V-neck, square neckline, puff sleeves, one-shoulder, and half-cup. Most offer UV50 protection and are available with or without removable padding.
• Vestidos (Dresses) Dresses spanning long, short, and midi lengths in fabrics such as georgette de viscose, tricô, lycra plissada, visco jersey, lycra crepon UV50, paetê vinílico, tule paetê, and viscose leve, designed to transition from beach to urban and occasion settings.
• Saias (Skirts) Skirts in asymmetric, pleated, midi, godê, long, and wrapped styles, available in fabrics including Lycra Touch UV50+, Tricô Lurex, Jersey Lurex, Jacquard Cashmere, Tule, and Ly Textura Croco, with select models offering UV50+ protection.
• Blusas Femininas (Women's Tops & Blouses) Women's tops including shirts, t-shirts, long-sleeve blouses, vests, tank tops (regatas), and crop tops made from linen, silk, cotton, premium knit, and viscose, designed to transition between beach and city wear.
• Calças Femininas (Women's Pants) Women's pants in pantalona, tailored, wide leg, jeans, and straight-cut styles, made from linen, viscose, cotton, light knit, and stretch gabardine.
• Shorts & Bermudas Femininas Women's shorts in tailored, jeans, high-waisted, and bermuda styles made from linen, jeans, tailored fabric, and cotton.
• Saídas de Praia e Cangas (Beach Cover-ups & Sarongs) Beach cover-ups, kaftans, kimonos, capes, chemises, tunics, and sarongs (cangas) in georgette de viscose, light cotton, crochê, and tela paetê, designed for versatility from beach to post-beach occasions.
• Alfaiataria Feminina (Women's Tailored Clothing) Women's tailored clothing including dresses, pants, shorts, shirts, and vests in structured yet lightweight fabrics for warm-weather sophistication.
• Acessórios Femininos (Women's Accessories) Women's accessories including earrings, bracelets, necklaces, bags and necessaires, sunglasses, hats, visors and caps, sandals, flip-flops, scarves, and belts, drawn from the Mediterranean and Flora accessory lines in resin, metal, straw, and other materials.
• Sungas (Men's Swim Trunks) Men's swim trunks in plain, printed, medium, wide, and thin (fine) styles made from LY SPORT, Lycra Microfibra, LYCRA QUADRILE, and LY Textura Piquet, with many models including UV50 sun protection.
• Moda Masculina (Men's Fashion) Men's clothing including t-shirts, shirts, bermudas, shorts, boardshorts, pants, jackets, sweatshirts/cardigans/sweaters, and tank tops made from Rami Misto, Tactel, Visco Cotton Texturizado, Nylo Conforto, Nylon Peletizado, Linho Soft, and Lycra Microfibra.
• Camisetas Masculinas (Men's T-Shirts) Men's t-shirts in short-sleeve, box, and tank-top styles made from Tricot, linen, cotton, and viscose, available in neutral colors and tropical/seasonal prints.
• Shorts & Bermudas Masculinas Men's shorts and bermudas including boardshorts, beach shorts, casual shorts, tailored bermudas, and joggers made from Tricot, cotton, tactel, nylon, and linen-soft fabrics.
• Casa / Decoração (Home & Décor) Home and décor collection including items for serving (para servir), decorating (decoração), bar, and table (mesa) categories, presented as a lifestyle extension of the brand's tropical aesthetic into the home.
• Coleção Natureza Híbrida Themed seasonal collection celebrating the fusion of species, arts, and traditions under an aesthetic of metamorphosis, featuring biquínis, maiôs, dresses, blouses, skirts, pants, tops, beach cover-ups, and shorts with organic fluidity and Brazilian nature-inspired prints.
• Summer Tour 2026 Collection Brand's flagship seasonal collection for summer 2026, featuring biquínis, maiôs, dresses, blouses, skirts, shorts, and beachwear across women's and men's categories, with 141 products highlighting new-season prints and styles.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lenny Niemeyer: Brazilian luxury swimwear and resort brand headquartered in Rio de Janeiro. Direct competitor in premium Brazilian beachwear with overlapping resort-dress and cover-up categories and similar D2C plus flagship-retail model.
• Salinas: Heritage Brazilian swimwear and beachwear brand (founded 1982) with a strong bikinis and maiôs offering. Closely comparable in target customer (women seeking premium Brazilian beach fashion), product mix, and domestic D2C focus.
• Cia Marítima: Brazilian beachwear and lifestyle brand with swimwear, cover-ups, and dresses. Direct peer in mid-to-premium bikini market with comparable omnichannel presence in Brazil and seasonal collection cadence.
• Cantão: Brazilian resort and beachwear brand with strong coverage in bikinis, maiôs, and beach lifestyle apparel. Comparable in target customer, premium positioning, and physical-plus-online retail footprint in Brazil.
• Rio de Sol: Brazilian swimwear brand specializing in bikinis, maiôs, and children's beachwear. Highly comparable in core product (bikinis), Brazilian D2C focus, and family-oriented beach customer segment.
• Lança Perfume: Brazilian fashion brand with a strong beachwear and summer resort assortment including bikinis and dresses. Comparable in Brazilian D2C, tropical aesthetic, and seasonal collection strategy.

Broad incumbents

• Farm Rio: Brazilian lifestyle fashion brand with strong tropical-print identity and global D2C presence. Adjacent peer — same Brazilian tropical DNA and D2C-plus-physical model, but broader apparel focus rather than swim-led.
• Havaianas: Iconic Brazilian beach lifestyle brand (Alpargatas) with global distribution. Comparable as a Brazilian heritage beach-lifestyle incumbent, though the core product (flip-flops) is adjacent rather than directly competing in swimwear.

Emerging players

• Triangl: Australian-born global D2C swimwear brand strong in social media and e-commerce. Comparable as a digitally native swimwear challenger that has reset consumer expectations on bikini e-commerce experience and color/design refresh cadence.
• Cupshe: Global online swimwear brand targeting affordable-to-mid premium bikinis and one-pieces. Comparable as a swimwear D2C pure-play with similar broad catalog of styles and seasonal drops, though at a lower price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZE6RQ1Marf30YhPblmon7Q
• Facebookfacebook.com/aguadecocobr
• Instagraminstagram.com/aguadecoco
• Pinterestbr.pinterest.com/AGUADECOCOOFICIAL
• TikToktiktok.com/@aguadecocobr
• LinkedInlinkedin.com/company/agua-de-coco

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Água De Coco Brasil