What Borshoff does

Borshoff is an independent, full-service advertising, digital, and public relations agency headquartered in Indianapolis, Indiana. Founded in 1985 as a public relations firm, it has expanded over four decades into a vertically integrated agency offering seven core service lines: advertising, brand strategy and design, digital and web services, employee engagement and corporate communications, media planning and buying, public relations and crisis management, and video production. The agency serves enterprise and mid-market clients across five industry verticals: attractions/destinations/sports, energy and utilities, healthcare and pharmaceutical, higher education, and retail banking and financial services. Named clients include Indianapolis Zoo, Indianapolis Motor Speedway Museum, Trine University, NIPSCO, Alliant Energy, IPL/AES Indiana, Roche Diagnostics, Allison Transmission, Marian University, and The Farmers Bank, with documented campaign outcomes including 135%+ revenue overage, 6x applicant growth, and 350M+ media impressions.

The agency's underlying technology stack is conventional for the sector: digital marketing platforms, media planning and buying tools, content production capabilities, and campaign analytics. There is no proprietary AI/ML infrastructure, no public API, and no software product; the core product is human-delivered professional services. The agency operates complementary content assets including Borshoff Labs (a subscription-tier video content service), three podcast series (The Mindful Bullhorn, In The Loop, and archived ShoffChats), and a blog, all used as marketing and thought leadership channels.

Borshoff generates revenue through professional services fees: project-based creative development, media planning and buying commissions, public relations counsel, brand strategy retainers, digital/web development projects, and video production. Pricing is custom and quote-based, with engagements structured as annual retainers, multi-year contracts, or hourly consulting. The agency is privately held, women-owned (WBE certified at local, state, and national levels), and led by CEO and Partner Katherine Coble. It has no external funding, no parent company, and no subsidiaries beyond the wholly-owned Borshoff Labs service line. Distribution is sales-led, direct-to-client, and primarily regional within Central Indiana and the Midwest, with client acquisition through direct outreach, referrals, industry reputation, and inbound website inquiries.

Name

Borshoff

Legal name

Borshoff, Inc.

Website

https://borshoff.biz

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

Borshoff is an independent, full-service advertising, digital, and public relations agency in Indianapolis serving enterprise and mid-market clients across five verticals: attractions, energy/utilities, healthcare, higher education, and financial services.

Ownership category

akta.pro rank

Product category

Advertising, Digital & Public Relations Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Public relations services
• Advertising agency services
• Media planning and buying
• Digital marketing services
• Video production services

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services Revenue: Borshoff generates revenue through professional service fees including creative development, media planning and buying commissions, public relations counsel, brand strategy engagements, digital/web development projects, and video production. Services are delivered through project-based fees, annual retainers, and hourly consulting arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Borshoff is a full-service advertising, digital, and public relations agency offering integrated marketing communications spanning advertising, brand strategy and design, digital and web services, employee engagement and corporate communications, media planning and buying, public relations and crisis management, and video production. Services are delivered to enterprise and mid-market clients through project-based fees, annual retainers, and hourly consulting arrangements across five industry verticals. The agency complements its core services with a turnkey monthly video content offering (Borshoff Labs) and custom training programs in employee engagement and crisis communications.

Product overview

Borshoff is a full-service advertising, digital, and public relations agency offering a comprehensive portfolio of services. The core offerings include Advertising, Brand Strategy & Design, Digital & Web Services, Employee Engagement & Corporate Communications, Media Planning & Buying, Public Relations & Crisis Management, and Video Production. The agency also operates complementary content brands including The Mindful Bullhorn podcast, In The Loop podcast, and ShoffChats podcast series, plus a video content service called Borshoff Labs. These services work together to provide integrated marketing solutions for clients across industries including healthcare, higher education, financial services, energy/utilities, and attractions/destinations/sports.

Differentiator

Problem solved

Functional benefit

Brands

• Borshoff Labs: A service for high-quality, ongoing monthly video content. Labs is a turnkey solution to power brands with a more consistent and engaging online presence, offering three packages to best align with goals.
• The Mindful Bullhorn
• In The Loop

Products and services

• Advertising Full-service advertising including market research, campaign strategy, creative development, digital video, broadcast, radio, streaming audio, print, out-of-home, digital and social media, experiential activations, paid search, media planning and buying, and performance tracking for enterprise and mid-market clients.
• Brand Strategy & Design Brand development services including research and planning, positioning strategy, brand promise and purpose, key messaging, audience personas and segmentation, customer journey mapping, visual design, brand personality and voice, logo development, brand guidelines, and competitive differentiation.
• Digital & Web Services Digital marketing and web services covering website strategy and information architecture, website design and development, content marketing, SEO, application development, digital advertising, analytics, conversion rate optimization, email marketing and lead nurturing, and marketing automation.
• Employee Engagement & Corporate Communications Internal communications and employee engagement services including benefit communications, wellness communications, change communications, mergers and acquisitions integration, enterprise communication tools, leadership and management training, diversity and inclusion communications, employer brand development, and organizational culture consulting.
• Media Planning & Buying Media planning and buying services encompassing audience research, goal setting, media strategy and planning, media mix identification, audience segmentation, conversion strategy, media activation and implementation, and campaign reporting across traditional media, digital media, and paid social with specialties in GA4 setup, UTM tracking, tag manager, performance marketing, sponsorship evaluation, and trade agreements.
• Public Relations & Crisis Management Public relations services including strategy and campaigns, media training, crisis communications planning and training, spokesperson training, issues management, executive visibility and consultation, thought leadership, media relations, social media strategy, blogs and owned content, and community relations.
• Video Production Film and video production services including narrative and documentary style directing, small to large scale commercial production, broadcast and digital content, social media and short-form content, ongoing monthly content services, post-production editing, motion graphics and visual effects, 2D and 3D animation, green screen and virtual production, custom music production, drone operation and 360 degree cinematography, and audio mixing and sound design.
• Borshoff Labs A turnkey service offering high-quality, ongoing monthly video content to power brands with a more consistent and engaging online presence, available in three package tiers to align with client goals.

Quantifiable outcome

• Indianapolis Zoo Chimpanzees campaign exceeded revenue goals by over 135%
• +5 more outcomes

Named customers18 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GoogleminorGTM or Marketing PartnerAgency maintains Google Partner status with certified badge displayed on website, indicating proficiency in Google advertising platforms and digital marketing capabilities.

Scale indicators15 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Ketchum: Global communications consultancy with deep PR, brand, social, and creative capabilities. Comparable as a broader incumbent competing for the same kind of enterprise communications mandates, particularly in healthcare and consumer sectors.
• Edelman: Largest privately held global PR firm with integrated creative, digital, and health practices. Comparable as a broader incumbent offering PR, crisis, brand, and digital services to enterprise clients that Borshoff also serves, though at much larger scale and global reach.
• Ogilvy: Global creative and integrated marketing network with deep PR, advertising, and digital capabilities. Comparable as a broader incumbent in the same category of full-service integrated agency work, with substantially greater scale and geographic reach.

Direct peers

• Lippe Taylor: Mid-sized integrated communications agency with strengths in PR, influencer, brand, and digital. Comparable as an integrated agency of similar scale serving healthcare, consumer, and B2B clients with measurable outcomes.
• Golin: Global public relations and communications agency with deep integrated creative and digital capabilities. Comparable as a similarly structured agency offering PR, brand, social, and content under one roof with measurable campaign outcomes.
• WE Communications: Integrated communications agency offering PR, brand marketing, social, and creative services across technology, healthcare, and consumer verticals. Directly comparable as a similarly structured integrated agency competing for the same kind of mid-market and enterprise mandates.
• Hirons: Indianapolis-based full-service advertising, public relations, and digital agency of similar size and scope. Directly comparable as a regional integrated agency operating in the same Central Indiana market with overlapping verticals including government, energy, and nonprofit.
• Allison+Partners: Mid-sized, multi-office public relations and integrated communications agency. Comparable in its PR-led, multi-disciplinary model spanning consumer, corporate, healthcare, and crisis communications for enterprise clients.
• Ervin & Smith: Mid-size full-service advertising and public relations agency based in the Midwest. Comparable as a privately held integrated agency with a similar mix of brand strategy, digital, media, and PR services targeting regional enterprise and mid-market clients.

Regional players

• Paul Werth Associates: Columbus, Ohio-based integrated marketing and PR agency. Comparable as a similarly sized Midwest integrated agency offering PR, public affairs, brand, and digital services to enterprise clients in adjacent regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/borshoff
• YouTubeyoutube.com/@borshoff
• Facebookfacebook.com/borshofftalks
• LinkedInlinkedin.com/company/borshoff
• Instagraminstagram.com/borshoff

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Borshoff