What Lippe Taylor does

Lippe Taylor, now operating as /prompt following its April 2026 rebrand, is a private, management-owned integrated marketing and communications agency headquartered in New York with a European headquarters in London. Founded in 1991 as a public relations firm, the company has expanded its service mix so that PR now accounts for only an estimated 40% of business, with the remaining revenue drawn from creative and branding, digital marketing, influencer marketing, employee experience, DE&I consulting, healthcare and life sciences marketing, and a real-time cultural tracking offering called Culture Quest. The agency operates within the Worldwide Partners Inc. (WPI) network of 115+ offices across 40+ countries, providing global delivery capability to enterprise and mid-market clients across consumer, retail, technology, healthcare, and wine and spirits sectors.

The firm's central proprietary technology is StarlingAI, an influencer marketing platform that applies computer vision (image recognition) and advanced statistics to influencer casting and matching, paired with real-time social and text listening. This capability underpins the agency's positioning as the first "Earned Marketing AOR," helping brands generate cultural relevance and media impressions (e.g., 500+ news stories and 1.5 billion impressions for Ancestry, 2 billion impressions for Jet, 629+ million impressions for Yellow Tail) rather than relying on interruptive advertising. The /prompt rebrand formalizes the integration of Lippe Taylor with its 2021-launched sibling agency Twelvenote under a unified AI-augmented marketing identity.

Lippe Taylor generates revenue primarily through professional services engagements structured as project fees and ongoing retainers with enterprise and mid-market clients. Notable accounts include Ancestry, Nature Made, Revlon, Wayfair, Jet, Lenovo, Godiva, Yellow Tail, Live Health Online, Q-Mixers, Persona Nutrition, and Josh Cellars. Distribution is direct via dedicated account teams and a new business pipeline ([email protected]), supplemented by WPI network reach for cross-border client needs. Management ownership and absence of external PE/VC backing preserve operating independence while constraining the capital available for accelerated inorganic expansion.

Name

Lippe Taylor

Legal name

Lippe Taylor Group, LLC

Website

https://lippetaylor.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

101–250 employees

Short description

Lippe Taylor (now /prompt) is a private, management-owned integrated marketing agency offering earned marketing, creative, digital, influencer, and healthcare communications services to enterprise and mid-market clients globally, powered by its proprietary StarlingAI influencer casting platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing & Communications Services: Full-service integrated marketing agency providing earned marketing, creative & branding, communications & PR, digital marketing, and influencer marketing services to enterprise and mid-market clients. Revenue derived from project fees and ongoing retainers.
2. Healthcare & Life Sciences Consulting: Specialized healthcare practice working with pharma, biotech, devices and diagnostics companies on FDA-approved campaigns and stakeholder communications.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lippe Taylor is an integrated marketing agency that provides earned marketing, creative & branding, communications & PR, digital marketing, and influencer marketing services to enterprise and mid-market brands on project-based and retainer engagements. The firm also runs specialized healthcare and life sciences, employee experience, and DE&I consulting practices, with influencer campaigns powered by its proprietary StarlingAI™ image-recognition platform.

Product overview

Lippe Taylor (now /prompt) is an earned marketing agency that operates as a unified platform combining multiple service modules. The core offering includes Creative & Branding, Communications & PR, Digital Marketing, and Influencer Marketing (powered by the proprietary StarlingAI™ platform). Additional specialized services include Employee Experience, DE&I Consulting, Healthcare marketing, and Culture Quest. The agency helps brands earn growth through strategic intelligence, creative ideas, and integrated audience engagement, positioning itself as the creator of Earned Marketing™.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative & Branding 360-degree creative services including brand strategy, identity, and design for launching or reinvigorating brands. Targeted at enterprise and mid-market clients seeking integrated brand work.
• Communications & PR
• Digital Marketing
• Influencer Marketing
• Employee Experience
• DE&I Consulting
• Healthcare Marketing
• Culture Quest
• StarlingAI™ Influencer Casting Platform

Quantifiable outcome

• 500+ news stories and 1.5 billion media impressions for Ancestry.com Tom Hanks campaign
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Worldwide Partners Inc. (WPI)coreStrategic or Co-development PartnerGlobal independent agency network of 115+ offices across 40+ countries. Lippe Taylor leverages this partnership for geographic expansion and accessing world-class marketing expertise by geography, industry and capability.
• DonorsChooseminorGTM or Marketing PartnerNational education nonprofit partner for Nature Made's #TeachHealthy campaign supporting teachers with classroom supplies and immune support products.
• The Ellen DeGeneres ShowminorGTM or Marketing PartnerPartnership with Ellen show producers to integrate Wayfair into Dream Home Giveaway for national brand awareness.
• GiftagramminorGTM or Marketing PartnerApp partnership extending Josh Cellars Father's Day gifting campaign digitally through curated gift delivery.
• BabyCenterminorStrategic or Co-development PartnerPartnership with #1 digital pregnancy/parenting resource to conduct survey revealing postpartum care challenges for LiveHealth Online campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edelman: Edelman is the world's largest independent PR firm and a direct competitor to Lippe Taylor in consumer brand PR, earned media, and integrated marketing for enterprise clients including consumer goods, healthcare, and technology companies.
• Weber Shandwick: Weber Shandwick is a global communications and marketing services firm competing directly with Lippe Taylor in earned media, consumer brand PR, and healthcare marketing across enterprise clients.
• M Booth: M Booth is a midsize creative PR and earned-first agency with similar enterprise consumer brand clients and a comparable positioning around storytelling and cultural relevance.
• BerlinRosen: BerlinRosen is a midsize integrated communications and marketing agency serving consumer, technology, and healthcare brands, with a similar earned-media and digital-first approach to Lippe Taylor.
• Golin: Golin is a global creative PR agency owned by IPG that competes with Lippe Taylor across consumer, healthcare, and technology clients with similar integrated earned-marketing capabilities.
• 5W Public Relations: 5WPR is a midsize independent PR agency with comparable consumer brand and celebrity-driven earned media campaigns, including lifestyle, beauty, and entertainment clients that overlap with Lippe Taylor's roster.
• DKC: DKC is a midsize integrated communications agency competing with Lippe Taylor in consumer, entertainment, healthcare, and technology PR and earned media.
• Walker Sands: Walker Sands is a midsize B2B marketing and communications agency with integrated PR, digital, and content capabilities that overlap with Lippe Taylor's expanding service portfolio.
• Burson: Burson (the recently combined Burson Cohn & Wolfe under WPP) is a large global PR and communications firm that competes directly with Lippe Taylor across consumer, healthcare, and enterprise clients.

Broad incumbents

• Havas PR & Communications: Havas is a global marketing and communications holding company whose PR and earned-media agencies compete with Lippe Taylor as part of broader integrated offerings to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/31012
• Xx.com/LippeTaylor
• Facebookfacebook.com/lippetaylor

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lippe Taylor