Catalysis

What Catalysis does

Catalysis is a mission-driven, not-for-profit organization founded in 1989 with the stated goal of transforming the healthcare industry through research, best-practice dissemination, and leadership development. The organization targets healthcare system leaders — executives, administrators, and clinical leaders responsible for driving system-wide transformation — and addresses pain points around organizational behavior change, patient-care quality, and cost containment. Its primary website is currently displayed in a 'Website Coming Soon / Under Construction' state, while its two operating product surfaces remain accessible independently of the main site.

Catalysis delivers value through two core products. Catalysis Academy is an online learning platform hosted on Thinkific that provides self-paced educational courses for healthcare leaders focused on system improvement and organizational behavior change. Catalysis Events is an event-management platform, powered by Cvent, that hosts educational conferences and gatherings where healthcare leaders share best practices and innovative thinking. Together the two products form a continuous engagement loop spanning asynchronous digital learning and synchronous in-person (or virtual) convenings, distributed globally via the underlying Thinkific and Cvent infrastructure.

The organization's business model is consistent with a nonprofit educational entity: revenue derives from educational program fees, event registration fees, and likely memberships or contributions, with pricing not publicly disclosed. Its go-to-market is community-led and event-driven — Catalysis builds reach through research sharing, content marketing via the Academy, and event marketing via Catalysis Events — rather than through a traditional enterprise sales motion. The organization appears to be independently operated with a Wisconsin-area contact footprint (area code 920), no disclosed parent company, no institutional investors, no subsidiaries, no named customers, and no disclosed headcount, partnerships, or accreditations.

Name

Catalysis

Legal name

Catalysis

Website

https://createvalue.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Catalysis is a not-for-profit organization founded in 1989 that helps healthcare system leaders drive organizational transformation through an online learning academy and a Cvent-powered events platform for best-practice sharing.

Ownership category

akta.pro rank

Headquarters

HQ city

Appleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Program Fees: As a not-for-profit organization focused on healthcare transformation, Catalysis likely generates revenue through membership fees, educational program fees, and event registration fees. The Catalysis Academy provides online educational content through Thinkific, suggesting a subscription or fee-based training model.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Catalysis is a mission-driven, not-for-profit organization that transforms the healthcare industry through careful research, listening to healthcare leaders, and sharing best practices and innovative thinking that drive system change. Its deliverables are educational programming delivered through the Catalysis Academy (an online learning platform hosted on Thinkific) and industry gatherings hosted through Catalysis Events (powered by Cvent), enabling healthcare leaders to improve systems, change organizational behaviors, and enhance patient care while lowering costs.

Product overview

Catalysis is a mission-driven not-for-profit organization focused on transforming the healthcare industry through research, listening to healthcare leaders, and sharing best practices. The organization offers a platform of services including Catalysis Academy (an online learning platform hosted on Thinkific) for educational resources and Catalysis Events (powered by Cvent) for hosting industry events. These offerings work together to enable healthcare leaders to improve their systems, change organizational behaviors, and enhance patient care delivery while lowering costs.

Differentiator

Problem solved

Functional benefit

Brands

• Catalysis Academy: Online learning platform for healthcare leaders accessible at catalysisacademy.thinkific.com
• Catalysis Events

Products and services

• Catalysis Academy

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Institute for Healthcare Improvement (IHI): Mission-driven non-profit focused on healthcare quality and system improvement through training, research, and convenings. Most directly comparable peer given shared emphasis on transforming healthcare delivery via leadership development and best-practice sharing.
• American College of Healthcare Executives (ACHE): Professional membership society for healthcare executives offering education, credentialing, and events. Highly comparable audience (healthcare leaders) and offering mix (training + events) to Catalysis Academy and Catalysis Events.
• Healthcare Financial Management Association (HFMA): Membership organization providing education, certification, and events for healthcare finance and management leaders. Comparable as a training-plus-events model serving healthcare executives, though with a finance-management focus.
• The Beryl Institute: Community-driven organization dedicated to improving the patient experience in healthcare through research, education, and a global community. Closely matches Catalysis's community-led, research-and-best-practice model.
• Press Ganey: Healthcare performance improvement firm that combines benchmarking data, research, and advisory services for healthcare leaders. Comparable in targeting healthcare executives with transformation-oriented content and tools.
• Studer Group (Huron Consulting): Healthcare-focused consulting practice offering leadership development, coaching, and operational improvement for health systems. Comparable in addressing healthcare leadership behaviors and system outcomes.
• Healthcare Leadership Council: Coalition of healthcare CEOs and executives advocating for transformation of the U.S. healthcare system. Comparable in convening senior healthcare leaders around system change and best-practice dissemination.
• National Association of Health Services Executives (NAHSE): Non-profit association for Black healthcare executives providing education, networking, and leadership development. Comparable non-profit model delivering training and events to healthcare leaders.
• National Committee for Quality Assurance (NCQA): Non-profit organization focused on improving healthcare quality through measurement, accreditation, and education. Comparable mission of driving healthcare improvement and educating leaders on quality practices.

Broad incumbents

• Advisory Board (Optum): Healthcare strategy research and advisory firm (now part of Optum) serving hospital and health system executives with best-practice research. Comparable in delivering best-practice content to healthcare leaders, but as part of a much broader commercial portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/HCValue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalysis