Swimplex Aquatics

What Swimplex Aquatics does

Swimplex Aquatics is an Australian commercial aquatic facility specialist founded in 1985 and headquartered in Coffs Harbour, NSW. The company delivers turnkey design, construction, and equipment supply for water parks, splash pads, competition swimming pools, and water treatment infrastructure, operating nationwide across Australia with a team of 11-50 employees. Customers span local government councils, holiday parks, educational institutions, and fitness and hospitality operators.

Name

Swimplex Aquatics

Legal name

Swimplex Aquatics

Website

https://swimplex.com.au

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Swimplex Aquatics is an Australian commercial aquatic facility specialist founded in 1985, delivering turnkey design, construction, and equipment supply for water parks, splash pads, and competition pools nationwide, serving councils, holiday parks, and educational institutions.

Ownership category

akta.pro rank

Product category

Commercial aquatic facility construction

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Water Supply and Irrigation Systems (22131)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL), Water Testing & Chemical Balancing (HSAIALAB), Pool Draining, Refill & Water Exchange Services (HSAIALAK)

Keywords

• Commercial aquatic construction
• Water slide design
• Pool filtration systems
• Splash pad installation
• Aquatic facility equipment

Headquarters

HQ city

Coffs Harbour

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Aquatic Facility Design and Construction: Turnkey project delivery for water parks, splash pads, Myrtha Pools, and water treatment plants. Services span concept design, engineering, civil works, installation, commissioning, and after-sales support. Revenue generated through project contracts with councils, developers, and operators.
2. Proprietary Product Sales: Sale of manufactured aquatic hardware including WetDeck© grating system, SX-50 starting blocks, lane ropes, and pool accessories. Products sold directly and through state distributors.
3. Filtration and Water Treatment Systems: Design, installation, and supply of commercial pool filtration systems, DE filters, sand filters, and water treatment equipment including chemical dosing, UV disinfection, and heating systems.
4. Service and Maintenance: Preventative maintenance schedules, after-hours call-out services, and operational support for aquatic facilities. Includes chemical use optimization and facility management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Swimplex Aquatics designs, engineers, constructs and commissions commercial aquatic facilities across Australia, delivering turnkey waterparks, splash pads, waterslides, Myrtha stainless steel pools and filtration/water treatment plants. The company also manufactures and supplies its own proprietary pool hardware line, including the patented WetDeck© grating system, SX-50 carbon-fibre starting blocks and commercial lane ropes, and operates a service division for ongoing preventative maintenance and operational support.

Product overview

Swimplex Aquatics delivers a comprehensive portfolio of commercial aquatic solutions as Australia's market leader, operating as exclusive Australian partner of WhiteWater and Myrtha Pools. The core offerings centre on turnkey waterslide and splash pad construction, advanced Myrtha stainless steel pool installation, and a proprietary product line including WetDeck© grating systems, SX-50 carbon fibre starting blocks, and lane ropes. Supporting services encompass commercial filtration and water treatment systems, and a dedicated service division for ongoing facility maintenance. The product ecosystem integrates construction, equipment, and after-sales support across the complete project lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• WETDECK©: Proprietary wet deck grating system with non-slip surface, UV stabilised polypropylene, available in flexible and rigid forms with 10 year guarantee.
• SX-50
• Premium Lane Ropes

Products and services

• Waterslides Turnkey commercial water slide design, engineering, construction and installation services delivered as the exclusive Australian partner of WhiteWater, including civil works, installation, commissioning and after-sales service.
• Splash Pads Interactive aquatic play attractions featuring tipping buckets, water slides, net climbs, water cannons and various spray features designed for children and family use at municipal parks, resorts and holiday parks.
• Myrtha Pools Stainless steel modular pool technology using patented pre-engineered laminated stainless steel panels and buttress systems, delivered for Olympic venues, aquatic centres and high-performance facilities requiring faster construction, superior corrosion resistance and outstanding lifecycle value.
• WetDeck© Grating System Proprietary UV-stabilised polypropylene wet deck grating with non-slip surface and wave-breaking ability, available in rigid (300mm, 350mm, 400mm) and flexible (300mm, 350mm) variants for curved or freeform pools, supplied with a 10-year guarantee.
• SX-50 Starting Blocks Next-generation carbon fibre swimming starting platform with patented locking sliding system, integrated ergonomic handle and customised rubber deck, representing the first use of carbon fibre in pool environments.
• Premium Lane Ropes Market-leading commercial pool lane ropes with wave-quelling characteristics, exclusive interlocking disc design with 'blanket friendly' rounded edges, and UV-stabilised polypropylene discs and floats for commercial pool longevity.
• Pool Accessories Range of commercial pool hardware including UV-stabilised flame-bonded laminated trans-thermal pool covers meeting AS-NZS-ICO.9002 standards, electro-polished 304-grade stainless steel storage rollers and various pool maintenance equipment.
• Filtration and Water Treatment Systems Design, supply, installation and upgrade of commercial pool filtration and water treatment systems including hydraulic design, DE filters, sand filters, chemical dosing, UV disinfection and heating, delivered in partnership with Chadson, Becsys, Prominent and Fulham Engineering.
• Service Division Preventative maintenance scheduling, after-hours call-out services, operational support and chemical use optimisation for commercial aquatic facilities across Australia.

Quantifiable outcome

• 10-year guarantee on WetDeck© grating products
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WhiteWatercoreStrategic or Co-development Partner · 19 November 2025WhiteWater is the global leader in water park and aquatic attraction design and manufacturing with more than 6,000 projects delivered worldwide since 1980. Swimplex is the exclusive Australian partner, offering WhiteWater's award-winning portfolio of waterslides, aquatic play structures, water rides, wave systems and FlowRider surf attractions combined with local delivery expertise.
• Myrtha PoolscoreStrategic or Co-development PartnerMyrtha Pools is internationally recognised for advanced stainless steel pool technology trusted in Olympic venues, elite aquatic centres and high performance facilities worldwide. Swimplex is the official distributor and installer in Australia, delivering precision engineered, corrosion resistant pool structures for faster construction, superior durability and outstanding lifecycle value.
• Polin WaterparksminorChannel Partner/ Reseller/ DistributorPolin Waterparks is a global water park manufacturer. Swimplex installs Polin water slides in Australian projects, featuring L-RTM manufacture with perfect shine, bright vibrant colours, and translucent tunnel sections.
• Empex WatertoysminorChannel Partner/ Reseller/ DistributorEmpex Watertoys has been an innovator of unique interactive Aquatic Playgrounds and Sprayparks since 1986. Products include interactive water play equipment for hotels, resorts, municipal parks, and waterparks. Distributed through Swimplex in Australia.
• Playscape CreationsminorChannel Partner/ Reseller/ DistributorPlayscape Creations completes splash pad projects alongside Swimplex installations. Partnered on BIG4 Sandstone Point Holiday Resort splash pad featuring 800L tipping bucket, 5 water slides, and 50+ interactive elements.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WhiteWater West Industries: Swimplex's exclusive Australian principal partner and the world's leading water park solutions provider (6,000+ projects since 1980). Highly comparable as both design/manufacture aquatic attractions and supply waterslides, splash pads, and water rides globally.
• Waterplay Solutions Corp: Designer and manufacturer of aquatic play solutions for splash pads and water parks. Comparable product category and target customer segments (municipalities, resorts, water parks).
• Vortex Aquatic Structures International: Global manufacturer of aquatic play structures and splash pads. Comparable to Swimplex as a competing supplier/installer of interactive water play equipment for municipal and resort customers.
• Polin Waterparks: Global water slide manufacturer whose products Swimplex installs in Australian projects (L-RTM technology, translucent tunnels). Comparable as a competing water park OEM Swimplex represents alongside WhiteWater.
• Playscape Creations: Australian splash pad installation company that has partnered with Swimplex on projects such as BIG4 Sandstone Point. Comparable as a regional aquatic installation specialist competing for splash pad tenders.
• Myrtha Pools: Swimplex's exclusive Australian partner for advanced stainless steel modular pool technology used in Olympic venues. Directly comparable as a pool designer/manufacturer whose products Swimplex installs in Australia.
• Empex Watertoys: Innovator of interactive aquatic playgrounds and spray parks since 1986, distributed by Swimplex in Australia. Direct comparable in the splash pad/water play equipment category.

Broad incumbents

• Pentair: Global water treatment and pool equipment manufacturer. Comparable to Swimplex's filtration division and a potential competitor for commercial pool plant supply in Australia.
• Fluidra Group: Global pool equipment and water management major offering pumps, filters, and pool accessories at scale. Overlaps with Swimplex's filtration/water treatment business and could serve as a competing supplier to Australian operators.

Regional players

• Poolwerx: Australia's largest pool service franchise network. While focused on residential pool maintenance rather than commercial construction, it addresses adjacent pool service demand within the same Australian geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Swimplex/109027995842915

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swimplex Aquatics