Off The Hook

What Off The Hook does

Off The Hook Restaurants is a privately held, family-owned fast-casual Cajun seafood restaurant chain headquartered in Thibodaux, Louisiana, founded in 2012 by siblings Alvin and Lee Moreaux and led by CEO Paxton Moreaux. The company operates nine physical restaurant locations across South Louisiana — Baton Rouge, Denham Springs, Gonzales, Hammond, Houma, Lafayette, Thibodaux, Walker, and Zachary — serving Gulf-sourced shrimp and catfish alongside Cajun staples including Po'Boys, gumbo, étouffée, red beans and rice, burgers, wraps, and house-made sauces. Signature items include the Bon Temps Burger, Hook Sauce, and the limited-time Stalekracker Stacker developed with Cajun cooking personality Justin Chiasson. Distribution runs through dine-in, takeout, delivery, and catering channels, supported by a proprietary online ordering platform (order.othook.com) and native iOS and Android applications tied to a VIP loyalty rewards program.

Revenue is generated primarily through per-transaction food and beverage sales across the restaurant footprint, with promotional pricing on seasonal menu launches (e.g., $5.99 National Shrimp Day platters, $7.99 Gulf Shrimp Platter during the Sno-Balls To Go summer partnership). Customer segments are horizontal — local Louisiana families, students around Nicholls State and LSU campuses, professionals, and community organizations using catering for fundraisers and events. Off The Hook pursues a community-led go-to-market, hosting 60+ Give Back Nights annually that donate 10% of evening sales back to local schools, churches, sports teams, and nonprofits. Strategic brand partnerships with Tabasco (McIlhenny Company), The Best Stop Supermarket, Stalekracker, Mary Bird Perkins Cancer Center, and others reinforce regional authenticity and earned-media reach. In February 2026, the parent entity (Off The Hook YS Inc.) signed a definitive agreement to acquire APEX, a South Florida marine services company with four facilities — a move that, if closed, extends the corporate footprint well beyond restaurant operations. No external funding rounds, institutional investors, or public-market listings are disclosed; the company appears bootstrapped and family-controlled.

Name

Off The Hook

Legal name

Off The Hook

Website

https://othook.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Off The Hook is a Louisiana-based, family-owned fast-casual Cajun seafood restaurant chain operating nine locations across South Louisiana, serving families, students, and community organizations with Gulf-sourced seafood platters, Po'Boys, gumbo, and catering.

Ownership category

akta.pro rank

Product category

Fast-Casual Cajun Seafood Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Fast casual dining
• Cajun seafood restaurant
• Louisiana cuisine chain
• Restaurant catering services
• Gulf seafood platters

Headquarters

HQ city

Thibodaux

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In and Takeout Food Sales: Off The Hook generates revenue primarily through food and beverage sales at its fast-casual restaurant locations across Louisiana. Customers order from a menu featuring Cajun seafood dishes, platters, Po'Boys, burgers, bowls, gumbo, and sides. Revenue is one-time per transaction, driven by foot traffic, online orders, and catering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Off The Hook is a Louisiana-based fast-casual Cajun seafood restaurant chain serving fresh Gulf shrimp, catfish, Po'Boys, burgers, gumbo, étouffée, bowls, and Cajun sides across nine company-owned locations in South Louisiana. The company supplements dine-in service with a proprietary online ordering platform (order.othook.com), iOS and Android mobile apps, a VIP loyalty rewards program, and catering services for events and group gatherings.

Product overview

Off The Hook is a Louisiana-based fast-casual Cajun seafood restaurant chain offering a unified dining concept centered on authentic Louisiana cuisine. The product portfolio includes the core restaurant locations serving Gulf-sourced seafood and Cajun comfort food, supplemented by an online ordering platform, mobile applications for iOS and Android, a loyalty rewards program, and catering services. The menu features signature dishes including seafood platters, Po'Boys, gumbo, étouffée, and specialty items like the Bon Temps Burger and Boudin Balls.

Differentiator

Problem solved

Functional benefit

Products and services

• Off The Hook Restaurants Fast-casual Cajun seafood restaurant chain operating nine dine-in locations across South Louisiana (Baton Rouge, Denham Springs, Gonzales, Hammond, Houma, Lafayette, Thibodaux, Walker, Zachary). Serves Gulf shrimp, catfish, Po'Boys, burgers, gumbo, étouffée, bowls, salads, and Cajun sides for individual consumers, families, students, and local residents.
• Online Ordering Platform Web-based ordering platform allowing customers to place pickup and delivery orders from any Off The Hook location, with location-specific menus and checkout.
• Off The Hook Mobile App Native mobile applications for iOS and Android offering online ordering, loyalty rewards management, and customer engagement tools for Off The Hook diners.
• Rewards & Loyalty Program (VIP) Loyalty program for Off The Hook customers enabling point accumulation per order, redemption for free menu items, and access to exclusive member promotions and communications.
• Catering Services Catering service providing Off The Hook's signature Cajun dishes in larger quantities for corporate events, parties, school fundraisers, church gatherings, sports team events, and community functions.

Quantifiable outcome

• Hosted 60+ Give Back Nights across South Louisiana in 2025, raising funds for local schools, churches, and nonprofits.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Stalekracker (Justin Chiasson)coreGTM or Marketing Partner · 22 April 2026Off The Hook partnered with viral Cajun cooking personality Stalekracker (Justin Chiasson) to launch 'The Stalekracker Stacker,' a limited-time Cajun burger inspired by Stalekracker's winning recipe from Guy's Grocery Games. The burger debuted with a launch party on April 25 at the Thibodaux location and rolled out to all locations on May 4, 2026, available through the end of summer. The collaboration leverages Stalekracker's social media following to bring competition-level Cajun flavor to Off The Hook's menu.
• Mary Bird Perkins Cancer CenterminorOthers · 1 October 2025Off The Hook donated $10,000 to Mary Bird Perkins Cancer Center's Geaux Pink campaign (presented by Super Chevy Dealers) in support of local cancer patients and breast cancer awareness. The campaign benefits patient assistance, free cancer screenings, education programs, and supportive services across Louisiana.
• Sno-Balls To GominorGTM or Marketing Partner · 1 June 2025Off The Hook partnered with Sno-Balls To Go for a summer promotion running through August 24, 2025. $1 from every Sno-Ball sold was donated to Dreams Come True of Louisiana, a nonprofit supporting children with life-threatening illnesses. As part of the same promotion, Off The Hook offered a Gulf Shrimp Platter for $7.99 through July 20.
• Dreams Come True of LouisianaminorOthers · 1 June 2025Dreams Come True of Louisiana is the beneficiary nonprofit of Off The Hook's summer partnership with Sno-Balls To Go, receiving $1 from every Sno-Ball sold during the promotion through August 24, 2025.
• Tabasco (McIlhenny Company)coreGTM or Marketing Partner · 1 January 2025Off The Hook teamed up with Tabasco (Avery Island-based McIlhenny Company) for its inaugural Shrimp Season, featuring wild-caught Louisiana shrimp tossed in Tabasco-brand Pepper Jelly Sauce. The partnership included menu items such as the Pepper Jelly Hook Salad and Pepper Jelly Shrimp Wrap. The collaboration honored more than 150 years of Tabasco heritage and was covered by QSR Magazine and SeafoodSource.
• The Best Stop SupermarketcoreStrategic or Co-development Partner · 1 January 2025Off The Hook partnered with The Best Stop Supermarket (Scott, Louisiana, founded 1986) to offer Best Stop Original Boudin Balls at all Off The Hook locations. The partnership brings together two family-owned Louisiana brands united by authentic Cajun flavor, quality ingredients, and Louisiana food culture traditions.
• Acadiana Animal AidminorGTM or Marketing Partner · 1 January 2025Off The Hook partnered with Acadiana Animal Aid, a nonprofit rescuing and rehoming animals in the Acadiana region, for the Battle of the Bowls event during Lent 2025. The event featured rescue dogs representing shrimp vs. catfish, with the campaign spotlighting animal adoption through social media.
• Local Schools, Churches, Sports Teams & NonprofitsminorGTM or Marketing Partner · 1 January 2025Off The Hook's Give Back Nights program partners with local schools, churches, sports teams, and nonprofits across Louisiana. From 5 PM to 9 PM on selected dates, the company donates 10% of total sales back to the organization. In 2025 alone, Off The Hook hosted 60+ Give Back Nights across Baton Rouge, Denham Springs, Gonzales, Hammond, Houma, Thibodaux, Zachary, and Walker.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Deanie's Seafood: Established New Orleans-area seafood restaurant serving Louisiana dishes including seafood platters, gumbo, and Po'Boys. Comparable menu but operates primarily in the New Orleans metro rather than directly competing in Off The Hook's South Louisiana small-market footprint.
• Acme Oyster House: Long-standing New Orleans seafood institution. Comparable Louisiana seafood heritage and category, but full-service sit-down concept in a single metro — useful comparable for menu/category rather than direct operating overlap.
• Drago's Seafood Restaurant: Iconic New Orleans seafood restaurant best known for charbroiled oysters. Comparable Louisiana seafood menu and brand authenticity, but full-service sit-down model in New Orleans vs. Off The Hook's fast-casual small-market positioning.

Emerging players

• Cajun Steamer: Smaller regional Cajun seafood fast-casual concept. Closely comparable in menu positioning (Cajun seafood platters, Po'Boys-style items) and operating model, though smaller in scale.
• Cajun Claws Seafood Boiler: Smaller Cajun seafood boil/casual concept operating in Louisiana and adjacent states. Comparable menu (boiled Cajun seafood, Louisiana flavor) and customer base, useful as a smaller-scale comparable for unit economics.

Broad incumbents

• Popeyes Louisiana Kitchen: Globally scaled Louisiana-born fast-food brand. Comparable as a Louisiana-heritage quick-service chain that has successfully translated regional cuisine to national scale, illustrating both the upside potential and competitive threat for Off The Hook.

Direct peers

• Hot N Juicy Crawfish: Cajun seafood casual-dining chain with a similar regional-to-multi-state growth trajectory. Direct competitor in the Cajun seafood category with overlapping customer demographic.
• The Boiling Crab: Multi-state Cajun-inspired seafood casual-dining chain with a similar flavor profile (Cajun seasonings, shrimp, crawfish, crab). Direct competitor in the 'Cajun seafood experience' category that Off The Hook targets.
• Raising Cane's: Louisiana-born fast-casual restaurant chain with strong regional identity and rapid multi-unit expansion. Most directly comparable to Off The Hook in terms of Louisiana origin story, fast-casual model, and cult-brand loyalty, although its core product is chicken rather than seafood.
• Juicy Crab: Growing Cajun seafood boil/casual chain concentrated in the South. Comparable menu (shrimp, crab, catfish with Cajun seasoning) and similar casual-dining footprint strategy that Off The Hook could face as both a competitor and a comparable scaling template.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/offthehookrestaurants
• LinkedInlinkedin.com/company/off-the-hook-restaurants
• Instagraminstagram.com/offthehookrestaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off The Hook