SQ

What SQ does

SQ (legal entity SQ Hashita Ltd., branded SQM) is an Israeli strategic consulting and applied research firm founded in 1999 by Shai Yehoshua Hayun. The company combines a proprietary SQM Method (a methodology integrating scientific research, business outcome prediction models, and AI/BI technology) with hands-on consulting engagements to help organizations improve measurable business outcomes in sales, service, marketing, operations, and employee management. SQ serves primarily large Israeli enterprises across banking, telecommunications, retail, healthcare, automotive, financial services, airlines, and public sector, alongside a smaller SMB tier.

The company's core technology is an AI-powered platform branded as "Business Waze," providing real-time organizational navigation, predictive analytics, sensitivity analyses against industry benchmarks, and PUSH-based alerting on anomalies and opportunities. The platform is built on Pyramid Analytics (for BI dashboards and analytics), integrates Survey Monkey for survey management, and includes a proprietary API for ingesting organizational data, plus a corporate learning management module. Offerings are delivered as full 360° end-to-end programs (research, diagnosis, consulting, implementation) or as modular/hybrid services that integrate with existing client systems. The Howazit sub-brand extends the offering into dedicated customer experience management.

SQ's business model is professional services and platform-enabled consulting, with revenue generated through strategic consulting engagements (diagnosis, implementation, ongoing monitoring) and modular/hybrid engagements. Pricing is not publicly disclosed; engagement is initiated via direct contact. The company is privately held, bootstrapped, and founder-owned, with no disclosed external funding, headquartered in Tel Aviv/Agudat Israel, serving only the Israeli market, and structured with 11-50 employees including a CEO (Efrat Segal, joined 2024), founder and Scientific Director (Shai Yehoshua Hayun), senior researchers, account managers, and technical leadership.

Name

SQ

Legal name

אס קיו השיטה בע"מ (SQ Hashita Ltd.)

Website

https://sqm.co.il

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SQ (SQM) is an Israeli strategic consulting and applied research firm that combines its proprietary SQM Method with an AI-powered BI platform to help Israeli enterprises improve sales, service, marketing, operations, and employee outcomes through data-driven research and implementation support.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Strategic consulting services
• Business research analytics
• Customer experience management
• AI business intelligence
• Organizational performance improvement

Headquarters

HQ city

Agudat Israel

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Consulting Services: End-to-end consulting engagements combining research, data analysis, strategic guidance, and implementation support. Services include diagnosis, consultation, accompaniment and implementation throughout the customer journey. The company offers both full 360° solutions and modular/hybrid components that integrate with existing organizational processes.

Distribution channels3 records

Marketing channels6 records

Core offering

SQ provides strategic consulting and applied research services combined with a proprietary AI-powered business improvement platform. The company helps Israeli enterprises and SMBs diagnose, consult, and implement measurable improvements in sales, service, marketing, operations, and employee management through its proprietary SQM Method, which integrates scientific methodology, business prediction models, and advanced BI/AI technology.

Product overview

SQ offers a modular platform-plus-consulting portfolio centered on its proprietary SQM Method. The core AI Technology Platform (built on Pyramid Analytics) serves as the main product, providing real-time organizational navigation and business goal tracking comparable to a 'business Waze.' This platform integrates a BI Platform, an Alert Module for anomaly/opportunity detection, a Corporate Learning Management module, and an API Data Ingestion Component for connecting organizational data sources. The Research and Survey Services (including a survey system, BI platform, alert module, and learning tool) support continuous monitoring of integrated insights. The SQM Method is the proprietary consulting framework applied alongside the technology to drive measurable business outcomes in sales, service, marketing, operations, and employee management.

Differentiator

Problem solved

Functional benefit

Brands

• Howazit: A product/platform operated by SQ for customer experience management
• SQM Method

Products and services

• AI Technology Platform (Business Waze)

Quantifiable outcome

• Increased sales and revenue growth
• +5 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Pyramid Analytics (פירמיד אנליטיקס)coreTechnology or IntegrationPyramid Analytics serves as the underlying BI platform for SQ's technology solution. SQ developed its AI and BI tools specifically on top of the Pyramid Analytics platform, which powers the user-friendly dashboards and decision-support systems provided to organizational clients for real-time progress monitoring and sensitivity analyses.
• Survey MonkeysupportingTechnology or IntegrationSurvey Monkey is used as the survey-generating component within SQ's comprehensive survey management system. The platform integrates with SQ's overall solution for conducting diverse types of continuous surveys covering management, service, sales, digital, and employee management domains.
• SmartfishsupportingTechnology or IntegrationSmartfish serves as the information security officer/provider for SQ. They are responsible for implementing security systems and procedures for protecting company and customer data as referenced in the privacy policy.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Qualtrics: Enterprise CX and experience management platform with strong survey, NPS, and analytics capabilities. Directly comparable to SQ's Howazit sub-brand and SQM survey-driven CX methodology, though Qualtrics serves a global market at much larger scale.
• Medallia: Customer and employee experience management platform with AI-driven analytics and real-time alerting. Overlaps with SQ's CX, employee engagement, and predictive-analytics offerings, especially for enterprise customers.

Broad incumbents

• Forrester Research: Global research and advisory firm offering CX, customer experience, digital, and marketing research with consulting services. Comparable to SQ's applied research and advisory business model, with broader geographic and topic coverage.
• Bain & Company: Global management consulting firm focused on strategy, operations, and organizational performance. Overlaps with SQ's strategic consulting and performance-improvement engagements, with significantly broader geographic and sector reach.
• NICE Ltd. Israeli-founded enterprise software provider specializing in customer engagement analytics, workforce optimization, and CX. Comparable to SQ's analytics-driven CX and employee-management focus with substantially greater scale and global reach.
• Ipsos: Global market research and consulting firm offering survey design, customer and employee research, and advisory services. Comparable to SQ's market research and consulting offerings with substantially broader geographic reach and scale.
• Deloitte Consulting: Global professional services firm offering strategy, technology, analytics, and operations consulting. Comparable to SQ's consulting-plus-data-analytics positioning, with vastly greater scale and a broader service portfolio.
• McKinsey & Company: Global management consulting firm offering strategic advisory, organizational transformation, and operations improvement. Comparable to SQ's strategic consulting services, though McKinsey operates at vastly greater scale and across all geographies.
• NielsenIQ: Global consumer intelligence and measurement firm with research, benchmarking, and analytics capabilities. Comparable to SQ's benchmark-data and applied research positioning, though NielsenIQ operates at far greater scale across markets.

Others

• Pyramid Analytics: BI and analytics platform vendor that serves as SQ's underlying technology partner for its AI/BI platform. Comparable as infrastructure enabling SQ's analytics offering; represents the technology backbone of SQ's productized services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SQresult
• LinkedInlinkedin.com/company/sqsurveys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SQ