New Black

What New Black does

New Black is a Riga, Latvia-based creative digital marketing agency founded in 2016 by Artūrs Mednis. It provides an integrated service stack spanning web development, UI/UX design, paid advertising management across Meta, Google, and TikTok, data-driven e-commerce strategy, social media content production (design and video), digital campaigns, influencer marketing, and creative content strategy development. The agency positions itself as data-driven, citing client performance metrics materially above industry averages (ROAS 11-18 vs 4 industry, 12% conversion vs 1.3% industry, 11% social engagement vs 2% industry).

The company serves a mix of enterprise and mid-market clients across the Baltic States and selectively across Europe, with a customer base of 120+ brands since inception. Anchor clients include Swedbank (7-year partnership with digital solutions reaching nearly 1 million monthly users), Samsung Mobile, Eucerin, Knauf, Huawei Technologies, ASUS, DHL, IQOS, TetraPak, Absolut, Pica Lulū, and Latvian Amusement Agency. Geographic operations span Latvia, Lithuania, and Estonia domestically, with selected engagements in Austria, Germany, and Sweden, and a deployed product website used in 20 European countries. The legal entity is SIA "NEW BLACK," a privately held, founder-owned Latvian limited liability company with no disclosed external investment, parent company, or M&A activity.

The business operates on a professional-services revenue model combining project-based work and ongoing retainers, with quote-based pricing tailored to client scope. Distribution is direct: consultative sales to enterprise clients and direct engagement of SMB and mid-market customers, supported by Google Partner certification, Meta and TikTok platform expertise, and memberships in IAB Baltics and the Latvian Advertising Association. The agency has accumulated 20+ industry awards including a Webby Awards Honoree, three consecutive first-place E-Commerce Star wins, and multiple Golden Hammer awards, positioning it as the most awarded digital marketing agency in the Baltics. The company is technology-light in the productized sense (no SaaS, no API, no proprietary software platform disclosed), with its core technology being campaign analytics, multi-platform ad operations, and content production tooling leveraged through partnerships with Google, Meta, TikTok, and DigitalOcean.

Name

New Black

Legal name

SIA "NEW BLACK"

Website

https://newblack.lv

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

New Black is a Riga-based digital marketing agency founded in 2016, offering web development, multi-platform advertising, social media content, and creative strategy to 120+ enterprise and mid-market brands across the Baltics and select European markets.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital marketing services
• Creative content marketing
• Social media advertising
• Web development services
• Influencer marketing

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing web development, UI/UX design, advertising management (Meta, Google, TikTok), social media content creation, digital campaigns, influencer marketing, and creative content strategy development. Revenue generated through professional service fees, project-based work, and ongoing retainer arrangements with clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

New Black is a full-service digital marketing agency offering web development, UI/UX design, multi-platform advertising management (Meta, Google, TikTok), data-driven e-commerce strategy, social media content creation (design and video), digital campaigns, influencer marketing, and creative content strategy development. The agency serves enterprise and mid-market brands across the Baltics and broader European region with a focus on measurable outcomes such as higher ROAS and conversion rates.

Product overview

New Black operates as a unified digital marketing agency offering a comprehensive suite of services rather than a modular software product. The core offerings include Web Development, UI/UX Design, multi-platform Advertising (Meta, Google, TikTok), Data-Driven E-Commerce Strategy, Social Media Content (Design and Video), Digital Campaigns, Influencer Marketing, and Creative Content Strategy Development. These services work together to deliver measurable results including higher ROAS and better ROI, with demonstrated performance metrics (11-18% client ROAS vs 4% industry average, 12% conversion rate vs 1.3% industry average, 11% social media engagement rate vs 2% industry average).

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Website design and development services with focus on fast-loading sites for enterprise and mid-market clients across the Baltics and Europe.
• UI/UX Design User interface and user experience design services for digital products, supporting client websites, e-stores, and digital tools.
• Advertising Management (Meta, Google, TikTok) Paid advertising management across Meta, Google, and TikTok platforms, delivered as part of the agency's Google Partner certified services for brands seeking higher ROAS.
• Data-Driven E-Commerce Strategy Strategic consulting and data analysis services to drive e-commerce growth, conversion rate optimization, and measurable marketing results.
• Social Media Content Creation Design and video content creation for social media platforms including Facebook, Instagram, TikTok, and LinkedIn for brand clients.
• Digital Campaigns Planning and execution of integrated digital marketing campaigns across multiple channels for brand clients.
• Influencer Marketing Influencer partnership and collaboration services for brands seeking to extend reach through creators on social media platforms.
• Creative Content Strategy Development Development of content strategies that drive brand visibility, cost savings, and sales growth, grounded in data-driven storytelling.

Quantifiable outcome

• ROAS improvement: Clients achieve 11-18 ROAS compared to industry average of 4
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MetacoreTechnology or IntegrationMeta is listed as a partner/platform integration. New Black manages advertising campaigns on Meta platforms (Facebook, Instagram) for clients across the Baltics.
• GooglecoreTechnology or IntegrationGoogle Partner status certified (Agency ID: 1526456332). New Black manages Google advertising campaigns for clients and has achieved Google Partner certification.
• The Interactive Advertising Bureau of BalticsminorOthersProud member of IAB Baltics, supporting industry standards and best practices in digital advertising.
• Latvijas Reklāmas AsociācijaminorOthersMember of the Latvian Advertising Association, supporting industry standards and professional development in advertising.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• B-Reel: Nordic-origin digital creative agency with offices in Stockholm and beyond. Comparable in blending creative storytelling with digital production and brand campaign work for global enterprise clients.
• Dept Agency: European-headquartered digital creative and technology agency with offices across the continent. Comparable in offering integrated digital marketing, content, and web development services, and a relevant benchmark for European expansion of a mid-size digital agency.
• MediaMonks (S4 Capital): Global digital-first production and marketing agency operating inside S4 Capital. Comparable in creative content, paid media, and digital campaign execution, and a relevant scale-up trajectory benchmark.

Broad incumbents

• WPP: World's largest advertising holding company operating agencies (Ogilvy, VMLY&R, Grey) across the Baltics and broader Europe. Direct competitor on enterprise integrated marketing mandates where New Black competes.
• Publicis Groupe: Global advertising holding company with strong Central and Northern European presence (including Publicis One Baltic). Competes for the same enterprise digital marketing budgets as New Black through integrated creative, media, and data services.
• Serviceplan Group: Europe's largest independent agency group with full-service digital, creative, and media capabilities. Comparable in offering integrated digital marketing and content services, but operates at multi-country scale rather than a Baltics niche.
• Dentsu International: Global advertising network with Nordic-Baltic operations (Dentsu Baltic). Offers paid media, creative, and digital transformation services comparable to New Black's stack, but with vastly greater scale and enterprise reach.

Direct peers

• Inspired Communications: Latvian integrated marketing and communications agency providing digital marketing, PR, and creative services. Overlaps with New Black in Baltic enterprise accounts and integrated campaign work.
• Adplex: Latvia-based digital marketing agency offering web development, advertising, and social media services to brands. Operates in the same Baltic geography with a comparable service mix targeting similar mid-market and enterprise clients.
• Not Perfect: Lithuanian-origin creative agency with Baltic operations in Vilnius, Riga, and Tallinn. Direct competitor in the Baltic digital marketing space; notably, New Black's founder Artūrs Mednis previously served as first director of Not Perfect Latvia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/arturs
• YouTubevimeo.com/newblacklv
• Facebookfacebook.com/newblacklv
• LinkedInlinkedin.com/company/new-black-latvia
• Instagraminstagram.com/newblacklv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Black