What Murray's Chicken does

Murray's Chicken is a family-owned, private poultry producer and marketer headquartered in South Fallsburg, New York, founded in 1992 by Murray Bresky. The company raises antibiotic-free, Certified Humane chicken on contract family farms in Southeastern Pennsylvania and processes them at a single facility in Sullivan County, New York, using an artisan, to-order process that excludes pre-slaughter electric stunning. Murray's operates two product tiers — a standard ABF line and a Non-GMO Project Verified tier — across whole birds, breasts, thighs, wings, drumsticks, and bulk bones, with retail price points ranging from roughly $4.50 to $10.50 per package.

The company sells through a hybrid go-to-market combining wholesale to regional Northeast grocery chains (Foodtown, C-TOWN, Tops, Fairway, Publix, Northshore, Met Food, Key Food), food service accounts (PizzaFusion, Heartland, PrimeFood, Bush Brothers), and a direct-to-consumer e-commerce channel delivering within a 150-mile radius, typically within 24 hours of processing. A farm verification code printed on each retail package enables consumers to trace product back to the specific family farm of origin — a transparency feature that, alongside Certified Humane and Non-GMO Project Verified certifications, supports the company's premium positioning against commodity poultry producers.

There is no disclosed revenue, no external institutional or PE capital, and no documented M&A, geographic, or product-line expansion beyond the established Northeast footprint. The technology stack is operational traceability rather than AI; there are no app stores, no API surface, and no documented data flywheel. Headcount sits in the 101-250 band, and ownership remains with the founding family, with no successor or leadership transition documented in the source material.

Name

Murray's Chicken

Legal name

Murray's Chicken

Website

https://murrayschicken.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Murray's Chicken is a family-owned, Certified Humane poultry producer founded in 1992 that sells antibiotic-free and Non-GMO Project Verified chicken via wholesale to Northeast grocery chains and food-service accounts, plus direct-to-consumer e-commerce within a 150-mile radius.

Ownership category

akta.pro rank

Product category

Fresh Poultry

NAICS

Poultry Processing (311615), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Poultry Processing & Packing (AFAKALAC)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Antibiotic-free chicken
• Humanely raised poultry
• Non-GMO chicken
• Fresh chicken products
• Poultry processing

Headquarters

HQ city

South Fallsburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Chicken Product Sales: Direct-to-consumer online sales of fresh antibiotic-free and Non-GMO Project Verified chicken products including whole birds, breasts, thighs, wings, drumsticks, and value-added items.
2. Retail Distribution: Wholesale distribution to retail grocery store partners including regional chains and independent grocers throughout the Northeast.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Murray's Chicken raises, processes, and sells fresh, antibiotic-free, Certified Humane chicken through two product lines: a standard antibiotic-free line and a Non-GMO Project Verified line. Chickens are sourced from family farms in Southeastern Pennsylvania, processed in Sullivan County, NY, and sold as whole birds, breasts, thighs, wings, drumsticks, and bones. Products reach customers via direct-to-consumer e-commerce (home delivery within a 150-mile radius, typically within 24 hours of processing) and through regional grocery and food service distribution across the Northeast U.S.

Product overview

Murray's Chicken is a family-owned poultry company offering two product lines: Fresh Chicken and Non-GMO Project Verified Chicken. The Fresh Chicken line includes whole birds, breasts, thighs, drumsticks, wings, and bones sold at various price points. The Non-GMO Project Verified line mirrors these cuts but uses feed guaranteed free of genetically modified organisms, offered at a higher price point than organic alternatives. All products are antibiotic-free, Certified Humane, and vegetarian-fed. The company sells directly to consumers and through retailers, with products delivered fresh (typically within 24 hours of processing).

Differentiator

Problem solved

Functional benefit

Products and services

• Murray's Whole Chicken (ABF) A whole antibiotic-free chicken (approximately 3.5 lbs) raised on small family farms, Certified Humane and vegetarian-fed; sold fresh directly to consumers and through retailers.
• Murray's ABF Boneless Skinless Breast Antibiotic-free, boneless, skinless chicken breast from humanely raised poultry in the standard Certified Humane line; sold fresh per package.
• Murray's ABF Wings Antibiotic-free chicken wings (approximately 1 lb per package) from the standard Certified Humane line; sold fresh.
• Murray's ABF Boneless Skinless Thighs Antibiotic-free, boneless, skinless chicken thighs from the standard Certified Humane line.
• Murray's ABF Thighs (bone-in, skin-on) Antibiotic-free chicken thigh cuts with bone and skin intact, from the standard Certified Humane line.
• Murray's ABF Drumsticks Antibiotic-free chicken drumsticks from the standard Certified Humane line; sold fresh.
• Murray's Bones (5 lbs) 5-lb bulk package of chicken bones intended for making bone broth and other culinary uses.
• Murray's Non-GMO Whole Chicken A whole chicken (approximately 3.5 lbs) from the Non-GMO Project Verified line, raised on feed guaranteed free of genetically modified organisms, antibiotic-free and Certified Humane.
• Murray's Non-GMO Boneless Skinless Breast Non-GMO Project Verified boneless skinless chicken breast from chickens fed guaranteed non-GMO feed, antibiotic-free.
• Murray's Non-GMO Split Breast Non-GMO Project Verified split (bone-in) chicken breast, approximately 1 lb per package.
• Murray's Non-GMO Boneless Skinless Thighs Non-GMO Project Verified boneless skinless chicken thighs from chickens fed guaranteed non-GMO feed, antibiotic-free.
• Murray's Non-GMO Thighs (bone-in, skin-on) Non-GMO Project Verified chicken thighs with bone and skin intact.
• Murray's Non-GMO Drumsticks Non-GMO Project Verified chicken drumsticks from chickens fed guaranteed non-GMO feed, antibiotic-free.
• Murray's Non-GMO Wings Non-GMO Project Verified chicken wings from chickens fed guaranteed non-GMO feed, antibiotic-free.

Quantifiable outcome

• Products delivered within 24 hours of processing

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Certified Humane (Humane Farm Animal Care)coreStrategic or Co-development PartnerMurray's Chicken was the first in the poultry industry to receive the Certified Humane label, which verifies the humane manner in which chickens are raised, transported, and handled. This partnership verifies compliance with stringent animal welfare requirements under the Certified Humane Raised and Handled program.
• Non-GMO ProjectcoreStrategic or Co-development PartnerThe Non-GMO Project provides third-party verification for Murray's Non-GMO Project Verified product line, guaranteeing that the chickens in this line have never been fed genetically modified organisms.
• Family Farm Partners (Southeastern Pennsylvania)coreOthersMurray's contracts with individual family farmers in Southeastern Pennsylvania, many from multi-generational farming families. These growers follow Certified Humane requirements for raising, growing and handling poultry. The company helps strengthen local economies and protects small farmers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bell & Evans: Pennsylvania-based premium poultry producer offering air-chilled, antibiotic-free, and organic whole chickens and parts. Closely comparable to Murray's in antibiotic-free positioning, Pennsylvania grower footprint, and premium-but-not-organic price tier.
• Plainville Farms: Northeast-based processor specializing in raised-without-antibiotics poultry and turkey with Natural/Organic options. Similar regional footprint, ABF value proposition, and Natural/Organic certifications as Murray's.
• Smart Chicken: Premium air-chilled, antibiotic-free chicken brand sold at natural-foods retailers (Whole Foods, natural grocers). Comparable to Murray's on ABF positioning, premium price point, and natural-channels distribution.
• Mary's Chicken (Mary's Free Range Chicken): California-based producer of free-range, organic, and pasture-raised chicken sold via natural and direct channels. Comparable to Murray's on ethical-production positioning and farm-level differentiation, serving as a regional West Coast analogue.
• Applegate Farms: Natural and organic meat brand with antibiotic-free, organic, and humanely raised chicken lines, sold through natural foods and mainstream grocery. Overlaps Murray's on ABF/organic positioning and multi-channel retail distribution, though at a broader portfolio scale.

Emerging players

• Cooks Venture: Pasture-raised, heirloom-breed chicken brand emphasizing regenerative agriculture and full traceability. Comparable to Murray's on transparency and Certified Humane-style positioning, but with a more pasture-raised narrative.
• Organic Prairie: Cooperative-owned organic meat brand offering organic, pasture-raised chicken alongside beef and pork. Comparable to Murray's in organic certification and ethical-sourcing narrative, though broader cooperative ownership model.

Broad incumbents

• Perdue Farms: Large mainstream poultry producer with an expanding portfolio of antibiotic-free, organic, and 'humanely raised' lines (e.g., Perdue Harvestland, Coleman Organic). Directly competes with Murray's in premium ABF chicken categories via greater scale and broader distribution.
• Tyson Foods: Largest U.S. poultry producer with multiple ABF and organic chicken brands across retail and food service. Competes with Murray's on price and shelf presence, particularly through Tyson-owned brands such as NatureRaised Farms and Jimmy Hagood.
• Foster Farms: Major West Coast poultry processor with antibiotic-free and organic lines. Overlaps Murray's in ABF positioning and as a regional poultry supplier, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/murrayschickens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Murray's Chicken