INCWO

What INCWO does

INCWO (operated by entreprise-facile SAS) is a French cloud-based SaaS provider of all-in-one ERP/CRM software, founded in 2007 and headquartered in Paris. The platform unifies contact management, quote-to-invoice workflows, purchasing, product and stock management, touch-screen point-of-sale, pre-accounting, payroll preparation, electronic invoicing, and HR into a single multi-tenant SaaS accessible via web, mobile, and API. The software is NF 203 and NF 525 certified by AFNOR for data inalterability, security, and traceability under French tax authority requirements, and is integrated with Plateformes Agréées (Pennylane, Hubtimize/EsaLink) to deliver compliant Factur-X electronic invoicing ahead of the September 2026 mandate. The product suite includes incwo POS, Backup Machine (Free and Premium), the Bruno by incwo AI assistant (@ian) with 220 specialized agents, and an app marketplace of 350+ connectors.

The company targets four primary customer segments: TPE and auto-entrepreneurs needing compliant invoicing and cash flow tools; PME and franchise networks requiring multi-site management and centralized back-office workflows; accounting firms (experts-comptables) who use a free portal to access client financials; and startups/creator businesses seeking scalable all-in-one management. Revenue is generated primarily through tiered monthly/annual subscriptions (Start at €14/month to Illimité i3 at €849/month, plus custom Enterprise Edition), supplemented by usage-based AI token consumption, the Backup Machine Premium add-on (€45/month), QUALIOPI-certified billable training, and a dedicated incwo Services professional services division handling migration, API integration, custom development, and franchise deployment. The GTM is sales-led with PLG entry (15-day free trial, no credit card) augmented by human-assisted demos for mid-market tiers and an accounting-firm channel leveraging Pennylane's 6,000+ firm network. The company serves over 5,000 customers across France, is founder-owned and bootstrapped (no disclosed funding rounds), and operates with a registered capital of €171,015 and an 11-50 employee range.

Name

INCWO

Legal name

entreprise-facile SAS

Website

https://go.incwo.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

INCWO is a French cloud-based all-in-one ERP/CRM SaaS for SMEs, micro-businesses, franchises, and accounting firms, offering NF-certified invoicing, POS, stock management, and integrated electronic invoicing for the 2026 French mandate.

Ownership category

akta.pro rank

Product category

Business Management Software (SMB ERP/CRM)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB), ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

Keywords

• Business management software
• ERP software
• Point of sale system
• Electronic invoicing software
• Inventory management software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Plans: Core revenue stream from tiered monthly/annual subscription plans (Start, Basique, Plus, Illimité i0/i1/i2/i3, Enterprise Edition). Plans differ by number of users, connected POS terminals, included apps, API request limits, and storage. Annual prepayment discounts of 5% (1 year) and 10% (2 years) incentivize longer commitments.
2. AI Token Prepayment: Usage-based AI token packages purchased in advance for the integrated AI assistant (@ian). Tokens sold in bundles of 1M, 5M, and 10M with decreasing unit cost at scale (€0.10 down to €0.085 per 1,000 tokens).
3. Backup Machine Premium: Optional paid add-on to the base subscription providing extended data backup retention (15 days vs 3 days) and priority restoration. Billed at €45 HT/month with a minimum 6-month commitment, plus €195 HT per restoration event.
4. Professional Services (Training): Billable training programs delivered remotely or on-site. Remote sessions priced at €99 HT/hour; full-day on-site sessions available. OPCO financing eligible. incwo is QUALIOPI-certified (certified training organization #11 75 55019 75).
5. incwo Services (Implementation & Custom Development): Professional services including software configuration, data migration, API integration, custom development, and no-code agency services (via Integromat). Offered as a dedicated division to support enterprise onboarding and franchise networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

INCWO is a French SaaS company that provides an all-in-one business management software (ERP/CRM) for small and medium businesses. The platform centralizes invoicing, inventory, point of sale (POS), electronic invoicing (Factur-X), customer relationship management, and integrated AI assistance, available via web, desktop, and native iOS/Android apps.

Product overview

INCWO is an all-in-one cloud-based ERP/CRM software (Made in France) designed for TPE, PME, franchises, and accounting firms. The core platform consists of incwo (primary software) and incwo POS (touch-screen cash register), with integrated electronic invoicing capabilities connected to approved platforms. The product portfolio includes AI assistant Bruno by incwo, Backup Machine (Free and Premium editions), and incwo Services providing training, integration, migration, audit, and custom development. The incwo App Store offers over 400 apps for customization. Enterprise Edition (IEE) provides premium features for larger organizations. The software is NF certified (NF203, NF525) and integrates with payment services (Qonto), accounting platforms (Pennylane), EDI systems (Hubtimize/EsaLink), banking (Powens), business intelligence (Power BI), and various communication/ecommerce tools.

Differentiator

Problem solved

Functional benefit

Brands

• incwo POS: Point of sale touch screen cash register solution for retail operations
• Backup Machine
• Bruno par incwo
• incwo Services
• incwo Enterprise Edition (IEE)
• APEX intelligence

Products and services

• incwo Core Platform (all-in-one ERP/CRM)

Quantifiable outcome

• 99.97% uptime SLA guaranteed monthly for all subscription plans
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• PennylanecoreTechnology or IntegrationPennylane is an approved e-invoicing platform (Plateforme Agréée) integrated with incwo. Through this integration, incwo transmits and receives electronic invoices (Factur-X) to and from the French tax administration (DGFIP). Pennylane also provides broader financial management capabilities (accounting, treasury, VAT, tax filings) and serves over 6,000 accounting firms and 400,000 businesses. The integration is included in all incwo subscription plans (excluding Enterprise Edition) and enables full e-invoicing and e-reporting compliance ahead of the September 2026 mandate.
• Hubtimize E-Invoicing (by Esalink)coreTechnology or IntegrationHubtimize E-Invoicing, operated by Esalink (EDI specialist founded 2017), is a Plateforme Agréée integrated with incwo. It handles the transmission and lifecycle management of electronic invoices via a multi-format hub supporting UBL, CII/Factur-X, EDIFACT, XML, and PDF. Esalink's EDI expertise enables seamless integration with diverse ERP systems and partner networks. Pricing is €0.19 HT per invoice (excluding Enterprise Edition).
• QontocoreTechnology or IntegrationQonto is a licensed payment institution (agréé ACPR under number 16958) providing professional bank accounts integrated into incwo. incwo is registered with ORIAS (number 25004972) as a non-exclusive agent (MOBSP) for Qonto. The integration enables SEPA instant payments, Mastercard management, supplier invoice payments, and real-time transaction synchronization directly within incwo.
• PowenssupportingTechnology or IntegrationPowens provides bank account aggregation and transaction data services, enabling incwo to synchronize bank statements across multiple banks. This powers the bank reconciliation module, allowing users to compare transactions with management entries and perform automated matching.
• Planet ServicesupportingOthersPlanet Service SARL is the web hosting provider for incwo.com, located at 21 Rue de Fécamp, 75012 Paris. It provides the infrastructure for the company's public-facing website.
• EquinixsupportingOthersEquinix is a global data center operator providing colocation and hosting services for incwo's production servers in France. Combined with Telehouse, Equinix provides the redundant, high-availability infrastructure underpinning incwo's 99.97% SLA.
• TelehousesupportingOthersTelehouse is a data center operator providing colocation and hosting services for incwo's production servers in France, alongside Equinix. Together they provide the redundant, high-availability infrastructure supporting incwo's service availability guarantees.
• MicrosoftsupportingTechnology or Integrationincwo offers integration with Microsoft Power BI through its professional services division (incwo Services), enabling customers to connect incwo data to Power BI dashboards for advanced business intelligence and analytics.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sage: Sage is a global incumbent in SMB accounting and ERP software with a strong French presence through Sage Comptabilité and similar offerings. It competes broadly in the same SME finance/HR management market as INCWO but at much greater scale.
• Cegid: Cegid is a major French ERP, payroll, and accounting software vendor serving SMBs and mid-market. It competes broadly with INCWO in the French market and has substantially greater scale and resources.
• EBP: EBP is a French accounting, payroll, and ERP software vendor for SMBs and accountants. It competes with INCWO primarily in pre-accounting and invoicing for French TPEs and small businesses.
• QuickBooks (Intuit): QuickBooks is Intuit's global small-business accounting and invoicing platform. While its strongest markets are US/UK, it competes with INCWO in the broader SMB finance software category and has expanding European presence.

Direct peers

• Zoho Books: Zoho Books is part of Zoho's broader SMB business application suite, offering invoicing, expense tracking, and pre-accounting for SMEs globally. It competes on a similar product surface as INCWO with broader international reach.
• Odoo: Odoo is an open-source ERP/CRM suite targeting SMEs globally with modular invoicing, inventory, POS, and accounting capabilities. It directly competes with INCWO on product breadth and pricing in the SMB ERP category.
• Sellsy: Sellsy is a French all-in-one CRM, invoicing, and marketing automation platform targeting SMEs. It overlaps with INCWO on CRM, quotes/invoicing, and pre-accounting for the same French SMB customer base.
• Pennylane: Pennylane is a French financial management platform serving 400,000+ businesses and 6,000+ accounting firms. It is both a core INCWO partner (approved e-invoicing platform) and a direct competitor in the French SME ERP/accounting space.

Emerging players

• Tiime: Tiime is a French accounting and financial management platform targeted at SMBs and accounting firms. It overlaps with INCWO on pre-accounting and invoicing workflows for the same French TPE/PME segment.
• Dolibarr: Dolibarr is an open-source ERP/CRM popular with French micro-businesses and small associations, providing invoicing, stock, and basic accounting. It targets the same TPE segment as INCWO at a lower price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/communautedesentrepreneurs
• LinkedInlinkedin.com/company/incwo
• Instagraminstagram.com/incwo
• Xx.com/incwo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INCWO