First Fidelity Reserve

Precious Metals and Rare Coin Retailfirstfidelityreserve.com

First Fidelity Reserve is a Beaumont, Texas-based precious metals and rare coin dealer founded in 1988, serving 117,000+ individual customers via direct e-commerce and phone channels with gold, silver, platinum, palladium bullion, rare US coins, and Self-Directed Gold IRA products.

Company typePrivate
Founded1988
HeadquartersBeaumont, United States
Headcount11–50
GTM typeB2C
OfferingServices

What First Fidelity Reserve does

First Fidelity Reserve is a privately held precious metals and rare coin dealer founded in January 1988 and headquartered in Beaumont, Texas. The company sells physical gold, silver, platinum, and palladium bullion alongside rare and antique US coins, distributing directly to individual consumers through an e-commerce platform and phone-based sales channel rather than through a retail storefront network.

The firm operates a spread-based revenue model, marking up bullion products by 1–5%, common antique coins by 10–15%, and rarest coins by 27–33%, capturing margin on transactional inventory turnover rather than recurring fees. Strategic partnerships with Equity Trust Company and International Depository Services extend the offering into Self-Directed Gold IRA products and segregated depository storage, opening the retirement-saver and high-net-worth segments. The company holds Texas state precious metals licenses, is restricted by law from selling into Delaware, Montana, New Hampshire, and Oregon, and has maintained an A+ Better Business Bureau rating continuously since 2002.

Since inception, First Fidelity Reserve has transacted more than $684 million in cumulative sales across over 117,000 customers, operating as a bootstrapped, privately held enterprise rather than a venture-funded business. The company's competitive positioning is built around the public reputation and authority of its principal, Dr. Mike Fuljenz — marketed as "America's Gold Expert" with 50+ years in the trade and 50+ industry awards — reinforced by proprietary educational content (books, columns) that supports higher-margin rare-coin sales.

First Fidelity Reserve firmographics

Firmographics

Name: First Fidelity Reserve
Legal name: First Fidelity Reserve, Ltd.
Website: https://firstfidelityreserve.com
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 11–50 employees
Short description: First Fidelity Reserve is a Beaumont, Texas-based precious metals and rare coin dealer founded in 1988, serving 117,000+ individual customers via direct e-commerce and phone channels with gold, silver, platinum, palladium bullion, rare US coins, and Self-Directed Gold IRA products.
Ownership category
akta.pro rank

First Fidelity Reserve industry classification

Industry

Product category: Precious Metals and Rare Coin Retail
NAICS: Other Investment Pools and Funds (5259)
SIC: Finance Services (6199)
akta.pro industry: PRIMARYFSAAAFAG
Commodity & Precious Metals ETFs (Physical, Futures)
Financial & Insurance/Asset & Wealth Management/Asset Management — ETFs & Index Funds

Keywords

Rare coin dealer
Precious metals
Bullion coins
Numismatic investments
Gold IRA services

Where First Fidelity Reserve is headquartered

Location

Headquarters

HQ city: Beaumont
HQ country: United States
HQ region: North America

Offices1 record

Markets served

First Fidelity Reserve business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

Coin and Bullion Sales Markup: Revenue generated from spread between cost price and ask price. Bullion coins typically have 1-5% spread, common date antique coins 10-15% spread, and rarest coins 27-33% spread.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Standard bullion pricing with quantity discounts on some items
Transaction based/ take rate	Pay-as-you-go	Spread-based pricing for numismatic items
Other	Pay-as-you-go	Payment method discount

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

First Fidelity Reserve product offering

Product offering

Core offering

First Fidelity Reserve is a rare coin and precious metals dealer that buys and sells certified U.S. rare coins (Type II/III Liberty Double Eagles, Indian Head coins, $3 Indian Princess, Saint-Gaudens) and gold, silver, platinum, and palladium bullion. The company serves individual collectors and investors directly through its e-commerce platform and toll-free phone sales, and also facilitates self-directed Gold IRA rollovers with recommended custodians and depositories.

Product overview

First Fidelity Reserve is a rare coin and precious metals dealer offering a comprehensive portfolio of products including gold and silver bullion coins (American Gold Eagles, American Silver Eagles, Canadian Silver Maple Leaf, Austrian Silver Philharmonic), certified rare U.S. coins (NGC/PCGS graded Indian Head coins, Liberty Double Eagles, Saint-Gaudens), IRA-eligible precious metals, and educational books authored by their expert Dr. Mike Fuljenz. The company operates primarily as an e-commerce platform for collectors and investors seeking rare and certified coins alongside standard bullion products.

Differentiator

Problem solved

Functional benefit

Products and services

Gold Bullion and Coins
Silver Bullion and Coins
Rare Coins
Palladium Products
Platinum Products
Gold IRA Precious Metals Service
Wall of Fame Specialty Coins
Indian Gold Coins Of The 20th Century Book
Type Three Double Eagles 1877-1907 Book
Type Two Double Eagles 1866-1876 Book

Companies that use First Fidelity Reserve

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles2 records

First Fidelity Reserve technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

First Fidelity Reserve partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

Association of Mature Citizens (AMAC)coreGTM or Marketing PartnerAMAC (Association of Mature American Citizens) partners with First Fidelity Reserve as their Bullion & Rare Coin Partner. AMAC's COO & CMO David Weber states that First Fidelity Reserve assists AMAC members in finding effective strategies for family financial security with gold & silver investments.
Equity Trust CompanycoreChannel Partner/ Reseller/ DistributorRecommended custodian for Gold IRA accounts. The company has worked with Equity Trust Company for decades to help customers open self-directed IRAs for precious metals investments.
International Depository Services (IDS)coreOthersRecommended approved depository for storing IRS-approved precious metals. IDS has offices in Dallas, Delaware and Canada.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

First Fidelity Reserve competitors and assessment

Company assessment

Direct peers

Lear Capital: Precious metals dealer with a heavy emphasis on Gold and Silver IRA services for retirement-focused investors. Comparable as a competitor in the self-directed IRA precious metals segment with similar educational content and trust-building marketing.
APMEX: One of the largest online precious metals and rare coin retailers in the U.S., offering gold, silver, platinum, and palladium bullion and coins. Directly comparable as a competing direct-to-consumer precious metals dealer serving similar collector and investor segments.
Blanchard and Company: Rare coin and precious metals dealer with a strong Gold IRA offering, directly comparable to First Fidelity Reserve's combination of rare coin sales and self-directed IRA facilitation. Both target similar collector/investor segments and emphasize education and trust.
JM Bullion: Large online precious metals retailer offering gold, silver, platinum, and palladium products to retail investors. Comparable as a direct-to-consumer e-commerce competitor in the same bullion and coin market, with similar product categories but lower specialization in rare/numismatic coins.
Heritage Auctions: One of the largest auction houses for rare coins, currency, and collectibles. Comparable as a competitor for sourcing and selling rare U.S. coins, with overlapping numismatic expertise though operating primarily through auction rather than fixed-price retail.
Provident Metals: Online precious metals retailer offering gold, silver, copper, platinum, and palladium products to collectors and investors. Direct competitor in the e-commerce precious metals space, though with less specialization in rare/numismatic coins.
Stack's Bowers Galleries: Major rare coin auction house and dealer specializing in U.S. and world coins. Comparable as a competitor in the certified rare U.S. coin market, particularly for high-end numismatic material like Type II/III Liberty Double Eagles and Indian Head series.
SD Bullion: Online precious metals dealer offering gold, silver, platinum, and palladium bullion products at competitive spreads. Comparable as a competing online retailer in the same commodity-bullion segment with similar direct-to-consumer model.
USA Gold: Long-established U.S. precious metals dealer offering gold, silver, and platinum coins and bullion, including rare coins and Gold IRA services. Comparable as a competitor in both the rare coin and self-directed IRA segments, with a similar trust-and-expertise positioning.

Emerging players

GoldSilver (Mike Maloney): Precious metals dealer with a strong educational content focus (videos, books by Mike Maloney) selling gold and silver bullion. Comparable in combining education-driven marketing with bullion retail, though with less specialization in rare/numismatic coins than First Fidelity Reserve.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

First Fidelity Reserve compliance and trust

Trust signal

Compliance7 records

First Fidelity Reserve financial estimates

Financial estimate

Revenue estimate

Valuation estimate

First Fidelity Reserve leadership team

Management profile

Number of profiles

Profiles1 record

First Fidelity Reserve funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

First Fidelity Reserve M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Fidelity Reserve

What does First Fidelity Reserve do?

Is First Fidelity Reserve a public or private company?

First Fidelity Reserve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was First Fidelity Reserve founded?

First Fidelity Reserve was founded in 1988. It employs 11 to 50 people.

Where is First Fidelity Reserve based?

First Fidelity Reserve is headquartered in Beaumont, United States, in the North America region.

How does First Fidelity Reserve make money?

One revenue line is on record: coin and Bullion Sales Markup.

Who are First Fidelity Reserve's main competitors?

Direct peers on record are Lear Capital, APMEX, Blanchard and Company, JM Bullion, Heritage Auctions, Provident Metals, Stack's Bowers Galleries, SD Bullion and USA Gold. GoldSilver (Mike Maloney) is listed as an emerging player.

Does First Fidelity Reserve have an API?

No public API is recorded for First Fidelity Reserve.

What industry is First Fidelity Reserve in?

First Fidelity Reserve's product category is Precious Metals and Rare Coin Retail. Its primary akta.pro industry code is FSAAAFAG, Commodity & Precious Metals ETFs (Physical, Futures). Its NAICS code is 5259 and its SIC code is 6199.