PlastiCard Systems Inc

What PlastiCard Systems Inc does

PlastiCard Systems Inc is a privately-held, founder-controlled full-service identification systems developer and ID card systems integrator headquartered in Northborough, Massachusetts. Founded in 2000 by Chairman Robert Axline, the company combines proprietary card issuance software with multi-manufacturer plastic card printer distribution, operating across at least eight vertical markets including government, law enforcement, education, healthcare, corporate, membership/clubs, recreation and gaming, and retail. Its software portfolio includes ID Keeper, Employee Keeper, EPI-Suite (Lite/Classic/Pro), Pronto Professional, Gun Keeper, Permit Keeper, Child Keeper, Academia Keeper, and GateKeeper Digital Register, with database connectivity to MS Access, Oracle, DB2, and MS SQL via ODBC. The company distributes printers from leading manufacturers including Fargo, Datacard, Zebra, Ultra-Electronics-MagiCard, Nisca, Evolis, Digital Identification Solutions, and Polaroid, and supports card technologies spanning proximity/RFID, smart cards, MIFARE contactless, magnetic stripe, and barcodes.

The company's revenue model spans four streams: hardware sales (own brand and distributed third-party printers), one-time software licenses across its nine proprietary products, transaction-based Card Bureau and MyID services for smaller users not ready to purchase full systems, and factory-authorized warranty and post-warranty service. Go-to-market is direct sales-led, with regional offices in Atlanta (Southeast, managed by Anthony Bass), Columbus OH (managed by Joy Hudson), and Miami (managed by Mario Bravo), supported by a toll-free inside-sales line (800-742-2273). The company claims a credentialed government customer relationship (The White House) and representation across Europe, Africa, Asia, and North and South America. Operating with 51-100 employees and no disclosed institutional capital, PlastiCard positions itself as a one-stop integrator combining hardware breadth, vertical-specialized software, and ongoing service for organizations requiring secure identification and access control.

Name

PlastiCard Systems Inc

Legal name

PlastiCard Systems, Inc.

Website

https://plasticard.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

PlastiCard Systems Inc is a privately-held ID card systems integrator and developer founded in 2000, combining proprietary card issuance software (ID Keeper, EPI-Suite, Pronto Professional) with multi-manufacturer printer distribution across government, law enforcement, education, healthcare, and corporate verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Northborough

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of plastic card printers and systems under the PlastiCard brand, as well as printers from other manufacturers (Fargo, Datacard, Zebra, Ultra-Electronics-MagiCard, Nisca, Evolis, Digital Identification Solutions, Polaroid).
2. ID Software Licenses: Sale of identification software including ID Keeper, Employee Keeper, EPI-Suite, Pronto Professional, Gun Keeper, Permit Keeper, Child Keeper, Academia Keeper, and GateKeeper.
3. Card Bureau Service: Custom card printing service for individuals and organizations not ready to purchase complete ID systems. Pay-per-card model with no equipment purchase required.
4. MyID Card Service: Economical card printing service using free MyID Card Software with secure PlastiCard printing. Customers purchase cards as needed without equipment or maintenance fees.
5. Service and Support: Factory authorized warranty service, post-warranty service, and support programs for all products sold. Also adopts ID equipment and systems abandoned by non-servicing resellers on fee-for-service basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels3 records

Core offering

PlastiCard Systems Inc. is a full-service identification systems developer and ID card systems integrator that designs, sells, and supports plastic card printing hardware, proprietary ID software, and integrated access control solutions for organizations. The company distributes plastic card printers from multiple leading manufacturers (Fargo, Datacard, Zebra, Ultra-Electronics-MagiCard, Nisca, Evolis, Digital Identification Solutions, Polaroid) alongside its own PlastiCard brand, develops proprietary software suites (ID Keeper, EPI-Suite, Pronto Professional, GateKeeper, etc.), and offers card bureau and MyID printing services for smaller users.

Product overview

PlastiCard Systems Inc is a full-service identification systems developer and ID card systems integrator offering the world's largest selection of plastic card printers under its PlastiCard brand, along with products from leading manufacturers (Fargo, Datacard, Zebra, Ultra-Electronics-MagiCard, Nisca, Evolis, Digital Identification Solutions, Polaroid). The product portfolio consists of software products (ID Keeper, Employee Keeper, EPI-Suite, Pronto Professional, Academia Keeper, Child Keeper, Gun Keeper, Permit Keeper, GateKeeper Digital Register), card printing services (MyID Card Service, Card Bureau Custom Card Printing), and various card technologies (Smart Cards, Proximity Cards, MIFARE Cards, Magnetic Stripe Cards, Bar Code Cards). Solutions span government, law enforcement, education, healthcare, corporate, membership, retail, and recreation sectors.

Differentiator

Problem solved

Functional benefit

Brands

• MyID: Free card software and secure PlastiCard printing service for smaller users or special requirements
• Gun Keeper
• Child Keeper
• Permit Keeper
• Employee Keeper
• ID Keeper
• EPI-Suite
• Pronto Professional
• GateKeeper Digital Register
• Academia Keeper

Products and services

• ID Keeper

Quantifiable outcome

• Cash-free vending can increase sales by 30% over coin machines and canteen till locations

Named customers2 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature14 records

Partnerships

Nine partnerships are on record, tiered core.

• FargocoreChannel Partner/ Reseller/ DistributorMarkets Fargo plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions with the world's largest selection of plastic card printing systems.
• DatacardcoreChannel Partner/ Reseller/ DistributorMarkets Datacard plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions with the world's largest selection of plastic card printing systems.
• ZebracoreChannel Partner/ Reseller/ DistributorMarkets Zebra plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions with the world's largest selection of plastic card printing systems.
• Ultra-Electronics-MagiCardcoreChannel Partner/ Reseller/ DistributorMarkets Ultra-Electronics-MagiCard plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions.
• NiscacoreChannel Partner/ Reseller/ DistributorMarkets Nisca plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions.
• EvoliscoreChannel Partner/ Reseller/ DistributorMarkets Evolis plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions.
• Digital Identification SolutionscoreChannel Partner/ Reseller/ DistributorMarkets Digital Identification Solutions plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions.
• PolaroidcoreChannel Partner/ Reseller/ DistributorMarkets Polaroid plastic card printers alongside PlastiCard brand, offering customers objective, effective, practical solutions.
• MIFARE (NXP Semiconductors)coreTechnology or IntegrationMIFARE is the most widely installed contactless smart card technology with 250+ million smart card ICs and 1.5 million reader components sold. PlastiCard photo ID card solutions may be incorporated with MIFARE smart card technology for enhanced identification and access security cards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CardLogix: Smart card and ID solutions provider offering card printing systems, personalization software, and integration services. Directly comparable to PlastiCard's smart card and software offerings for similar customer segments in government, healthcare, and enterprise.
• Identiv: Identity and security solutions provider including physical access credentials, card systems, RFID, and IoT. Similar size profile to PlastiCard with overlapping customer base in enterprise and government verticals, providing a useful public-market comparable for a smaller ID specialist.
• AlphaCard: US-based ID card systems reseller and integrator offering printers, software, and supplies from multiple manufacturers. The closest comparable to PlastiCard's multi-brand reseller and integrator business model, serving small and mid-market customers across similar verticals.

Broad incumbents

• Entrust: Identity and credential issuance solutions provider (formerly Datacard). Offers card printers, software, and services for government and enterprise ID programs at much larger scale than PlastiCard; PlastiCard is a Datacard distributor.
• HID Global: Global leader in identity and access management solutions including card printers, credentials, readers, and software. Directly overlaps with PlastiCard's ID systems offerings but operates at much larger scale (subsidiary of Assa Abloy) with a broader product portfolio spanning physical and logical access.
• Evolis: French card printer manufacturer offering a range of direct-to-card and retransfer printers. PlastiCard is a distributor of Evolis products, while Evolis competes with PlastiCard's own-brand offerings and increasingly sells direct in the European and US markets.
• IDEMIA: Global identity solutions provider serving government, enterprise, and financial services with physical and digital ID credentials. Competes in government ID market where PlastiCard's White House credential is positioned; operates at significantly larger scale with broader biometric and national ID capabilities.
• Magicard: UK-based card printer manufacturer of direct-to-card printers (Ultra-Electronics-MagiCard brand). PlastiCard is a distributor of Magicard products, but Magicard also competes with PlastiCard's own-brand printer offerings at the product level.
• Zebra Technologies: Major manufacturer of card printers, RFID, barcode, and tracking solutions used in ID and asset management. PlastiCard is a channel partner for Zebra printers, while Zebra increasingly competes with PlastiCard by selling direct to enterprise customers through its own sales force.

Emerging players

• Brady Corporation: Identification products manufacturer including labels, tags, workplace safety, and ID solutions. Overlaps with PlastiCard in workplace identification and asset tracking but with a different product mix and broader industrial focus; useful as a public-market specialty identification peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/7232794

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlastiCard Systems Inc