Club de Malasmadres

What Club de Malasmadres does

Club de Malasmadres is a Madrid-based community and e-commerce platform founded in 2014 by Laura Baena that targets mothers and women in Spain seeking to challenge the cultural myth of the "perfect mother" and advocate for real work-life balance (conciliación real). The company operates a multi-surface ecosystem comprising the Soy Malamadre direct-to-consumer merchandise store (selling t-shirts, sweatshirts, jewelry, sportswear, stationery, and solidarity collections), a weekly podcast distributed on Spotify, Apple Podcasts, and YouTube, a content blog, a 50,000+ subscriber email newsletter, and offline events including the Yellow Sound family music festival. It is closely affiliated with the Asociación Yo No Renuncio, a non-profit advocacy organization promoting co-responsibility in parenting, though the two operate as separate legal entities.

The underlying technology is a standard e-commerce platform with diversified payment integrations (Redsys, Stripe, PayPal, Bizum, Klarna, Apple Pay, Google Pay) and basic web analytics (Google Analytics). No proprietary technology, AI capabilities, or mobile applications were identified. The company is registered as a Sociedad Limitada (S.L.) in Madrid, employs 11-50 people, and is independently owned by its founder with no external investors or funding rounds disclosed.

The business model combines one-time merchandise sales (DTC apparel priced €9.95-€31.95 per item, with free domestic shipping over €50) with recurring association membership fees through the affiliated Yo No Renuncio Association. International shipping is available to 11 countries across Europe and the Americas. Revenue is not publicly disclosed. The go-to-market is community-led, leveraging organic social media (Instagram), content marketing, podcasting, email newsletters, and events to drive engagement and convert community members into merchandise buyers.

Name

Club de Malasmadres

Legal name

Club de Malasmadres, S.L.

Website

https://clubdemalasmadres.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Club de Malasmadres is a Madrid-based community and e-commerce platform founded in 2014 by Laura Baena, serving mothers in Spain through branded merchandise (Soy Malamadre store), a podcast, newsletter, and events, with advocacy for work-life balance via the affiliated Asociación Yo No Renuncio.

Ownership category

akta.pro rank

Product category

Maternal Lifestyle Brand

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Services-Membership Organizations (8600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Maternal community platform
• Empowerment apparel
• Lifestyle podcast
• Charitable collections
• Community e-commerce

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Merchandise Sales: E-commerce sales of apparel and accessories featuring empowering messages for mothers, including t-shirts, sweatshirts, bags, jewelry, and other merchandise through the Soy Malamadre online store.
2. Association Membership: Yo No Renuncio Association membership providing access to exclusive content, events, and the 'Reto Yo Me Cuido' program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Club de Malasmadres operates a community-first platform for mothers in Spain centered on the Soy Malamadre e-commerce store, which sells branded apparel, accessories, jewelry, sportswear, stationery, books, and gift cards featuring empowering messages about imperfect motherhood. The platform is reinforced by a weekly podcast distributed on Spotify, Apple Podcasts, and YouTube, a blog with labor, legal, and lifestyle content, a newsletter with more than 50,000 subscribers, the advocacy-driven Asociación Yo No Renuncio, and live events such as the Yellow Sound family music festival.

Product overview

Club de Malasmadres operates as a community-focused e-commerce platform and media brand targeting mothers in Spain. The core offering is the 'Soy Malamadre' online store, which sells apparel and accessories including t-shirts, sweatshirts, jewelry, bags, stationery, and sportswear featuring empowering messages about imperfect motherhood. The product portfolio includes branded sub-collections such as the 'Colección Tierrasanta' summer line and 'Colecciones Solidarias' (charitable collections supporting causes like Aladina Foundation, GEICAM, Save the Children, and Ana Bella Foundation). Beyond retail, the brand extends through a podcast ('El Podcast del Club de Malasmadres'), the non-profit 'Asociación Yo No Renuncio' advocating for work-life balance, and events like the 'Yellow Sound' family music festival. The company also publishes books on maternal themes and offers gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Soy Malamadre Online Store Direct-to-consumer e-commerce store selling branded apparel (t-shirts, sweatshirts, sportswear), accessories (bags, caps, socks, keychains, phone cases), sterling silver 925 jewelry, stationery (agendas, notebooks, pens), mugs, books, and gift cards featuring empowering messages for mothers. Includes sub-collections such as the summer 'Colección Tierrasanta' line and 'Colecciones Solidarias' supporting the Aladina Foundation, GEICAM, Save the Children, and the Ana Bella Foundation. Ships within Spain and internationally to Europe and the Americas.
• El Podcast del Club de Malasmadres Weekly podcast featuring conversations about motherhood, mental health, equality, and work-life balance, including interviews with founder Laura Baena. Distributed on Spotify, Apple Podcasts, and YouTube.
• Yellow Sound Festival Family-friendly music festival promoting co-responsibility in childcare, featuring concerts and family activities. Produced in conjunction with the Asociación Yo No Renuncio.
• Asociación Yo No Renuncio Recurring membership program of the related Yo No Renuncio association, providing access to exclusive content, events, and the 'Reto Yo Me Cuido' program for mothers seeking real work-life balance and shared parenting responsibility.

Quantifiable outcome

• 50,000+ community members through newsletter

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• Asociación Yo No RenunciocoreStrategic or Co-development PartnerThe Association Yo No Renuncio is closely linked to Club de Malasmadres, founded by the same person (Laura Baena). It advocates for real work-life balance and shared parenting responsibilities in Spain. The association organizes events like the Prueba de Obstáculos 5K and the Yellow Sound festival.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mother.ly: Modern motherhood platform combining content, community, and commerce for millennial/Gen Z mothers. Closely comparable to Club de Malasmadres in business model (content + e-commerce + membership-style engagement) targeting the same persona of 'real' rather than 'perfect' mothers.
• Peanut: Social networking app for women across life stages including motherhood, combining community, content, and events. Comparable in the community-first model targeting women and mothers seeking peer support, with similar emotional-support value proposition.
• The Bump: Pregnancy-to-early-parenthood media and community platform with content-led engagement and commerce. Comparable to Club de Malasmadres as a content/community hub targeting mothers, with a similar editorial-led approach to building trust and audience.
• Mamás Latinas: Spanish-language digital community for Hispanic mothers, combining content, community, and e-commerce. Closely comparable to Club de Malasmadres in language, audience (Spanish-speaking mothers), and integrated community + commerce model.

Broad incumbents

• BabyCenter: Large established global parenting platform with content, app, and community serving expectant and new mothers. Represents the broader incumbent category Club de Malasmadres competes with for mothers' attention, but with a much wider global reach and broader parenting scope.
• What to Expect: Long-standing pregnancy and parenting platform with content, community forums, and commerce. Comparable audience and content-driven community model, but operates at a much larger scale and broader category scope than Club de Malasmadres.

Emerging players

• The Mother Company: Media and community brand focused on modern motherhood and emotional wellbeing of mothers. Comparable as a values-driven, content-and-community-led brand targeting mothers, though smaller and more US-focused than Club de Malasmadres.
• The Mid: Digital community and media platform for mothers, with content, commerce, and connection features. Comparable in the community-first approach to serving mothers, with overlap in vertical content + e-commerce + community activation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/malasmadres
• Instagraminstagram.com/clubdemalasmadres
• Xx.com/malasmadres

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club de Malasmadres