Evlo

Name

Evlo

Legal name

Everyday Lending Limited

Website

https://evlo.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Consumer Lending

NAICS

Credit Intermediation and Related Activities (522)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)

Keywords

• Bad credit loans
• Personal loans
• Debt consolidation loans
• Non-prime lending
• Unsecured consumer lending

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Personal Loan Interest: Evlo generates revenue through interest charged on unsecured personal loans. Loans range from £1,000 to £15,000 with APRs from 30.5% to 252.7%. Representative example: Borrowing £3,000 over 24 months at 71.3% p.a. results in total repayment of £5,706.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Evlo is a direct UK lender that provides unsecured personal loans ranging from £1,000 to £15,000 over 18 to 60 months, specialising in serving borrowers with bad credit or limited credit history. Loan applications are initiated online using soft search technology that does not affect the applicant's credit score, with finalization completed face-to-face at one of the company's nationwide UK branches. Loans are subject to status and affordability, with APRs ranging from 30.5% to 252.7% (Representative 99.9%).

Product overview

Evlo is a direct lender offering a unified personal loan platform focused on serving non-prime borrowers in the UK. The core offering consists of unsecured personal loans ranging from £1,000 to £15,000 with repayment terms of 18 to 60 months. Key products include Bad Credit Loans, Debt Consolidation Loans, Home Improvement Loans, Car Loans, Wedding Loans, and Long Term Loans, with sub-products segmented by loan amount (£1,000, £3,000, £5,000, £10,000). The company differentiates through Soft Search Technology that enables credit checks without affecting applicants' credit scores, and operates a hybrid branch-digital model with UK-wide physical branches combined with online application processing. Evlo also offers Joint Loans and Loans for Young People as targeted segments. All loans are subject to status and affordability, with Maximum APR of 252.7% and Representative APR of 99.9%.

Differentiator

Problem solved

Functional benefit

Products and services

• Bad Credit Loans Unsecured personal loans for individuals with poor credit history, including those with missed repayments, defaults, or limited credit history. Loans range from £1,000 to £15,000 over 18 to 60 months.
• Debt Consolidation Loans Loans that consolidate multiple debts into a single monthly repayment, helping borrowers manage their finances more simply. Offers from £1,000 to £15,000 over 18 months to 5 years.
• Home Improvement Loans Unsecured loans for financing home repairs, improvements, or renovations. Borrowers can access £1,000 to £15,000 over 18 to 60 months.
• Car Loans Unsecured personal loans for purchasing or repairing vehicles, providing financing without requiring collateral. Range from £1,000 to £15,000 over 18 to 60 months.
• Wedding Loans Unsecured loans designed to help cover wedding expenses, allowing borrowers to spread costs over time. Offers £1,000 to £15,000 over 18 to 60 months.
• Unsecured Personal Loans General unsecured personal loans not secured against the borrower's car or home. Available from £1,000 to £15,000 for 18 to 60 months for various purposes.
• Long Term Loans Personal unsecured loans with extended repayment terms up to 5 years, helping borrowers manage affordability through lower monthly payments. Range from £1,000 to £15,000.
• Joint Loans for Couples Joint loan products allowing two applicants to apply together, considering both credit histories and incomes to potentially improve approval chances or borrowing amounts.
• Loans for Young People Personal loans targeting young adults aged 18+ who may have limited credit history, offering £1,000 to £15,000 over 18 to 60 months.
• Personal Loans General unsecured personal loans for various purposes including emergencies, major purchases, or debt consolidation. Range from £1,000 to £15,000 over 18 to 60 months.

Quantifiable outcome

• 4.9/5 customer rating on Feefo based on 3656 verified reviews

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MoneylinecoreStrategic or Co-development Partner · 15 August 2025Evlo partnered with not-for-profit lender Moneyline to support applicants who do not qualify for traditional credit. The initiative redirects applicants to affordable, regulated loans and financial tools, providing safer alternatives amid rising cost-of-living challenges and limited access to mainstream credit.
• LoanTubecoreTechnology or Integration · 15 April 2025LoanTube partnered with Evlo to improve access to transparent credit options for underserved UK consumers and businesses. The collaboration integrates LoanTube's real-rate loan comparison technology directly into Evlo's hybrid branch-digital lending network, helping non-prime borrowers make better-informed financial decisions.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Drafty: UK online lender offering revolving credit lines to non-prime borrowers. Comparable target customer and risk profile, though offering revolving credit rather than fixed-term installment loans.
• Satsuma Loans: UK online installment loan provider focused on short-term personal loans for borrowers with imperfect credit. Directly comparable product offering and customer segment to Evlo.
• 118 118 Money: UK personal loans provider for non-prime borrowers with doorstep and online distribution, backed by the 118 118 brand. Comparable in target customer (bad-credit borrowers) and product (unsecured personal loans).
• Bamboo Loans: UK-based online lender offering unsecured personal loans to borrowers with poor credit. Comparable in product, segment focus, and pricing tier to Evlo.
• Sunny Loans: UK online lender offering short-term and installment personal loans to non-prime borrowers. Comparable to Evlo in product, customer segment, and APR positioning, but distributed purely digitally.
• Likely Loans: UK online lender providing unsecured personal loans to borrowers with bad credit. Directly comparable niche, product, and target segment.
• Amigo Loans: UK lender specializing in guarantor and unsecured personal loans for borrowers with poor or limited credit history. Directly comparable to Evlo's non-prime unsecured personal loan offering.
• Provident Financial: Long-established UK non-prime consumer lender offering home credit and personal loans to sub-prime and underserved borrowers. Most directly comparable legacy UK specialist lender to Evlo.

Others

• Moneyline: UK not-for-profit lender offering affordable personal loans to low-income and credit-excluded borrowers. Partner of Evlo for responsible-redirect; comparable in borrower segment but operates as a not-for-profit alternative to high-cost credit.

Broad incumbents

• Tandem Bank: UK digital challenger bank offering personal loans, credit cards, and savings products, including products aimed at non-prime borrowers. Overlaps with Evlo in personal lending but operates a broader retail banking portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/evlouk
• LinkedInlinkedin.com/company/evlouk
• Xx.com/evloltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evlo