MoneyLine
MoneyLine was an Atlanta-based AI-driven predictive sports analytics startup founded in 2018 that provided betting forecasting technology for casual sports fans. The company was acquired by Winners, Inc. in October 2025 and no longer operates independently.
- Company typePrivate
- Founded2018
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What MoneyLine does
MoneyLine was a US-based sports betting analytics technology provider founded in 2018 and headquartered in Atlanta, originally positioned as an entry point for casual sports fans into the wagertainment space. Its core product, MoneyLine Sports, delivered AI-driven predictive analytics intended to improve forecasting accuracy and decision quality for sports wagering applications. The underlying technology stack was proprietary and emphasized precision in predictive outputs, which was the central asset of the company.
The company operated at small scale, with a headcount in the 1-10 range, and was capitalized primarily by a $500,000 seed investment from Comcast NBCUniversal SportsTech in 2021. Its go-to-market was oriented around consumer adoption of a sports betting app rather than enterprise sales, with marketing and distribution eventually channeled through its parent company, Winners, Inc., following acquisition. Customer segmentation data identifies the sports betting sector as the primary use case, with no enterprise customer logos disclosed.
MoneyLine was acquired by Winners, Inc. (OTC: WNRS), a Las Vegas-based predictive sports analytics company, on 2025-10-14, explicitly to strengthen Winners' AI betting technology capabilities. Following the acquisition, the MoneyLine domain expired and the company ceased operating as an independent entity; its predictive analytics technology now lives within Winners' Mevu.com platform and is being extended into strategic partnerships with prediction markets platforms Kalshi and Polymarket.
MoneyLine firmographics
Firmographics- Name
- MoneyLine
- Website
- https://moneylineapp.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- MoneyLine was an Atlanta-based AI-driven predictive sports analytics startup founded in 2018 that provided betting forecasting technology for casual sports fans. The company was acquired by Winners, Inc. in October 2025 and no longer operates independently.
- Ownership category
- akta.pro rank
MoneyLine industry classification
Industry- Product category
- Sports Betting Analytics
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
Keywords
Where MoneyLine is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Markets served
MoneyLine business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Marketing channels1 record
MoneyLine product offering
Product offeringCore offering
MoneyLine developed and offered AI-driven predictive sports analytics technology, branded as MoneyLine Sports, providing AI-powered betting insights and predictions for sports wagering. The offering was positioned as an introductory "minor leagues" wagertainment experience for casual sports fans, and the underlying technology was acquired by Winners, Inc. to enhance that company's sports betting AI portfolio.
Product overview
MoneyLine operates as a sports betting analytics technology provider. The company was acquired by Winners, Inc. to strengthen their AI betting capabilities in the sports betting sector. The core offering is MoneyLine Sports, which provides AI-driven predictive analytics for sports wagering.
Differentiator
Problem solved
Functional benefit
Products and services
- MoneyLine Sports
Companies that use MoneyLine
Customer profileSegments1 record
Ideal customer profiles1 record
MoneyLine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
MoneyLine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- KalshicorePrediction markets platform that is part of Winners, Inc.'s ongoing strategic partnerships. Represents a key platform partner for the predictive analytics technology originally developed through MoneyLine.
- PolymarketcorePrediction markets platform that is part of Winners, Inc.'s ongoing strategic partnerships. Represents a key platform partner for the predictive analytics technology originally developed through MoneyLine.
Recent moves4 records
Expansion highlights3 records
MoneyLine competitors and assessment
Company assessmentBroad incumbents
- Sportradar: Sportradar is a global sports data and content provider powering sportsbooks with odds, feeds, and trading technology. It is comparable as a B2B sports-betting data/odds infrastructure peer to MoneyLine's AI predictive analytics positioning.
- PrizePicks: PrizePicks operates a leading daily fantasy/prediction-style product for casual sports fans in the US. It is comparable as a scaled operator in the casual wagertainment category MoneyLine describes as its target market.
- Stats Perform: Stats Perform delivers sports data, AI-powered analytics, and betting feeds to operators and media. It is directly comparable as an established AI sports analytics and odds provider competing in MoneyLine's category.
- Underdog Fantasy: Underdog Fantasy runs a popular pick'em/prediction-style product targeting casual sports fans. It is comparable as a consumer-facing wagertainment operator competing for the same casual fan segment.
- Genius Sports: Genius Sports provides sports data, technology, and trading services to sportsbooks, leagues, and media companies. It is a scaled peer in the sports-betting data and odds/feed category where MoneyLine competes.
Direct peers
- Simplebet: Simplebet offers AI-driven micro-betting technology and in-game wagering products to sportsbooks. It is directly comparable as a B2B AI betting-tech peer pursuing similar operator-licensing economics.
- Action Network: Action Network provides sports betting analytics, predictions, and content tools to consumers and operators. It is a direct peer given its AI/analytics-driven sports betting insights model that overlaps with MoneyLine's wagertainment positioning.
- BetGenius (Genius Sports trading arm): BetGenius delivers sportsbook trading, odds, and risk-management technology to operators. It overlaps with MoneyLine's AI predictive analytics positioning for the sportsbook trading and odds-feed niche.
Emerging players
- OpticOdds: OpticOdds provides real-time sports betting odds feeds and data infrastructure to operators and media. It is an emerging peer in the sports-betting odds/feed category comparable to MoneyLine's analytics offering.
- Novig: Novig is a US-regulated prediction markets / sports exchange startup focused on casual sports fans. It is an emerging peer in the same wagertainment and prediction-markets category MoneyLine targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MoneyLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoneyLine leadership team
Management profileNumber of profiles
Profiles1 record
MoneyLine funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoneyLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoneyLine
What does MoneyLine do?
MoneyLine developed and offered AI-driven predictive sports analytics technology, branded as MoneyLine Sports, providing AI-powered betting insights and predictions for sports wagering. The offering was positioned as an introductory "minor leagues" wagertainment experience for casual sports fans, and the underlying technology was acquired by Winners, Inc. to enhance that company's sports betting AI portfolio.
Is MoneyLine a public or private company?
MoneyLine is a private company. It is classified as corporate owned and is currently acquired.
When was MoneyLine founded?
MoneyLine was founded in 2018. It employs 1 to 10 people.
Where is MoneyLine based?
MoneyLine is headquartered in Atlanta, United States, in the North America region.
Who are MoneyLine's main competitors?
Broad incumbents on record are Sportradar, PrizePicks, Stats Perform, Underdog Fantasy and Genius Sports. Direct peers are Simplebet, Action Network and BetGenius (Genius Sports trading arm). Emerging players are OpticOdds and Novig.
Does MoneyLine have an API?
No public API is recorded for MoneyLine.
What industry is MoneyLine in?
MoneyLine's product category is Sports Betting Analytics. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEACAA, Sportsbooks (Online & Mobile Operators). Its NAICS code is 713290.