Waitt Company

What Waitt Company does

Waitt Company is a privately held family investment office that represents the personal investment interests of Norm Waitt, Jr., co-founder of Gateway, Inc. The firm is headquartered in Omaha, Nebraska and operates with a five-person senior team led by Chairman Norm Waitt and President & CEO John Schuele. It runs two distinct investment verticals without any technology product or proprietary AI capability.

The Private Capital division invests $5-25 million in established, growth-oriented businesses valued at $20-100 million through growth equity, recapitalizations, and buyouts. Waitt Company is industry-agnostic, requires board representation, and accepts majority or minority positions alongside management teams that retain substantial ownership. Current portfolio companies are Gold Circle Films and Premier Bank (Nebraska); former holdings include CoSentry, Election Systems & Software, NRG Media, Customer Service Profiles, and Link Media Outdoor.

The Real Estate division pursues core and core plus direct investments in Class A, stabilized office properties valued at $15-50 million in U.S. growth markets with economic depth and institutional liquidity. The current portfolio comprises five properties in Atlanta, Charlotte, Dallas, Denver, and Saint Louis, with former holdings in Las Vegas and Phoenix. Revenue is derived from capital appreciation, distributable yields, and exit events; terms are negotiated bilaterally on a deal-by-deal basis with no public pricing disclosure.

Name

Waitt Company

Legal name

Waitt Company

Website

https://waittcompany.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Waitt Company is a private Omaha-based family investment office representing Norm Waitt Jr. (Gateway co-founder), investing $5-25M in growth equity/buyouts of $20-100M companies and acquiring $15-50M Class A office properties across U.S. growth markets.

Ownership category

akta.pro rank

Product category

Private Equity and Direct Real Estate Investment

NAICS

Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate / PropTech Growth Equity (FSANACAH)

akta.pro secondary industry

Late-Stage Venture Capital (Series C+) (FSANAAAC)

Keywords

• Private equity investments
• Growth equity capital
• Commercial real estate investment
• Family office investing
• Direct real estate acquisitions

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Private Capital Investments: Waitt Company generates returns through equity investments in private companies, targeting growth equity, recapitalizations, and buyouts with investments of $5-25 million in companies valued at $20-100 million. Returns come from capital appreciation, dividends, and eventual exit events.
2. Real Estate Investment Returns: The company acquires and holds direct real estate investments in select U.S. growth markets, targeting asset values of $15-50 million. Revenue is derived from property appreciation and distributable yields from stabilized, Class A office properties.

Go-to-market motion1 record

Core offering

Waitt Company is a private investment firm that deploys capital directly into two verticals. The Private Capital division invests $5–$25 million in established, growth-oriented businesses valued at $20–$100 million through growth equity, recapitalization, and buyout transactions, taking majority or minority positions with required board representation. The Real Estate division acquires Class A stabilized office properties valued at $15–$50 million in select U.S. growth markets, targeting core and core plus opportunities with strong distributable yields.

Product overview

Waitt Company is an investment firm representing the interests of Norm Waitt, Jr. (co-founder of Gateway, Inc.) that operates across two primary investment verticals: Private Capital and Real Estate. The Private Capital division invests $5–25 million in established, growth-oriented businesses ($20–100 million target company size) through growth equity, recapitalization, and buyout transactions, maintaining board representation. The Real Estate division targets core and core plus direct investments in class A, stabilized office and multifamily properties valued at $15–50 million in growth markets across the United States. Current portfolio companies include Gold Circle Films and Premier Bank, with former investments spanning technology services (Cosentry), voting systems (ESS/Election Systems & Software), broadcast media (NRG Media), customer service research (Customer Service Profiles), outdoor advertising (Link Media Outdoor/WO), and consumer products (Vornado Air, Prince Global Sports).

Differentiator

Problem solved

Functional benefit

Products and services

• Private Capital Investments

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TA Associates: TA Associates is a leading growth equity firm investing in profitable, growth-oriented companies across technology, healthcare, financial services, and consumer. Directly comparable to Waitt's private capital arm in mandate, lower-mid to mid-market check size, and growth/recap orientation.
• Welsh, Carson, Anderson & Stowe: WCAS is a sector-focused growth equity and buyout firm with a long history of partnering with management teams. Comparable in approach to Waitt's $5-25M equity check, board representation requirement, and emphasis on management ownership.
• Summit Partners: Summit Partners invests growth equity, venture, and fixed capital in established, growing companies. Directly comparable in lower-mid market growth equity investing alongside founders and management teams, similar check sizes, and flexible ownership structures.
• Stone Point Capital: Stone Point Capital is a financial services-focused private equity firm making control and minority investments. Comparable to Waitt's growth equity and recapitalization focus, board representation requirement, and flexible majority/minority ownership approach.
• Quad-C Management: Quad-C is a lower-middle market private equity firm making $25-150M investments in growth-oriented businesses. Highly comparable in check size range, target company size, and growth/recap/buyout transaction mix.
• CIC Partners: CIC Partners is a lower-middle market private equity firm focused on consumer, industrial, and business services with a similar growth equity and recapitalization orientation. Comparable in check size and partner-alongside-management approach.
• Crow Holdings Capital: Crow Holdings Capital invests in commercial real estate across the U.S., with a focus on institutional-quality assets in growth markets. Directly comparable to Waitt's real estate arm in core/core plus office strategy and Sun Belt/Mountain West market focus.
• Pearlmark Real Estate Partners: Pearlmark invests in commercial real estate equity and debt across U.S. property types with a focus on middle-market institutional-quality assets. Comparable to Waitt's Class A stabilized property focus and $15-50M asset size range.
• McNair Interests: McNair Interests is a private investment firm backed by a Texas entrepreneur that invests across private equity and real estate. Highly comparable as a founder-controlled family office doing direct growth equity and commercial real estate investments.

Broad incumbents

• Koch Equity Development: Koch Equity Development is the principal investing arm of Koch Industries, making minority and majority growth equity investments. Comparable as a large family/founder-controlled direct investment platform, though with significantly greater scale and broader sector mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2627108

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waitt Company