Realty Group
- Company typePrivate
- Founded2009
- HeadquartersChamplin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Realty Group does
Realty Group | LPT is a privately held residential real estate brokerage founded in 2009 and headquartered in Blaine, Minnesota, operating an agent-first model where licensed agents retain 100% of their commission while the firm provides technology, training, lead generation, and back-office support. The firm serves home buyers and sellers across Minnesota and Western Wisconsin through a network of 500+ licensed agents distributed across four physical offices (Blaine, Apple Valley, Isanti, Brainerd), with founder/co-CEO Long Doan and co-CEO Mike Bernier as principal owners.
The underlying technology platform is largely assembled from third-party SaaS providers rather than built in-house. Agents receive free access to Sweet Assist (an all-in-one real estate software platform), Follow Up Boss CRM, Listhub for listing analytics, the OFF MLS App for off-market distribution, Canva for design, and Zoom for collaboration, plus an in-house video production room and a proprietary lead generation system staffed by internal ISA personnel that produces hundreds of transactions per year. Additional AI-adjacent tooling includes Ylopo Homebot (lead nurturing) and Ylopo Listing Rocket (Facebook advertising), and the firm maintains an integrated transaction ecosystem of in-house affiliates (RG Title, RG Property Services, RG Refresh/ROC Home Pros) and channel partners (Granite Bank, Cinch Home Services, Virtuance, RC Fields Home Inspections, Open Door, IREP).
Revenue is generated through three primary streams: (1) commission adjustments on company-generated leads (50% to agents on company-nurtured closings, 70% to agents on agent-nurtured closings), (2) affiliate referral economics from partner services such as title, mortgage, and home warranty, and (3) per-transaction or subscription fees on discounted services including KCM Blogging ($25/month), Ylopo Homebot, Custom Listings Packages, and Seller Success Kit. Go-to-market is sales-led through the agent network with a community-led overlay of neighborhood-specific landing pages targeting Apple Valley, Lakeville, Farmington, Eagan, Prior Lake, and Rosemount. Customer segments span residential resale, new construction builder relationships, real estate investors, and virtual/remote clients, with no enterprise anchor accounts.
Realty Group firmographics
Firmographics- Name
- Realty Group
- Legal name
- Realty Group | LPT
- Website
- https://realtygroupmn.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Realty Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Real Estate Buyer Representation (FSAEAJAG), Buyer Representation Services (BPAJAAAJ)
Keywords
Where Realty Group is headquartered
LocationHeadquarters
- HQ city
- Champlin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission (Agent-Side): Traditional real estate commission model where agents handle buyer and seller transactions. The brokerage operates on an agent-first model where agents keep 100% of their commission, with the company providing training, technology, and lead support instead of taking a cut.
- Lead Generation Program: Company generates leads and transfers to agents with adjusted commission structure: 50% commission for company-generated leads that close, 70% commission when agents nurture and convert their own leads.
- Affiliated Services and Discounts: Discounted affiliate programs including Seller Success Kit, KCM Blogging ($25/month), Ylopo Listing Rocket Facebook ads ($80-100/listing), Ylopo Homebot ($25/500 contacts/year), Custom Listings Packages ($100), Express Cash Flow Service, Transaction Coordinator, and RG Swag Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Agent Commission Split |
| Transaction based/ take rate | Pay-as-you-go | Company-Generated Lead Commission |
| Transaction based/ take rate | Pay-as-you-go | Agent-Nurtured Lead Commission |
| Subscription | Monthly | KCM Blogging Subscription |
| Unit Pricing | Pay-as-you-go | Ylopo Listing Rocket Facebook Ads |
| Subscription | Annual | Ylopo Homebot |
| Unit Pricing | Pay-as-you-go | Custom Listings Packages |
| Unit Pricing | Pay-as-you-go | Seller Success Kit |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Realty Group product offering
Product offeringCore offering
Realty Group operates a residential real estate brokerage serving home buyers and sellers across Minnesota and Western Wisconsin through a network of 500+ licensed agents. The brokerage offers buyer representation, seller listing services, home valuation, virtual buy/sell programs, and new construction buyer assistance under an agent-first model where agents retain 100% of their commission while receiving free technology, lead generation, and training support from the company.
Product overview
Realty Group is a real estate brokerage operating an agent-first, systems-driven business model where agents keep 100% of their commission. The company serves buyers and sellers across Minnesota and Western Wisconsin through a network of 500+ licensed agents. The core offering consists of real estate transaction services (buying, selling, listing) enhanced by a technology platform that includes Sweet Assist (all-in-one real estate software), Listings 2 Leads (lead generation), Follow Up Boss (CRM), Listhub (listing analytics), and the OFF MLS App (off-market listing distribution). Additional services include Custom Home Search functionality, Virtual Buy/Sell platforms, Home Valuation tools, and professional development resources such as One on One Coaching and Video Production Rooms. The company also provides discounted affiliate programs including Ylopo Homebot (AI-powered lead nurturing), Ylopo Listing Rocket (Facebook advertising), Custom Listings Packages, Transaction Coordinator services, and Express Cash Flow services. Agents receive access to design tools (Canva), marketing automation (Hands Free Marketing), and an Open House Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Home Buying Services
- Residential Home Selling / Listing Services
- Virtual Home Buying
- Virtual Home Selling
- Home Valuation
- Custom Home Search
- New Construction Buyer Services
Quantifiable outcome
- #1 Independent Brokerage in Minnesota - RealTrends 2025
- +2 more outcomes
Companies that use Realty Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature6 records
Realty Group partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- RG TitlecoreIn-house title company providing title services for real estate transactions. Website: www.RGTitleMN.com, Phone: (763) 294-8900, Email: [email protected]
- RG Property ServicescoreProperty services affiliate. Website: www.rgpropertyservice.com, Phone: (612) 699-8871, Email: [email protected]
- RG Refresh/ROC Home ProscoreHome refresh and renovation services partner. Website: www.rochomepros.com, Phone: (651) 409-8944
- Granite BankminorMortgage/financing partner. Website: www.granite-mortgage.com, Contact: [email protected], Phone: (612) 386-2267
- Cinch Home ServicesminorHome warranty and services provider. Contact: Jason Blume, [email protected], Phone: (612) 475-6947
- RC Fields Home InspectionsminorHome inspection services. Website: www.rcfieldshomeinspections.com, Email: [email protected], Phone: (612) 568-1234
- Club WealthcoreReal estate coaching partner. Website: clubwealth.com, Email: [email protected], Phone: (206) 300-1000. Both Long Doan and Mike Bernier were Tier 6 Club Wealth coaches
- Wolf Contracting Inc.minorNew construction builder partner. Rep: Mary Hanson
- Carrington Homes, LLCminorNew construction builder partner. Rep: Jeanette DuBay
- Jorgenson HomesminorNew construction builder partner
- Regenscheid Custom HomesminorNew construction builder partner. Rep: Justin Moody
- Dean Johnson Homes | True Solutions CollaborativeminorNew construction builder partner. Rep: Robin Holmberg
- Sweet AssistcoreAll-in-one real estate software platform provided free to agents
- Follow Up BosscoreCRM system provided to agents for client relationship management
- Open DoorminoriBuyer program partner. Website: www.opendoor.com, Email: [email protected], Phone: 1-888-352-7075
- IREP iBuyer ProgramminoriBuyer program partner. Website: www.irealestatepro.com
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Realty Group competitors and assessment
Company assessmentDirect peers
- Redfin: Tech-enabled brokerage with discount, lead-generation, and online consumer experience; competes in the same residential buy/seller segment with a more digital-first GTM.
- Compass: Tech-forward national residential brokerage with strong agent-recruiting incentives and proprietary platform; direct competitor for high-producing agents and premium listing share.
- eXp Realty: Cloud-based, agent-centric brokerage that pioneered the high-commission-cap, low-overhead model that Realty Group's 100% commission structure mirrors; competes directly for independent agent recruits nationwide.
Broad incumbents
- RE/MAX: Global franchised residential brokerage with deep presence in the Upper Midwest; a dominant traditional competitor for both agents and listings.
- Coldwell Banker: Established national franchised brokerage brand with strong Minnesota/Wisconsin footprint; competes in residential representation with a longer-tenured brand.
- Sotheby's International Realty: Luxury-leaning franchised brokerage competing for premium listings in the Twin Cities metro; benchmark for higher-end positioning Realty Group could pursue.
- Keller Williams Realty: Largest franchised residential brokerage in the U.S. by agent count; competes for the same agent talent and consumer mindshare in Minnesota and Wisconsin.
- Berkshire Hathaway HomeServices: National franchised residential brokerage serving the same Minnesota metro markets with comparable agent-friendly economics at scale.
Regional players
- @properties / Christie’s International Real Estate: Large independent brokerage network anchored in the Midwest; comparable scale and agent-first posture, with overlapping geographic exposure in upper-Midwest metros.
- Howard Hanna Real Estate Services: Midwest/East Coast independent-leaning brokerage group operating a similar large-agent-network model; comparable in size and operational philosophy, though centered in different geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Realty Group social profiles
Digital presenceRealty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realty Group leadership team
Management profileNumber of profiles
Profiles3 records
Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realty Group
What does Realty Group do?
Realty Group operates a residential real estate brokerage serving home buyers and sellers across Minnesota and Western Wisconsin through a network of 500+ licensed agents. The brokerage offers buyer representation, seller listing services, home valuation, virtual buy/sell programs, and new construction buyer assistance under an agent-first model where agents retain 100% of their commission while receiving free technology, lead generation, and training support from the company.
Is Realty Group a public or private company?
Realty Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realty Group founded?
Realty Group was founded in 2009. It employs 51 to 100 people.
Where is Realty Group based?
Realty Group is headquartered in Champlin, United States, in the North America region.
How does Realty Group make money?
Three revenue lines are on record. Real Estate Commission (Agent-Side) is the primary driver. The others are lead Generation Program and affiliated Services and Discounts.
Who are Realty Group's main competitors?
Direct peers on record are Redfin, Compass and eXp Realty. Broad incumbents are RE/MAX, Coldwell Banker, Sotheby's International Realty, Keller Williams Realty and Berkshire Hathaway HomeServices. Regional players are @properties / Christie’s International Real Estate and Howard Hanna Real Estate Services.
Does Realty Group have an API?
No public API is recorded for Realty Group.
What industry is Realty Group in?
Realty Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its NAICS code is 53121 and its SIC code is 6531.