One hundred stores
Lojas CEM is a privately held Brazilian brick-and-mortar retail chain selling furniture and home appliances through 312 standardized stores across São Paulo, Minas Gerais, Rio de Janeiro, and Paraná, serving price-conscious consumers via in-store credit and small installment payments.
- Company typePrivate
- Founded1952
- HeadquartersSalto, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What One hundred stores does
Lojas CEM (Centro dos Eletrodomésticos e Móveis) is a privately held Brazilian brick-and-mortar retail chain specializing in furniture and home appliances, founded in 1952 by Remígio Dalla Vecchia in Salto, São Paulo. The company operates 312 standardized physical stores across São Paulo, Minas Gerais, Rio de Janeiro, and Paraná as of 2026, with no e-commerce channel — all sales and payments are conducted in-store. Its core offering is a curated assortment of furniture and household appliances sold under a value proposition centered on the lowest prices in Brazil, the smallest installment payments in the country (up to 15x via carnê or 12x via credit card), in-store credit approval handled directly by trained salespeople, and free delivery and assembly.
The underlying operating model combines a centralized distribution infrastructure with a decentralized physical retail footprint. The Administrative and Distribution Center (CAD) in Salto, originally built in 2002 at 71,000 square meters, was expanded with Warehouse 2 in 2020-2021 to double storage capacity and supplies up to 250 stores from a single hub. This logistics backbone supports the company's claim of the fastest delivery in the market. Revenue is generated almost exclusively through one-time retail transactions financed via in-house installment plans, with 14 million+ registered customers as of 2019 and annual revenue exceeding R$5 billion as of 2017.
Lojas CEM grew from a single bicycle repair shop into the third largest furniture and appliance retailer in Brazil (2018) entirely through reinvested operating cash, with no disclosed external funding rounds or private equity involvement. The company has received multiple "Best Retail Company in Brazil" awards from Valor Econômico/FGV and was ranked first in retail liquidity by Revista Exame. Marketing relies on weekly physical tabloid flyers plus organic social media (Facebook, Instagram); the company explicitly warns customers against fraudulent online promotions, reinforcing its in-store-only positioning.
One hundred stores firmographics
Firmographics- Name
- One hundred stores
- Legal name
- Lojas CEM
- Website
- https://lojascem.com.br
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Lojas CEM is a privately held Brazilian brick-and-mortar retail chain selling furniture and home appliances through 312 standardized stores across São Paulo, Minas Gerais, Rio de Janeiro, and Paraná, serving price-conscious consumers via in-store credit and small installment payments.
- Ownership category
- akta.pro rank
Where One hundred stores is headquartered
LocationHeadquarters
- HQ city
- Salto
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
One hundred stores business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Furniture and Appliances: Revenue generated from direct sales of furniture and appliances to consumers in physical stores. Sales include installment payment plans through carnê (payment booklet) and credit cards, with plans up to 15x (1+14) on carnê or up to 12x on credit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | In-store installment payments on furniture and appliances |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
One hundred stores product offering
Product offeringCore offering
Lojas CEM operates a chain of company-owned physical stores (312 locations as of 2026) selling furniture and home appliances directly to Brazilian consumers in São Paulo, Minas Gerais, Rio de Janeiro, and Paraná. Sales are completed exclusively in-store using installment-credit terms, with no e-commerce channel, and are positioned to serve mass-market household buyers via multi-product category furniture and appliance assortments.
Product overview
Lojas CEM (Centro dos Eletrodomésticos e Móveis) is a Brazilian brick-and-mortar retail chain specializing in furniture and home appliances. The company operates exclusively through physical store locations (312 stores as of 2026) and does not appear to offer a digital SaaS platform or online product. Core offerings include furniture, household appliances, and related accessories sold through physical retail locations with in-store credit financing, installment payment plans (up to 15x via carnê or 12x via credit card), and delivery/mounting services.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture and Home Appliance Retail (in-store assortment) Multi-category in-store assortment of furniture and home appliances sold directly to Brazilian household consumers through 312 company-owned physical stores across São Paulo, Minas Gerais, Rio de Janeiro, and Paraná, with installment-credit terms (up to 15x carnê or 12x credit card) and no e-commerce channel.
Quantifiable outcome
- Third largest furniture and appliance retailer in Brazil
- +2 more outcomes
Companies that use One hundred stores
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
One hundred stores technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
One hundred stores partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
One hundred stores competitors and assessment
Company assessmentDirect peers
- Magazine Luiza (Magalu): Magalu is Brazil's largest omnichannel department-store retailer with a heavy furniture and home-appliance assortment, Brazil-wide store network, in-house consumer credit (MagaluPay), and a leading e-commerce platform — the most direct competitive analogue to Lojas CEM at scale.
- Fast Shop: Fast Shop is a Brazilian specialty retailer of electronics and home appliances with both physical stores and a strong e-commerce channel, directly comparable to Lojas CEM on the appliance half of its assortment.
- Mobly: Mobly is a Brazilian online-first furniture and home-decor retailer competing head-on with Lojas CEM's product categories, illustrating the digital-native format that Lojas CEM has so far declined to enter.
- Tok&Stok: Tok&Stok is a Brazilian specialty furniture and home-decor retailer with a network of physical stores and an online channel, competing with Lojas CEM on furniture assortment and middle-class home-furnishing demand.
- Marabraz: Marabraz is a Brazilian physical-store furniture chain with installment payment plans and a similar value-positioning to Lojas CEM, competing in the same price-sensitive furniture customer segment.
- Casas Bahia (Via): Via's Casas Bahia is one of Brazil's largest furniture and appliance chains with extensive physical stores, proprietary consumer credit (Via), and a national e-commerce platform — directly comparable to Lojas CEM on category, credit-driven conversion, and target customer.
- Ricardo Eletro: Ricardo Eletro is a Brazilian electronics and appliance retailer with a heavy installment-credit sales model, historically a direct competitor to Lojas CEM in the appliance category for price-sensitive Brazilian consumers.
- Etna: Etna is a Brazilian specialty furniture retailer with a multi-store physical footprint and online sales, targeting similar middle-class household customers as Lojas CEM with comparable furniture and home-decor assortments.
Broad incumbents
- Leroy Merlin: Leroy Merlin is a French-origin home-improvement and furnishing retailer operating broadly across Brazil with both physical stores and e-commerce; it overlaps with Lojas CEM on furniture and home goods but addresses a broader DIY/home-improvement mission.
- Amazon Brazil: Amazon Brazil is a broad e-commerce marketplace selling furniture, appliances, electronics and home goods, representing the secular digital competitive threat that Lojas CEM's brick-and-mortar-only model is most exposed to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
One hundred stores social profiles
Digital presenceOne hundred stores financial estimates
Financial estimateRevenue estimate
Valuation estimate
One hundred stores leadership team
Management profileNumber of profiles
Profiles2 records
One hundred stores funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
One hundred stores M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about One hundred stores
What does One hundred stores do?
Lojas CEM operates a chain of company-owned physical stores (312 locations as of 2026) selling furniture and home appliances directly to Brazilian consumers in São Paulo, Minas Gerais, Rio de Janeiro, and Paraná. Sales are completed exclusively in-store using installment-credit terms, with no e-commerce channel, and are positioned to serve mass-market household buyers via multi-product category furniture and appliance assortments.
Is One hundred stores a public or private company?
One hundred stores is a private company. It is classified as family owned and is currently operating.
When was One hundred stores founded?
One hundred stores was founded in 1952. It employs 5,001 to 10,000 people.
Where is One hundred stores based?
One hundred stores is headquartered in Salto, Brazil, in the Latin America region.
How does One hundred stores make money?
One revenue line is on record: retail Sales of Furniture and Appliances.
Who are One hundred stores's main competitors?
Direct peers on record are Magazine Luiza (Magalu), Fast Shop, Mobly, Tok&Stok, Marabraz, Casas Bahia (Via), Ricardo Eletro and Etna. Broad incumbents are Leroy Merlin and Amazon Brazil.
Does One hundred stores have an API?
No public API is recorded for One hundred stores.