What Exove does

Exove is a Finnish design and software consultancy founded in 2006 and headquartered in Helsinki. The company is a wholly-owned subsidiary of Rebl Group Oyj, employs approximately 85 people, and operates from five offices across Finland (Helsinki, Tampere, Oulu, Lahti, and Jyväskylä), with stated annual revenue of €7M. Exove bills itself as a 100% domestic Finnish company and frames its mission as "defrustrating the digital" — eliminating poor digital experiences through service design, accessibility, and human-centered design.

The company's core offering is professional services across five categories: e-commerce, design (service design, UX/UI design, publication design), software development (websites, service channels, customized solutions, integrations, digital consulting), continuous services (support and maintenance, data and analytics, continuous development), and publishing automation with product information management. Layered on top of these services is the proprietary Gredi Content HUB platform, a brand and asset management product that supports centralized digital asset management, product information management, and automated publishing workflows, delivered on an as-a-service basis to introduce a recurring revenue layer.

Exove's customer base is concentrated entirely in Finland and includes listed enterprises such as Neste, Sanoma, Varma, JCDecaux, and Sinebrychoff, alongside research institutions (VTT, University of Oulu, Haaga-Helia), public-sector bodies, and a long tail of mid-market Finnish organizations. The go-to-market is sales-led and relationship-driven, with an emphasis on accessibility leadership and a sustainability narrative (Green Code training, Green ICT ecosystem participation, published sustainability reports for 2022 and 2023). Pricing is largely quote-based for consulting engagements, with publicly disclosed pricing only on the Green Code training courses and workshop offerings.

Name

Exove

Legal name

Exove Oy

Website

https://exove.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Exove is a Finnish design and software consultancy, founded in 2006 and headquartered in Helsinki, serving listed enterprises, media, and public-sector clients in Finland with digital services, e-commerce, and its proprietary Gredi Content HUB asset management platform.

Ownership category

akta.pro rank

Product category

Digital Design and Software Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

Keywords

• Digital design services
• Software development consulting
• E-commerce development
• Brand asset management
• Publishing automation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Services and Consulting: Professional services including software development, design, e-commerce, service design, consulting, integrations, support and maintenance, data and analytics, publishing automation, and product information management.
2. Gredi Content HUB: Proprietary brand and asset management product offered as a service.
3. Green Code Training Programs: Educational training services including Green Code courses (Part 1: 600€ + VAT, Part 2: 800€ + VAT) and workshops for developers, designers, and organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Exove is a Finnish design and software company that provides professional digital services including e-commerce, UX/UI and service design, custom software development, integrations, digital consulting, support and maintenance, data and analytics, and continuous development for listed companies, startups, media firms, and universities. The company also sells its proprietary Gredi Content HUB, a brand and asset management platform offering centralized digital asset management and publishing automation delivered as a service. Supplementary offerings include Green Code training programs on sustainable software development.

Product overview

Exove is a design and software company offering a combination of professional services and a proprietary product platform. The core product is Gredi Content HUB, a brand and asset management platform that includes modular components for Publishing Automation and Product Information Management. Beyond the product, Exove provides a comprehensive range of digital services organized into five main categories: E-commerce, Design (service design, UX & UI design, publication design), Software Development (websites, service channels, customized solutions, integrations, digital consulting), Continuous Services (support and maintenance, data & analytics, continuous development), and Publishing Automation/Product Information Management. The company operates primarily in Finland, serving diverse clients from listed companies to startups.

Differentiator

Problem solved

Functional benefit

Brands

• Gredi Content HUB: Brand and asset management platform offered as a service

Products and services

• Gredi Content HUB Proprietary brand and asset management platform that provides centralized digital asset management, product information management, and publishing automation capabilities for marketing and content operations teams. Offered as a managed product/service with features, integrations, and support.
• E-commerce services Digital commerce consultancy and implementation services helping Finnish businesses build and optimize accessible online stores and e-commerce platforms.
• Service Design Strategic design methodology engagements focused on understanding user needs and optimizing end-to-end service delivery for client organizations.
• UX & UI Design User experience and interface design services creating intuitive, accessible, and visually appealing digital interfaces for client products and services.
• Publication Design Design services for publications spanning print and digital materials, ensuring alignment with brand standards and accessibility requirements.
• Website development Custom responsive and accessible website development services creating high-performing web properties for client organizations.
• Service Channels development Development of digital service channels including customer portals and self-service platforms for client organizations.
• Customized Solutions Tailored software solutions built to meet specific business requirements and challenges of client organizations.
• Integration Implementations Technical integration services connecting disparate systems and platforms to enable seamless data flow and process automation.
• Digital Consulting Strategic advisory services for digital transformation, technology selection, and digital strategy development for client organizations.
• Support and Maintenance Ongoing technical support and maintenance services ensuring continuous operation and performance optimization of client digital properties.
• Data & Analytics Data analysis and analytics services providing insights from business data to support decision-making.
• Continuous Development Ongoing software development services for continuous improvement and feature enhancement of client digital products.
• Green Code Training Programs Educational training services offering Green Code courses on sustainable software development topics including green coding fundamentals, green architecture, and AI/data, delivered to developers, designers, and organizations in Finnish and English, both in-person and remote.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Green ICT EcosystemcoreStrategic or Co-development PartnerExove is part of the Green ICT ecosystem which grows climate awareness in the IT industry and accelerates the development and adoption of low-carbon digital services in the Helsinki-Uusimaa region. They participate in Green ICT webinars discussing responsible service design.
• Green ICTminorStrategic or Co-development PartnerCollaboration on Green ICT project focused on sustainable digital service development and low-carbon computing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Netlight: Nordic management and technology consultancy with strong presence in Helsinki and Helsinki-area enterprise transformation — comparable to Exove in service design and software delivery focus.
• Vincit: Tampere-based Finnish software company providing custom software development, design, and consulting services — overlapping with Exove's core offerings and enterprise Finnish clientele.
• Solita: Finnish digital transformation company specializing in data, integration, and software — a direct peer in custom development, publishing, and data analytics services with Finnish enterprise exposure.
• Reaktor: Helsinki-headquartered digital consultancy delivering software, design, and AI services to enterprise clients — a close peer in scale, capability mix, and market position to Exove.
• Futurice: Finnish design and technology consultancy offering custom software development, design, and digital services — directly comparable to Exove's services portfolio and Finnish customer base.
• Gofore: Finnish digital solutions consultancy serving enterprise and public sector across the Nordics — competes directly with Exove for similar engagements in Finland and adjacent markets.

Broad incumbents

• Accenture Nordic: Global consultancy with large Nordic operations providing strategy, technology, and design services — competes with Exove on enterprise digital transformation RFPs in Finland.
• TietoEVRY: Largest Nordic IT services and software provider covering digital transformation, integration, and managed services — a much broader incumbent that overlaps with Exove's enterprise integration and digital consulting work.
• Wunderman Thompson Finland (VML): Global creative and digital agency with Finnish operations offering design, content, and commerce solutions — overlapping with Exove's design and publishing automation capabilities.

Regional players

• Cinia: Finnish state-linked digital infrastructure and software services provider — competes for public-sector and enterprise digital services contracts in Finland alongside Exove.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/exove
• LinkedInlinkedin.com/company/exove
• Instagraminstagram.com/exove
• Xx.com/exove

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exove