Tammie Harris Real Estate Firm

What Tammie Harris Real Estate Firm does

Tammie Harris Real Estate Firm, operating today as Tammie Terelle Real-Estate brokered by eXp Realty, is a privately held residential and small-commercial real estate brokerage founded by Dr. Tammie Terelle Cotton. The firm serves individual buyers, sellers, and investors across the Triangle region of North Carolina — including Raleigh, Durham, Cary, Knightdale, Rocky Mount, Wilson, and Wake Forest — and accepts out-of-state clients. Services span full brokerage representation for residential single-family homes, multi-family properties, commercial spaces, vacant land, and investment/foreclosure properties, complemented by a suite of lead-capture digital tools (price drop alerts, daily email alerts, neighborhood buzzer, dream home finder, home valuation, mortgage calculator) and free educational content for buyers and sellers.

The technology stack is entirely third-party: the firm runs on the InCom Real Estate Web & e-Marketing Solutions platform for listings, search, and CRM, with integrations to YouTube, Google Maps, Homes.com, Zillow (virtual tours), and Movement.com (mortgage pre-approval). No proprietary technology platforms, proprietary AI/ML systems, or in-house product development are evident. The firm supplements brokerage with a 2022-launched Coaching Program for Real Estate professionals offering 'How to Close 100 Homes in the Next 12 Months' training and a Dream Business Plan offering, sold primarily to outside agents.

The business model is commission-based brokerage, taking a transaction-fee share on each closed deal under the eXp agent economics. GTM is sales-led and team-based: ~15 licensed agents (including Broker/Office Manager Michelle Wilder-Baker and Team Leader Tonya Powell) provide direct buyer/seller representation, supported by content marketing, email nurture, social media (Facebook, Twitter/X, Instagram, YouTube), and SEO-optimized property search. Pricing is quote-based and not publicly disclosed. There is no institutional capital, no parent company, and no subsidiaries — ownership is concentrated with the founder, consistent with a founder-led boutique brokerage rather than a venture-backed platform.

Name

Tammie Harris Real Estate Firm

Legal name

Tammie Terelle Real-Estate

Website

https://tammiehgroup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Tammie Harris Real Estate Firm (operating as Tammie Terelle Real-Estate, brokered by eXp) is a privately held residential and small-commercial real estate brokerage serving buyers, sellers, and investors across the Triangle region of North Carolina, with a team-based agent model and a coaching program for outside agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• Commercial real estate sales
• Real estate agent coaching

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commission: Traditional real estate brokerage services generating revenue through commissions on property sales and purchases. Services include listing representation, buyer representation, and transaction facilitation for residential single-family homes, multi-family homes, commercial properties, and vacant land.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tammie Harris Real Estate Firm is a North Carolina licensed real estate brokerage (License #C32649) that provides full-service buyer and seller representation for residential single-family homes, multi-family, commercial properties, vacant land, and investment properties in the Raleigh-Durham-Cary Triangle area and surrounding communities. The firm supplements its brokerage services with a coaching program for real estate professionals focused on closing transactions and building agent business plans.

Product overview

Tammie Harris Real Estate Firm (now operating as Tammie Terelle Real-Estate, brokered by eXp) is a full-service real estate brokerage offering a platform-plus-services model. The core offering consists of residential, commercial, land, and investment property services. The firm supplements its brokerage services with a suite of digital tools including Price Drop Alerts, Daily Email Alerts, Neighborhood Buzzer, Dream Home Finder, Mortgage Calculator, and Free Real Estate Reports. Additionally, the firm offers educational resources (Buying Tips and Selling Tips guides) and a Real Estate Coaching Program for professionals. The technology platform is built on the InCom Real Estate Web & e-Marketing Solutions platform and integrates with YouTube API, Google Maps, Movement.com for mortgages, and third-party virtual tour providers (Homes.com, Zillow).

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

One partnership is on record.

• eXp RealtycoreOthersTammie Terelle Real-Estate operates as a brokerage under eXp Realty, using their platform for real estate transactions and brokerage services. The firm rebranded to be brokered by eXp in 2020.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• eXp Realty: The cloud-based brokerage under which Tammie Harris Real Estate Firm is brokered. Directly comparable as a residential brokerage model with a tech-enabled, agent-recruited network; Tammie Harris operates as a team within eXp's national framework.
• RE/MAX: Global residential brokerage franchise with significant NC Triangle agent representation. Comparable in transaction-based commission model and full-service residential focus.
• Redfin: Tech-enabled residential brokerage active in the Raleigh-Durham market. Comparable in serving residential buyers/sellers, with a fundamentally different technology-led operating model.
• Compass: Tech-forward national brokerage expanding aggressively in the Carolinas. Comparable in agent-based residential brokerage model, with materially deeper technology investment and brand spend.
• Berkshire Hathaway HomeServices: National residential brokerage network with a growing Carolinas footprint. Comparable premium brand positioning and full-service buyer/seller representation.
• Keller Williams Realty: Largest real estate franchise in North America by agent count, with strong Triangle presence. Comparable as a team-based, agent-recruited residential brokerage model.

Emerging players

• Fathom Realty: Cloud-based, agent-centric brokerage model similar to eXp, with growing Carolinas presence. Comparable in fee structure, agent economics, and tech-platform dependency.

Direct peers

• Coldwell Banker Howard Perry and Walston: Long-established Triangle, NC-based residential brokerage with a similar full-service buyer/seller representation model. Competes head-to-head in Raleigh, Durham, Cary, and Wake Forest.
• Allen Tate Realtors: Largest residential brokerage in the Carolinas, with deep Triangle/Raleigh market presence. Directly competes for the same buyers, sellers, and recruiting agents in the same NC metros Tammie Harris serves.

Regional players

• Howard Hanna Real Estate Services: Large privately held regional brokerage based in the Mid-Atlantic, with select Southeast expansion. Comparable in team-based residential brokerage model and family/founder-led culture.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HarrisEstate
• YouTubeyoutu.be/yE71WDShKH4
• Facebookfacebook.com/tammieharrisrealestatefirm
• Instagraminstagram.com/tammieharrisgroup?igshid=NjIwNzIyMDk2Mg==

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tammie Harris Real Estate Firm