Crown Metal Manufacturing

What Crown Metal Manufacturing does

Crown Metal Manufacturing Company, Inc. is a privately-held US manufacturer of retail store fixture hardware founded in 1948 and headquartered in Elmhurst, Illinois. The company specializes in precision sheet metal and steel fabrication, producing wall standards, shelf brackets, sign holders, face outs, hang rods, pegboard hardware, slatwall hardware, crossbars, hang rail systems, and signage hardware for fashion, grocery, mass, and high-end department store retailers. Crown Metal reports established vendor status with five of the top ten retailers in the United States and also serves overseas customers, with custom metal fabrication available to client specification.

The company operates a 200,000 square foot single-story manufacturing facility on a ten-acre site in Illinois, supplemented by a 40,000 square foot warehouse in Santa Fe Springs, California. In-house manufacturing capabilities include conventional and CNC turret punch press stamping, roll forming, laser cutting, resistance/brazing/robotic TIG and MIG welding, mechanical and CNC hydraulic press brake forming, riveting, assembly, custom labeling, and custom packaging. Products are organized into branded lines spanning heavy-duty (Command Series), light-duty (Universal/Champion Series), and upscale premium-finish (Le Mans Series) tiers. Products are manufactured in the United States and Asia.

Crown Metal runs a sales-led B22B go-to-market with no public e-commerce storefront; the sales page is password-protected, pricing is quote-based, and standard catalog items are stocked for quick shipment. Revenue is generated through one-time sales of catalog hardware and custom fabrication projects, with imported hardware supplied on a contract basis. Distribution is direct via phone and email sales teams at both the Illinois headquarters and California warehouse, targeting enterprise retail accounts rather than long-tail SMB customers. Marketing is primarily content-driven through an educational blog aimed at establishing manufacturing expertise among prospective retail buyers.

Name

Crown Metal Manufacturing

Legal name

Crown Metal Manufacturing Company, Inc.

Website

https://crownmetal.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Crown Metal Manufacturing is a privately-held US manufacturer founded in 1948 that produces retail store fixture hardware — including wall standards, shelf brackets, pegboard, slatwall, and signage systems — and custom metal fabrications for fashion, grocery, mass, and high-end department store retailers, with vendor relationships at five of the top ten US retailers.

Ownership category

akta.pro rank

Product category

Retail Store Fixtures

NAICS

All Other Fabricated Metal Product Manufacturing (33299), Forging and Stamping (33211)

SIC

Sheet Metal Work (3444), Metal Forgings & Stampings (3460)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industry

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)

Keywords

• Retail store fixtures
• Sheet metal fabrication
• Custom metal fabrication
• Display hardware
• Shelving brackets

Headquarters

HQ city

Elmhurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Store Fixture Hardware Sales: One-time sales of retail store fixture hardware including wall standards, shelf brackets, sign holders, face outs, hang rod, peg board, and slat wall hardware. Products are sold as catalog items and custom fabricated parts.
2. Custom Metal Fabrication Services: Custom metal parts manufacturing where the company produces modified catalog parts or completely different designs based on customer specifications. Imported hardware and components supplied on contract basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Crown Metal Manufacturing is a US-based metal fabricator that designs, produces, and sells retail store fixture hardware including wall standards, shelf brackets, sign holders, face outs, hang rods, pegboard and slatwall hardware across multiple product series (Command, Universal/Champion, Le Mans, Crossbars, Hang Rail, Pegboard, Slatwall, Signage). The company operates in-house CNC stamping, laser cutting, roll forming, robotic welding, and CNC press brake forming from a 200,000 sq. ft. facility in Elmhurst, Illinois. It also provides contract-based custom metal fabrication and supplies imported hardware on a per-contract basis.

Product overview

Crown Metal Manufacturing is a leading supplier of retail store fixture hardware offering a comprehensive product portfolio consisting of multiple product lines: Command Series (heavy-duty 1/8" steel standards and brackets), Universal/Champion Series (light-duty standards with 1" adjustability), Le Mans Series (upscale steel/aluminum standards with premium finishes), Crossbars (for carded merchandise display), Hang Rail Hardware (Rect-A-Rail and Round systems), Pegboard Hardware (for 1/4" pegboard panels), Slatwall Hardware (face outs, hooks, brackets), and Signage Hardware (frames, bases, bulletin stands). The company also provides custom metal fabrication services including stamping, laser cutting, welding, and assembly. All products are manufactured in the United States and Asia, with custom modifications available upon request.

Differentiator

Problem solved

Functional benefit

Brands

• Command Series: Heavy-duty standards and brackets formed of 1/8" steel (11GA) to carry heavy loads with 2" adjustability.
• Le Mans Series
• Universal/Champion Series
• Crossbars
• Hang Rail Hardware
• Pegboard Hardware
• Slatwall Hardware
• Signage Hardware

Products and services

• Command Series Heavy-duty standards and brackets formed of 1/8" steel (11GA) designed to carry heavy loads with 2" adjustability, with brackets featuring holes for snap-in bracket clips. Targeted at retail display installations requiring high load capacity.
• Crossbars Display hardware that adds display space for a variety of carded merchandise and soft goods, including crossbar brackets, hooks, face outs, and waterfalls with brackets that adapt to standard systems.
• Hang Rail Hardware Rectangular and round hang rail systems for versatile merchandising, including Rect-A-Rail hang rods and round hang rail with click-in adapters.
• Le Mans Series Contemporary upscale retail standards available in steel or slim-line aluminum, with recessed standards, brackets with safety up-hook, crossbars, face outs, waterfalls, and hang rail systems. Available in chrome or custom electro-plated or powder-coated finishes.
• Pegboard Hardware Complete line of hardware designed to merchandise carded goods on 1/4" pegboard panels, including hooks and scanner hooks.
• Signage Hardware Wide variety of signage styles and sizes for retail environments, including sign frames, bases, bulletin stands, and accessories.
• Slatwall Hardware Hardware for slatwall panels including face outs, hooks, waterfalls, and shelf brackets for merchandising carded goods.
• Universal/Champion Series Standards and brackets formed of 1/16" (16 ga) or 3/32" (13 ga) steel for light loads with 1" adjustability. Champion Series adds nylon LOKtite cam for extra security. Includes recessed standards and various bracket types.
• Custom Metal Fabrication Services Contract manufacturing service for custom metal parts, producing modified catalog parts or completely new designs to customer specifications. Capabilities include stamping, roll forming, laser cutting, welding, press brake forming, riveting, assembly, custom labeling, and custom packaging. Imported hardware and components are supplied on a contract basis.

Quantifiable outcome

• 70% of retail products are purchased in stores according to POPAI research - unique and engaging displays influence consumer product choices

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lozier Corporation: Lozier is the largest US manufacturer of store fixtures, gondola shelving, and related retail hardware, serving major mass, grocery, and convenience retailers. It is the most direct comparable to Crown Metal in product scope (standards, brackets, shelving systems) and customer base (top US retailers).
• Madix Inc. Madix manufactures steel shelving, gondolas, and custom store fixtures for grocery, retail, and commercial applications. Its product portfolio and customer profile (large-format retailers) closely overlap with Crown Metal's standards, brackets, and shelving hardware lines.
• Streater Store Fixtures: Streater designs and manufactures custom retail store fixtures and display systems for mass merchants, grocery, and specialty retailers. Comparable to Crown Metal in custom metal fabrication capabilities and enterprise retail customer focus.
• Nashville Wire Products: Nashville Wire manufactures wire shelving, baskets, and metal retail fixtures primarily for grocery and mass retail. It overlaps directly with Crown Metal's shelving, brackets, and display hardware offerings, serving similar big-box customers.
• Amstore: Amstore produces retail display fixtures, custom store environments, and merchandising hardware for branded retailers and department stores. Closely comparable to Crown Metal in custom metal fixture manufacturing and high-end retail customer base.

Broad incumbents

• Hussmann Corporation: Hussmann (a Panasonic subsidiary) is a broad incumbent in retail fixtures, primarily refrigerated display cases and merchandising systems for grocery and food retail. While specialized in refrigeration, it competes for the same retailer fixture budgets and represents the larger, more diversified competitor profile Crown Metal faces in enterprise bids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crown Metal Manufacturing