C&S Products Company

Name

C&S Products Company

Legal name

C&S Products Company, Inc.

Website

https://wildbirdsuets.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wild Bird Suet and Bird Feeding Products

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Bird Food (CRADAFAK)

akta.pro secondary industry

Bird Supplies Retail (CRALAHAK)

Keywords

• Wild bird suet
• Suet nuggets
• Bird feeding accessories
• Wildlife specialty food
• Squirrel feeding products

Headquarters

HQ city

Fort Dodge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wild Bird Suet Products: C&S generates revenue through the sale of premium wild bird suet products including suet cakes, no-melt suet dough, suet nuggets, suet balls, suet plugs, and suet logs. Products are sold through retail distribution channels including home improvement stores, garden centers, and pet supply retailers.
2. Squirrel Feeding Products: Sale of squirrel-specific feeding products including Squirrelogs and Squirrel Snak items made with compressed sweet corn. These products help divert squirrels away from bird suet feeders.
3. Suet Feeders & Accessories: Sale of bird feeding equipment including suet nugget feeders, single suet baskets, suet plug feeders, and other accessories designed for use with C&S suet products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

C&S Products Company manufactures premium wild bird suet food products made from rendered beef kidney fat, including suet cakes, no-melt suet dough, suet nuggets, suet dough balls, suet plugs, suet logs, and seed cylinders, sold wholesale to retail channels. The company also produces compatible suet feeders and accessories, along with squirrel feeding products (Squirrelogs, Squirrel Snaks), distributed through home improvement stores, garden centers, and pet supply retailers across the United States.

Product overview

C&S Products Company is a manufacturer of wild bird suet and feeding products, founded in 1986, offering a comprehensive portfolio of bird food and feeder products. The product lineup centers on premium suet products made from rendered beef fat, including Suet Nuggets (7 varieties: Berry, Bluebird, Hot Pepper, Mealworm, Peanut, Sunflower, Woodpecker), Suet Treats/Cakes (multiple flavors including Peanut, Nutty, High Energy, Berry, Sunflower, Orange, Apple, Insect, Woodpecker), No Melt Suet Dough (12+ varieties including Peanut Delight, Hot Pepper Delight, Berry Delight, Cranberry Delight, Orange Delight, Insect Delight, Mealworm Delight, Sunflower Delight, Woodpecker Delight, High Energy Delight, Oriole Delight, Woodpecker & Songbird), Suet Logs & Seed Cylinders, and Suet Dough Balls & Plugs. The company also produces squirrel feeding products (Squirrelog, Squirrel Snak, Wildlife Big Block Snak) and accessories including Suet Nugget Feeders, Single Suet Feeder Baskets, Suet Plug Feeders, and E-Z Fill Baskets. Key differentiators include no-melt formulations that withstand temperatures up to 100°F for year-round feeding and hot pepper variants that deter squirrels while remaining attractive to birds.

Differentiator

Problem solved

Functional benefit

Products and services

• Suet Nuggets Product Line Soft, bite-sized no-melt suet nuggets in seven varieties (Berry, Bluebird, Hot Pepper, Mealworm, Peanut, Sunflower, Woodpecker) for mess-free year-round feeding of woodpeckers, chickadees, nuthatches, bluebirds, wrens, warblers, and other wild birds
• No Melt Suet Dough Line Premium no-melt suet dough in 12+ varieties including Peanut Delight, Hot Pepper Delight, Berry Delight, Cranberry Delight, Orange Delight, Insect Delight, Mealworm Delight, Sunflower Delight, Woodpecker Delight, High Energy Delight, Oriole Delight, and Woodpecker & Songbird formulations; withstands temperatures up to 100°F for year-round feeding
• Suet Treats (Suet Cakes) Traditional suet cakes in multiple flavor varieties (Peanut, Nutty, High Energy, Berry, Sunflower, Orange, Apple, Insect, Woodpecker) made from rendered beef fat, blended with grains, nuts, and fruits to attract a range of wild birds
• Suet Logs & Seed Cylinders Ready-to-hang no-melt suet logs and seed cylinders including Hot Pepper No Melt Suet Dough Log, Peanut Delight No Melt Suet Dough Log, and Ready to Use Hot Pepper Seed Cylinder for high-energy nutrition and squirrel deterrence
• Suet Plugs No-melt suet plugs designed for vertical plug feeders, including Woodpecker Treat, Hot Pepper Delight, and Peanut Delight formulations that encourage natural foraging behavior and withstand temperatures up to 100°F
• Suet Dough Balls No-melt suet dough balls including Hot Pepper Delight variety that deters squirrels while providing nutrition to birds; withstand temperatures up to 100°F for year-round feeding
• Suet Nugget Feeder Durable weather-resistant wire feeder with green coated frame measuring 3.0" x 3.0" x 11.3", top-opening design for easy refill, holds up to 24 oz of suet nuggets
• Single Suet Feeder Basket Vinyl-coated wire suet basket holding one suet cake, featuring multiple perches and top-opening for easy refilling; measures 1.8" x 4.9" x 5.2"
• Suet Plug Feeder Heavy-duty wood suet plug feeder measuring 3.0" x 3.0" x 12.8", designed to hold up to 4 suet plugs in vertical layout mimicking tree bark for natural woodpecker feeding behavior
• Squirrel Feeding Products Compressed sweet corn-based squirrel feeding products including Squirrelogs and Squirrel Snak items designed to divert squirrels away from bird suet feeders
• Woodpecker Suet Line Specialized line of suet cakes, treats, and nuggets specifically formulated for woodpeckers with high-energy nutrition, including Woodpecker Delight No Melt Suet Dough, Woodpecker Suet Treat, and Woodpecker Suet Nuggets

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Direct peers

• Stokes Select: Bird feeding products brand offering suet cakes, wild bird food, feeders, and accessories. Sells into the same hobbyist and home improvement channel as C&S with a comparable product depth.
• Heath Outdoor Products: Long-standing competitor in wild bird suet (Dinner Bell suet brand) and other specialty wildlife foods. Operates with similar product formats (cakes, balls) and retailer distribution through home improvement and farm channels.
• Cole's Wild Bird Products: Specialty manufacturer of wild bird suet cakes, dough, and nuggets, including hot pepper and no-melt variants. Directly competes with C&S on the same retailer shelves serving the same backyard bird-feeding segment.
• Wild Delight: Premium wild bird food and suet brand marketed through mass retail and specialty channels, with bird-specific formulas for multiple species comparable to C&S's species-targeted approach.

Broad incumbents

• Central Garden & Pet: NASDAQ-listed pet and garden consumables company whose brands (Kaytee, Pennington) directly compete with C&S suet. The website infrastructure linkage (careers, privacy, terms) to central.com suggests a brand- or affiliate-level relationship rather than a fully independent operating entity.
• Kaytee: Mass-market pet and wild bird food brand owned by Central Garden & Pet, selling suet cakes, seed, and bird treats across all major US retail channels. Overlaps directly with C&S on wild bird suet while operating a much broader pet/wildlife portfolio.
• Perky-Pet: Wild bird feeding brand across suet cakes, nuggets, seed cylinders, and feeders, sold through mass-market retail and home improvement stores. Competitor with overlapping SKUs but a feeder-led assortment versus C&S's suet-led focus.
• Scotts Miracle-Gro: Lawn, garden, and outdoor living products company that distributes wild bird and wildlife feeding products through the same home improvement retail channel as C&S. Competes for shelf space and consumer mindshare despite a much broader category footprint.
• Pennington Seed: Wild bird food and seed brand under Central Garden & Pet, offering bird blocks, suet, and feeders across mass-market home improvement and farm retail. Competes for the same suet shelf but does so as part of a broader seed-led assortment.

Emerging players

• Squirrel Buster (Brome Bird Care): Squirrel-resistant bird feeders and accessories brand, addressing the same mammal-pest problem C&S targets via hot pepper suet. Indirect competitor to C&S's Hot Pepper line, competing for the same consumer wallet in specialty retail.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildbirdsuets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C&S Products Company