What Heath Outdoor Products does

Heath Outdoor Products is a United States-based manufacturer of wild bird suet cakes and related lawn and garden products, founded approximately 70 years ago and headquartered at 16000 Christensen Rd, Ste 300, Seattle, WA. The company specializes in two product lines: Classic Wild Bird Suet Cakes made from all-natural rendered beef suet blended with seeds, nuts, and grains, and Premium Crafted Wild Bird Suet Cakes featuring food grade beef tallow mixed with gourmet ingredients such as pecans, walnuts, almonds, pumpkin seeds, and real dried fruit. The core technology is formulation-driven: rendered beef suet and food-grade tallow are blended with seed, nut, grain, and dried fruit inclusions to produce calorie-dense cakes designed to attract and sustain wild birds year-round.

The company operates as a subsidiary brand under Global Harvest Foods LLC, which provides shared expertise in manufacturing, innovation, and customer care. Heath sells its products through retailers and distributors across the United States targeting the home, lawn, and garden markets, with a direct presence on the Amazon marketplace for online consumer sales. The primary customer segment is backyard birders, defined as home gardeners and nature enthusiasts who feed wild birds in their yards.

The business model is a traditional consumer packaged goods (CPG) approach: one-time purchase sales of branded suet cakes through retail shelf placement, distribution partners, and e-commerce channels, with the Heath trademark held as a registered service mark of Global Harvest Foods LLC. No subscription model, enterprise contracts, or disclosed pricing tiers are evident. The firm employs 51-100 people and operates as a private subsidiary without public-market listing, venture financing, or disclosed revenue figures.

Name

Heath Outdoor Products

Legal name

Global Harvest Foods LLC

Website

https://heathmfg.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Heath Outdoor Products is a U.S.-based manufacturer of wild bird suet cakes, founded over 70 years ago and now operating as a subsidiary of Global Harvest Foods LLC. It sells Classic and Premium suet product lines to backyard birders through retailers, distributors, and Amazon across the United States.

Ownership category

akta.pro rank

Product category

Wild Bird Suet Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Bird Feed (Companion & Aviary) (AFADAFAJ)

akta.pro secondary industries

Bird Food (CRADAFAK), Bird Supplies Retail (CRALAHAK)

Keywords

• Wild bird suet
• Bird feeding products
• Suet cakes
• Bird feeders
• Lawn garden products

Headquarters

HQ city

Coopersville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Suet Product Sales: Sale of wild bird suet cakes through retail and online channels. Products include classic suet blends and premium crafted suet cakes sold to backyard birders.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Heath Outdoor Products manufactures and sells wild bird suet cakes designed to provide energy and nutrition to wild birds year-round. The company offers two primary product lines — Classic Wild Bird Suet Cakes (all-natural rendered beef suet with seeds, nuts, and grains) and Premium Crafted Wild Bird Suet Cakes (food grade beef tallow with seeds, nuts, grains, and gourmet ingredients such as pecans, walnuts, almonds, pumpkin seeds, and real dried fruit) — distributed through retailers, distributors, and online marketplaces in the United States.

Product overview

Heath Outdoor Products offers a focused portfolio of wild bird suet products. The company provides two main product lines: Classic Wild Bird Suet Cakes featuring all-natural rendered beef suet with seeds, nuts, and grains for broad bird attraction, and Premium Crafted Wild Bird Suet Cakes offering a higher-end formulation with food grade beef tallow and gourmet ingredients including pecans, walnuts, almonds, pumpkin seeds, and real dried fruit. Both product lines are designed for year-round wild bird feeding and are distributed through retailers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Wild Bird Suet Cakes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and major.

• Global Harvest FoodscoreOthersGlobal Harvest Foods is the parent company of Heath Outdoor Products. Heath operates as a subsidiary of Global Harvest Foods, which provides shared expertise in manufacturing, innovation, and customer care. Heath continues its legacy of providing dependable, thoughtfully made wild bird suet products under the Global Harvest Foods umbrella.
• AmazonmajorChannel Partner/ Reseller/ DistributorHeath Outdoor Products sells directly through Amazon's marketplace platform, allowing customers to shop suet products online. The company maintains a seller account on Amazon for direct-to-consumer online sales.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Perky-Pet: Wild bird feeder and food brand owned by Woodstream Corporation selling suet cakes, bird food, and a broad feeder hardware line. Directly comparable because it spans suet cakes (Heath's category) and feeders (Heath's stated but under-detailed category), competing for the same backyard birder.
• Cole's Wild Bird Products: Specialty manufacturer of wild bird suet cakes, seed blends, and feeder accessories for backyard birders. Directly comparable to Heath because both are suet-focused brands competing for the same shelf space at independent and national retailers.
• Lyric Fine Wild Bird Food: Wild bird food brand owned by Lebanon Seaboard selling premium seed blends and suet through lawn-and-garden retail. Directly comparable to Heath for overlap in wild bird food/suet SKUs and shared lawn-and-garden distribution channels.
• Kaytee: Major wild bird food and small-animal product brand (owned by Central Garden & Pet) selling suet, seed, and feeders through mass, grocery, and pet channels. Directly comparable to Heath because it competes head-to-head in the wild bird suet and food segment with overlapping retail distribution.
• Wild Birds Unlimited: U.S. specialty retail franchise focused on wild bird feeding supplies and backyard birding, stocking competing branded and private-label suet cakes and bird food. Directly comparable because it serves the same backyard birder customer for the same product category Heath manufactures.
• Pennington: Wild bird food, grass seed, and lawn/garden brand (Central Garden & Pet family) selling packaged bird food via mass and farm-and-ranch channels. Comparable to Heath because it overlaps in packaged bird food sold through overlapping retail channels.

Others

• Bonide: Independent manufacturer of lawn, garden, and pest-control products sold through hardware, farm, and garden retailers. Comparable as a fellow lawn-and-garden CPG brand sharing the same independent retailer and hardware store distribution that Heath targets with its suet products.
• Espoma: Family-owned manufacturer of organic lawn, garden, and potting products sold through independent garden centers and retail. Adjacent peer because both share 'proudly USA-made' CPG positioning, backyard/garden retail distribution, and family-origin branding, even though Espoma is in soil/fertilizer rather than bird feeding.

Broad incumbents

• Lebanon Seaboard Corporation: Diversified lawn, garden, and wild bird feeding company whose brands include Lyric and Professional Turf products. Comparable as a broad incumbent in the same lawn-and-garden and wild bird feeding retail channels Heath depends on.
• Central Garden & Pet: Large diversified lawn, garden, and pet products company that owns Kaytee and Pennington. Comparable as a broad incumbent whose bird-feeding portfolio competes with Heath at retail across multiple price points and channels.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeathOutdoorProducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heath Outdoor Products