Ultra Soap International
Ultra Soap International (Ultra Soap Direct) is a US manufacturer of concentrated, biodegradable cleaning products — laundry, dish, fabric care, glass, and multipurpose cleaners — sold bulk via DTC e-commerce and a B2B wholesale channel to residential consumers and commercial laundry operations.
- Company typePrivate
- Founded2013
- HeadquartersLees Summit, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ultra Soap International does
Ultra Soap International, operating commercially as Ultra Soap Direct, is a US-based manufacturer of concentrated, biodegradable cleaning products headquartered in Lee's Summit, Missouri. Founded in 2013 and operating with 1–10 employees, the company produces bulk laundry detergents, dishwashing liquids and gels, automatic dish pacs, fabric softeners, glass cleaners, multipurpose cleaners, dryer sheets, body wash, and shampoo, organized under the Ultra Fresh, Ultra Shine, Ultra Clean, Ultra Clear, Natural Visions, and Pure Selects brands. Core technology centers on concentrated formulations in 3X and 6X strengths (Platinum™) that dilute into multiple ready-to-use portions — roughly 64 dispensers per quart — and a pre-measured dish pac system (XactPack®), with the product portfolio protected by 12 registered trademarks.
The company runs a direct-to-consumer e-commerce model via ultrasoapdirect.com, supplemented by a B2B wholesale channel through ultrasoapinternational.ordercircle.com targeting commercial laundry, dish, and cleaning-product buyers. Pricing is unit-based, ranging from approximately $5 for dispenser pumps to $54.99–$74.59 for 5-gallon commercial containers, with free shipping on orders over $100. Marketing is executed entirely through organic channels: Facebook, Instagram, TikTok, Pinterest, an email newsletter with a 10% first-order incentive, and a content blog, with no paid-media, institutional investor, or management-team disclosures available. The business is privately held, shows no funding events, no M&A activity, and no disclosed revenue, presenting as a long-standing micro-enterprise CPG operation rather than a venture-backed growth company.
Ultra Soap International firmographics
Firmographics- Name
- Ultra Soap International
- Legal name
- Ultra Soap Direct
- Website
- https://ultrasoap.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ultra Soap International (Ultra Soap Direct) is a US manufacturer of concentrated, biodegradable cleaning products — laundry, dish, fabric care, glass, and multipurpose cleaners — sold bulk via DTC e-commerce and a B2B wholesale channel to residential consumers and commercial laundry operations.
- Ownership category
- akta.pro rank
Ultra Soap International industry classification
Industry- Product category
- Household & Commercial Cleaning Products
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers) (CRAJAOAC)
- akta.pro secondary industries
- Dish Soap Refills & Concentrates (CRAJABAG), General All-Purpose Cleaners (CRAJAMAA), Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)
Keywords
Where Ultra Soap International is headquartered
LocationHeadquarters
- HQ city
- Lees Summit
- HQ country
- United States
- HQ region
- North America
Markets served
Ultra Soap International business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Direct-to-consumer sales through their e-commerce platform selling bulk cleaning products including laundry detergents, dish soaps, fabric softeners, and multipurpose cleaners. Products sold in various sizes from individual units to 5-gallon bulk containers.
- Wholesale Commercial Sales: B2B wholesale channel for commercial laundry, dish, and cleaning products targeting businesses, institutions, and commercial operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual unit pricing for consumer and small business purchases |
| Unit Pricing | Pay-as-you-go | Wholesale bulk pricing for commercial accounts |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Ultra Soap International product offering
Product offeringCore offering
Ultra Soap International manufactures and sells concentrated, sustainable, and biodegradable cleaning products including laundry detergents, dish soaps, fabric softeners, glass cleaners, and multipurpose cleaners. Products are sold in bulk 5-gallon containers and as concentrates that dilute into multiple ready-to-use portions, primarily via direct-to-consumer e-commerce (Ultra Soap Direct) and a B2B wholesale channel for commercial accounts.
Product overview
Ultra Soap International is a bulk laundry detergent, dish soap, and household cleaner manufacturer operating through its Ultra Soap Direct brand. The company offers a diverse portfolio organized into two main product architecture tiers: (1) Branded consumer products including the Ultra Fresh Platinum™ line (laundry detergents in 3X and 6X concentrations, fabric softeners, glass cleaners, multipurpose cleaners, and dish soaps), Ultra Shine™ (dishwashing liquids), and Ultra Clean™ (multipurpose cleaners); and (2) Eco-friendly sub-brands Natural Visions® and Pure Selects® featuring plant-powered, concentrated formulas for laundry, dish, body wash, shampoo, and multipurpose cleaning. Products are available in bulk formats (primarily 5-gallon containers for commercial use) as well as concentrates requiring dilution. The company also maintains dedicated commercial/industrial product lines covering laundry, dish, fabric softener, glass cleaner, and multipurpose cleaners for business customers.
Differentiator
Problem solved
Functional benefit
Brands
- Natural Visions: Natural cleaning product line including laundry soap, dish soap, body wash, conditioning shampoo, multipurpose cleaner, dryer sheets, and dispensers.
- Pure Selects
- Ultra Clean
- Ultra Fresh
- Ultra Shine
Products and services
- Ultra Fresh® Platinum™ Laundry Detergent Line (3X and 6X concentrated, multiple scents) High-concentration laundry detergent line in 3X and 6X Platinum™ strengths for commercial bulk and residential use, available in 5-gallon containers and various scent/feature variants.
- Ultra Fresh® Platinum™ Fabric Softener Platinum-grade concentrated fabric softener for commercial and residential laundry, available in 5-gallon bulk packaging and Spring Fresh scent.
- Ultra Shine™ Platinum™ Dishwashing Liquid 3X concentrated dishwashing liquid for commercial kitchen and household use, available in 5-gallon bulk packaging.
- Ultra Clear™ Platinum™ Glass Cleaner Platinum-grade concentrated glass cleaning solution for commercial and residential use, available in 5-gallon bulk packaging and lavender scent.
- Ultra Clean™ Platinum™ Multipurpose Cleaner Platinum-grade concentrated multipurpose cleaning solution for various surfaces, available in bulk packaging and Fabulous Lavender scent.
- Natural Visions® Eco-Friendly Product Line Plant-powered, eco-friendly line of super-concentrated cleaning and personal care products including laundry soap, dish soap, shampoo, multipurpose cleaner, dryer sheets, and XactPack® automatic dish powder pacs.
- Pure Selects® Family-Safe Eco-Friendly Line Family-safe, eco-friendly line of concentrated products including body wash, soy-based multipurpose cleaner, automatic dish gel, and foaming hand & body wash.
- Dryer Sheets Dryer sheet products in multiple scents available across Natural Visions® and Ultra Fresh® brand lines.
- Bar Soap Bar soap products offered under the Ultra Soap Direct storefront.
- Essential Oils Essential oil products offered through the Ultra Soap Direct storefront.
- Commercial Cleaning Product Line (Laundry, Dish, Fabric Softener, Glass, Multipurpose) Dedicated commercial/industrial cleaning product line covering laundry, dish, fabric softener, glass, and multipurpose cleaning for commercial laundry and foodservice operations.
- Dispenser Pumps and Accessories Dispenser pumps and dispenser units (8oz, 16oz) compatible with the company's concentrated product containers.
Quantifiable outcome
- Cost per load as low as $0.06
- +2 more outcomes
Companies that use Ultra Soap International
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ultra Soap International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ultra Soap International partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Ultra Soap International competitors and assessment
Company assessmentDirect peers
- Seventh Generation: Plant-based household cleaning line (laundry, dish, multipurpose) with eco-friendly positioning similar to Ultra Soap's Natural Visions and Pure Selects tiers.
- Method Products: Design-forward, sustainability-positioned household cleaning brand with DTC and retail distribution and broad SKU coverage in dish, laundry, and surface cleaners.
- Mrs. Meyer's Clean Day: Plant-derived household cleaning brand across laundry, dish, and multipurpose cleaners with fragrance-driven variants, closely aligned with Ultra Fresh and Natural Visions lines.
- Puracy: Natural, plant-based cleaning brand emphasizing concentrated, biodegradable formulations sold DTC — directly overlaps Ultra Soap's concentration and eco claims.
- Better Life: Eco-friendly, plant-based household cleaning brand with natural-positioned laundry and dish products targeting the same eco-conscious consumer as Ultra Soap.
- Branch Basics: Highly concentrated, multi-purpose cleaning system sold DTC with refill-based model that parallels Ultra Soap's concentration and dilution strategy.
Broad incumbents
- Ecolab: Global leader in commercial cleaning and sanitation chemicals; directly competes with Ultra Soap's commercial laundry/dish/multipurpose lines in the B2B segment.
- Procter & Gamble (Tide/Cascade): Mass-market leader in laundry (Tide, Gain) and dish (Cascade); the dominant conventional competitor Ultra Soap's cost-per-load story is positioned against.
- Zep Inc. Commercial and institutional cleaning chemical manufacturer covering laundry, dish, and multipurpose cleaners; competes with Ultra Soap's commercial SKUs.
Emerging players
- Dr. Bronner's: Family-owned natural soap company with concentrated body care and expanding cleaning lines; brand-led eco positioning parallels Ultra Soap's Natural Visions tier.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ultra Soap International social profiles
Digital presenceUltra Soap International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ultra Soap International leadership team
Management profileNumber of profiles
Ultra Soap International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ultra Soap International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ultra Soap International
What does Ultra Soap International do?
Ultra Soap International manufactures and sells concentrated, sustainable, and biodegradable cleaning products including laundry detergents, dish soaps, fabric softeners, glass cleaners, and multipurpose cleaners. Products are sold in bulk 5-gallon containers and as concentrates that dilute into multiple ready-to-use portions, primarily via direct-to-consumer e-commerce (Ultra Soap Direct) and a B2B wholesale channel for commercial accounts.
Is Ultra Soap International a public or private company?
Ultra Soap International is a private company. It is classified as unknown and is currently operating.
When was Ultra Soap International founded?
Ultra Soap International was founded in 2013. It employs 1 to 10 people.
Where is Ultra Soap International based?
Ultra Soap International is headquartered in Lees Summit, United States, in the North America region.
How does Ultra Soap International make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Commercial Sales.
Who are Ultra Soap International's main competitors?
Direct peers on record are Seventh Generation, Method Products, Mrs. Meyer's Clean Day, Puracy, Better Life and Branch Basics. Broad incumbents are Ecolab, Procter & Gamble (Tide/Cascade) and Zep Inc.. Dr. Bronner's is listed as an emerging player.
Does Ultra Soap International have an API?
No public API is recorded for Ultra Soap International.
What industry is Ultra Soap International in?
Ultra Soap International's product category is Household & Commercial Cleaning Products. Its primary akta.pro industry code is CRAJAOAC, Eco-Friendly Laundry Care (Detergents, Boosters, Stain Removers), with a secondary code of CRAJABAG, Dish Soap Refills & Concentrates. Its NAICS code is 32561 and its SIC code is 2840.