MY FM

What MY FM does

MY FM is the private FM radio broadcasting division of DB Corp (Dainik Bhaskar Group), operating a pan-India network of city-specific radio stations across seven states: Chhattisgarh, Gujarat, Haryana, Madhya Pradesh, Maharashtra, Punjab, and Rajasthan. As of input data, the network has 30+ operational stations with publicly stated plans to reach 44 stations, and serves both general radio listeners seeking music, celebrity news, regional language programming, and sports coverage, and advertisers seeking reach into tier-2 and tier-3 Indian markets. The company employs 251-500 staff across its city-station footprint, with headquarters in Gwalior and pan-network coordination under DB Corp. The brand is operated under the legal entity MY FM DB Corp (Dainik Bhaskar Radio Division).

The core technology is FM radio broadcast infrastructure complemented by digital platforms: an on-demand podcast platform with categorized show formats (MY Star Fest celebrity interviews, Sports Special, regional comedy), a video content platform (Top Videos, Finance Special, celebrity interviews), and a website-based content hub (MY Trending). RJ-led programming (Chandni Raitein, Superwoman, Campus Adda, Swasthya ki Aaradhna) is delivered in Hindi, Marathi, Gujarati, and Rajasthani, with content distribution extended via Facebook, Instagram, YouTube, and X (Twitter). The product surface has expanded beyond traditional radio into digital audio and video inventory.

MY FM's revenue model is advertising-led, generating income from FM radio advertising and sponsorships targeting city-specific regional audiences, complemented by digital advertising on its podcast, video, and web platforms. Pricing is not publicly disclosed; rate cards are negotiated directly with advertisers. The go-to-market is event- and relationship-driven through city-level sales teams, leveraging DB Corp's broader media advertiser relationships for cross-platform bundling with newspaper properties in the same geographies. The company does not appear to have external equity funding beyond an early 2009 investment from Warburg Pincus and is wholly owned/controlled by DB Corp.

Name

MY FM

Legal name

MY FM DB Corp

Website

https://myfmindia.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

MY FM is the private FM radio division of DB Corp (Dainik Bhaskar Group), operating 30+ city-specific stations across seven Indian states with announced expansion to 44 stations, serving regional listeners with music, celebrity, and sports content and monetizing through advertising across radio, podcast, and video platforms.

Ownership category

akta.pro rank

Product category

FM Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Radio advertising network
• Regional radio content
• Podcast streaming platform
• Multi-city radio network

Headquarters

HQ city

Gwalior

HQ country

India

HQ region

Asia

Offices29 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Traditional FM radio advertising and sponsorships for city-specific audiences
2. Digital Content Platform: Podcast, video content, and online streaming through myfmindia.com

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

MY FM operates a pan-India private FM radio station network with city-specific stations across 30+ Indian cities, complemented by podcast and video streaming platforms delivering region-focused entertainment content to local audiences.

Product overview

MY FM India operates as a pan-India private FM radio network offering broadcast radio, on-demand podcasts, and video content. The core offering is FM radio broadcasting across 30+ cities in India, complemented by a podcast platform featuring multiple show categories (MY Star Fest, Sports Special, MY FM Shows, Comedy, Regional content) and a video content platform. The portfolio includes city-specific radio stations with local RJ-led programming and regional language content in Hindi, Marathi, Gujarati, and Rajasthani.

Differentiator

Problem solved

Functional benefit

Products and services

• MY FM Radio Broadcasting Pan-India private FM radio broadcasting network with city-specific stations delivering region-focused entertainment, music, news, and talk programming to local audiences across 30+ Indian cities.
• MY FM Podcast Platform Digital podcast streaming platform extending MY FM's regional radio content and personalities for on-demand audio listening by listeners.
• MY FM Video Content Platform Digital video streaming platform featuring MY FM radio personalities and programming content for on-demand viewing by listeners.
• Radio Advertising Airtime and Sponsorships Airtime and sponsorship inventory sold to brands and advertisers for reaching MY FM's city-specific regional audiences across India for brand-building and customer engagement campaigns.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Direct peers

• Radio Mirchi (Entertainment Network India Ltd): India's largest private FM radio network (~70+ stations) and the closest direct competitor to MY FM, offering multi-language music, RJ-led entertainment, and digital extensions across major Indian cities.
• Red FM (Sun TV Network): Major private FM radio network owned by Sun TV Network, operating ~70+ stations across India with Bollywood and entertainment-focused programming — directly competing with MY FM in Hindi-belt and other markets.
• Big FM (Reliance Broadcast Network): Reliance-owned pan-India FM radio network (~58 stations) competing with MY FM across multiple states, with comparable multi-language entertainment and advertising offerings.
• Radio City (Music Broadcast Ltd): Jagran Group-affiliated FM radio network operating stations across India, offering music and entertainment content — competes with MY FM for both listeners and advertisers in overlapping markets.
• Fever FM (HT Media): Hindustan Times Media-owned FM radio brand in Delhi-NCR and select markets, with Bollywood-leaning entertainment programming that overlaps MY FM's Hindi entertainment positioning.

Peers

• All India Radio (Prasar Bharati):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MYFMIndia
• YouTubeyoutube.com/@943MYFMIndia
• Facebookfacebook.com/94.3MYFM
• Instagraminstagram.com/myfmindia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY FM