MF Finance AG

What MF Finance AG does

MF Finance AG, doing business as MF Group (legal entity MF Group AG, UID CHE-146.917.205), is a Swiss fintech founded in 1990 and headquartered in St. Gallen that operates an omnichannel purchase-by-invoice and payment platform anchored on the German term 'Kauf auf Rechnung', equivalent to a buy-now-pay-later (BNPL) product. The company is privately held with a reported 1-10 employees, led by Geschäftsführer Marc Egger, and serves approximately 1,500+ merchant partners (including MediaMarkt, Conforama, Exlibris, Otto's, and M-way) whose end consumers (roughly 5 million) use the platform to pay later; the company processes approximately 12 million transactions per month. In Switzerland, MF Group serves merchants directly with personal account management, while expansion into Austria, Germany, France, and Italy is delivered through local leading payment providers.

The technical core combines a real-time customer identification engine (accepting address, payment card, or smartphone as inputs) with a 2-factor authentication step that can include an optional ID scan to minimize fraud on digital goods. The platform supports purchase-by-invoice across POS, web, and mobile, with the option to bundle multiple purchases into a single monthly invoice for the end customer. It also extends into adjacent modules: whitelabel credit cards issued via Worldline Switzerland AG, physical and digital gift cards, mobile payment, and customer loyalty / cashback. Underwriting and fraud detection draw on credit bureau data from ZEK / IKO accessed through CRIF AG and Intrum AG and use logistic regression and other statistical procedures on historical payment data. The stack plugs into 30+ e-commerce shop systems (Shopify, WooCommerce, Shopware, Magento, PrestaShop, Wix, Lightspeed, OXID eSales, Odoo, Drupal Commerce, etc.) via native plugins, and core infrastructure is hosted via Swisscom IT Services and Microsoft Switzerland.

MF Group's revenue model is largely transactional: merchants pay for purchase-by-invoice processing, factoring (debt purchase of receivables for immediate liquidity), partial and installment payment servicing, and gift / e-gift card programs; a managed services layer provides individual modules of the BNPL stack on a servicing-only basis. Pricing is not publicly disclosed and is negotiated merchant by merchant. The firm is privately held, has no disclosed funding rounds, no M&A activity, and no public revenue; ownership composition is not disclosed. Certifications are limited to self-attested GDPR / Swiss DSG compliance, with no third-party information security audits listed.

Name

MF Finance AG

Legal name

MF Group AG

Website

https://mfgroup.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Swiss fintech (MF Group AG) operating an omnichannel purchase-by-invoice and BNPL platform with real-time credit identification, factoring, and whitelabel payment cards, serving 1,500+ merchants and 5 million end consumers in Switzerland and across Europe via local partners.

Ownership category

akta.pro rank

Product category

Payment Processing Services

NAICS

Sales Financing (52222), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

SIC

Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)

akta.pro secondary industries

BNPL Card / Virtual Card Programs (FSAKACAC), Biller Direct EBPP Platforms (FSAMAJAA), Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

Keywords

• Purchase by invoice
• Buy now pay later
• Factoring services
• Merchant payment processing
• Whitelabel credit cards

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Purchase by Invoice Transaction Fees: Revenue generated from merchants for processing purchase-by-invoice transactions. The creditworthy customer can pay interest-free at once or use partial payment options.
2. Factoring Services: Debt purchase model where MF Group purchases outstanding receivables from merchants, providing immediate liquidity
3. Partial and Installment Payments: Revenue from creditworthy buyers who opt for partial or installment payment plans
4. Servicing and Module Fees: Servicing models for individual services and modules of purchase by invoice offered to merchants
5. Gift and E-Gift Cards: Gift card programs in merchant-specific designs, including bonus cashbacks via email

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

MF Group provides merchants with an omnichannel purchase-by-invoice (Buy Now Pay Later) payment platform that lets end consumers pay later via single or monthly invoices, with optional partial or installment payments. The service is complemented by factoring and debt-purchase models, whitelabel credit and gift card issuance, mobile payment, and fraud prevention with 2-factor authentication and optional ID scanning, delivered to merchants via direct sales in Switzerland and through local partners across Europe.

Product overview

MF Group (MF Finance AG) is a Swiss fintech company operating a modular omnichannel payment platform anchored by its core purchase-on-invoice product. The flagship Purchase by Invoice (Kauf auf Rechnung) enables buy-now-pay-later transactions across POS, web, and mobile channels with real-time buyer identification, bundled or individual invoicing, and partial/installment payment options. This core product is extended by the Omnichannel Payment & Loyalty module, which encompasses monthly invoicing, online and in-store purchase by invoice, Mobile Payment, Whitelabel Credit Cards, Gift Cards/E-Gift Cards, and customer loyalty/cashback programs. Supporting the core offering are Factoring and Servicing modules for debt purchase and individual service components, plus a fraud prevention capability using 2-factor authentication with optional ID scanning. The platform integrates with over 25 e-commerce shop systems via native plugins. MF Group serves approximately 1,500+ merchant partners and 5 million customers, processing roughly 12 million transactions per month.

Differentiator

Problem solved

Functional benefit

Products and services

• Purchase by Invoice (Kauf auf Rechnung) MF Group's flagship payment solution that enables end consumers to buy goods and services and pay later, available across point-of-sale, web, and mobile channels, with the option to bundle all of a customer's purchases onto a single monthly invoice. Suitable for merchants that want to offer Switzerland's most popular payment method without requiring a credit card.
• Factoring and Servicing A financial service under which MF Group purchases merchants' outstanding receivables from invoice payments to provide immediate liquidity, alongside servicing models for individual services and modules of purchase-by-invoice. Targets merchants with cash-flow or collections pressure.
• Partial and Installment Payments (Teil- und Ratenzahlungen) Optional repayment plans offered alongside purchase-by-invoice, enabling creditworthy buyers to pay partially or in installments rather than all at once. Sold to merchants as part of MF Group's payment solution set.
• Whitelabel Credit Cards A merchant-branded credit card program where MF Group — in conjunction with card production/processing partner Worldline Switzerland AG — issues credit cards in the merchant's own design, allowing brands to extend a branded credit instrument to their customers.
• Gift Cards / E-Gift Cards (Geschenkkarten / Onlinegutscheine) Merchant-branded physical gift cards and digital e-gift cards, including the option to email bonus cashbacks and to let customers print or digitally send gift cards. Targets merchants and brands that want branded gifting and loyalty instruments.
• Mobile Payment Mobile payment solutions that let consumers leave their physical wallet at home and pay using their smartphone, offered as part of MF Group's omnichannel payment and loyalty product line for merchants.

Quantifiable outcome

• Over 1500 merchant partners trust MF Group payment solutions
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing Shopify merchants to easily add MF Group purchase-by-invoice payment solutions to their online stores
• WooCommercecoreTechnology or IntegrationWordPress-based e-commerce platform plugin enabling WooCommerce merchants to offer invoice payments
• ShopwarecoreTechnology or IntegrationGerman e-commerce platform integration for Shopware merchants
• MagentocoreTechnology or IntegrationAdobe Magento e-commerce platform integration
• Worldline Switzerland AGcoreTechnology or IntegrationCard production and transaction processing partner for payment card services
• CRIF AGcoreTechnology or IntegrationCredit reporting agency providing creditworthiness information for credit decisions and transmitting payment experience data
• Intrum AGcoreTechnology or IntegrationCredit check and debt collection partner for creditworthiness verification
• Swisscom IT Services Finance Custom Solutions AGcoreTechnology or IntegrationCentral IT services provider for MF Group infrastructure
• Microsoft Switzerland GmbHcoreTechnology or IntegrationCloud infrastructure and technology services provider

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klarna: Global BNPL leader offering pay-in-installments and pay-in-30 at online checkout. Directly competes with MF Group in DACH/European merchant BNPL, with materially larger scale and brand.
• Ratepay: Berlin-based BNPL provider (part of Nexi) serving German and European merchants with invoice, direct debit, and installment payment methods. Closely comparable offering and DACH overlap with MF Group's purchase-by-invoice product.
• Riverty: Bertelsmann-owned BNPL and factoring provider serving European merchants with invoice, installment, and debt-purchase solutions. Directly comparable factoring + BNPL model and European footprint.
• Swissbilling: Swiss BNPL and invoice-payment provider serving online merchants in Switzerland. Head-to-head competitor in MF Group's home market on purchase-by-invoice and installment offerings.
• Cashpresso: Swiss consumer credit and BNPL provider offering flexible installment payments online and at POS. Competes in the same Swiss BNPL/invoice niche as MF Group.
• Afterpay (Block, Inc.): Global BNPL provider (owned by Block) offering pay-in-4 and longer-form installments. Increasingly active in European markets and a direct BNPL competitor to MF Group's online product.

Regional players

• Powerpay: Swiss payment-solutions provider offering online invoice and installment payments. Operates in the same Swiss market as MF Group with overlapping BNPL functionality for merchants.

Broad incumbents

• Worldline: European payments incumbent providing merchant acquiring, card processing, and omnichannel payment solutions. Overlaps with MF Group's card and omnichannel stack and is also an existing technology partner.
• Adyen: Global payment platform offering online, mobile, and POS processing with unified commerce. Competes for the same enterprise merchants MF Group serves with omnichannel payments.

Emerging players

• Billie: Berlin-based BNPL provider focused on B2B transactions in Europe. Comparable factoring/credit-bearing business model to MF Group's merchant offering, with a different (B2B) end-customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MF Finance AG