Swisscom It Services Sourcing

What Swisscom It Services Sourcing does

Swisscom (Switzerland) Ltd, operating under the Swisscom brand, is Switzerland's largest telecommunications provider, delivering mobile, fixed-line internet, and television services to residential, family, youth, and business customers nationwide. Its mobile network covers 99% of Switzerland with 5G speeds up to 2.3 Gbit/s, and its fiber-to-the-home footprint supports up to 10 Gbit/s symmetric broadband. The product portfolio is anchored on three tiered subscription families — blue Mobile (S/M/L/XL), blue Internet (M/L), and blue TV (M/L/XL) — sold as standalone subscriptions or combined through the Combi Discount (20 CHF/month savings) and We are Family! (50% off additional household mobile lines) programs, with proprietary hardware including the Internet-Box 5/5 Pro (Wi-Fi 7) routers and the TV-Box 5 set-top box.

The business runs on a subscription-recurring revenue model with monthly billing, hardware sales for devices, and premium add-ons for streaming, sports, and international calls. Distribution is omnichannel: a 100+ store Swisscom Shop retail network across major Swiss cantons, the swisscom.ch e-commerce storefront, the My Swisscom App self-service platform (ranked #1 service app in Switzerland by Connect), and telephone sales hotlines. The company is publicly listed on the SIX Swiss Exchange under ticker SCMN, is approximately 51% owned by the Swiss Federal Government, and operates Swisscom Ventures — a CHF 600 million venture arm that has invested in more than 85 start-ups since 2007 and supported creation of over 1,500 jobs. Additional strategic initiatives include the AI House Davos, the Open Wallet Foundation, and research partnerships with ETH Zürich and EPFL.

Name

Swisscom It Services Sourcing

Legal name

Swisscom (Switzerland) Ltd

Website

https://swisscom.ch

Company type

Public

Founded year

1849

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Swisscom (Switzerland) Ltd is Switzerland's largest telecommunications provider, offering nationwide 5G mobile, fiber internet, and IPTV subscriptions under the blue Mobile, blue Internet, and blue TV brands to residential and business customers across all Swiss cantons.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171), Wired Telecommunications Carriers (517111), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813), Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Premium Pay Cable Networks (MPABAFAB)

akta.pro secondary industries

Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH), Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Mobile subscriptions
• Fiber internet
• IPTV service
• Telecommunications services
• Household bundles

Headquarters

HQ city

Münchenstein

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription fees for mobile voice and data services across multiple tiers (S, M, L, XL) with varying data allowances, speeds, and roaming inclusions. Includes promotional pricing for first 12 months with standard pricing thereafter.
2. Internet Subscriptions: Monthly recurring fees for fixed-line internet access (blue Internet S, M, L) with varying speed tiers from 1 Gbit/s to 10 Gbit/s. Often bundled with TV services.
3. TV Subscriptions: Monthly fees for IPTV services (blue TV S, M, L, XL) with tiered channel counts, recording capacity, and premium content add-ons. Additional revenue from pay-per-view films and premium streaming subscriptions.
4. Device Sales: One-time hardware sales including smartphones, smart home devices, TV boxes, and accessories. Offers interest-free installment payments for devices.
5. Premium Add-ons and Options: Optional paid features including Premium Speed (10 CHF/month for 5G up to 2 Gbit/s), International Calls package, Multi Device options, Connect Pack, and various streaming/sports packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Swisscom delivers mobile, fixed internet, and television services to Swiss residential customers under the "blue" brand, including blue Mobile S–XL subscriptions, blue Internet M/L fiber plans, and blue TV M/L/XL IPTV packages. The offering is sold as bundled subscriptions with optional add-ons (streaming, sport, smart home, climate contribution) and supported by proprietary Wi-Fi 7 Internet-Box 5/5 Pro routers, TV-Box 5 set-top boxes, and the My Swisscom self-service app.

Product overview

Swisscom operates as a telecommunications and media company offering a unified consumer product portfolio centered on mobile (blue Mobile S/M/L/XL), fixed internet (blue Internet M/L), and television services (blue TV M/L/XL). These core products are sold as individual subscriptions and can be combined with value-added programs including the Combi Discount (20 CHF/month savings when combining internet and mobile) and the We are Family! discount (50% off additional mobile lines). The portfolio is managed through the My Swisscom App customer portal. Additional offerings include streaming and sports TV add-ons (blue TV XL Sport and Streaming), hardware such as Internet-Box 5/5 Pro routers and TV-Box 5 set-top boxes, smart home devices, and climate-contribution subscriptions that offset CO2 emissions.

Differentiator

Problem solved

Functional benefit

Brands

• blue Mobile: Mobile subscription service offering unlimited data, calls, and roaming across Switzerland, EU, UK, and worldwide with various plan tiers (S, M, L, XL).
• blue Internet
• blue TV
• Combi Discount
• We are Family!

Products and services

• blue Mobile S Entry-level mobile subscription offering unlimited calling and data within Switzerland with speeds up to 100 Mbit/s download and 50 Mbit/s upload, plus roaming allowances in EU/UK and select countries. Priced at 59.90 CHF/mth (first 12 months) then 71.80 CHF/mth.
• blue Mobile M Mid-tier mobile plan providing unlimited data and calls within Switzerland at up to 1 Gbit/s, with full EU/UK roaming included and extended data allowances worldwide. Priced at 59.90 CHF/mth (first 12 months) then 81.80 CHF/mth.
• blue Mobile L Premium mobile subscription with unlimited data and calls in Switzerland, EU, UK, USA, Canada, and the Balkans, with speeds up to 2 Gbit/s via 5G and 10 GB/year roaming in additional countries. Priced at 59.90 CHF/mth (first 12 months) then 101.80 CHF/mth.
• blue Mobile XL Top-tier mobile plan offering unlimited data up to 2.3 Gbit/s in Switzerland with unlimited calls to EU, UK, USA, Canada, the Balkans, and Turkey, plus 10 GB/year roaming in other countries. Priced at 99.90 CHF/mth (first 12 months) then 131.80 CHF/mth.
• blue Internet M Internet subscription providing up to 1 Gbit/s download and upload via fiber, or up to 500 Mbit/s via copper, with free Internet-Box 5 router and Internet Guard security included. Promotional price 39.90 CHF/mth for 12 months when bundled with TV.
• blue Internet L High-speed internet plan delivering up to 10 Gbit/s via fiber-to-the-home, with free Internet-Box 5 Pro router featuring tri-band Wi-Fi 7 and up to 18.3 Gbit/s WLAN transmission rate. Promotional price 39.90 CHF/mth for 12 months with TV.
• blue TV M TV subscription offering 290+ channels, 7-day Replay, 250 hours recording capacity, access to blue Play video library, and viewing on up to five TVs via TV-Box 5 or Apple TV 4K. Promotional price 0 CHF/mth for 12 months when bundled with Internet; standard 24.90 CHF/mth.
• blue TV L Premium TV package with 330+ channels, 11 UHD channels, 2,000 hours recording, and full blue Play integration. Promotional price 0 CHF/mth for 12 months with Internet; standard 34.90 CHF/mth.
• Smart Home Products Range of smart home devices including Apple HomePod, Philips Hue Bridge, Sonos Smart Speakers, alarm systems, sensors, wireless cameras, and smart plugs, sold with free delivery over CHF 50 and a 2-year warranty.
• My Swisscom App Mobile and web customer portal for managing Swisscom products, services, invoices, and data, with features including WLAN speed testing, secure biometric login, proactive notifications, and integrated support.

Quantifiable outcome

• 99% mobile network coverage across Switzerland
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• KickboxminorStrategic or Co-development PartnerIntrapreneurship program that promotes ideas and pioneers within Swisscom and beyond, fostering innovation culture.
• KickstartminorStrategic or Co-development PartnerInnovation program offering an exciting community and promoting open innovation processes and intrapreneurship at Swisscom.
• ETH ZürichmajorStrategic or Co-development PartnerSwisscom holds the Network Security Group chair and is a partner of the ETH AI Center, supporting research in network security and artificial intelligence.
• EPFL (Federal Institute of Technology Lausanne)majorStrategic or Co-development PartnerSwisscom facilitates research into AI, IoT, Smart Home, 5G and the Digital Lab at EPFL innovation park.
• Trust ValleyminorStrategic or Co-development PartnerSwisscom is a partner supporting Trust Valley to strengthen the digital trust and cybersecurity ecosystem in Switzerland.
• Open Wallet FoundationminorStrategic or Co-development PartnerSwisscom is a founding member supporting the development and implementation of secure digital wallets of the future.
• AI House DavosminorStrategic or Co-development PartnerSwisscom co-initiated the AI House in Davos with other partners, launched at WEF 2024.
• Deep Tech Nation SwitzerlandminorStrategic or Co-development PartnerSwisscom contributes to positioning Switzerland as an internationally recognized Deep Tech Nation.
• VenturekickminorStrategic or Co-development PartnerSwisscom supports start-ups from Swiss universities in their successful spinoff journey.
• Swisscom StartUpcoreStrategic or Co-development PartnerProgram providing expertise, market access and valuable insights to entrepreneurs and start-ups in Switzerland.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Vodafone: Major European integrated operator offering mobile, fixed broadband, and TV across multiple countries; comparable converged bundle structure to Swisscom though with a multi-country footprint.
• Liberty Global: European cable and broadband operator (Sunrise parent) with a strong pay-TV and broadband focus; comparable to Swisscom's blue TV and blue Internet stack on the cable/pay-TV side across multiple European geographies.
• Deutsche Telekom: Europe's largest integrated telecom with mobile, fiber, and IPTV offerings under MagentaTV — closely mirrors Swisscom's converged consumer stack but operates across multiple geographies at much greater scale.
• Telefonica: Integrated European telco with mobile (O2) and fiber/fixed offerings; comparable converged consumer bundle structure though primarily serving Spain and selected European markets.
• Orange: European telecom incumbent providing mobile, fiber, and IPTV bundles in several markets; similar triple-play business model and consumer focus as Swisscom, though distributed across multiple geographies.

Direct peers

• Salt Mobile: Swiss mobile-only operator (Salt) that competes directly with Swisscom on mobile plans and pricing, having expanded into fixed broadband; highly comparable customer base and Swiss domestic focus.
• Sunrise UPC: Switzerland's second-largest integrated telecom, offering mobile, fiber broadband, and pay-TV services directly competing against Swisscom's blue Mobile, blue Internet, and blue TV across the same Swiss footprint.

Regional players

• Proximus: Belgian integrated telecom providing mobile, fiber, and IPTV (Pickx) bundles — very similar converged consumer structure to Swisscom in a similarly sized mature Western European market.
• BT Group: UK integrated telecom offering mobile (EE), fiber broadband, and BT TV — comparable consumer bundle model and mature-market dynamics to Swisscom, but serving the UK rather than Switzerland.
• KPN: Dutch integrated telecom offering mobile, fiber, and interactive TV (iTV) — comparable converged consumer bundle and mature-market dynamics, but geographically focused on the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/swisscom

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swisscom It Services Sourcing