eFamily.com

What eFamily.com does

eFamily.com, LLC operates a private, invitation-only family social network that enables families to share photos, videos, stories, and personal content in an ad-free environment isolated from public social platforms. The service is delivered through a web application and native mobile apps for iOS (6+) and Android (3.1+), built on a cloud infrastructure stack combining RackSpace hosting, Amazon S3 storage, and Dropbox content backups. Core features include unlimited photo and video sharing, a collaborative family tree with GEDCOM import, a shared family address book, a shared calendar and events module, a family network diagram, a map tool showing member locations, and a daily email digest summarizing family activity. The platform supports custom family domains and integrates with Facebook, Twitter, Picasa, Flickr, and Dropbox for content import and sharing.

The business model is a single-tier B2C subscription priced at $5 per month or $50 per year, with a 30-day free trial that requires no credit card. The pricing structure is distinctive: only the family site creator pays, while all invited family members join for free, and the company does not offer a permanent free tier on the stated rationale that paying users are more engaged. Distribution is fully self-serve through the company website and mobile app stores, with customer acquisition driven primarily by word-of-mouth within families and organic social channels (Twitter, Facebook, blog). The company does not run paid advertising.

eFamily was founded in 2010 in Indianapolis, Indiana by CEO David Hosei, based on an idea conceived during his 2005 honeymoon. The company is privately held and bootstrapped with no disclosed venture or institutional funding. It has expanded through two acquisitions: Famiva.com in 2010 (which provided family tree and collaborative features) and Origami Labs' software platform in November 2013 (which delivered the iOS and Android mobile applications and modern cloud infrastructure). The company is incorporated as an LLC in Indiana, headquartered in Fishers, IN, and operates with 1-10 employees.

Name

eFamily.com

Legal name

eFamily.com, LLC

Website

https://efamily.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

eFamily.com is a bootstrapped B2C subscription platform offering private, invitation-only family social networks with photo/video sharing, family trees, shared calendars, and mobile apps, serving individual families seeking an ad-free alternative to public social networks.

Ownership category

akta.pro rank

Product category

Private Family Social Network

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Parent & Family Relations (EDALAOAK)

akta.pro secondary industry

Parent Support Groups & Peer Networks (EDACALAG)

Keywords

• Private social network
• Family networking platform
• Photo sharing platform
• Family tree software
• Shared family calendar

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Premium Subscription: Monthly or annual subscription for private family site access. The subscription covers the entire family regardless of size—only the creator/originator pays. Includes unlimited photos, videos, and members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eFamily.com operates a private, invitation-only family social network platform that lets families share photos, videos, stories, and personal content within an ad-free environment. Only the family site creator pays a subscription ($5/month or $50/year); unlimited additional family members can join at no extra cost. The service is delivered via a web application and native iOS and Android apps, and includes family-tree collaboration, a shared calendar, a family address book, daily digest emails, and Dropbox backup integration.

Product overview

eFamily.com provides a private family social network platform that enables families to connect, share, and preserve memories across distances. The core offering consists of a web-based family site (accessible at efamily.com) and native mobile apps for iOS and Android, all centered around a premium subscription model ($5/month). The platform enables families to share unlimited photos, videos, and stories; create collaborative family trees (with GEDCOM import); organize shared calendars and events; maintain a family address book; and receive a daily digest newsletter. Premium subscribers can optionally use custom family domains and back up content to Dropbox. The company has expanded through acquisitions: Famiva.com (2010) brought family trees and collaborative features, while Origami Labs (2013) provided the mobile applications and modern infrastructure. The service is invitation-only, ad-free, and emphasizes privacy as a default.

Differentiator

Problem solved

Functional benefit

Products and services

• eFamily Premium Family Site Subscription Subscription-based private family website that allows an entire family to share unlimited photos, videos, and stories in an invitation-only, ad-free environment. Only the family site creator/originator pays; family members join free.
• eFamily Web Application Browser-based private family social network accessible at efamily.com, where families create private sites, share photos and videos, and manage a shared family address book and daily newsletter.
• eFamily iOS App Native iPhone application (iOS 6+) that delivers mobile notifications and lets family members share large videos directly from the camera roll into their private family site.
• eFamily Android App Native Android application (Android 3.1+) providing rich notifications, gallery integration, and on-the-go sharing of family photos and videos to the private eFamily site.
• Custom Family Domains Premium add-on that lets a family use their own personalized domain name (e.g., hoseifamily.com) for their private eFamily site, with most major domain extensions supported.

Quantifiable outcome

• Family subscription covers unlimited members - one payment covers entire extended family

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• RackSpacecoreTechnology or IntegrationRackSpace provides cloud-based hosting infrastructure for eFamily's platform as part of their state-of-the-art infrastructure upgrade.
• Amazon S3coreTechnology or IntegrationAmazon S3 provides cloud storage services for eFamily's user content and data storage needs.
• DropboxcoreTechnology or IntegrationDropbox integration provides content backup services for consumers, allowing families to backup their data from eFamily.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OurHome: OurHome is a family organizer app providing shared chores, calendar, lists, rewards, and meal planning aimed at keeping family members aligned — overlapping eFamily's private family site and shared calendar proposition.
• Tinybeans: Tinybeans is a private, ad-free family photo and memory-sharing app with milestone tracking and a daily/weekly digest — a direct overlap with eFamily's private photo sharing, family-only access, and daily newsletter digest model.
• FamilyWall: FamilyWall is a shared family organizer featuring a shared calendar, family locator, shopping lists, and private family newsfeed — competing with eFamily on the same family-coordination, private-network axis for the same household persona.
• Cozi Family Organizer: Cozi is a family organizer app offering shared calendar, shopping/to-do lists, meal planning, and a family journal — directly overlapping eFamily's family coordination features (shared calendar, address book, daily digest, family newsfeed) for the same end-user of families seeking a private coordination hub.

Broad incumbents

• Ancestry.com: Ancestry is a large incumbent in family history and genealogy with family-tree building, shared family sites, and photo/record sharing — overlapping the genealogy and family-tree portion of eFamily's offering but on a much broader commercial scale.
• MyHeritage: MyHeritage combines family-tree software, genealogical records, DNA testing, and family-site creation — overlapping eFamily's family tree, GEDCOM import, and shared family memories features at a much broader scale.
• FamilySearch: FamilySearch is a free, large-scale genealogy and family-tree service from the LDS Church supporting collaborative tree building and record sharing — directly comparable to eFamily's collaborative family tree and GEDCOM-driven genealogy features.
• Meta (Facebook): Facebook operates private family groups, photo/video sharing, events, and shared spaces that encroach on eFamily's private family-network proposition with far larger scale, network effects, and free pricing — competing indirectly on every eFamily feature.

Emerging players

• 23andMe: 23andMe builds family connections through DNA relative finding and ancestry composition — partial thematic overlap with eFamily's family-tree and connection-graph features, but via a different data modality (genetic vs. user-entered).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/efamily
• Facebookfacebook.com/efamily
• LinkedInlinkedin.com/company/efamily.com-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFamily.com