Johnsen Trailer Sales

What Johnsen Trailer Sales does

Johnsen Trailer Sales, Inc. is a third-generation, family-owned trailer dealership founded in 1959 in Bismarck, North Dakota, with a second full-service location in Fargo, ND. The company sells new and used semi-trailers, supplies replacement parts, and provides repair and maintenance services to commercial trucking operators, owner-operators, farmers and ranchers, and construction companies across North Dakota, Minnesota, Montana, South Dakota, Wyoming, and parts of Canada. It operates as a factory-authorized dealer for five major OEMs — Wilson, Hyundai, Talbert, Manac, and Muv-All Low Boy — which collectively anchor its pricing and inventory breadth.

The product portfolio spans approximately ten trailer categories including flatbed, grain, hopper bottom, livestock/cattle, dry van, refrigerated, conveyor, and belt trailers, plus an extensive aftermarket parts inventory (brakes, hubs, hitches, springs, lights, electrical components). The service operation covers preventative maintenance, state and federal DOT inspections, brake jobs, electrical and axle repairs, frame straightening, welding, custom fabrication, and emergency repair work. There is no proprietary technology platform; the business is built on two physical retail/service sites, relationship-based sales staff, and toll-free plus local phone ordering. Distribution is exclusively direct — no online ordering, third-party marketplaces, or digital commerce infrastructure is in use.

Revenue is generated through three streams: one-time new and used trailer sales, parts sales, and service labor, with quote-based pricing and undisclosed financing and leasing terms available to support purchases. The go-to-market is direct-to-consumer via phone, in-person visits, a content-focused website with regional SEO blog content, and Facebook. The company remains privately held under Johnsen family ownership (Travis Johnsen, Todd Johnsen, Rich Johnsen) with no external investment, no parent company, and no disclosed financial reporting.

Name

Johnsen Trailer Sales

Legal name

Johnsen Trailer Sales, Inc.

Website

https://johnsentrailer.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

Johnsen Trailer Sales is a third-generation, family-owned trailer dealership founded in 1959 in Bismarck, ND with a second location in Fargo, ND, selling new and used semi-trailers, parts, and repair services to trucking operators, farmers, ranchers, and construction firms across the Upper Midwest and parts of Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Trailer Sales: Sales of new and used semi-trailers including flatbed, grain, hopper bottom, livestock, dry van, and refrigerated trailers. Revenue generated from one-time equipment purchases with flexible financing and leasing options available.
2. Trailer Parts Sales: Sales of replacement parts for semi-trailers including brakes, hubs, hitches, springs, lights, and other components. Inventory of both new and aftermarket parts.
3. Trailer Repair and Service: Preventative maintenance, repairs, emergency services, DOT inspections, and custom fabrication for semi-trailers. Services include brake jobs, electrical repairs, frame straightening, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Johnsen Trailer Sales is a third-generation, family-owned dealership that sells new and used semi-trailers (flatbed, grain, hopper bottom, livestock, dry van, refrigerated, conveyor, step deck, and belt) from leading brands such as Wilson, Hyundai, Talbert, Manac, and Muv-All Low Boy. The company also stocks trailer parts and operates full-service repair facilities at two North Dakota locations serving customers across the upper Midwest and into Canada.

Product overview

Johnsen Trailer Sales operates as a trailer dealership offering a comprehensive portfolio of trailer products and services. Their product lineup centers on being factory-authorized dealers for major manufacturers including Wilson, Hyundai, Talbert, Manac, and Muv-All Low Boy, selling new trailers across multiple categories. They also provide an extensive selection of used trailers including semi-trailers, livestock/cattle trailers, grain trailers, hopper bottom trailers, flatbed trailers, dry van trailers, refrigerated trailers, and belt trailers. Supporting their sales operations, they offer trailer repair services (including brake jobs, DOT inspections, frame straightening, electrical and axle repairs, welding) and maintain a wide inventory of trailer parts. The company operates two physical locations in Bismarck and Fargo, North Dakota, serving customers throughout North Dakota, Montana, Minnesota, South Dakota, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Wilson Trailers Factory-authorized new Wilson trailers including flatbed, grain, hopper bottom, and step deck models for agricultural and commercial customers in the upper Midwest.
• Hyundai Trailers Factory-authorized Hyundai commercial trailers including dry van, refrigerated, flatbed, and HY-Cube models for trucking fleets and owner-operators.
• Talbert Trailers Factory-authorized Talbert heavy-haul trailers for construction, specialized transport, and oversized equipment hauling applications.
• Manac Trailers Factory-authorized Manac commercial trailers for freight, dry van, and specialty hauling customers.
• Muv-All Low Boy Trailers Factory-authorized Muv-All Low Boy lowboy and heavy-haul trailers for construction equipment, machinery, and overweight cargo transport.
• Conveyor Trailers Specialized conveyor trailers for agricultural and bulk material handling applications.
• Livestock / Cattle Trailers Livestock and cattle hauling trailers designed for ranchers and agricultural operators transporting animals.
• Belt Trailers Belt trailers for agricultural and bulk commodity hauling applications.
• Used Trailers Pre-owned semi-trailers across multiple types and brands, available for purchase at the dealership.
• Trailer Parts Trailer parts stocked at both locations, sold over the counter and shipped to out-of-region customers, supporting repair and maintenance needs.
• Trailer Repair Services Trailer repair, maintenance, and DOT inspection services performed by factory-authorized service technicians at the Bismarck and Fargo service departments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Wilson TrailercoreChannel Partner/ Reseller/ DistributorFactory-authorized dealer for Wilson trailers including grain trailers, hopper bottom trailers, flatbed trailers, and step deck trailers. Long-standing relationship enabling competitive pricing and full product support.
• Hyundai TrailerscoreChannel Partner/ Reseller/ DistributorFactory-authorized dealer for Hyundai trailers including dry van trailers, refrigerated trailers, flatbed trailers, and the Hyundai HY-Cube. Offers both new and used Hyundai trailer options.
• Talbert ManufacturingcoreChannel Partner/ Reseller/ DistributorFactory-authorized dealer for Talbert Manufacturing trailers including lowboy and specialized heavy-haul trailers.
• ManaccoreChannel Partner/ Reseller/ DistributorFactory-authorized dealer for Manac trailers. Offers comprehensive product lineup for various trailer applications.
• Muv-All Low BoycoreChannel Partner/ Reseller/ DistributorFactory-authorized dealer for Muv-All Low Boy trailers specializing in lowboy and specialized equipment transport trailers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• I-State Truck Center: Regional truck and trailer dealer with multiple locations across Montana and North Dakota. Directly comparable as a multi-brand trailer retailer with parts and service operations serving agricultural and commercial trucking customers in the same geography.
• Wallwork Truck Centers: Multi-location truck and trailer dealership operating across North Dakota, Minnesota, and Montana with new/used sales, parts, and service departments. Highly comparable regional dealer model serving the same Upper Midwest customer base of farmers, ranchers, and trucking operators.
• Premier Truck & Trailer Co. Multi-brand trailer and truck dealer operating in the Upper Midwest with locations across ND, SD, and MN. Directly comparable regional dealer with authorized OEM relationships, parts inventory, and full-service repair operations.
• Cross Country Trailer Sales: Independent multi-brand trailer dealership offering new and used semi-trailers, parts, and service. Similar full-service dealer model targeting commercial trucking and agricultural customers across multiple states.

Broad incumbents

• Hale Trailer Brake & Wheel: One of the largest multi-location trailer dealership networks on the East Coast and Mid-Atlantic, offering sales, parts, and service across trailer categories. Comparable business model at significantly larger scale, representing the broader incumbent benchmark in trailer retail.

Emerging players

• My Little Salesman: Leading online trailer and heavy equipment marketplace aggregating listings from dealers and private sellers nationwide. Represents the digital channel shift that competes with traditional dealership discovery and lead generation.

Others

• Wilson Trailer: Major trailer manufacturer Johnsen is a factory-authorized dealer for. While not a direct competitor, the manufacturer competes with other Johnsen partner brands for floor space and represents a supply-side relationship that defines the dealer's product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JohnsenTrailerSales1959
• LinkedInlinkedin.com/company/johnsen-trailer-sales-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Johnsen Trailer Sales