Rocky Mountain Adventures
- Company typePrivate
- Founded1993
- HeadquartersFort Collins, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Rocky Mountain Adventures firmographics
Firmographics- Name
- Rocky Mountain Adventures
- Legal name
- Lodgepole Capital Ventures LLC
- Website
- https://shoprma.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Rocky Mountain Adventures industry classification
Industry- Product category
- Outdoor Adventure and Whitewater Rafting Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Whitewater Rafting, Kayaking & Canoeing Outfitters (THAAADAB)
- akta.pro secondary industries
- Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe) (THAAAKAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)
Keywords
Where Rocky Mountain Adventures is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rocky Mountain Adventures business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Whitewater Rafting Trips: Guided whitewater rafting trips on Cache La Poudre River (Colorado's only Wild and Scenic River), Upper Colorado River, Clear Creek, and North Platte River. Offers half-day, full-day, and two-day trips. Partner company Mad Adventures provides gear and guides for Upper Colorado and Clear Creek trips.
- Instructional Classes: Kayaking, rafting, and swiftwater rescue instruction for all skill levels. Private instruction and group sessions available. ACA-certified instructors. Includes commercial raft guide training and advanced techniques courses.
- Equipment Rentals: Year-round outdoor gear rentals including kayaks, rafts, SUPs, inflatable kayaks, PFDs, winter sports equipment (cross-country skis, boots, poles, snowshoes, splitboards). Multi-day rental options available. 'Try Before You Buy' program for kayaks.
- Retail Store: Full-service river sports shop at rmapaddlegear.com and Fort Collins retail location. Sells paddle sports gear, kayaks, paddles, safety gear, apparel. Partners with Werner, Jackson Kayak, Pyranha, Kokatat, and other paddle sports brands.
- Repair Services: Repair services for inflatable crafts, kayaks, and technical river apparel. Services include inflatable repair, plastic kayak structural repairs, and dry top/dry suit gasket installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Upper Colorado River Rafting |
| Unit Pricing | Pay-as-you-go | Clear Creek Rafting |
| Unit Pricing | Pay-as-you-go | Pool Roll Class |
| Unit Pricing | Pay-as-you-go | Group Discounts |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rocky Mountain Adventures product offering
Product offeringCore offering
Rocky Mountain Adventures operates guided whitewater rafting trips on multiple Colorado rivers including the Cache La Poudre (Colorado's only Wild and Scenic River), Upper Colorado River, Clear Creek, and North Platte River for individuals, families, and groups. The company also delivers ACA-certified paddlesports instruction (kayaking, raft guide training, swiftwater rescue), year-round outdoor equipment rentals, full-service retail of paddle sports gear, repair services for inflatables and drysuits, and a unique Pigeon Express photography service.
Product overview
Rocky Mountain Adventures is an outdoor recreation company offering a unified suite of guided adventure services centered on whitewater activities. The core offering is whitewater rafting on multiple rivers including the Cache La Poudre River (Colorado's only Wild and Scenic River), supplemented by instructional classes for kayaking, rafting, and swiftwater rescue. The company provides equipment rentals for both summer paddling and winter sports, repair services for boats and technical apparel, and a unique photography program called Pigeon Express that uses homing pigeons to deliver trip photos. An online retail store (rmapaddlegear.com) and gift card program round out the service portfolio. Operating since 1993, the company is owned and managed by Kyle Johnson (Business Manager/Co-Owner) and David Terry (Operations Manager/Co-Owner).
Differentiator
Problem solved
Functional benefit
Brands
- The Pigeon Express: Photography program using homing pigeons to capture river adventure photos. Uses specially designed Lycra backpacks for pigeons to transport film or digital memory sticks from river trips back to the Fort Collins outpost.
Products and services
- Whitewater Rafting Trips Guided whitewater rafting trips on multiple Colorado rivers including the Cache La Poudre River (Colorado's only Wild and Scenic River), Upper Colorado River, Clear Creek, and North Platte River. Offers half-day, full-day, and two-day trips with Class II-IV rapids for various skill levels including families, beginners, and experienced rafters.
- Paddlesports Instruction ACA-certified kayaking, rafting guide training, and swiftwater rescue courses for all skill levels from beginner to advanced, with private and group class formats. Includes commercial raft guide training and advanced techniques courses.
- Outdoor Equipment Rentals Year-round rentals of kayaks, rafts, SUPs, inflatable kayaks, PFDs, and winter sports equipment (cross-country skis, boots, poles, snowshoes, splitboards), with multi-day options and a 'Try Before You Buy' kayak program.
- Paddle Sports Repairs Repair services for inflatable crafts (rafts, paddle boards), plastic kayak outfitting and structural repairs, and gasket installation for dry tops and dry suits.
- Pigeon Express Photography Unique photography service using homing pigeons with custom Lycra backpacks to deliver photos from remote river locations back to the Fort Collins outpost in about 20 minutes over 20-40 miles, capturing action shots during rafting trips.
- Paddle Sports Retail Store Full-service river sports shop selling kayaks, paddles, safety gear, apparel, and paddle sports equipment from brands including Werner, Jackson Kayak, Pyranha, and Kokatat, available online and at the Fort Collins retail location.
Quantifiable outcome
- 864 Google reviews with EXCELLENT rating
- +2 more outcomes
Companies that use Rocky Mountain Adventures
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Rocky Mountain Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Rocky Mountain Adventures partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, strategic and minor.
- Mad AdventurescoreMad Adventures is the partner company for Upper Colorado River and Clear Creek whitewater rafting trips. They provide all required rafting gear, guides in each raft, and shuttle services from their offices in Kremmling (Upper Colorado) and Idaho Springs (Clear Creek). RMA coordinates booking while Mad Adventures delivers the on-water experience.
- The Mishawaka AmphitheaterstrategicExclusive partnership for entertainment and dining experiences near the river. Enhances customer experience by offering access to The Mishawaka venue, a renowned music amphitheater along the Poudre River corridor.
- Visit Fort CollinscoreOfficial tourism partner providing referrals and marketing support. Featured on Visit Fort Collins website for water activities and paddling recommendations. Local community support organization.
- American WhitewaterstrategicLeading advocacy organization for whitewater recreation. RMA participated in multi-year advocacy coalition led by American Whitewater for boat passage improvements at Poudre River Diversion Dam. American Whitewater funded site surveys and concept designs for combined boat and fish passage.
- American Canoe Association (ACA)coreACA provides instructor certification standards for RMA's instructional programs. All RMA instructors require ACA certification in their teaching discipline. ACA sets industry standards for paddlesports instruction.
- Save the PoudreminorNonprofit advocacy group whose settlement with Northern Water led to creation of the $100 million Poudre River Improvement Fund, which supports river conservation and access projects that benefit RMA operations.
- Diversify WhitewaterminorNonprofit organization focused on diversity in whitewater sports. David Terry serves as board member for Diversify Whitewater. RMA supports events in Northern Colorado through this partnership.
- Colorado River Outfitters Association (CROA)minorIndustry association for river outfitters in Colorado. RMA is a participating board member and recommends CROA Safety Video to all guests prior to trips.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Rocky Mountain Adventures competitors and assessment
Company assessmentDirect peers
- Mountain Whitewater: Colorado-based whitewater rafting outfitter operating Class II-IV trips near Denver/Idaho Springs on Clear Creek and the Arkansas River; directly comparable service offering and target customer to RMA.
- Echo Canyon River Adventures: Royal Gorge/Arkansas River rafting outfitter offering guided trips and instruction across similar difficulty classes; direct competitor for Colorado whitewater guests.
- Wilderness Aware Rafting: Buena Vista, Colorado family-owned outfitter running Arkansas River rafting trips with multi-day and instructional offerings; comparable size, family-friendly positioning, and service breadth to RMA.
- KODI Rafting: Colorado family rafting outfitter providing Class II-IV trips and instructional programs; comparable mid-size operator with similar customer demographics and trip offerings.
- Arkansas River Tours: Colorado rafting outfitter focused on the Arkansas River near Buena Vista; offers comparable guided trips, instruction, and rentals serving similar Front Range and destination tourists.
- Nova Guides: Colorado rafting and outdoor adventure outfitter running trips on the Arkansas and Colorado rivers; closely comparable product offering, customer base, and multi-stream business model.
- Brown Dog Adventures: Colorado whitewater rafting outfitter running trips on the Arkansas and Colorado rivers; comparable small-operator profile and family/adventure positioning.
- Mad Adventures: Partner outfitter providing on-water operations for RMA's Upper Colorado and Clear Creek trips; both are Colorado whitewater rafting outfitters running Class II-IV trips with overlapping customer base and similar product mix.
- Sage Outdoor Adventures: Vail Valley and Buena Vista-based outfitter offering rafting, fly-fishing, and outdoor adventures; comparable multi-activity Colorado outfitter model with similar premium positioning.
Broad incumbents
- REI Co-op: National outdoor recreation retailer and adventure-trip provider; competes with RMA's retail and instructional offerings at scale, and represents the broader incumbent ecosystem in which small outfitters operate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Rocky Mountain Adventures social profiles
Digital presenceRocky Mountain Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocky Mountain Adventures leadership team
Management profileNumber of profiles
Profiles4 records
Rocky Mountain Adventures subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rocky Mountain Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocky Mountain Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocky Mountain Adventures
What does Rocky Mountain Adventures do?
Rocky Mountain Adventures operates guided whitewater rafting trips on multiple Colorado rivers including the Cache La Poudre (Colorado's only Wild and Scenic River), Upper Colorado River, Clear Creek, and North Platte River for individuals, families, and groups. The company also delivers ACA-certified paddlesports instruction (kayaking, raft guide training, swiftwater rescue), year-round outdoor equipment rentals, full-service retail of paddle sports gear, repair services for inflatables and drysuits, and a unique Pigeon Express photography service.
Is Rocky Mountain Adventures a public or private company?
Rocky Mountain Adventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rocky Mountain Adventures founded?
Rocky Mountain Adventures was founded in 1993. It employs 11 to 50 people.
Where is Rocky Mountain Adventures based?
Rocky Mountain Adventures is headquartered in Fort Collins, United States, in the North America region.
How does Rocky Mountain Adventures make money?
Five revenue lines are on record. Whitewater Rafting Trips are the primary driver. The others are instructional Classes, equipment Rentals, retail Store and repair Services.
Who are Rocky Mountain Adventures's main competitors?
Direct peers on record are Mountain Whitewater, Echo Canyon River Adventures, Wilderness Aware Rafting, KODI Rafting, Arkansas River Tours, Nova Guides, Brown Dog Adventures, Mad Adventures and Sage Outdoor Adventures. REI Co-op is listed as a broad incumbent.
Does Rocky Mountain Adventures have an API?
No public API is recorded for Rocky Mountain Adventures.
What industry is Rocky Mountain Adventures in?
Rocky Mountain Adventures's product category is Outdoor Adventure and Whitewater Rafting Services. Its primary akta.pro industry code is THAAADAB, Whitewater Rafting, Kayaking & Canoeing Outfitters, with a secondary code of THAAAKAF, Whitewater & Paddle Sports Centers (Rafting, Kayak, SUP, Canoe). Its NAICS code is 56152 and its SIC code is 7900.