AMB Software
AMB Software is a Berlin-headquartered, family-owned IT services firm founded in 2000 that delivers nearshoring software development, cloud, and platform engineering from its Zielona Góra, Poland delivery center to mid-market and enterprise clients across retail, media, telecom, and finance in German-speaking Europe.
- Company typePrivate
- Founded2000
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AMB Software does
AMB Software GmbH is a Berlin-headquartered, family-owned IT services company founded in 2000 by Juanita Goniewicz, operating a German-Polish nearshoring model with delivery centered in Zielona Góra, Poland and client-facing functions in Berlin. The firm provides software development, cloud services, and managed outsourced engineering primarily to mid-market and enterprise customers in German-speaking Europe, with a logged roster of clients spanning retail/e-commerce (REWE digital, via a JV; commercetools-aligned platforms), media (glomex, VISABLE, Bauer Media, ProSiebenSat.1), telecommunications (O2, América Móvil, Telecom Italia), and finance/real estate (Union Investment, Medneo).
The company's technical footprint combines a workforce of roughly 100 engineers with partner-level certifications across AWS, Google Cloud, Atlassian, and commercetools, supporting full-stack development, cloud migration, and platform integration work. Alongside pure services, AMB packages a small portfolio of proprietary assets — SAGRO (ERP), ambbeacons (asset/IoT tracking), and amb360 (end-to-end product lifecycle management as a managed service) — to capture some IP-encumbered revenue.
AMB's commercial model is anchored on long-running outsourced engineering engagements and dedicated nearshoring teams, supplemented by project-based cloud and platform work; the October 2024 REWE digital Poland JV represents a structural evolution, converting a customer relationship into a shared entity. The company has remained privately held by the founding family with no external funding, and there is no public disclosure of revenue, headcount trend, or AI/ML capabilities, which limits the precision of any external benchmarking.
AMB Software firmographics
Firmographics- Name
- AMB Software
- Legal name
- AMB Software GmbH
- Website
- https://ambsoft.de
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AMB Software is a Berlin-headquartered, family-owned IT services firm founded in 2000 that delivers nearshoring software development, cloud, and platform engineering from its Zielona Góra, Poland delivery center to mid-market and enterprise clients across retail, media, telecom, and finance in German-speaking Europe.
- Ownership category
- akta.pro rank
AMB Software industry classification
Industry- Product category
- IT Services and Software Development
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)
- akta.pro primary industry
- B2B/EDI & Partner Integration (BPAMAOAJ)
- akta.pro secondary industries
- Application Maintenance & Support (AMS) (BPAEAFAC), Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)
Keywords
Where AMB Software is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
AMB Software business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- IT Outsourcing / Nearshoring Services: Provides dedicated and embedded teams for software development, offering team extension, development outsourcing, and project outsourcing models. Revenue generated through consulting fees and staff augmentation pricing.
- Software Development Services: Custom software development including web solutions, mobile applications, and enterprise software. Services span from architecture design through development, integration, and maintenance.
- Cloud Services: Cloud strategy consulting, migration, implementation, and management services. Includes cloud assessment, workload migration, and ongoing cloud operations support.
- Product Lifecycle Management: Full product lifecycle management services covering architecture governance, production planning, development, deployment, and ongoing support and maintenance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible engagement models with custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
AMB Software product offering
Product offeringCore offering
AMB Software provides agile software development, IT outsourcing and nearshoring, IT consulting, product lifecycle management, cloud services (AWS, OpenStack, Azure) and digital asset management to enterprise clients in media, telecommunications, retail and healthcare. Its ~100 specialists, split between Berlin and Zielona Góra, deliver dedicated and embedded teams under Time & Material or Fixed Price contracts, supported by proprietary products such as SAGRO, ZGLASZAM.PL and ambbeacons.
Product overview
AMB Software is an IT services company offering a comprehensive portfolio of services including software development (web, mobile, IoT), IT outsourcing and nearshoring, IT consulting, product lifecycle management (amb360), cloud services, and digital asset management. Their proprietary product portfolio includes SAGRO (cemetery management platform with virtual mapping), ZGLASZAM.PL (incident reporting mobile/web application), ZIEMIALUBUSKA.PL (regional portal), and ambbeacons (beacon-based indoor navigation solutions). The company also developed amb Cloud Solution for automated capacity scaling and cloud management. In October 2024, they established REWE digital Poland as a joint venture IT excellence center with REWE digital.
Differentiator
Problem solved
Functional benefit
Brands
- ambbeacons: Beacon-based environments and tailored app solutions including indoor navigation, positioning, visual and audio guidance, assistive technologies for disabled persons, and advanced analytics.
- amboutsourcing IT
- amb360
- AMB CLOUD SOLUTION
- SAGRO
- ZGLASZAM.PL
- ZIEMIALUBUSKA.PL
Products and services
- Software Development
- IT Outsourcing / Nearshoring
- IT Consulting
- Product Lifecycle Management (amb360)
- Cloud Services
- Digital Asset Management
- SAGRO
- ZGLASZAM.PL
- ZIEMIALUBUSKA.PL
- ambbeacons
- amb Cloud Solution
Quantifiable outcome
- Successfully delivered over 100 international projects with up to seven-digit budgets
- +2 more outcomes
Companies that use AMB Software
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
AMB Software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AMB Software partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Amazon Web Services (AWS)coreCertified partner of Amazon Web Services providing cloud services. AMB offers AWS cloud strategy, migration, implementation, and management services. The company has 17+ years of experience managing enterprise AWS environments.
- Google CloudcoreCertified Google Cloud partner, providing cloud services and solutions to clients. AMB is listed as a Google Cloud partner on the Google Cloud Partner directory.
- REWE digitalflagshipStrategic joint venture partnership established October 2024. REWE digital Poland, co-founded with AMB Software, creates an IT excellence center in Zielona Góra to provide technological expertise to REWE Group across European operations. Szymon Goniewicz serves as CEO of REWE digital Poland.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
AMB Software competitors and assessment
Company assessmentBroad incumbents
- SoftServe: Large Eastern European IT services and digital transformation provider with significant delivery from Poland and Ukraine to Western European enterprise clients. Highly comparable to AMB on nearshoring-led delivery model and enterprise customer mix, but at materially greater scale.
- Capgemini Engineering (formerly Altran): Global IT services and engineering firm with established nearshore delivery in Poland serving Western European enterprises. Comparable on nearshoring-led delivery and media/retail vertical exposure, but operates at vastly larger scale.
- EPAM Systems: Global digital engineering and IT services provider with strong Eastern European roots serving media/entertainment, retail, and telecom enterprise clients. Comparable vertical mix to AMB but at vastly larger scale and broader geographic footprint.
Direct peers
- Intive: Poland-headquartered software development and nearshoring services firm serving Western European enterprise clients across media, retail, automotive, and financial services. Direct overlap with AMB in nearshoring from Poland to German-speaking enterprises and in the same vertical mix.
- Spyrosoft: Polish software house and IT consultancy providing custom development, cloud, and embedded services to European enterprises. Closely comparable to AMB on Poland-to-Europe delivery model and full-lifecycle service offering.
- STX Next: Poland-based software development and consulting firm with nearshoring focus on European clients. Comparable to AMB on Polish delivery for Western European enterprise customers and full-stack development services.
- Bunch (formerly Helpling Tech): Berlin-based engineering services firm with strong Poland delivery operations serving European startups and enterprises. Comparable to AMB on the Poland-Germany delivery model and custom software development focus.
- Divante: Polish e-commerce and software services company partnering with commercetools (shared AMB partnership). Overlaps with AMB on e-commerce platform development and retail digital transformation for European clients.
- Britenet: Polish IT services and software development firm with strong nearshoring focus on German-speaking enterprise clients. Closely comparable to AMB on the Poland-to-Germany delivery model and custom enterprise software development.
Regional players
- Tietoevry: Nordic-headquartered IT services and software firm with operations across Northern and Central Europe serving media, retail, and telecom enterprise clients. Comparable on full-lifecycle software services and vertical mix, though primary footprint is Nordic rather than DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AMB Software social profiles
Digital presenceAMB Software financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMB Software leadership team
Management profileNumber of profiles
Profiles5 records
AMB Software subsidiaries and ownership
Company hierarchySubsidiaries1 record
AMB Software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMB Software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMB Software
What does AMB Software do?
AMB Software provides agile software development, IT outsourcing and nearshoring, IT consulting, product lifecycle management, cloud services (AWS, OpenStack, Azure) and digital asset management to enterprise clients in media, telecommunications, retail and healthcare. Its ~100 specialists, split between Berlin and Zielona Góra, deliver dedicated and embedded teams under Time & Material or Fixed Price contracts, supported by proprietary products such as SAGRO, ZGLASZAM.PL and ambbeacons.
Is AMB Software a public or private company?
AMB Software is a private company. It is classified as family owned and is currently operating.
When was AMB Software founded?
AMB Software was founded in 2000. It employs 11 to 50 people.
Where is AMB Software based?
AMB Software is headquartered in Berlin, Germany, in the Europe region.
How does AMB Software make money?
Four revenue lines are on record. IT Outsourcing / Nearshoring Services are the primary driver. The others are software Development Services, cloud Services and product Lifecycle Management.
Who are AMB Software's main competitors?
Broad incumbents on record are SoftServe, Capgemini Engineering (formerly Altran) and EPAM Systems. Direct peers are Intive, Spyrosoft, STX Next, Bunch (formerly Helpling Tech), Divante and Britenet. Tietoevry is listed as a regional player.
Does AMB Software have an API?
No public API is recorded for AMB Software.
What industry is AMB Software in?
AMB Software's product category is IT Services and Software Development. Its primary akta.pro industry code is BPAMAOAJ, B2B/EDI & Partner Integration, with a secondary code of BPAEAFAC, Application Maintenance & Support (AMS). Its NAICS code is 541511 and its SIC code is 7371.