La Maquinita Co.

What La Maquinita Co. does

La Maquinita Co. operates Argentina's largest coworking network, running 10+ physical locations across Buenos Aires (Palermo Soho x2, Microcentro, Vicente López, Núñez upcoming), Rosario, Nueva Córdoba, and Nuevo Quilmes, and serving a community of 3,000+ professionals. Founded in 2013 and headquartered in Buenos Aires, the company provides flexible workspace solutions ranging from individual memberships (Membresía Personal) to tailored corporate packages (Solución Empresa), with private offices (Oficina Privada), meeting rooms (Sala de Reuniones), credit packs (Pack de Créditos), and flex day passes (Días Flex) as core offerings.

The underlying technology is the MiMQco self-service platform, built on Nexudus Spaces, which handles cross-location reservations for desks, offices, and meeting rooms, and supports registration for community Experiences. Beyond traditional coworking, La Maquinita operates differentiated event infrastructure: the Innovation Lab, a 120-person multifunctional venue with stream studio, fiber-optic Wi-Fi, and LED display capabilities, and the Sala de Cine, a 20-person private cinema with KLIPSCH 5.1 audio and 4K laser projection. These sub-brands enable higher-margin event-venue rentals targeted at enterprise clients.

Revenue is generated primarily through recurring memberships and private-office subscriptions, supplemented by usage-based meeting-room rentals, event-venue fees, and credit-pack consumption. Go-to-market combines direct sales (website forms and outbound for Solución Empresa), self-serve booking through MiMQco, a 25% commission referral program, and event-driven acquisition via weekly Experiences organized by on-site Community Developers. Customer segments span freelancers, startups, SMEs/PYMEs, large enterprises, digital nomads, and corporate event organizers, with the quoting-based, multi-tier pricing model reinforcing a distributed, low-concentration revenue base.

Name

La Maquinita Co.

Legal name

La Maquinita Co. S.A.

Website

https://lamaquinita.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

La Maquinita Co. operates Argentina's largest coworking network, with 10+ locations serving 3,000+ professionals through flexible memberships, private offices, meeting rooms, and event venues powered by the MiMQco self-service platform.

Ownership category

akta.pro rank

Product category

Flexible Workspace Services

NAICS

Facilities Support Services (561210), Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

akta.pro secondary industry

Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ)

Keywords

• Flexible coworking spaces
• Shared office rentals
• Private office leasing
• Corporate event venues
• Community workspaces

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Coworking Memberships (Membresía Personal): Monthly recurring memberships providing individuals access to shared coworking spaces, including hot desks and community amenities.
2. Private Office Rental (Oficina Privada): Dedicated private office spaces leased to businesses and teams on flexible terms, providing an exclusive workspace within La Maquinita locations.
3. Meeting Room Rental (Sala de Reuniones): Hourly or session-based rental of meeting and conference rooms for community members and external clients.
4. Credit Packs (Pack de Créditos): Pre-purchased credit bundles that allow members to access various La Maquinita spaces and services flexibly, including the private cinema room using credits for community members.
5. Flex Days (Días Flex): Flexible day-pass or limited-day packages allowing users to access coworking spaces at specific locations (Buenos Aires or Córdoba) on an as-needed basis.
6. Innovation Lab Event Venue Rental: Rental of the Innovation Lab multifunctional space for corporate events, webinars, masterclasses, hackathons, and conferences. Includes catering services and technical equipment. Capacity up to 120 people.
7. Private Cinema Room Rental: The private cinema at Palermo Soho – Godoy Cruz is available for rent to both community members (using credits) and external clients for presentations, private screenings, and exclusive events.
8. Corporate Solutions (Solución Empresa): Tailored workspace solutions for companies seeking flexible office arrangements for teams, including dedicated spaces and customized plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Maquinita Co. operates Argentina's largest network of coworking spaces, providing flexible shared workspace, private offices, meeting rooms, and specialized event venues across 10+ locations in Buenos Aires, Rosario, Nueva Córdoba, Vicente López, and Quilmes. The company offers individual memberships, corporate workspace solutions, credit-based space access, and flexible day passes, supported by a self-service booking platform (MiMQco, powered by Nexudus) and a community development program that organizes weekly networking and professional development Experiences.

Product overview

La Maquinita Co. operates as a coworking network offering a unified platform of flexible workspace solutions across Argentina. The core offering consists of shared coworking spaces, private offices, and meeting rooms available through various membership tiers (Personal Membership, Enterprise Solution, Credit Packs, and Flex Days). The portfolio includes specialized sub-brands like Innovation Lab (multifunctional event space for up to 120 people with streaming capabilities) and Sala de Cine (private 4K cinema for 20 people). The MiMQco self-service platform serves as the central hub for bookings, community engagement, and partner discounts. Community Development initiatives provide networking experiences and referral programs as value-added services.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Lab: A multifunctional space combining an innovation laboratory, stream studio, and versatile hall for corporate events, webinars, masterclasses, and hackathons, located in Palermo Soho.
• Sala de Cine
• MiMQco

Products and services

• Membresía Personal (Personal Membership) Monthly recurring individual membership providing access to shared coworking spaces, hot desks, community amenities, weekly Experiences, and networking events for freelancers, independent professionals, and solo entrepreneurs.
• Solución Empresa (Corporate Workspace Solution) Customized workspace solutions for businesses and teams requiring flexible office arrangements, including multiple-user access, dedicated spaces, volume benefits, and tailored plans on multi-year contracts.
• Oficina Privada (Private Office) Dedicated, enclosed private office spaces leased monthly to businesses and teams within La Maquinita locations, providing an exclusive workspace with standard amenities and privacy for individuals or teams.
• Sala de Reuniones (Meeting Room Rental) Hourly or session-based rental of equipped meeting and conference rooms with presentation technology and furniture, available for community members and external clients for professional meetings and conferences.
• Pack de Créditos (Credit Packs) Pre-purchased credit bundles enabling flexible, pay-as-you-go access to various La Maquinita spaces and services — including meeting rooms, private offices, desks, and the private cinema room — across all locations.
• Días Flex Buenos Aires (Flex Days Buenos Aires) Flexible day-pass product for Buenos Aires locations allowing occasional users to access coworking spaces without long-term commitment, with pay-as-you-go billing.
• Días Flex Córdoba (Flex Days Córdoba) Flexible day-pass product for the Nueva Córdoba location allowing occasional users to access coworking space without long-term commitment, with pay-as-you-go billing.
• Innovation Lab Event Venue Rental Rental of a multifunctional event space at Palermo Soho featuring an innovation lab, stream studio, and versatile hall, equipped with 300 Mbps fiber Wi-Fi, LED screens, full sound system, and customizable LED lighting, accommodating up to 120 people for corporate events, webinars, masterclasses, hackathons, and conferences with optional catering.
• Sala de Cine (Private Cinema Room) Private cinema room at Palermo Soho – Godoy Cruz seating up to 20 people, equipped with KLIPSCH RP-8000-F 5.1 surround sound, OPTOMA UHD30 4K laser projector, and a 2.24m x 4m panoramic screen, available for rent by community members (using credits) and external clients for presentations, private screenings, and exclusive events.

Quantifiable outcome

• More than 3,000 professionals in the La Maquinita community
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Spaces (IWG): Design-led coworking and creative-workspace brand within IWG. Closely comparable to La Maquinita's community and aesthetic positioning and event-space offering.
• Common: Multi-location coworking and coliving operator with a community-led model and technology-forward member experience. Closely comparable to La Maquinita's MiMQco self-service platform and community-development GTM.
• Industrious: Premium flexible-office and coworking operator with an enterprise focus and full-service hospitality-style experience. Comparable to La Maquinita's Solución Empresa and event-venue positioning, but at a higher price tier and larger account size.
• Mindspace: Premium coworking and flexible-office operator with a hospitality-driven design and multi-city footprint. Comparable to La Maquinita's design-led Palermo Soho locations and event-venue strategy.
• WeWork: Global coworking and flexible-office operator with historical presence in Buenos Aires. Directly comparable to La Maquinita on product (shared/private offices, meeting rooms, event spaces), member tiers, and community-led brand. The closest large-scale peer benchmark.
• Urban Station: Argentine coworking and flexible-office network with multiple Buenos Aires locations, PYMEs and freelancer members, and event spaces. The most direct domestic peer to La Maquinita in product, customer base, and geography.
• Impact Hub Buenos Aires: Part of the global Impact Hub network, focused on impact-driven entrepreneurs and startups in Buenos Aires. Directly comparable in coworking format, startup/IgP member base, and event programming.

Broad incumbents

• IWG (Regus): Parent of Regus, Spaces, HQ, and other flexible-workspace brands operating globally including Argentina. Broader portfolio and scale than La Maquinita, but a directly comparable product set (offices, coworking, meeting rooms) and the most relevant incumbent benchmark for unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lamaquinitaco
• LinkedInlinkedin.com/company/la-maquinita-co-
• Instagraminstagram.com/lamaquinitaco/?hl=es
• TikToktiktok.com/@lamaquinitaco?is_from_webapp=1&sender_device=pc
• Xx.com/lamaquinitaco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Maquinita Co.