What Steinigke Showtechnic does

Steinigke Showtechnic GmbH is a privately held, family-owned German B2B wholesaler and manufacturer of event technology, headquartered in Waldbüttelbrunn, Germany. The company distributes lighting (LED fixtures, moving heads, spotlights, lasers, effects), professional audio (speakers, mixers, amplifiers, microphones, 100V ELA systems), stage hardware (ALUTRUSS trusses and stands), musical instruments (DIMAVERY brand, since 2004), decorative items (EUROPALMS), lamp sources (OMNILUX), and transport cases (ROADINGER). It sells exclusively to commercial customers at wholesale prices through a proprietary e-commerce storefront at steinigke.de, supported by phone and email sales, personal account managers, native iOS and Android apps, and a physical pickup location at its headquarters. Product technology includes documented engineering differentiators such as Lime LED phosphor-conversion color rendering and 100-volt line audio for long cable runs, plus a growing IP-rated outdoor lighting line.

The company operates a portfolio of nine proprietary brands (EUROLITE, OMNITRONIC, FUTURELIGHT, ALUTRUSS, EUROPALMS, PSSO, OMNILUX, ROADINGER, DIMAVERY) and combines them with third-party branded products into a full-range catalog ("Vollsortiment"). It exports to 27+ European countries via tiered zone-based shipping and self-describes as one of the largest manufacturers and wholesalers for event technology in Europe, with 40+ years of continuous operation. Marketing channels include the biannual MOVE customer magazine (German and English), an in-house technical blog, and Instagram.

The go-to-market is wholesale-only B2B with no direct-to-consumer channel: customers are dealers, equipment rental companies, theaters and performance venues, municipalities and public institutions, and mobile DJs/solo performers. Pricing is per-item across a wide range (entry-level accessories around €6.50 to professional laser systems at €1,499), with shipping calculated by weight tier and no disclosed subscription or recurring revenue model. The company is privately held with 101-250 employees, no parent company, no disclosed funding rounds, and no M&A activity in the available data, consistent with a long-running family-owned wholesale operation.

Name

Steinigke Showtechnic

Legal name

Steinigke Showtechnic GmbH

Website

https://steinigke.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Waldbüttelbrunn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Hardware Sales: Primary revenue stream through wholesale distribution of event technology products. Sells only to commercial customers (trade/professionals) at wholesale prices. Products include lighting, audio, hardware, musical instruments, and accessories from both proprietary brands and third-party manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Steinigke Showtechnic is a German wholesale distributor and manufacturer of event technology, selling exclusively to commercial customers at wholesale prices. Its product range covers professional lighting (LED fixtures, moving heads, PAR cans, theater spots), audio equipment (speakers, mixers, amplifiers, microphones, wireless systems), staging hardware (trusses and stage construction systems), musical instruments for beginners and semi-professionals, decorative items, lamps, and transport cases, marketed under its proprietary brands EUROLITE, OMNITRONIC, FUTURELIGHT, ALUTRUSS, EUROPALMS, PSSO, OMNILUX, ROADINGER, and DIMAVERY.

Product overview

Steinigke Showtechnic is a full-range B2B wholesaler and manufacturer of event technology serving commercial customers throughout Europe. The company operates as a unified platform offering professional audio equipment (speakers, mixers, microphones, amplifiers via OMNITRONIC and PSSO brands), lighting technology (LED fixtures, moving heads, spotlights via EUROLITE and FUTURELIGHT), stage hardware (trusses and staging via ALUTRUSS), musical instruments for beginners and semi-pros (via DIMAVERY since 2004), decorative elements (via EUROPALMS), lamp sources (via OMNILUX), and transport cases (via ROADINGER). The portfolio spans from static lighting fixtures and moving lights to complete audio systems, musical instruments, and event decoration, serving dealers, rental companies, theaters, municipalities, clubs, mobile DJs, and solo performers. Additionally, the company publishes the MOVE Magazine as a customer publication. As a family business headquartered in Waldbüttelbrunn, Germany, they have operated for over 40 years.

Differentiator

Problem solved

Functional benefit

Brands

• DIMAVERY: Music instruments and accessories brand launched in 2004, offering instruments for beginners and semi-professional users including guitars, drums, wind instruments, and accessories
• OMNITRONIC
• EUROLITE
• FUTURELIGHT
• ALUTRUSS
• EUROPALMS
• PSSO
• OMNILUX
• ROADINGER

Products and services

• EUROLITE lighting Proprietary brand of LED lighting technology offering spotlights, moving heads, PAR cans, theater spots, and LED effects for stage, event, and architectural lighting applications, sold wholesale to commercial customers.
• OMNITRONIC audio equipment Proprietary brand of audio and DJ equipment offering mixers, amplifiers, speakers, headphones, wireless systems, public address systems, and cable management solutions for professional and mobile event use.
• DIMAVERY musical instruments Proprietary brand of musical instruments and accessories launched in 2004, offering guitars, basses, drums, percussion, wind instruments, string instruments, and accessories aimed at beginners and semi-professional musicians.
• ALUTRUSS trussing and staging Proprietary brand providing truss systems and stage construction hardware for concerts, theater productions, and trade show installations.
• FUTURELIGHT professional moving lights Proprietary brand offering hybrid moving heads, beam spot wash fixtures, and DMX-controllable lighting designed for professional stage applications.
• EUROPALMS decorative items Proprietary decoration brand offering artificial plants, trees, decorative lighting, mirror balls, and seasonal decorations for event venues, hotels, and wellness areas.
• PSSO professional audio Proprietary audio brand offering amplifiers, speakers, and sound reinforcement equipment for professional audio applications.
• OMNILUX lamps and light sources Proprietary brand offering replacement bulbs and specialty lamps for event and stage lighting equipment.
• ROADINGER transport cases Proprietary brand offering flight cases, soft bags, and protective cases for equipment transportation in event and touring applications.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adam Hall Group: German manufacturer and distributor of event technology with proprietary brands including Cameo, LD Systems, Gravity, and Defender. Directly comparable to Steinigke in customer base (dealers and rental companies), product mix (lighting, audio, stands, cases), and European B2B wholesale model.
• Prolyte Group: Dutch manufacturer of trussing, staging, and rigging systems. Directly competes with ALUTRUSS for stage hardware in the European event production market, serving overlapping rental and venue customers.
• Thomann: Germany's largest musical instrument and event technology retailer/wholesaler. Overlaps with Steinigke's DIMAVERY instrument line, OMNITRONIC/PSSO audio range, and stage lighting categories, though Thomann's primary go-to-market is retail/e-tail rather than pure B2B wholesale.
• Music Store Professional: Germany-based musical instrument and event technology retailer/distributor serving professionals. Overlaps with Steinigke's DIMAVERY instrument line, OMNITRONIC audio, and EUROLITE lighting categories through similar B2B/prosumer channels in the DACH region.
• Elation Professional: Professional lighting manufacturer specializing in moving heads, LED fixtures, and architectural lighting. Competes directly with FUTURELIGHT in the professional moving-head and EUROLITE in mid-tier LED fixtures across rental, theater, and broadcast markets.
• Chauvet Professional: Major professional lighting manufacturer with broad coverage of stage, event, and architectural lighting. Comparable on moving lights, LED washes, and IP-rated outdoor fixtures competing with Steinigke's EUROLITE and FUTURELIGHT lines globally.
• MA Lighting: German manufacturer of professional lighting control consoles (grandMA series). Adjacent but directly relevant to the same Steinigke customer base of theaters, rental houses, and event venues that purchase lighting fixtures alongside consoles.
• American DJ (ADJ): US-based manufacturer and distributor of professional lighting, audio, and atmospheric effects for DJs, clubs, and events. Directly comparable on lighting fixtures and moving heads competing against Steinigke's EUROLITE and FUTURELIGHT brands in the same mobile-DJ and mid-market rental segment.
• Robe Lighting: Czech manufacturer of premium professional moving-head and LED lighting fixtures. Competes with FUTURELIGHT in the upper-tier professional rental and touring segment that Steinigke's brand portfolio targets.

Broad incumbents

• HK Audio: German professional audio manufacturer with broader portfolio spanning portable PA, installed sound, and instrument amplification. Comparable on the pro audio side where Steinigke's OMNITRONIC and PSSO brands operate, serving similar rental and venue customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/steinigke

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steinigke Showtechnic