Greater Baltimore Counseling Center

What Greater Baltimore Counseling Center does

GBCC Behavioral Health (legal name: GBCC Counseling Centers) is a privately held, multi-site outpatient mental health practice headquartered in Glen Burnie, Maryland. Founded in February 1996 by Laura Steensen (PsyD) and Juliet Goozh (PhD), GBCC employs more than 60 clinicians — including psychiatrists, psychiatric nurse practitioners, psychologists, and licensed counselors — across nine locations in the Baltimore metropolitan area and Northern Virginia (Glen Burnie, Odenton, Timonium, two Annapolis sites, Reston VA, Perry Hall, Bel Air, and Cockeysville), supplemented by telehealth.

The core offering spans individual, family, couples, and group psychotherapy; psychiatric medication management; psychological testing and evaluation (ADD/ADHD, bariatric and gender-affirming surgical clearances); and specialty programs including First Responder Care, LGBTQ+ Affirming Care (operating since 2017 under WPATH-aligned protocols), Spravato (esketamine) treatment for treatment-resistant depression, and walk-in/urgent behavioral health through the acquired Oasis platform. Supporting infrastructure includes an AdvancedMD-based patient portal, online self-scheduling, secure telehealth, and a Graduate Level Therapist Program that supervises provisional-license clinicians in-house.

GBCC generates revenue primarily through insurance-reimbursed fee-for-service outpatient care across most major commercial plans, with a sliding-fee scale for uninsured patients; the practice notably does not participate with Medical Assistance (Medicaid). Growth has been funded organically and via a single 2021 tuck-in acquisition (Oasis Rapid Care), with geographic and service-line expansion executed steadily over the past four years.

Name

Greater Baltimore Counseling Center

Legal name

GBCC Counseling Centers

Website

https://gbcc.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

GBCC Behavioral Health is a privately held outpatient mental health practice operating nine clinic locations across Maryland and Northern Virginia, employing more than 60 clinicians who deliver psychotherapy, psychiatric medication management, and psychological evaluations to individual consumers, families, and first responders.

Ownership category

akta.pro rank

Product category

Outpatient Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Outpatient mental health services
• Behavioral health care
• Psychiatric counseling
• Psychological evaluations
• Medication management services

Headquarters

HQ city

Glen Burnie

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Outpatient Behavioral Health Services: Fee-for-service behavioral health care including individual, family, couples, and group psychotherapy. Services are billed to insurance or paid out-of-pocket. Most insurance plans accepted with sliding fee scale available for uninsured patients.
2. Medication Management: Psychiatric care including evaluation, diagnosis, education, and medication prescription provided by Psychiatric Nurse Practitioners. Coordinated with talk therapy for comprehensive treatment.
3. Psychological Testing and Evaluations: Comprehensive testing and evaluation services for ADD/ADHD, pre-surgical evaluations for bariatric surgery, gender-affirming surgery evaluations, and hormone readiness assessments.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Greater Baltimore Counseling Center (GBCC) operates a multi-site outpatient behavioral health practice providing mental health services across nine locations in Maryland and Virginia. Core offerings include individual, family, couples, and group psychotherapy, psychiatric medication management, psychological testing and evaluations, and specialty programs such as First Responder Care, LGBTQ+ Affirming Care, and Spravato (esketamine) treatment. Services are delivered by 60+ licensed clinicians and billed primarily through insurance with a sliding fee scale for uninsured patients.

Product overview

GBCC Behavioral Health operates as a comprehensive multi-site outpatient behavioral health platform offering mental health counseling, psychiatric medication management, psychological testing, and specialized treatment programs. The core offering includes individual, family, couples, and group psychotherapy across nine locations in Maryland and Virginia. Specialty programs include the First Responder Care Program, LGBTQ+ Affirming Care Line (with gender-affirming surgery evaluations), and Spravato (esketamine) treatment for treatment-resistant depression. Walk-in/urgent care services are provided through Oasis Behavioral Health Urgent Care. The organization also operates a Graduate Level Therapist Program for provisional license holders and offers continuing education for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• Oasis Behavioral Health Urgent Care: Urgent behavioral health care services providing rapid access to care with guaranteed appointments within 48 hours
• Oasis Rapid Care

Products and services

• Individual, Family, Couples, and Group Psychotherapy Core counseling services including individual therapy, family therapy, couples counseling, and group therapy sessions addressing mental health concerns from ages 5 to geriatric.
• Medication Management Psychiatric medication evaluation and management provided by Psychiatric Nurse Practitioners, coordinated with therapists for comprehensive treatment including antidepressants and mood stabilizers.
• Psychological Testing and Evaluations Comprehensive psychological testing and evaluation services including ADD/ADHD assessments, pre-surgical evaluations for bariatric surgery, and gender-affirming surgery readiness evaluations.
• First Responder Care Program Specialized mental health program dedicated to firefighters, police officers, nurses, EMTs, dispatchers, veterans, and active-duty military, offering trauma processing, EMDR, individual and couples counseling, and medication management.
• LGBTQ+ Affirming Care Comprehensive LGBTQ+ affirming mental health services including individual therapy, couples and relationship therapy, family therapy, psychiatric care, gender-affirming hormone therapy letters, and gender-affirming surgery evaluations following WPATH Standards of Care.
• Spravato (Esketamine) Treatment FDA-approved prescription nasal spray treatment for treatment-resistant depression and major depressive disorder with suicidal thoughts, administered under medical supervision with 2-hour observation period.
• Walk-In Services / Oasis Behavioral Health Urgent Care Rapid walk-in behavioral health care with no appointment necessary for immediate evaluation by licensed behavioral health providers, including Saturday walk-in hours in Annapolis (10:00 am - 12:00 pm) guaranteeing appointments within 48 hours.
• Neurodivergent Youth Groups Specialized group therapy for neurodivergent youth including Neurospectacular Groups for neurodivergent tweens and teens (ages 10-14) and kids (ages 7-10), held in Annapolis and Odenton locations.

Quantifiable outcome

• 29+ years in business since 1996
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Oasis Rapid Care (Annapolis)coreStrategic or Co-development Partner · 1 January 2021Acquisition of Oasis Rapid Care in Annapolis in 2021 broadened GBCC's outpatient service offerings and provided timely access to care for individuals appropriate for an outpatient setting. Oasis Behavioral Health Urgent Care now operates as part of GBCC's platform with guaranteed appointments within 48 hours and walk-in services.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• LifeStance Health: Large publicly traded outpatient mental health platform operating hundreds of clinics nationwide with in-network insurance model and integrated therapy + psychiatry services. Comparable to GBCC in core outpatient mental health delivery and insurance-accepting model, but at vastly greater scale and geographic breadth.
• Sheppard Pratt Health System: One of the largest private behavioral health systems in Maryland, offering inpatient, outpatient, residential, and specialty mental health services. Comparable to GBCC in Mid-Atlantic outpatient mental health delivery but operates at system scale with broader service lines and academic affiliations.
• Acadia Healthcare: Large publicly traded behavioral health operator with a national network of psychiatric hospitals, residential treatment centers, and outpatient clinics. Comparable to GBCC in outpatient behavioral health but operates at significantly greater scale and across acuity levels.

Direct peers

• Ellie Mental Health: Franchise-based multi-site outpatient mental health provider offering individual, family, couples, and group therapy with insurance acceptance across dozens of U.S. locations. Closely comparable to GBCC in service mix, in-network model, and multi-site de novo expansion strategy.
• Thriveworks: Multi-site outpatient mental health and counseling provider with insurance acceptance, in-person and telehealth offerings, and emphasis on rapid access to appointments. Direct comparable to GBCC's in-network therapy + psychiatry + urgent access model.
• Sandstone Care: Outpatient and residential behavioral health provider focused on adolescents and young adults, with multiple Maryland-area locations. Comparable to GBCC in Mid-Atlantic footprint and outpatient mental health delivery, with overlap on specialized programming.

Emerging players

• BrightView Health: Multi-state outpatient addiction and mental health treatment provider offering medication-assisted treatment, therapy, and psychiatry with insurance acceptance. Comparable to GBCC in outpatient behavioral health delivery and in-network model, with overlap on substance use treatment.
• Cerebral: Direct-to-consumer telehealth platform offering online therapy and psychiatry for anxiety, depression, and ADHD. Comparable to GBCC in mental health service category but operates via a virtual-only model that competes for the same commercially insured patient pool.

Regional players

• Kolmac Outpatient Recovery: Maryland-based outpatient addiction and mental health treatment provider with multiple Mid-Atlantic locations. Comparable to GBCC in regional outpatient behavioral health delivery and in-network model, with stronger specialization in substance use treatment.
• Chase Brexton Health Care: Maryland-based multi-site Federally Qualified Health Center offering integrated behavioral health, primary care, and specialty services. Comparable to GBCC in Mid-Atlantic multi-site outpatient mental health delivery, though Chase Brexton operates under a community health center model and accepts Medicaid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gbcc-behavioral-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Baltimore Counseling Center