Banca di Asti
Banca di Asti (Cassa di Risparmio di Asti S.p.A.) is a privately held regional Italian savings bank founded in 1842, serving retail individuals and SMEs in Piedmont through branch and digital channels with deposits, lending, mortgages, and EIB-backed agricultural financing.
- Company typePrivate
- Founded1842
- HeadquartersAsti, Italy
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Banca di Asti does
Banca di Asti (legal name Cassa di Risparmio di Asti S.p.A.) is a privately held Italian regional savings bank founded in 1842 and headquartered at Piazza Libertà 23, Asti, Piedmont. The bank operates a dual-segment business model serving retail individuals and families ('Persone e Famiglie') and SMEs and professionals ('Imprese e Professionisti') through a combination of physical branches concentrated in Piedmont and the Biella/Vercelli territories (via subsidiary Cassa di Risparmio di Biella e Vercelli S.p.A.) and digital channels. As of June 2025, the bank reported total assets of EUR 13 billion and net profit of EUR 37 million.
The product portfolio spans current accounts (Conto Match — free digital account; Dediconto for SMEs), credit cards (Nexi partnership), personal loans (Prestito Erbavoglio — education-focused), mortgages (Mutuo Casanova — fixed-rate), agricultural and sustainability-linked financing (EUR 100M EIB-backed facility for SMEs, young farmers, and women in agriculture), factoring and leasing, international trade services, wealth management, supplementary health insurance (Salutissima), and insurance distribution (IVASS-regulated). Technology is delivered via the Cedacri Group S.p.A. core banking platform, which powers the Banca Semplice retail and corporate internet banking, iOS/Android mobile apps, PSD2-compliant open banking APIs (operational since 14 March 2019), and graphometric advanced electronic signature (SHA-256 RSA). The bank also operates a Systematic Internalizer for its own bond issuance (active since 23 July 2018) under CONSOB oversight.
Revenue is generated primarily through net interest income on loans and mortgages (Prestito Erbavoglio, Mutuo Casanova, business financing, factoring, leasing), account and card fees, investment and wealth management advisory, insurance distribution (Salutissima and IVASS-regulated products), international trade services, and credit portfolio management income from NPL securitizations (Asti Group RMBS III, RMBS IV, POP NPLs 2019/2020, OMAHA, MAGGES 2018). Distribution combines a multi-branch advisory network (primary channel), digital self-serve via web and mobile, PSD2 open banking APIs for third-party providers, and partnership channels (Nexi for cards, Telepass for toll collection, Pitagora for salary-backed loans). Ownership rests with the Fondazione Cassa di Risparmio di Asti, and Banco BPM disclosed in November 2025 that it is considering increasing its existing stake.
Banca di Asti firmographics
Firmographics- Name
- Banca di Asti
- Legal name
- Cassa di Risparmio di Asti S.p.A.
- Website
- https://bancadiasti.it
- Company type
- Private
- Founded year
- 1842
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Banca di Asti (Cassa di Risparmio di Asti S.p.A.) is a privately held regional Italian savings bank founded in 1842, serving retail individuals and SMEs in Piedmont through branch and digital channels with deposits, lending, mortgages, and EIB-backed agricultural financing.
- Ownership category
- akta.pro rank
Banca di Asti industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (52218), Savings Institutions and Other Depository Credit Intermediation (522180)
- SIC
- Savings Institutions, Not Federally Chartered (6036)
- akta.pro primary industry
- Neobank Core Platform (Retail/SME Digital Bank) (FSAGAAAA)
Keywords
Where Banca di Asti is headquartered
LocationHeadquarters
- HQ city
- Asti
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Banca di Asti business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Interest Income (Prestiti e Mutui): Banca di Asti generates revenue primarily through interest income on loans and mortgages extended to retail and business customers. Products include personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova Rata Fissa), business financing, factoring, and leasing. Interest income is the core revenue driver for a traditional Italian savings bank.
- Digital Account and Card Fees: Revenue from current account maintenance fees (Conto Match is free but other account variants may have fees), credit/debit card transaction fees, and payment services. Nexi cards are co-branded for payments.
- Investment and Wealth Management Services: Advisory and execution services for investment products (funds, bonds, securities) and wealth management. The bank offers investment and savings products (Investimento e Risparmio) for both retail and business customers.
- Insurance and Supplementary Health (Polizze e Salutissima): Revenue from the sale of insurance products (life, property) and the Salutissima supplementary health product, offered in partnership with insurance providers. IVASS-regulated insurance distribution.
- International Services for Businesses: Foreign exchange, cross-border payment services, and trade finance for business customers operating internationally (Servizi Estero).
- Securitization and NPL Management: Banca di Asti has conducted multiple NPL securitization transactions (Asti Group RMBS III, IV, OMAHA, POP NPLs 2019/2020, MAGGES E 2018) generating revenue from credit portfolio management and potentially from servicing fees.
- Agricultural and Sustainability-Linked Financing: Specialized lending programs for agriculture and bioeconomy, including EIB-backed €100M facility. May include favorable funding costs passed through as lending margins for targeted segments such as young farmers and women-led agricultural enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Conto Match - Free digital current account |
| Unit Pricing | Monthly | Prestito Erbavoglio - Personal loan |
| Unit Pricing | Monthly | Mutuo Casanova Rata Fissa - Fixed-rate mortgage |
| Subscription | Annual | Agri-food financing (Finanziamenti Agroalimentari) |
| Subscription | Monthly | Salutissima - Supplementary health insurance |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels10 records
Banca di Asti product offering
Product offeringCore offering
Banca di Asti is a privately held Italian savings bank that provides a comprehensive range of retail and commercial banking products — current accounts, credit and debit cards, personal loans, fixed-rate mortgages, factoring and leasing, international trade services, wealth management, insurance distribution, and specialized agricultural financing — delivered through a Piedmont-rooted branch network and the Banca Semplice digital banking platform. It also offers supplementary health insurance (Salutissima), PSD2 open-banking API access for third-party providers, and dedicated sustainability-linked lending backed by a €100 million EIB facility for SMEs in agriculture and the bioeconomy.
Product overview
Banca di Asti (Cassa di Risparmio di Asti S.p.A.) operates as a regional Italian bank offering a comprehensive suite of banking products and services through both physical branches and digital channels. The product portfolio spans two main customer segments: Persone e Famiglie (retail customers) and Imprese e Professionisti (businesses and professionals). For retail customers, the core offerings include current accounts (Conto Match, Dediconto), credit cards via Nexi partnership, personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova), investments, and supplementary insurance (Salutissima). For business customers, the bank provides dedicated current accounts, debit cards (Giramondo Pay Business), agricultural financing, factoring and leasing solutions, and international services including M&A advisory and subsidized finance. All customer segments are supported by the Banca Semplice digital banking platform (retail, INFO, and corporate variants) with open banking PSD2 API access. The bank also offers a mobile app for iOS and Android devices. Additional services include Telepass integration, wealth management, and ESG-focused banking products.
Differentiator
Problem solved
Functional benefit
Brands
- Conto Match: Digital current account with free maintenance and all operations included
- Prestito Erbavoglio
- Salutissima
- Banca Semplice
- Dediconto
- Giramondo Pay Business
- Casanova Rata Fissa
Products and services
- Conto Match A free digital current account for retail customers and families, offering all standard operations included, no account opening fees, and access via the Banca Semplice platform and mobile apps.
- Prestito Erbavoglio A flexible personal loan product for retail customers, primarily targeting the financing of educational studies and life-stage expenses, with rapid access to financing and flexible repayment options.
- Mutuo Casanova Rata Fissa A fixed-rate (Rata Fissa) mortgage product for retail customers, providing transparent and tailored terms for home purchase financing.
- Salutissima A supplementary health insurance product offering reimbursements for medical expenses for the insured person and family members, discounts at affiliated centers, and a reserved online area for managing claims.
- Giramondo Pay Business A business debit card for SMEs and professionals, designed for corporate spending management, enabling withdrawals and purchases anywhere.
- Dediconto A business current account with fixed costs and free withdrawals, designed for SMEs, self-employed professionals, and businesses to manage their finances simply.
- Finanziamenti Agroalimentari Agricultural and bioeconomy financing line for SMEs, including a reserved allocation for young farmers and women-led enterprises, supporting sustainable investment under the €100M EIB-backed facility.
- Factoring e Leasing Factoring and leasing solutions for businesses, enabling credit management optimization, working-capital support, and financial planning.
- Servizi Estero International banking services for businesses operating cross-border, including foreign trade support, M&A advisory, subsidized finance (Finanza Agevolata), Minibond issuance, and partner matching.
- Banca Semplice (HOME, INFO, CORPORATE) Digital banking platform offered in HOME (retail), INFO, and CORPORATE variants, enabling account management, payments, transfers, card controls, document access, and — for the CORPORATE version — OAuth2-based open banking integration.
- Telepass Family (via Banca di Asti) A motorway toll subscription device (Telepass Family) distributed through Banca di Asti branches and website, offered in partnership with Telepass with a promotional free first-year subscription.
Quantifiable outcome
- EUR 100 million in EIB-backed financing deployed for Italian agricultural and bioeconomy SMEs
- +2 more outcomes
Companies that use Banca di Asti
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Banca di Asti technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature9 records
Banca di Asti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- TelepassminorBanca di Asti distributes Telepass Family motorway toll collection devices, offering promotional free first-year subscription for new customers. Customers can subscribe at branches or through the Banca di Asti website.
- Cedacri Group S.p.A.coreCedacri Group S.p.A. provides and operates the core banking platform, internet banking infrastructure (Banca Semplice), mobile banking apps (iOS/Android), and PSD2 open banking platform for Banca di Asti. Cedacri also provides the digital signature (Firma Elettronica Avanzata) technology.
- Fondazione FEduF (Fondazione per l'Educazione Finanziaria)minorBanca di Asti partners with FEduF to conduct financial education programs for students in schools, covering topics of digital banking, online security, and financial literacy. The bank organizes in-person meetings and educational sessions with students.
- Cassa di Risparmio di Biella e Vercelli S.p.A.coreSubsidiary bank within the Cassa di Risparmio di Asti Group, operating in the Biella and Vercelli territories. Both banks are part of the same VAT Group (Gruppo IVA Cassa di Risparmio di Asti, Partita IVA 01654870052).
- Pitagora Contro Cessione del Quinto S.p.A.minorSubsidiary specializing in salary-backed personal loans (cessioni del quinto) for employees. Part of the Cassa di Risparmio di Asti Group IVA. The subsidiary extends the bank's product reach in the consumer credit segment.
- Immobiliare Maristella S.r.l.coreSole-shareholder real estate subsidiary (Società Unipersonale) of Cassa di Risparmio di Asti, headquartered at Piazza Libertà 23 in Asti. Capital stock of EUR 7,000,000. Operates under D.Lgs. 231/2001 organizational model with its own Code of Ethics and Whistleblowing system.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Banca di Asti competitors and assessment
Company assessmentBroad incumbents
- UniCredit: Pan-European bank with a leading Italian franchise in retail, corporate, and investment banking. Overlaps with Banca di Asti across retail deposits, mortgages, SME lending, and PSD2-enabled services, but at substantially greater scale.
- Intesa Sanpaolo: Italy's largest banking group, offering the full retail, SME, corporate, and wealth management suite. A broad incumbent competitor in every market Banca di Asti serves, with materially larger scale and digital investment capacity.
Direct peers
- Banca Monte dei Paschi di Siena: Italy's oldest savings bank (Monti dei Paschi), comparable in foundation-influenced governance, retail and SME focus, and Italian regulatory perimeter. A direct peer in terms of deposit-taking, lending, and branch-led distribution.
- Banca Popolare di Sondrio: Italian cooperative-popular bank with regional roots in Northern Italy serving retail, SME, and corporate clients. Closely comparable to Banca di Asti in territorial focus, deposit-funded lending model, and foundation/cooperative ownership structures.
- ICCREA Banca: Banking group serving Italy's cooperative credit (BCC) network, providing core banking, funding, and specialized services to member banks. Comparable in its Italian retail/SME focus and cooperative-style mission, including agricultural lending capabilities.
- Credito Emiliano (Credem): Italian regional bank offering retail, corporate, and private banking across Northern/Central Italy with a strong branch-plus-digital model. Comparable in scale, product breadth (accounts, mortgages, SME lending), and Northern Italian footprint.
- BPER Banca: Italian regional bank with a similar mix of retail, SME, and corporate banking plus wealth management across Northern and Central Italy. Highly comparable in size, distribution model (branches + digital), and customer segments to Banca di Asti.
- Banco BPM: Major Italian banking group that is publicly considering increasing its stake in Banca di Asti (November 2025). Directly comparable as a commercial/savings bank serving Italian retail and SME customers, with overlapping product suite and Italian regulatory regime.
- Banca Carige: Italian regional/savings bank serving retail and SME customers, comparable in branch-based distribution and Italian savings-bank heritage. Relevant comparable for Italian retail/SME banking economics and post-restructuring dynamics.
Emerging players
- Banca Sella: Italian family-owned bank with strong digital/fintech orientation (Sella Personal Credit, Hype). Comparable on retail current accounts, consumer credit, and digital onboarding; more advanced on digital channels than Banca di Asti.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Banca di Asti social profiles
Digital presenceBanca di Asti compliance and trust
Trust signalCompliance6 records
Banca di Asti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Banca di Asti leadership team
Management profileNumber of profiles
Profiles3 records
Banca di Asti subsidiaries and ownership
Company hierarchySubsidiaries9 records
Banca di Asti funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Banca di Asti M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Banca di Asti
What does Banca di Asti do?
Banca di Asti is a privately held Italian savings bank that provides a comprehensive range of retail and commercial banking products — current accounts, credit and debit cards, personal loans, fixed-rate mortgages, factoring and leasing, international trade services, wealth management, insurance distribution, and specialized agricultural financing — delivered through a Piedmont-rooted branch network and the Banca Semplice digital banking platform. It also offers supplementary health insurance (Salutissima), PSD2 open-banking API access for third-party providers, and dedicated sustainability-linked lending backed by a €100 million EIB facility for SMEs in agriculture and the bioeconomy.
Is Banca di Asti a public or private company?
Banca di Asti is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Banca di Asti founded?
Banca di Asti was founded in 1842. It employs 1,001 to 5,000 people.
Where is Banca di Asti based?
Banca di Asti is headquartered in Asti, Italy, in the Europe region.
How does Banca di Asti make money?
Seven revenue lines are on record. Interest Income (Prestiti e Mutui) is the primary driver. The others are digital Account and Card Fees, investment and Wealth Management Services, insurance and Supplementary Health (Polizze e Salutissima), international Services for Businesses, securitization and NPL Management and agricultural and Sustainability-Linked Financing.
Who are Banca di Asti's main competitors?
Broad incumbents on record are UniCredit and Intesa Sanpaolo. Direct peers are Banca Monte dei Paschi di Siena, Banca Popolare di Sondrio, ICCREA Banca, Credito Emiliano (Credem), BPER Banca, Banco BPM and Banca Carige. Banca Sella is listed as an emerging player.
Does Banca di Asti have an API?
Yes. Banca di Asti offers a PSD2 (Payment Service Directive 2) compliant Open Banking API interface for Third Party Providers (TPP). The API enables PISPs (Payment Initiation Service Providers) to initiate payments and AISPs (Account Information Service Providers) to access account information. Access is available via a dedicated Cedacri Group S.p.A. multi-operator platform. Technical documentation, API specifications in YAML format, and a sandbox environment for testing are available through the developer portal at developer.cedacri.it. The bank provides support numbers for registered third-party operators. Developer documentation is at developer.cedacri.it.
What industry is Banca di Asti in?
Banca di Asti's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSAGAAAA, Neobank Core Platform (Retail/SME Digital Bank). Its NAICS code is 52218 and its SIC code is 6036.