FEduF

What FEduF does

FEduF (Fondazione per l'Educazione Finanziaria e al Risparmio) is a Rome-headquartered non-profit foundation constituted in 2014 on the initiative of ABI, the Italian Banking Association. It operates with 11–50 employees and a secondary Milan office, and is governed by Chairman Stefano Lucchini and Director General Giovanna Boggio Robutti. Its mission is to promote financial literacy and economic citizenship in Italy, anchored in Article 47 of the Italian Constitution (protection of the right to savings), and it delivers this mandate primarily through the Italian public school system under a Protocol of Understanding with the Ministry of Education (MIM), most recently renewed in May 2025.

The foundation's core "products" are free educational programs segmented by audience tier — Kids (primary), Junior (secondary I), Teens (secondary II), University, and CPIA (adults) — plus thematic modules on digital payments (Pay like a Ninja, co-developed with Nexi), sustainability and the UN 2030 Agenda (with ASviS), gender equality (Contiamo Pari), and sports economics (Campioni di Risparmio). It complements classroom delivery with an extensive edutainment library: the Bank Station and Previdenti podcasts, Legonomia (LEGO Serious Play workshops for ages 8–12), Econosofia theatrical shows, Neuromagia (psychology-of-money illusionism), Edupop video shorts (produced by Zeranta Edutainment), SmartTalk streaming (with TAXI1729), the Fiabe e denaro children's book series, and the European Money Quiz competition coordinated nationally for the European Banking Federation.

The revenue model is non-commercial: FEduF does not sell products or services. It is funded by participant banks and institutional partners (ABI member banks, Cassa Depositi e Prestiti, Nexi, Consob, Crédit Agricole Italia, Banca Sella, BPER, Credem, Banca Macerata, Fondazione CRT, Caritas Italiana, Generation Italy, and others), with programs provided free of charge to schools, teachers, students, and families. Distribution runs through direct school engagement, bank partner networks across every Italian region, ministerial and regional-government channels, and a self-serve digital layer (feduf.it, economiascuola.it, curaituoisoldi.it), supplemented by youth-employment training delivered jointly with Generation Italy. There are no VC, PE, or public shareholders; ABI acts as strategic parent rather than equity owner.

Name

FEduF

Legal name

Fondazione per l'Educazione Finanziaria e al Risparmio

Website

https://feduf.it

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FEduF is a Rome-based non-profit foundation established in 2014 by the Italian Banking Association (ABI) to deliver free financial literacy and economic citizenship programs across Italian schools, banks, and families.

Ownership category

akta.pro rank

Product category

Financial Literacy Education

NAICS

Grantmaking and Giving Services (81321), Educational Support Services (6117), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Financial & Consumer Literacy (Banking, Credit, Contracts) (EDAAAAAG)

akta.pro secondary industries

Budgeting & Cash-Flow Management (EDAAAJAA), Small Business & Self-Employment Personal Finance (Income, Expenses, Cash Reserves) (EDAAAJAL), Education Grantmaking Foundations (BPAGAKAK)

Keywords

• Financial literacy education
• Economic citizenship programs
• Youth financial education
• Savings awareness training
• School-based edutainment

Headquarters

HQ city

Roma, Laz.

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Foundation / Non-profit Model: FEduF is a non-profit foundation established by ABI (Italian Banking Association) in 2014 with the mission of promoting financial education and savings awareness. It does not sell products or services commercially. Revenue is not generated; the foundation is funded by its participating banks and institutional partners. Programs are delivered free of charge to schools, students, and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

FEduF is a non-profit foundation that delivers free financial literacy and economic citizenship programs to Italian schools, students, teachers, and families. Its core offerings include base didactic programs for all school levels (primary through university), thematic programs (digital payments, sustainability, gender equality), and a large library of edutainment content such as podcasts, theatrical shows, LEGO-based workshops, video series, books, interactive quizzes, and school-to-work training. Programs are delivered at no charge via school partnerships, bank partner networks, and digital platforms such as feduf.it, economiascuola.it, and curaituoisoldi.it.

Product overview

FEduF (Fondazione per l'Educazione Finanziaria e al Risparmio) is a non-profit foundation established by ABI (Italian Banking Association) to promote financial literacy and economic citizenship education in Italy. The organization operates a multi-channel educational platform comprising: (1) Base Didactic Programs for all school levels from primary to university; (2) Thematic Programs including Pay like a Ninja (digital payments), Contiamo Pari (gender equality), and Investiamo sul futuro (sustainability); (3) Edutainment products including podcasts (Bank Station, Previdenti), theatrical shows (Econosofia, Neuromagia), LEGO-based learning (Legonomia), video series (Edupop, Le parole della Finanza), and interactive quizzes (Quizzettone); (4) Publications including the Fiabe e denaro book series and The Magic of Money; (5) School-to-work programs like Che impresa ragazzi! and I Fuoriclasse della Scuola; and (6) Youth employment initiatives through Generation Italy partnerships. The foundation also organizes the European Money Quiz competition and produces a monthly newsletter (EconomiAscuola).

Differentiator

Problem solved

Functional benefit

Products and services

• Programmi Didattici Base
• Programmi Didattici Tematici
• Che impresa ragazzi!
• European Money Quiz
• Bank Station Podcast
• Previdenti Podcast
• Quizzettone
• Legonomia
• Denaro in testa e carte in tasca - La Neuromagia nel portafoglio
• SmartTalk
• Edupop
• Economy Quiz Show
• Le parole della Finanza
• Fiabe e denaro (book series)
• The Magic of Money: A Kid's Guide To The Economy
• Econosofia
• Generation Italy - SkillUp
• Val-GO
• Contiamo Pari
• Pay like a Ninja

Quantifiable outcome

• Over 2,200 students reached during Global Money Week 2025
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

51 partnerships are on record, tiered core, minor and major.

• MIM (Ministero dell'Istruzione e del Merito)coreStrategic or Co-development Partner · 15 May 2025Protocol of Understanding between the Ministry of Education and FEduF, renewed in 2025, to promote financial education in schools of all levels across Italy. The protocol gives particular attention to inclusion of students, supporting their autonomy, continued studies, and entry into the labor market.
• Generation ItalycoreStrategic or Co-development Partner · 22 July 2024Generation Italy, founded by McKinsey & Company in 2014, is a non-profit foundation that develops and delivers free vocational training programs for youth aged 18-29. FEduF partners with Generation Italy to provide financial education components within vocational training programs, helping young people develop economic citizenship skills alongside professional skills. Programs include guaranteed job interviews at completion.
• Henkel ItaliaminorStrategic or Co-development Partner · 12 July 2024Henkel Italia became the first FMCG company to join FEduF, strengthening its commitment to complete gender equality, which requires true economic independence.
• Gruppo Mediocredito Centrale (MCC)minorChannel Partner/ Reseller/ Distributor · 6 May 2024Gruppo MCC, established in 2021 to support families and SMEs with focus on Southern Italy and small businesses, joined FEduF as a participant to promote financial education.
• Cassa Depositi e Prestiti (CDP)majorStrategic or Co-development Partner · 6 March 2024Cassa Depositi e Prestiti joined FEduF with a project targeting 6,000 students and teachers by end of 2024, with sessions on basic financial education topics including responsible money management, personal finance, digital money, and digital tools.
• ABI and Dipartimento per le Pari Opportunità (Pres. Consiglio dei Ministri)coreStrategic or Co-development Partner · 25 November 2023Joint campaign against economic violence against women, developed by FEduF with ABI and the Presidency of the Council of Ministers' Department for Equal Opportunities, in coordination with banks and consumer associations. Includes the 'Parole di inclusione' initiative and a guide to recognize, prevent, and combat economic gender violence.
• Experian and MicrolabmajorStrategic or Co-development Partner · 19 October 2023Experian and Microlab partnered with FEduF for 'Includimi a Scuola', a gamification-based financial education project targeting youth aged 14-24, with research showing 70% of young people want financial education in schools. Supported by Università degli Studi di Roma UnitelmaSapienza. 800 students involved in Piemonte, Lombardia, Lazio, Campania, and Puglia.
• Caritas ItalianamajorStrategic or Co-development Partner · 19 June 2023Protocol of Understanding between FEduF and Caritas Italiana (the pastoral body of the Italian Episcopal Conference) to strengthen support for Caritas Diocesane operators and promote knowledge of inclusive and sustainable economic models and financial tools to combat poverty and financial exclusion.
• Generation Italy (joined FEduF)coreStrategic or Co-development Partner · 20 March 2023Generation Italy, part of the international non-profit organization founded by McKinsey & Company in 2014 to reduce youth unemployment, formally joined FEduF as a participant. Generation Italy offers free vocational training and job placement programs for youth.
• ABI (Associazione Bancaria Italiana)coreStrategic or Co-development PartnerFEduF was constituted on the initiative of ABI in 2014 to promote financial education and savings awareness in Italy. ABI provides institutional backing, funding, and access to the entire Italian banking sector. The foundation operates under the umbrella of ABI and is guided by the ABI Director General.
• NeximajorStrategic or Co-development PartnerNexi collaborated with FEduF to develop 'Pay like a Ninja', an educational program on digital payments for secondary school students. The program helps students understand and correctly use digital payment channels and electronic payment tools, now available in a completely renewed version.
• ASviS (Alleanza Italiana per lo Sviluppo Sostenibile)majorStrategic or Co-development PartnerFEduF collaborates with ASviS on sustainability education, integrating the UN 2030 Agenda objectives into financial education programs. Together they developed a teaching platform on financial education for sustainability, covering circular economy, ethical finance, and environmental sustainability.
• Banca MaceratamajorChannel Partner/ Reseller/ DistributorBanca Macerata partnered with FEduF to deliver financial education programs to students in the Macerata and Fermo provinces. Over 200 students participated in conference-show events, and 500+ students were reached through 42 lessons in the 2022/2023 school year.
• Banca di PiacenzamajorChannel Partner/ Reseller/ DistributorBanca di Piacenza collaborates with FEduF on financial education programs for students in the Piacenza province. Programs cover sustainability, circular economy, and digital payments, with approximately 700 students involved per school year.
• Gruppo CredemmajorChannel Partner/ Reseller/ DistributorGruppo Credem partners with FEduF annually for the Month of Financial Education, delivering programs to secondary school students in Emilia-Romagna, Lombardia, Liguria, Piemonte, Marche, and Lazio, with digital extension to all Italian regions.
• CONI, CIP (Comitato Italiano Paralimpico), ICS (Istituto per il Credito Sportivo)majorStrategic or Co-development PartnerPartnership signed in November 2022 to bring financial education to athletes and young sportspeople, covering topics of economic citizenship, responsible money management, financial planning, savings, economic legality, and self-entrepreneurship. 'Campioni si diventa' program launched with CONI, CIP, and ICS.
• Fondazione AdeccomajorStrategic or Co-development PartnerFondazione Adecco partners with FEduF in the SkillUp project, providing free digital skills training for 550 unemployed, underemployed, and NEET youth across Italy, with programs including Data Engineer, Java Developer, Cloud Specialist, and Cybersecurity Analyst roles.
• Banca SellamajorChannel Partner/ Reseller/ DistributorBanca Sella partners with FEduF for financial education programs covering sustainability, circular economy, and digital payments. Approximately 1,400 students in Piemonte, Lombardia, and Puglia participated in a 4-session program covering topics from Aristotle's economics to cryptocurrencies.
• BPER BancamajorChannel Partner/ Reseller/ DistributorBPER Banca partners with FEduF on multiple programs including 'Che Impresa Ragazzi!' PCTO (work-school alternation) and 'B-Education' with Università La Sapienza, reaching over 5,000 students through events and digital sessions.
• Fondazione CRT (Progetto Diderot)majorChannel Partner/ Reseller/ DistributorFondazione CRT's Progetto Diderot, implemented by FEduF, delivers financial education to students in Piemonte and Valle d'Aosta. Programs reached 4,000 students and included theatrical performances at OGR (Officine Grandi Riparazioni) in Turin.
• Fondazione Cassa di Risparmio di BiellaminorChannel Partner/ Reseller/ DistributorPartner in the 'Che Impresa Ragazzi!' project, supporting PCTO programs for the development of transversal skills and career guidance, with the winning 'Green Weekend' business plan by students of Istituto Eugenio Bona.
• Leonardo Assicurazioni Società BenefitminorStrategic or Co-development PartnerLeonardo Assicurazioni partners with FEduF for 'Hai paura del Futuro?' events for secondary school students, promoting reflection on economic citizenship and informed career guidance. Events held at Spazio Leonardo in Milan.
• CofidisminorStrategic or Co-development PartnerCofidis partnered with FEduF to bring financial education to schools, with the goal of educating young people about responsible money management and preparing them for future economic challenges.
• Fineco Asset Management (FAM)minorStrategic or Co-development PartnerFineco Asset Management supported the 'Conta su di Te' project with FEduF and Good Point, reaching 1,000 students in secondary schools in Milan, Rome, and Naples to build economic knowledge and responsibility in money relationships.
• BCC AgrobrescianominorChannel Partner/ Reseller/ DistributorBCC Agrobresciano partners with FEduF on the 'Contiamo Pari' program to educate students about gender stereotypes and promote inclusive economic and social culture, working with Istituto Comprensivo Rinaldini in Ghedi.
• Cassa di Ravenna S.p.A.minorChannel Partner/ Reseller/ DistributorCassa di Ravenna partnered with FEduF for the 'Contiamo Pari' gender equality program and 'Un Salvadanaio per la Città' civic and economic citizenship initiative for primary school students.
• Cherry BankminorChannel Partner/ Reseller/ DistributorCherry Bank (established 2021 from the merger of Cherry106 and Banco delle Tre Venezie) joined FEduF to support financial education initiatives.
• Banca del FucinominorChannel Partner/ Reseller/ DistributorBanca del Fucino joined FEduF, with first initiatives planned for secondary and primary schools in Lazio, Abruzzo, Sicily, and Marche for the 2024/25 school year.
• Banca Popolare di Puglia e Basilicata (BPPB)minorChannel Partner/ Reseller/ DistributorBPPB partners with FEduF on financial education covering sustainability, circular economy, gender equality, and digital payments, including events on preventing gambling addiction among students.
• BCC Verona and Vicenza / Fondazione Tertio MillenniominorChannel Partner/ Reseller/ DistributorBCC Verona and Vicenza with Fondazione Tertio Millennio partnered with FEduF on financial education to prevent gambling addiction, teaching students how responsible money use helps combat gambling dependency.
• Fondazione Vittorio OccorsiominorStrategic or Co-development PartnerProtocol of collaboration between Fondazione Vittorio Occorsio and FEduF to spread constitutional culture and values in democratic and financial education among young generations.
• RFK Human Rights ItaliaminorStrategic or Co-development PartnerRFK Italia and FEduF partnership for Money Tutoring program, starting in Florence and Milan, as part of a collaboration with the Robert F. Kennedy Foundation of Italy ONLUS.
• European Banking Federation (EBF)coreStrategic or Co-development PartnerFEduF coordinates the Italian selection for the European Money Quiz, organized by the European Banking Federation, a competition for students aged 13-15 from over 30 European countries. Italian students won the 2025 European final in Brussels.
• ConsobmajorStrategic or Co-development PartnerConsob collaborated with FEduF and partner banks (Banca Macerata) to present 'Occhio alle Truffe!' theatrical show on financial fraud prevention, bringing financial education to students through live performances.
• Université degli Studi di Roma UnitelmaSapienzamajorStrategic or Co-development PartnerUnitelmaSapienza collaborates with FEduF on multiple projects including 'Includimi a Scuola' (gamification-based financial education) and the 'Al Bar Sport' project for financial education in sports contexts, supported by the Interbank Deposit Protection Fund.
• Fondo Interbancario di Tutela dei Depositi (FITD)minorStrategic or Co-development PartnerFITD partnered with FEduF to bring financial education to students at ITT 'Livia Bottardi' in Rome, promoting awareness on savings, deposit protection, and expense planning.
• Banca WidibaminorChannel Partner/ Reseller/ DistributorBanca Widiba continues the 'Donne e Denaro' project with FEduF and Università Cattolica del Sacro Cuore, using 'Future Labs' to address gender gaps in financial management and promote women's financial inclusion.
• ANCI (Associazione Nazionale Comuni Italiani)minorStrategic or Co-development PartnerANCI partners with FEduF in the SkillUp project to provide digital skills training to 550 young people across Italy, contributing to the project's goal of youth employment.
• Anitec-AssinformminorStrategic or Co-development PartnerAnitec-Assinform partners with FEduF in the SkillUp project for digital skills training of 550 young people, contributing expertise in technology and digital transformation.
• Save the ChildrenminorStrategic or Co-development PartnerSave the Children partners with FEduF in the SkillUp project to support digital skills training for 550 vulnerable youth across Italy, contributing to youth inclusion and employment.
• Crédit Agricole ItaliamajorChannel Partner/ Reseller/ DistributorCrédit Agricole Italia partners with FEduF on financial education programs 'Sosteniamo il Futuro' and regional initiatives reaching students in Sondrio, Catania, Piacenza, Parma, and other locations. Programs cover circular economy, sustainability, and responsible savings.
• Regione LombardiamajorStrategic or Co-development PartnerRegione Lombardia supports FEduF programs including 'Val-GO' (entrepreneurial education for youth), 'Give Me Five' (financial inclusion), and 'Sei di Più' (gender equality in financial education), with funding and institutional partnership.
• Regione Emilia-Romagna / USR Emilia-RomagnamajorStrategic or Co-development PartnerUSR Emilia-Romagna and Regione Emilia-Romagna partnered with FEduF to strengthen financial education in schools across the region, with events like 'A lezione di previdenza, risparmio e cittadinanza economica'.
• Consumer Associations (Associazioni dei Consumatori)majorStrategic or Co-development PartnerFEduF works with multiple Italian consumer associations (Adiconsum, Codacons, Confconsumatori, CTCU, Movimento Consumatori, Movimento Difesa del Cittadino) on research, programs like 'Pronti a Contare?', and the ABI-FEduF-FIABA 'Finanza per il Sociale' journalism award.
• FIABA OnlusminorStrategic or Co-development PartnerFIABA Onlus co-organizes the ABI-FEduF-FIABA 'Finanza per il Sociale' journalism award with FEduF, focusing on preventing violence against women and financial independence as a tool for gender equality and self-determination.
• Scuola Politica 'Vivere nella Comunità'minorStrategic or Co-development PartnerScuola Politica collaborates with FEduF on 'Oltre il Campo' (financial education for athletes), 'Aristotele Trap' research on young people and money in music, and the 'Al Bar Sport' project, exploring financial topics through engaging, non-traditional formats.
• Zeranta EdutainmentminorImplementation/ SI/ Consulting PartnerZeranta Edutainment produces the Edupop video series for FEduF and the Museo del Risparmio di Torino (Intesa Sanpaolo), creating short educational videos on financial topics for the general public and students.
• TAXI1729minorImplementation/ SI/ Consulting PartnerTAXI1729 produces SmartTalk streaming sessions and Educonomia (behavioral economics) content for FEduF, using innovative scientific dissemination techniques to explain financial topics in engaging ways.
• Museo del Risparmio di Torino (Intesa Sanpaolo)majorStrategic or Co-development PartnerThe Savings Museum of Turin, part of Intesa Sanpaolo, collaborates with FEduF on Edupop video series and Legonomia (LEGO-based financial education) workshops, hosting some Legonomia sessions at the museum.
• Webboh LabminorStrategic or Co-development PartnerWebboh Lab conducted research 'Lavoro, Denaro & Libertà' for FEduF and Fondo Filantropico Bruno Frizzera, surveying over 3,500 young Italian women aged 13-30 on their relationship with work, money, autonomy, and the future.
• Good PointminorStrategic or Co-development PartnerGood Point collaborates with FEduF and Fineco Asset Management on 'Conta su di Te' financial education project for secondary school students, reaching 1,000 students in Milan, Rome, and Naples.

Scale indicators11 records

Recent moves6 records

Direct peers

• Aflatoun International: Non-profit network offering social and financial education for children and young people aged 3-25 globally. Closely comparable mission and curriculum integration model for school-based financial literacy, with similar age-segmented programming approach.
• MyBnk: UK-based charity delivering financial education directly to young people aged 5-25, using edutainment formats (money twist, Money Twist). Highly comparable in its mix of theatrical/creative delivery, school-direct engagement, and free-to-student model.
• Junior Achievement (JA Worldwide): Global non-profit focused on youth financial literacy, work readiness, and entrepreneurship education across K-12 and beyond. Directly comparable as a multi-country foundation delivering free financial education programs through schools and corporate partners, with similar bank/funders sponsorship model.
• Child & Youth Finance International (CYFI): Global non-profit focused on financial inclusion and economic citizenship for children and youth, coordinating Global Money Week (an event FEduF actively participates in). Directly comparable as a multi-country network promoting youth financial literacy through school-based programs.

Broad incumbents

• European Banking Federation (EBF): Brussels-based banking industry federation that organizes the European Money Quiz (where FEduF coordinates Italy's participation). Comparable as the umbrella industry body coordinating cross-country financial education initiatives and an active partner/supplier relationship.
• Museo del Risparmio (Intesa Sanpaolo): Italian savings museum operated by Intesa Sanpaolo that delivers financial education through exhibits, workshops (including Legonomia co-produced with FEduF), and school programs. Comparable as a domestic Italian financial education provider with broader Intesa Sanpaolo banking backing.
• Banca d'Italia (Financial Education Programs): Italian central bank running its own financial education initiatives including school programs and teacher training. Comparable as a domestic incumbent with overlapping mandate to promote economic literacy, and as a quasi-public alternative funding/distribution channel.

Emerging players

• Generation Italy: Italian non-profit (founded by McKinsey) delivering free vocational training to NEET/unemployed youth with guaranteed job interviews, in which FEduF is a content partner. Comparable as a youth-focused non-profit foundation in Italy with overlapping workforce/economic-inclusion themes, and an active partner of FEduF.

Regional players

• Money and Pensions Service (MaPS, UK): UK government-backed body delivering financial education and guidance, with school-based and consumer programs. Comparable as a national organization promoting financial capability but operates in the UK market under government rather than banking-industry sponsorship.
• Fondation Banque de France: French central bank foundation dedicated to financial education, prevention of banking exclusion, and research support. Highly comparable structurally as a national foundation promoting financial literacy, but serving France rather than Italy, with similar central-bank-influenced mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EconomiAscuola
• Facebookfacebook.com/EconomiAscuola
• LinkedInlinkedin.com/company/feduf
• Instagraminstagram.com/feduf_/?hl=it
• Xtwitter.com/feduf_

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FEduF