What 24Finance does

24Finance Mediazione Creditizia S.p.A. is an Italian credit brokerage firm (mediazione creditizia) headquartered in Milan at Via Aldo Lusardi 7, 20122 Milano, operating under VAT number 04088240967 and REA MI-1724078. The company is registered with IVASS (Istituto per la Vigilanza sulle Assicurazioni) under RUI registration number E000235287 as an insurance and credit intermediary, and displays the Organismo Am supervisory badge on its corporate site.

The company's core offering comprises three credit intermediation product lines: Mutui (mortgages), Prestiti (personal loans), and CQS (Cessione del Quinto dello Stipendio – salary-backed loans). The underlying technology is described as a "credit mediation platform facilitating mortgage and loan services," with no proprietary features, APIs, integrations, or AI components disclosed. The firm maintains a presence on Facebook, Twitter, LinkedIn, and Instagram, and operates a direct sales / customer-contact distribution model targeting individual borrowers.

The business model is commission-based credit intermediation, typical of the Italian mediazione creditizia category, connecting individual borrowers with lenders for mortgage, personal loan, and salary-backed loan products. Pricing is not publicly disclosed. The corporate website (24finance.it) is currently in maintenance mode ("SITO IN MANUTENZIONE") and does not offer interactive services, analytics, contact forms, or operational functionalities. No management team, headcount, funding rounds, revenue figures, customers, or geographic expansion beyond the Lombardy region are disclosed in the available data.

Name

24Finance

Legal name

24Finance Mediazione Creditizia S.p.A.

Website

https://24finance.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

24Finance Mediazione Creditizia S.p.A. is an Italian IVASS-registered credit brokerage based in Milan, offering intermediation services for mortgages, personal loans, and salary-backed loans (CQS) to individual borrowers in Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

24Finance is a licensed Italian credit brokerage (mediazione creditizia) that intermediates mortgages (Mutui), personal loans (Prestiti), and salary-backed loans (CQS - Cessione del Quinto dello Stipendio) for individual borrowers, connecting retail consumers with lender institutions. The firm is IVASS RUI-registered (E000235287) and operates from Milan, serving the Italian retail credit market.

Product overview

24Finance Mediazione Creditizia S.p.A. is a credit brokerage firm (mediazione creditizia) based in Milan, Italy. The company offers a portfolio of financial products including mortgages (Mutui), personal loans (Prestiti), and salary-backed loans (CQS - Cessione del Quinto dello Stipendio). The website is currently under maintenance and does not offer interactive services. The company operates as an insurance and credit intermediary registered with IVASS RUI.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutui Mortgage brokerage (intermediazione mutui) service for individual borrowers in Italy, connecting consumers with lender institutions for residential and personal mortgage products.
• Prestiti Personal loan brokerage (intermediazione prestiti) service for individual consumers in Italy, facilitating access to personal loan products from lender partners.
• CQS (Cessione del Quinto dello Stipendio) Salary-backed loan brokerage service (Cessione del Quinto dello Stipendio) for Italian employees and pensioners, intermediating fifth-of-salary deduction loans with lender partners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Organismo AmcoreOthersRegulatory oversight body for credit mediation companies in Italy. 24Finance displays the official badge of registration with this organism, confirming compliance with Italian credit intermediation regulations.

Recent moves3 records

Direct peers

• Younited Credit: European consumer credit platform active in Italy with personal-loan origination and broker-style intermediation. Comparable to 24Finance because it also serves Italian retail borrowers across multiple credit products.
• Facile.it: Leading Italian price-comparison and intermediation portal for mortgages, personal loans, and insurance. Directly comparable to 24Finance because both broker retail credit products to Italian consumers via online channels.
• MutuiOnline: Italy's largest dedicated mortgage and personal-loan comparison broker. Comparable to 24Finance on core products (mutui, prestiti) and credit mediation business model, but at significantly larger scale and with active digital funnel.
• ITALCREDI: Italian credit intermediary (mediazione creditizia) offering mortgages, personal loans, and CQS. Highly comparable to 24Finance on product mix, regulatory perimeter, and target customer.
• Prestiti.it: Specialist Italian personal-loan and credit brokerage portal. Closely comparable to 24Finance on the prestiti and CQS side of the product set and on the intermediary business model.
• Segugio.it: Italian financial product comparison portal offering mortgages, loans, and insurance intermediation. Direct peer because it competes for the same Italian retail credit brokerage flow that 24Finance targets.

Broad incumbents

• Compass (Mediobanca): Mediobanca's Italian consumer credit arm offering personal loans and CQS. Comparable on product set to 24Finance's prestiti and CQS offerings, but functions as a direct lender at large scale.
• Agos Ducato: Major Italian consumer credit and CQS provider (Crédit Agricole/Banco BPM JV). Comparable to 24Finance on retail credit and CQS products, but with proprietary origination rather than intermediation.
• Findomestic Banca: BNP Paribas-owned Italian consumer credit provider. Comparable to 24Finance on the personal-loan and retail credit products, but operates as a direct lender rather than a pure intermediary.

Emerging players

• Soisy: Italian fintech offering instalment payments and consumer credit intermediation. Comparable to 24Finance as a digital credit intermediary targeting Italian retail borrowers, though with a different product focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/24finance
• Facebookfacebook.com/24finance.it
• LinkedInlinkedin.com/company/24finance/?originalSubdomain=it
• Instagraminstagram.com/24_finance/?hl=tl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24Finance