Equipping The Saints
- Company typePrivate
- Founded-
- HeadquartersWeyers Cave, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Equipping The Saints firmographics
Firmographics- Name
- Equipping The Saints
- Website
- https://etsusa.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equipping The Saints industry classification
Industry- Product category
- Christian Retail / Religious Books and Supplies
- NAICS
- Book Retailers and News Dealers (4592), Book Retailers and News Dealers (459210)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Religious & Spiritual Books Retail (CRALAAAE)
- akta.pro secondary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
Keywords
Where Equipping The Saints is headquartered
LocationHeadquarters
- HQ city
- Weyers Cave
- HQ country
- United States
- HQ region
- North America
Markets served
Equipping The Saints business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Retail product sales: The organization generates revenue through the sale of Christian books, Bibles, evangelism tracts, DVDs, and church supplies via its online store at etsusa.org. Products are sold in individual units at fixed price points.
- Donations: The organization accepts donations through a dedicated Donate page on its website, indicating a charitable revenue stream alongside retail sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product sales at fixed unit prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Equipping The Saints product offering
Product offeringCore offering
Equipping The Saints operates an online retail storefront selling Christian books, Bibles, evangelism tracts, DVDs, and church supplies directly to individual consumers and congregations. The catalog is offered through bilingual English and Spanish storefronts and includes specialty items such as the EvangeCube visual gospel tool and Father's Love Letter tracts. Operations are supported by a donation stream in line with its nonprofit ministry mission.
Differentiator
Problem solved
Functional benefit
Products and services
- Acts and the Movement of God: From Jerusalem to the Ends of the Earth Christian book on the history of the Acts of the Apostles and the global spread of the Christian movement, sold at $12.95, intended for individual readers, Bible study groups, and church libraries.
- Carta de Amor del Padre (Paq/25) / Father's Love Letter (Spanish pack of 25 tracts) Spanish-language pack of 25 Father's Love Letter gospel tracts compiled by Barry Adams of Father Heart Communications from carefully chosen verses to present a heart-warming 'letter' from God the Father to the reader, including the gospel message. Sold at $2.65 per pack for Spanish-speaking congregations, outreach, and missionary distribution.
- Daily Doctrine: A One-Year Guide to Systematic Theology One-year devotional guide to systematic theology designed for daily reading, sold at $20.95, intended for individual Christians seeking structured theological study.
- EvangeCube - eCube BIG Cube Unassembled with Carrier included Unassembled larger-size EvangeCube product with included carrier, priced variably, intended for missionaries, churches, and ministry organizations that prefer a bigger visual format for evangelism.
- EvangeCube - Unfolding the Answer to Life's Greatest Question Standard seven-picture EvangeCube that unfolds the Gospel of Jesus Christ visually, designed for parents, kids, pastors, and missionaries and usable in any language. Sold at $7.75 and aimed at cross-cultural evangelism and personal/ministry use.
- Father's Love Letter: An Intimate Message from God to You (Pack of 25 tracts) English-language pack of 25 Father's Love Letter gospel tracts composed by Barry Adams of Father Heart Communications from selected Bible verses, presenting a 'letter' from God the Father to the reader that includes the gospel. Intended for personal evangelism, church outreach, and missionary distribution.
Companies that use Equipping The Saints
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Equipping The Saints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Equipping The Saints partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Equipping The Saints competitors and assessment
Company assessmentRegional players
- Dayspring (Hallmark): Dayspring is the faith-based greeting card and gift brand owned by Hallmark, selling inspirational and Christian-themed cards, gifts, and home décor. It overlaps with the gift-adjacent items (tracts, giftable resources) sold by Equipping The Saints, though Dayspring focuses on inspirational gifts rather than doctrinal or evangelism resources.
Emerging players
- Bible Gateway: Bible Gateway is a widely used online Bible-reading platform offering multiple translations, devotionals, and reading plans. While Equipping The Saints sells physical Bibles, Bible Gateway serves the same end-user need (scripture access) digitally and partially overlaps in devotional content, making it an adjacent rather than direct competitor.
- Olive Tree Bible Software: Olive Tree provides Bible study software and apps with multiple translations and study resources. It overlaps with Equipping The Saints in serving Christians seeking scripture-access and study tools, though Olive Tree is digital-first and ETS is primarily physical-retail, so the overlap is partial and competitive only at the edges.
- Holy Land Gift Shop: Holy Land Gift Shop is an online retailer of Christian gifts, Bibles, and Jerusalem-themed religious articles sourced from the Holy Land. It is a smaller niche player comparable to Equipping The Saints in faith-based e-commerce, though it specializes in Holy Land imports and gifts rather than evangelism and discipleship tools.
- Christian Gifts USA: Christian Gifts USA is an online retailer specializing in Christian-themed gifts, jewelry, home décor, and apparel. It is a smaller niche retailer comparable to Equipping The Saints in mission and category overlap (Christian retail), though it focuses on gifts rather than books, Bibles, and evangelism tools.
Broad incumbents
- Family Christian (legacy): Family Christian was once the largest Christian retail chain in the U.S. before closing physical stores; the brand continues online. It historically sold Bibles, books, music, and gifts to the same evangelical consumer base as Equipping The Saints, and represents the type of broad incumbent that ETS competes against in the online channel.
- Lifeway Christian Resources: Lifeway is the publishing and retail arm of the Southern Baptist Convention, selling Bibles, Bible study curricula, books, and church supplies through its website and stores. It is a broad incumbent that overlaps with Equipping The Saints in Bibles, ministry resources, and church supplies but operates at significantly larger scale and across a wider portfolio.
- Cokesbury: Cokesbury is the retail distribution arm of the United Methodist Publishing House, selling Christian books, church supplies, vestments, and worship resources primarily to clergy and congregations. It is a broad incumbent comparable to Equipping The Saints in the church-supplies and ministry-resource categories, though it serves a different denominational base at much larger scale.
- Mardel Christian & Education: Mardel is a chain of Christian retail stores operated by Mardel.com and parent Evangelical Christian Publisher. It sells Bibles, books, curriculum, gifts, and church supplies across multiple channels and overlaps materially with Equipping The Saints in Bibles, church supplies, and Christian education resources.
Direct peers
- Christianbook.com (Christianbook): Christianbook.com is the largest online retailer of Christian books, Bibles, and church supplies in the United States. It is the most direct peer to Equipping The Saints because both operate as direct-to-consumer storefronts selling Bibles, Christian literature, and ministry resources to overlapping audiences of churches and individual Christians.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Equipping The Saints social profiles
Digital presenceEquipping The Saints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equipping The Saints leadership team
Management profileNumber of profiles
Equipping The Saints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equipping The Saints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equipping The Saints
What does Equipping The Saints do?
Equipping The Saints operates an online retail storefront selling Christian books, Bibles, evangelism tracts, DVDs, and church supplies directly to individual consumers and congregations. The catalog is offered through bilingual English and Spanish storefronts and includes specialty items such as the EvangeCube visual gospel tool and Father's Love Letter tracts. Operations are supported by a donation stream in line with its nonprofit ministry mission.
Is Equipping The Saints a public or private company?
Equipping The Saints is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Equipping The Saints founded?
Equipping The Saints was founded in -1. It employs 11 to 50 people.
Where is Equipping The Saints based?
Equipping The Saints is headquartered in Weyers Cave, United States, in the North America region.
How does Equipping The Saints make money?
Two revenue lines are on record. Retail product sales are the primary driver. The others are donations.
Who are Equipping The Saints's main competitors?
Dayspring (Hallmark) is listed as a regional player. Emerging players are Bible Gateway, Olive Tree Bible Software, Holy Land Gift Shop and Christian Gifts USA. Broad incumbents are Family Christian (legacy), Lifeway Christian Resources, Cokesbury and Mardel Christian & Education. Christianbook.com (Christianbook) is listed as a direct peer.
Does Equipping The Saints have an API?
No public API is recorded for Equipping The Saints.
What industry is Equipping The Saints in?
Equipping The Saints's product category is Christian Retail / Religious Books and Supplies. Its primary akta.pro industry code is CRALAAAE, Religious & Spiritual Books Retail, with a secondary code of CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its NAICS code is 4592 and its SIC code is 2731.